if you don't want to be trapped. you have to know well on digital. you have to understand whatever movement. The most important thing is "You have to know which item really effected on your business" - Focus on outcome not output
We recently held a talk at the Lichfield & Tamworth Business Show at Drayton Manor in November 2017. The presentation is on the 5 W's of Marketing for Effective Marketing Plan
The document discusses the "build trap" that product teams can fall into, where they focus on building features without properly validating ideas with customers first. It provides examples of cognitive biases that can lead teams to make assumptions without evidence. The presentation provides recommendations for adopting a lean approach, such as talking to customers early, testing ideas quickly before building them out, prioritizing based on customer needs, and measuring success based on key metrics.
Digital Pulse Summit - Marketing Operations, How to Get the Most Bang for you...Digital Clarity Group
The document discusses how marketing organizations can get the most value from their marketing technology investments. It argues that having both a solid strategy and the right technology is not enough - organizations must also have the operational capacity to execute the strategy using the technology. This includes having the right processes, skills, teamwork, and sufficient time allocated. The document provides examples of the types of roles and skills needed for areas like planning, creative work, publishing, and data analysis. It estimates that a typical small to medium organization would need around 5 to 9 full-time employees dedicated to marketing operations to achieve success.
The document discusses best practices for social media marketing at Cartoon Network. It notes that kids are pioneers on digital platforms and demand cool new content. The numbers show Cartoon Network's large social media following across platforms like Facebook, Instagram, and Twitter. It recommends understanding your target audiences, having a strategic plan for each platform focusing on things like visuals, engagement and shares. It also suggests testing content to optimize interactions and integrating social media into all campaigns.
Facebook promotions, marketing and fan acquisitionPinpoint Social
Understanding what makes marketing campaigns stick on the Facebook Platform.
Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto
This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
The Simple Complexity of Facebook Marketing — #congresfbChad Wittman
The document discusses Facebook marketing and engagement. It notes that while calls to action, photos, and cat memes seem to drive engagement, deeper psychological factors are actually more influential. These include seeking approval, influencing perception through photos, and building one's digital self-identity. The document provides tips on leveraging these psychological factors, photography, and screen real estate to increase engagement. It also discusses Facebook's emphasis on organic over paid content and examples of how NBA and Burberry successfully use Facebook marketing.
Have you ever wondered where to start when it comes to creating a social media strategy? Have you silently asked yourself, "Do I really need to be on all of these social media platforms?" Or, the big one: "Is social media really worth it for my business?" If you have said anything like that-- this webinar is for you!
We recently held a talk at the Lichfield & Tamworth Business Show at Drayton Manor in November 2017. The presentation is on the 5 W's of Marketing for Effective Marketing Plan
The document discusses the "build trap" that product teams can fall into, where they focus on building features without properly validating ideas with customers first. It provides examples of cognitive biases that can lead teams to make assumptions without evidence. The presentation provides recommendations for adopting a lean approach, such as talking to customers early, testing ideas quickly before building them out, prioritizing based on customer needs, and measuring success based on key metrics.
Digital Pulse Summit - Marketing Operations, How to Get the Most Bang for you...Digital Clarity Group
The document discusses how marketing organizations can get the most value from their marketing technology investments. It argues that having both a solid strategy and the right technology is not enough - organizations must also have the operational capacity to execute the strategy using the technology. This includes having the right processes, skills, teamwork, and sufficient time allocated. The document provides examples of the types of roles and skills needed for areas like planning, creative work, publishing, and data analysis. It estimates that a typical small to medium organization would need around 5 to 9 full-time employees dedicated to marketing operations to achieve success.
The document discusses best practices for social media marketing at Cartoon Network. It notes that kids are pioneers on digital platforms and demand cool new content. The numbers show Cartoon Network's large social media following across platforms like Facebook, Instagram, and Twitter. It recommends understanding your target audiences, having a strategic plan for each platform focusing on things like visuals, engagement and shares. It also suggests testing content to optimize interactions and integrating social media into all campaigns.
Facebook promotions, marketing and fan acquisitionPinpoint Social
Understanding what makes marketing campaigns stick on the Facebook Platform.
Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto
This webinar discusses how quizzes can be used to engage audiences and drive revenue for media companies. It provides examples of how quizzes increased engagement on social media and drove high opt-in rates for data collection. The webinar also outlines how to get buy-in for quizzes by showing their benefits, how to target advertisers that could sponsor quizzes, and promotion strategies like aligning quizzes with current programming. Attendees are provided with resources for turnkey quizzes and training on quiz planning and administration.
The Simple Complexity of Facebook Marketing — #congresfbChad Wittman
The document discusses Facebook marketing and engagement. It notes that while calls to action, photos, and cat memes seem to drive engagement, deeper psychological factors are actually more influential. These include seeking approval, influencing perception through photos, and building one's digital self-identity. The document provides tips on leveraging these psychological factors, photography, and screen real estate to increase engagement. It also discusses Facebook's emphasis on organic over paid content and examples of how NBA and Burberry successfully use Facebook marketing.
Have you ever wondered where to start when it comes to creating a social media strategy? Have you silently asked yourself, "Do I really need to be on all of these social media platforms?" Or, the big one: "Is social media really worth it for my business?" If you have said anything like that-- this webinar is for you!
The document outlines the key steps for staff and resource planning for a project:
1) Define goals and audiences, both external people the project serves and internal collaborators.
2) Identify key steps or "epic stories" for achieving goals through actionable tasks, focusing on audiences.
3) Take inventory of required skills and any gaps, determining what can be done internally or through hiring.
4) Manage budgets and tools, whether focusing on task management or team collaboration.
5) Balance project scope, budget, and timeline by starting with an ideal scope and reducing to what's realistic.
The document provides a list of over 20 tools and services for content marketing, including services for handwritten notes, video chat, image creation and sharing, photo editing, landing pages, graphic design, and local advertising. It also promotes contests and giveaways from Homes.com.
The document discusses how to land flexible virtual jobs for corporations using one's social media footprint. It provides examples of potential roles including social media manager, graphic designer, and writer. It also shares success stories of individuals working flexible jobs in community management, social media management, and other areas. The document provides tips for developing skills, maintaining corporate-friendly social profiles, and networking to find these types of opportunities.
Key Takeaways:
How to analyze plan vs. actual, leverage data wisely and build the case for more recruiting dollars in 2016.
How to “think like a marketer” to better define ideal candidate demographics, plan networking hiring events and research new hiring tools.
How to refine your hiring strategy by optimizing your interview process and setting realistic, upfront expectations with candidates.
The document discusses integrated SEO and how marketing has changed. It notes that SEO is now integrated with other digital channels like PPC, social media, and display advertising. It also discusses how search has evolved to include conversational and semantic elements. The document recommends that companies respond by taking an integrated marketing approach where all departments collaborate towards the shared goal of generating more business. Departments need to ensure content is relevant across all customer touchpoints.
I got an opportunity to share my learnings with aspiring SaaS founders, fellow and aspiring SaaS marketers, and product folks.
This is the deck I used for the workshop.
This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design.
Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around.
During our webinar we’ll discuss:
- the differences and overlaps between Creative and UX
- how both rely on a clearly-defined brand experience
- how to collaborate effectively to find solutions that get results
We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.
What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible?
You bet.
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
Episode 99 How to Solve Aviation Marketing and Sales Problems with Storyboar...Paula Anderson Williams
This document discusses using storyboarding as a tool for both marketing and sales processes. It provides examples of storyboarding phases of a marketing process including prospecting, events, and follow up. The document also examples storyboarding phases of a sales process from approaching a prospect at a trade show to following up after getting their contact information. It emphasizes breaking down processes and seeing it from the prospect's point of view when storyboarding.
Here you'll find free marketing tools that I've used and liked! You will be able to create emails, manage your social media accounts, monitor your website, evaluate KPI's, create designs, great powerpoint presentation and more!
Andy Cook - How To Master Marketing Automation In Less Than An Hour With LeadInINBOUND
This document provides an overview of how to master marketing automation with Leadin in less than an hour. It includes:
1. A brief history of Leadin and how it was created for small businesses, bloggers, and startups using WordPress and with a focus on being free or cheap.
2. Instructions on how to install Leadin in less than 5 minutes.
3. An overview of basic maneuvers and advanced techniques for using Leadin to convert website visitors into contacts, gather context about contacts, and communicate with them.
