Questionaire

1. Interview Questions for Integrated Project
Restoran Jing Quan, BK 2, Bandar Kinrara, Puchong Selangor
1) Company profile
Name
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Location
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Age
___________
Previous name of business
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2) Owner’s profile
Owner (s) name
_______________________________________
Owner (s) age
_____________________
Owner (s) gender
_____________________

2. Owner (s) education status
______________________________________________________________________________
______________________________________________________________________________
Owner’s working experience before starting this business
______________________________________________________________________________
______________________________________________________________________________
Owner (s) place of stay
______________________________________________________________________________
3) Interview questions
When was the business founded? (Specific date and time)
___________________________
Who are the key founders?
______________________________________________________________________________
______________________________________________________________________________
Which generation is currently maintaining the business?
________________________________________
What prompted the founders to start this business?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

3. What was the reason for naming the business by the name ( )?
_____________________________________________________________________________
What type of business are you currently running?
______________________________________________________________________________
What is your role in this business?
______________________________________________________________________________
______________________________________________________________________________
How did you start this business?
______________________________________________________________________________
______________________________________________________________________________
How did you get the background and skills necessary to run this type of business?
______________________________________________________________________________
______________________________________________________________________________
What are your main products? (Please list them down)
______________________________________________________________________________
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What was the financial background of the company when it first started its business?
______________________________________________________________________________
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4. Why do you choose this location to set up your business?
______________________________________________________________________________
______________________________________________________________________________
What is the business’ annual revenue figure?
_____________________________________
How much is the expenditure to maintain the shop per day?
_____________________________________
How many branch offices/ stores do you have?
_____________________________________
Can you provide us a brief history of your business?
______________________________________________________________________________
______________________________________________________________________________
What were the hardships faced when starting this business?
______________________________________________________________________________
______________________________________________________________________________
What was your reason/ motive (s) to start this particular business?
______________________________________________________________________________
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5. What were the recent developments/ accomplishments/ changes that have occurred to this
business over the past 3-5 years? Over the past years since the start of this business?
______________________________________________________________________________
______________________________________________________________________________
Are there any interesting stories that had happened to this shop?
______________________________________________________________________________
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How many hawker stalls are present in your shop?
________________________________________
What do these hawker stalls sell? (Please list them down)
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Which stall draws the most customers into the shop?
______________________________________________________________________________
What are your criteria when deciding whether a particular stall can operate their businesses in
your premises?
______________________________________________________________________________
______________________________________________________________________________
May we know the monthly rent for each stall?
________________________________
What is the number of staff that works in your shop?
________________________________

6. What is the number of staff that works under you in the beverage department?
________________________________
What is the estimated number of customers that visits your shop per day?
______________________________________________________________________________
Who are your main customers?
______________________________________________________________________________
What are the age categories of your main customers?
________________________________
What are the genders of your main customers?
________________________________
Where are your main customers from?
______________________________________________________________________________
What is the preference of hawker stall food and beverages of these main customers?
______________________________________________________________________________
______________________________________________________________________________
How do the primary and secondary schools nearby benefit or cause disadvantages to your
business?
______________________________________________________________________________
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7. How does the rainy or unpleasant weather affect your business?
______________________________________________________________________________
______________________________________________________________________________
How do you overcome these problems?
______________________________________________________________________________
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When is the peak and non-peak season of your business?
_____________________________________________________________________________
What are the effects if there is a school or public holiday? Does the long year end school break
affect your business?
_____________________________________________________________________________
_____________________________________________________________________________
Where do you get your supplies to make your beverages and other products?
______________________________________________________________________________
Do you have any special recipes or methods to produce your beverages and other products?
Yes/ No
What makes you beverages and other products superior compared to the ones sold in other shops
nearby?
______________________________________________________________________________
______________________________________________________________________________
Is there any specialized field of knowledge needed to start this business?
______________________________________________________________________________

8. What makes your business stable over the past ( ) years in this very location?
______________________________________________________________________________
______________________________________________________________________________
How do you make use of the profits gained from your business?
______________________________________________________________________________
______________________________________________________________________________
How do you manage the hawkers in your shop?
______________________________________________________________________________
______________________________________________________________________________
How do you manage the staff working under you?
______________________________________________________________________________
______________________________________________________________________________
Whom do you seek advice from for business related questions and problems?
______________________________________________________________________________
______________________________________________________________________________
What are the biggest issues and problems faced when operating your business?
______________________________________________________________________________
_____________________________________________________________________________
How do you promote or market your business? Do you carry out any marketing strategies?
______________________________________________________________________________
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9. How do your customers know about your business?
______________________________________________________________________________
_____________________________________________________________________________
Who are your competitors?
______________________________________________________________________________
Who are your top 3 competitors?
______________________________________________________________________________
Is the business constantly facing strong competition from the competitors? What strategies have
they used to compete with you?
______________________________________________________________________________
______________________________________________________________________________
What strategies have you used to compete with your competitors?
______________________________________________________________________________
______________________________________________________________________________
Can you briefly describe how you utilize your premises after operating your business from
morning to noon?
______________________________________________________________________________
______________________________________________________________________________
When did you start renting your premises to the Chinese restaurant to operate at night?
_____________________________________________________________________________

10. How did the renting of the premises to the Chinese restaurant benefit your business?
______________________________________________________________________________
______________________________________________________________________________
Do you conduct regular checks on the Chinese restaurant at night?
______________________________________________________________________________
How do you set the price of the beverages and other products in your shop?
______________________________________________________________________________
______________________________________________________________________________
Are your pricing strategies determined by your competitors?
______________________________________________________________________________
Do you think you have a competitive edge compared to your competitors? If so, why?
______________________________________________________________________________
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After operating this business for the past ( ) years, did you gain any additional knowledge?
Did you mature more? If yes, how?
______________________________________________________________________________
______________________________________________________________________________
Do you plan to expand your business outside of this area? If yes, where would be the preferred
location?
______________________________________________________________________________

11. Do you have any intended changes you want to make for your business in the future?
______________________________________________________________________________
Where do you see your business in the next year? In the next five years? The next ten years?
______________________________________________________________________________
What are your visions for your business?
______________________________________________________________________________
______________________________________________________________________________
Are you satisfied with your business so far? Why?
______________________________________________________________________________
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Will the newly constructed LRT station help with your business?
______________________________________________________________________________
Are you going to pass the business to your children when they grow up?
______________________________________________________________________________
Are there any advises you would like to give to those who wish to start this kind of business?
______________________________________________________________________________
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