SlideShare a Scribd company logo
“your fans are already on Facebook,
   you just have to find them!”*


   *if they’re not on Facebook now, they will be in 2012
Case Study
Using Facebook pages Sports
New Media has built one of
the largest networks of sports
fans in the world

• 800 Facebook pages
• In less than 12 months
• Zero marketing spend

34,143,806 fans
Profiles Vs Pages
Facebook Profiles         Facebook Pages

• Are for people          •   Are for Clubs / Players
• Profiles have friends   •   Pages have Fans / Likes
• Max of 5,000 friends    •   Can have millions of friends
                          •   Send updates to fans
                          •   Applications allowed
                          •   Pages insights / analytics
                          •   And lots, lots more
Where do you start?
1. Create the page
2. Add a profile picture
3. Add content (photo’s,
   editorials, video)
4. Link all the pages
   together
5. Send page to your
   friends…
Send to my friends?
 On average we each have 160
       Faebook friends


  That’s 25,600
  potential fans!
How do I get more fans?
1. Piggy back on any
   other media at your
   disposal, print, TV,
   press
2. Link your website and
   page with the “Like
   Button”
3. Buy relevant, targeted
   ads from Facebook
What is the Like Button?



 The “like’ button creates a direct link
  between your Facebook page and
       each fan that “likes” you
What do you do next?
1. Don’t worry it will all
   make sense!
2. Send regular updates
   to your fans
3. Make sure they are
   relevant and at the
   right time
4. Repeat steps 1, 2 and
   3
Facebook’s Secret Formulae
• Timing is everything!

• Likes + Comments =
  User Engagement

• Number of fans /
  User engagement =
  FSF % ! (5% is good!)
Takeaways
•   Facebook is where it’s happening
•   It’s all about Facebook Pages
•   Fans will Like today, buy tomorrow
•   Regular, relevant posts
•   Timing is everything
Questions?

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Camerjam mobile for the cultural sector sports new media

  • 1. “your fans are already on Facebook, you just have to find them!”* *if they’re not on Facebook now, they will be in 2012
  • 2. Case Study Using Facebook pages Sports New Media has built one of the largest networks of sports fans in the world • 800 Facebook pages • In less than 12 months • Zero marketing spend 34,143,806 fans
  • 3. Profiles Vs Pages Facebook Profiles Facebook Pages • Are for people • Are for Clubs / Players • Profiles have friends • Pages have Fans / Likes • Max of 5,000 friends • Can have millions of friends • Send updates to fans • Applications allowed • Pages insights / analytics • And lots, lots more
  • 4. Where do you start? 1. Create the page 2. Add a profile picture 3. Add content (photo’s, editorials, video) 4. Link all the pages together 5. Send page to your friends…
  • 5. Send to my friends? On average we each have 160 Faebook friends That’s 25,600 potential fans!
  • 6. How do I get more fans? 1. Piggy back on any other media at your disposal, print, TV, press 2. Link your website and page with the “Like Button” 3. Buy relevant, targeted ads from Facebook
  • 7. What is the Like Button? The “like’ button creates a direct link between your Facebook page and each fan that “likes” you
  • 8. What do you do next? 1. Don’t worry it will all make sense! 2. Send regular updates to your fans 3. Make sure they are relevant and at the right time 4. Repeat steps 1, 2 and 3
  • 9. Facebook’s Secret Formulae • Timing is everything! • Likes + Comments = User Engagement • Number of fans / User engagement = FSF % ! (5% is good!)
  • 10. Takeaways • Facebook is where it’s happening • It’s all about Facebook Pages • Fans will Like today, buy tomorrow • Regular, relevant posts • Timing is everything