Amanda Iglesias & Brian Mcmullin - Inbound ServiceINBOUND
This document discusses how inbound marketing can transform a company's customer experience. It begins with introductions from Amanda Iglesias and Brian McMullin. Several quotes are provided about the importance of customer retention, service, and experience. The concepts of inbound marketing, customer segments, mapping the customer journey, and content creation are covered. It emphasizes defining goals, knowing customers, creating post-sale content, and measuring and iterating based on metrics. The presentation encourages companies to focus on customers and continuously improve.
5 Internet Marketing Strategies to Grow your BrandMoréa Pollet
A comprehensive marketing strategy leverages the Internet to increase brand awareness. Learn how to leverage technologies such as company and personal websites, Google, Linkedin and Yelp. Create a plan for using online content marketing to increase your lead generation. What online efforts can you make to improve your online strategy? This session provides an overview on approaches for marketing, communicating and engaging customers through websites, blogs, social media platforms.
In this program discover: How to leverage Websites, LinkedIn, Facebook, Yelp and Google.
MVPs are too expensive - How wasteless validation leads to better insightsTim Herbig
This is a talk I gave throughout 2017 at a couple of product management conferences. I was on stage at Working Products 2017, Productized Conference 2017 and Product Management Festival 2017.
Find a written summary of those slides over at herbigt.com/mvps-are-too-expensive/
This document discusses various online tools and metrics for analyzing digital media and audiences, selecting a potential partner, and monitoring one's online presence and reputation. It mentions tools from comScore for measuring digital audiences, MediaMind for digital advertising planning and optimization, and social media monitoring services like TwentyFeet, Social Bakers, Zocialrank, Social Mention, and Topsy for tracking an individual's online mentions and reputation across platforms. The document suggests using these tools to effectively target the right audience and evaluate options before making an important decision.
This document provides summaries of recent Facebook updates:
- Lead ads now allow businesses to retrieve and respond to leads in real-time.
- Canvas ads allow for more immersive storytelling through features like auto-play videos, product sets, and tilt-to-pan images.
- 360 degree videos on Facebook allow viewers to control the viewing angle by dragging on mobile or with mouse on desktop.
The document outlines the various digital technologies and platforms that make up the current digital ecosystem, including websites, social media, mobile apps, streaming services, digital advertising, and emerging technologies that allow for interaction between individuals, brands, and content across the internet and connected devices.
The document outlines the key steps for staff and resource planning for a project:
1) Define goals and audiences, both external people the project serves and internal collaborators.
2) Identify key steps or "epic stories" for achieving goals through actionable tasks, focusing on audiences.
3) Take inventory of required skills and any gaps, determining what can be done internally or through hiring.
4) Manage budgets and tools, whether focusing on task management or team collaboration.
5) Balance project scope, budget, and timeline by starting with an ideal scope and reducing to what's realistic.
The document provides a list of over 20 tools and services for content marketing, including services for handwritten notes, video chat, image creation and sharing, photo editing, landing pages, graphic design, and local advertising. It also promotes contests and giveaways from Homes.com.
The document discusses how to land flexible virtual jobs for corporations using one's social media footprint. It provides examples of potential roles including social media manager, graphic designer, and writer. It also shares success stories of individuals working flexible jobs in community management, social media management, and other areas. The document provides tips for developing skills, maintaining corporate-friendly social profiles, and networking to find these types of opportunities.
Key Takeaways:
How to analyze plan vs. actual, leverage data wisely and build the case for more recruiting dollars in 2016.
How to “think like a marketer” to better define ideal candidate demographics, plan networking hiring events and research new hiring tools.
How to refine your hiring strategy by optimizing your interview process and setting realistic, upfront expectations with candidates.
The document discusses integrated SEO and how marketing has changed. It notes that SEO is now integrated with other digital channels like PPC, social media, and display advertising. It also discusses how search has evolved to include conversational and semantic elements. The document recommends that companies respond by taking an integrated marketing approach where all departments collaborate towards the shared goal of generating more business. Departments need to ensure content is relevant across all customer touchpoints.
I got an opportunity to share my learnings with aspiring SaaS founders, fellow and aspiring SaaS marketers, and product folks.
