1. dtkResources Personal Brand Worksheet
What is your commitment, on a one-to-ten scale, to building your brand? _________
Description of how you want to be perceived: _______________________________
___________________________________________________________________
___________________________________________________________________.
What are the top five components of your intended brand:
1. _________________________________ 4. ___________________________
2. _________________________________ 5. ___________________________
3. _________________________________
For each feature, please list three actions you can COMMIT to starting TODAY.
1. _________________________________ 4. ___________________________
Action: _____________________________ Action: _______________________
Action: _____________________________ Action: _______________________
Action: _____________________________ Action: _______________________
2. _________________________________ 5. ___________________________
Action: _____________________________ Action: _______________________
Action: _____________________________ Action: _______________________
Action: _____________________________ Action: _______________________
3. _________________________________
Action: _____________________________
Action: _____________________________
Action: _____________________________

2. Personal Brand Worksheet, cont.
Which feature is the most important to you? And why?
____________________________________________________________________
____________________________________________________________________
Which feature will be the most difficult for you to achieve? And why?
____________________________________________________________________
____________________________________________________________________
How will you know youʼve reached your goal?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
Youʼre encouraged to have accountability partner (formal or informal) and when
you do, be sure to tell them how they can best help you reach your goals.
Status, at four weeks?
1. _________________________________ 4. ___________________________
2. _________________________________ 5. ___________________________
3. _________________________________
Status, at eight weeks?
1. _________________________________ 4. ___________________________
2. _________________________________ 5. ___________________________

3. 3. _________________________________
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