Pinterest is a social media site that allows users to create virtual bulletin boards called boards to pin and share images and videos. Users can follow other users or specific boards to see pins from people with similar interests. Businesses can use Pinterest by creating boards to display products and link them back to their website like a virtual catalog. Pinterest has grown rapidly since 2011 and now has over 13 million users, making it one of the fastest growing social media sites. It is most popular with women, with 97% of users being female.

1. Marketing with…
Benjamin Kepner

2. What is Pinterest?
• Pinterest allows you to see 100 photos or videos on the screen at one time and
share them in an instant. It’s a social bookmarking site and electronic bulletin
board all rolled into one that takes seconds to find and share things.
• Follow people (or specific boards) with similar tastes and they can follow you back.
• It allows users to “pin” images and video to a virtual bulletin board they create.
• A user then shares that pin with their friends, who can then like or repin it to their
boards.
• The primary purpose is to share your interests with friends through images and
video.
• Ability to post images of your company’s products on your Pinterest board and link
them back to your website. It works as a sort of virtual store catalog.
• But remember that this is social media. If you simply display images of your
products without contributing other content or sharing other users’ pins, you’ll
likely find that people don’t pay much attention

3. Statistics!
• Pinterest.com has gained over 13 Million users in
2011, it is one of the fastest growing Web 2.0 sites on
the net the fastest site ever to break through the 10
million unique visitor mark.that is currently ranking 9th
of 1349 in social media & has an Alexa rank of 16 in the
US, 59 Worldwide! Users inbound from Pinterest spent
$180 compared with $85 spent from users coming from
Facebook. Users spent less time on the company's
Website, choosing instead to browse from the
company's pinboard. It was reported that 83% of the
U.S. users were women. For January 2012, comScore
reported the site had 11.7 million unique U.S.
visitors, making it

4. Statistics!
• 28.1% Of Pinterest users have a household income of over $100,000
• 50% of users come from United States
• 50% of Pinterest users have children
• 68% of Pinterest users are female
• 97% of Facebook fans are female
• Every single Pinterest user is either a Twitter or a Facebook member (or both!).
• Average time spent on Pinterest.com per user: 15.8 Minutes (That’s 3.7 Minutes
more than facebook!)
• Pinterest is engaging members two to three times better than Twitter.
• Pinterest has more than doubled its traffic since November 2011 to 11 million
monthly unique visits.
• Pinterest users in the US are more likely to live in mid-west states than your
typical social networker
• Pinterest is referring more traffic than Google+, LinkedIn, and YouTube combined.