This is the deck I used for the workshop.
This is the scene: you’ve launched a beautiful new site that is modern, fresh, and amazing... and no one knows how to use it. Your customers are calling (often!) because they can’t find the information on the website. They’re frustrated, mad even. You’ve already poured money and time into designing and building a beautiful site, but you left out one crucial aspect: User Experience (UX) design.
Designing a solution without considering the user experience can be disastrous. That’s why high-performing companies and organizations always ensure that creative design and UX are working in concert, ensuring that your audiences have delightful experiences all around.
During our webinar we’ll discuss:
- the differences and overlaps between Creative and UX
- how both rely on a clearly-defined brand experience
- how to collaborate effectively to find solutions that get results
We’ll talk about how beauty and usability can be best friends. By the end you’ll have some clear next steps to take back to your team and begin designing for user journeys that are both beautiful and usable.
What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast and swear a little, among other things. But what about persuading somebody without words – possible?
You bet.
Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club.
Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue.
Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/
Episode 99 How to Solve Aviation Marketing and Sales Problems with Storyboar...Paula Anderson Williams
This document discusses using storyboarding as a tool for both marketing and sales processes. It provides examples of storyboarding phases of a marketing process including prospecting, events, and follow up. The document also examples storyboarding phases of a sales process from approaching a prospect at a trade show to following up after getting their contact information. It emphasizes breaking down processes and seeing it from the prospect's point of view when storyboarding.
Here you'll find free marketing tools that I've used and liked! You will be able to create emails, manage your social media accounts, monitor your website, evaluate KPI's, create designs, great powerpoint presentation and more!
Andy Cook - How To Master Marketing Automation In Less Than An Hour With LeadInINBOUND
This document provides an overview of how to master marketing automation with Leadin in less than an hour. It includes:
1. A brief history of Leadin and how it was created for small businesses, bloggers, and startups using WordPress and with a focus on being free or cheap.
2. Instructions on how to install Leadin in less than 5 minutes.
3. An overview of basic maneuvers and advanced techniques for using Leadin to convert website visitors into contacts, gather context about contacts, and communicate with them.
Amanda Iglesias & Brian Mcmullin - Inbound ServiceINBOUND
This document discusses how inbound marketing can transform a company's customer experience. It begins with introductions from Amanda Iglesias and Brian McMullin. Several quotes are provided about the importance of customer retention, service, and experience. The concepts of inbound marketing, customer segments, mapping the customer journey, and content creation are covered. It emphasizes defining goals, knowing customers, creating post-sale content, and measuring and iterating based on metrics. The presentation encourages companies to focus on customers and continuously improve.
5 Internet Marketing Strategies to Grow your BrandMoréa Pollet
A comprehensive marketing strategy leverages the Internet to increase brand awareness. Learn how to leverage technologies such as company and personal websites, Google, Linkedin and Yelp. Create a plan for using online content marketing to increase your lead generation. What online efforts can you make to improve your online strategy? This session provides an overview on approaches for marketing, communicating and engaging customers through websites, blogs, social media platforms.
In this program discover: How to leverage Websites, LinkedIn, Facebook, Yelp and Google.
MVPs are too expensive - How wasteless validation leads to better insightsTim Herbig
This is a talk I gave throughout 2017 at a couple of product management conferences. I was on stage at Working Products 2017, Productized Conference 2017 and Product Management Festival 2017.
Find a written summary of those slides over at herbigt.com/mvps-are-too-expensive/
This document discusses various online tools and metrics for analyzing digital media and audiences, selecting a potential partner, and monitoring one's online presence and reputation. It mentions tools from comScore for measuring digital audiences, MediaMind for digital advertising planning and optimization, and social media monitoring services like TwentyFeet, Social Bakers, Zocialrank, Social Mention, and Topsy for tracking an individual's online mentions and reputation across platforms. The document suggests using these tools to effectively target the right audience and evaluate options before making an important decision.
This document provides summaries of recent Facebook updates:
- Lead ads now allow businesses to retrieve and respond to leads in real-time.
- Canvas ads allow for more immersive storytelling through features like auto-play videos, product sets, and tilt-to-pan images.
- 360 degree videos on Facebook allow viewers to control the viewing angle by dragging on mobile or with mouse on desktop.
