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Do You know well on Digital Marketing??
Prepare yourself before getting trapped!!
Why digital marketing
• Faster
•Cheaper
• Customizable
•Targetable
• Trackable
Quality Fast
Cheap
Get quality with low cost
But it need time….
Get fast output with low cost
But it might low quality
Get quality with fast output
But it might costly
Garbage in – Garbage out
The great deliverability came from the good input
Have you ever seen these fan pages???
What they are talking about
you??
So…The Brief is Not Only…..
• A list of instructions.
• A checklist.
• A form to fill out.
• A copy and paste job.
• An easy document to write.
Then In summary what should be in brief
You are talking to the right target?
Who is your Strategic customer
Just doing on only Google & Facebook
– it’s enough??
Do You Forgot??
• Display
• Twitter
• Influencer
Viral Viral Viral –
Is it controllable??
Viral can design but can’t control
It’s really need planning, Designing, Supporting
Content is the king–
but the content with wrong platformis
Useless
There is no “Sound on digital billboard”
Does TVC really match on this type of media??
Facebook VDO VS YouTube VDO
VDO should be the same??
Behavior of both platform is not same – objective to consume media on each platform is not same also.
Number is never lie?
• 1M View is matter on your business
Number of view – is it really reflect
on your business objective??
• We are No.1 of LIKE on Facebook
| LINE | TWITTER – is it worth for your
business
• KOL has a lot of followers – So we
pick them for promote – are they
really influenced?
• SO… WHAT…
Focus on outcome not output
Thank you

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Digital Trap - Do you know well on digital?

  • 1. Do You know well on Digital Marketing?? Prepare yourself before getting trapped!!
  • 2. Why digital marketing • Faster •Cheaper • Customizable •Targetable • Trackable
  • 3. Quality Fast Cheap Get quality with low cost But it need time…. Get fast output with low cost But it might low quality Get quality with fast output But it might costly
  • 4. Garbage in – Garbage out The great deliverability came from the good input
  • 5. Have you ever seen these fan pages???
  • 6. What they are talking about you??
  • 7. So…The Brief is Not Only….. • A list of instructions. • A checklist. • A form to fill out. • A copy and paste job. • An easy document to write.
  • 8. Then In summary what should be in brief
  • 9. You are talking to the right target? Who is your Strategic customer
  • 10. Just doing on only Google & Facebook – it’s enough?? Do You Forgot?? • Display • Twitter • Influencer
  • 11. Viral Viral Viral – Is it controllable?? Viral can design but can’t control
  • 12. It’s really need planning, Designing, Supporting
  • 13.
  • 14. Content is the king– but the content with wrong platformis Useless
  • 15.
  • 16. There is no “Sound on digital billboard” Does TVC really match on this type of media??
  • 17. Facebook VDO VS YouTube VDO VDO should be the same?? Behavior of both platform is not same – objective to consume media on each platform is not same also.
  • 18. Number is never lie? • 1M View is matter on your business Number of view – is it really reflect on your business objective?? • We are No.1 of LIKE on Facebook | LINE | TWITTER – is it worth for your business • KOL has a lot of followers – So we pick them for promote – are they really influenced? • SO… WHAT…
  • 19. Focus on outcome not output