Created by Jeff Hilimire (@jeffhilimire), Chief Digital Officer at Engauge. Delivered at the eM9 Conference in Atlanta on 10/28/09. Focusing on the "Why" and the "What", practical uses, and "Do's" and "Don'ts". For more go to www.jeffhilimire.com.

1. Beyond 140
characters

2. Agenda
1 THE WHY AND THE WHAT
2 SOME PRACTICAL USES
3 DO’S AND DON’TS

3. Don’t BE this guy
use #eMATLANTA
3

4. Jeff Hilimire @jeffhilimire
Chief Digital Officer jhilimire@engauge.com
Engauge www.jeffhilimire.com

5. ...huh?
5

6. Clients
6

7. TWITTER
The why
and
the what

8. Small experiment
It worked!
Tweet @KevinSpacey
with something like,
“Give us a shout-out at
the
#ematlanta
conference!”

9. Average age of social networkers...
MySpace: 26
Facebook: 33
LinkedIn: 39
Twitter: 31
9

10. “It ain’t over till “No one goes to
it’s over.” the ballparks anymore
because they’re too
crowded.”
“It’s deja vu -- Yogi Berra
all over
again.”
“Twitter’s not going
“When you to last because
“90% of the there’s too much
come to a fork
game is half NOISE.”
in the road,
mental.” -- most marketers
take it.”
10

11. 11

13. actual
“users”

14. One out of five
internet users
use Twitter or some
other service
to share updates
about themselves.

15. What I’m thinking right now.
16% 16%
Why Fletch is the best movie ever
5%
Can’t believe my daughter is crawling already
Digital marketing...stuff
Falcons blew that game to the Cowboys
26% 37% What’s for dinner?
@jeffhilimire My Facebook
persona persona
15

16. We all
have
A.D.D.
It’s time to
embrace
it.
16

17. Today, it’s all about snacking
Twitter is the Snack King
17

18. Is Twitter
really a
Social Network?

19. Twitter is...
... a Broadcast medium
... a way to express yourself
... a way to share & consume information
... a new, real-time search engine
... a customer service tool
... a chat room
... a listening & analytics tool
... a traffic driver
... a way to meet new people, make new connections
... what you make of it

20. Practical
uses
20

21. 21

22. Doubled
sales
since
using
Twitter

23. IBM is making a TV remote w/
Twitter built in

25. Twitter saved us
from this
25

26. 26

27. Do’s
and
Don’ts
27

28. DON’T pretend its not happening...
28

29. Introducing Social Search
29

30. At the very
least, DO
listen
30

31. DON’T be
this guy
UT...
ME TB
EJU ST
W W
IK NO
31

33. DO
participate
in the
conversation

34. No means no,
Collective Soul!

35. DO:
TEST
35

36. DON’T half a$$ it
36

37. Questions?
@jeffhilimire
www.jeffhilimire.com