The document outlines the various digital technologies and platforms that make up the current digital ecosystem, including websites, social media, mobile apps, streaming services, digital advertising, and emerging technologies that allow for interaction between individuals, brands, and content across the internet and connected devices.
to be more clear on using influencer on Thailand Market. How select the right influencer for your brand. Influencer type, influencer structure, and how to measurement.
This document contains statistics about internet and mobile device usage in Thailand. It shows that over half of Thailand's population accesses the internet, mostly via mobile phones. Android is the most popular mobile operating system at 45%. Time spent online averages around 16 hours per week and is higher on weekends. Social media is an important source of information for many Thai internet users. The top websites by reach are Sanook, YouTube, Facebook and Google.
What is Digital Strategy? presentation explains the role of digital strategy in easy to understand language.
This is a presentation from the online course 'Crash Course to Digital Strategy' that you can sign up to on Skillshare for $20 http://skl.sh/VOj2ol
Pay with a tweet to download - http://www.paywithatweet.com/pay/connect.php?id=3bc9bee2cfdc011872fc15e896cbd108
Looks at answering what the role of a Digital Strategist is in an Advertising Agency. A relative of the Communications Planner, Strategic Planner and Account Planner, Digital Strategy concentrates on understanding the digital consumer, brand, media and creativity.
Looking at the core skills of Insight Mining, Communication Planning and Digital Metrics for success.
Thanks to Mark Pollard, Ana Andjelic, Mike Arauz and the many other Digital Strategists who helped me work out this bloody hard question.
Digital in 2017 - Southeast Asia & Vietnam (We Are Social)Truong Bomi
Bức tranh tổng kết linh vực Digital ở khu vực Đông Nam Á đầu 2017, trong đó có:
- Chụp nhanh lĩnh vực công nghệ số toàn cầu (Global Digital Snapshot)
- Chụp nhanh ở 11 quốc gia Đông Nam Á, trong đó có Việt Nam.
Ở mỗi quốc gia đều chứa đựng các nhóm chỉ số cốt yếu:
1. Thống kê trọng điểm (Key Digital Statistics)
2. Tăng trưởng số theo năm (Annual Digital Growth)
3. Phân bổ lưu lượng truy cập web theo loại thiết bị (Share of Web Traffic by Devices)
4. Mức độ sử dụng Facebook (Facebook Usage Analysis)
5. Kết nối thiết bị theo chủng loại (Mobile Connections by Types)
Sales Powered Marketing for Startups and Small BusinessesBrent Robinson
Start with a clear understanding of your sales process and a clear picture of your ideal customer.
Here are some inbound marketing and sales basics along with practical tips for delivering your digital marketing strategy on a shoestring.
Any size SMB can use this knowledge. Use it to build your own or if you want to speak confidently with your marketing team, freelance vendors, and your agency.
The Digital Prescription for Pharmacy Event - Digital Leadership for Pharmaci...Doyle Buehler
The Prescription For Pharmacy is a live webcast event for the launch of the book and training program.
The presentation is about defining your digital leadership online for Chemist, and what they can do to actually make online work for their pharmacy.
There is no quick fix - it is not as easy as taking a pill to get your online platform ready and working for your pharmacy.
We will deep dive into what it takes to connect social media, your website, your digital strategy, your content plan, how to put in a working sales funnel, how to advertise, how to create branding with visuals and videos. It's going to take some work, but you need to start somewhere.
Most pharmacists do not have a clear strategy for making online work, and work well. It is more about creating a conversation with your audience which will then create the conversions that every business needs.
Pharmacy is no different than other business - Pharmacists need to recognise how to easily put together a solid digital strategy, to ensure that their store survives the digital disruption.
The document discusses developing a smart strategy for a website. It recommends asking 5 questions: 1) What do you want to accomplish? 2) How will you reach your goals? 3) Who is your target audience? 4) What will you communicate to them? 5) What will motivate them to visit the site? Answering these questions involves determining the website purpose, desired results, audience profile, key messages, and incentives. Developing a site map and considering user experience are also important to creating an effective website strategy.
BrightEdge Share15 - CM201: Demand for Content: People, Personas & Intent - J...BrightEdge Technologies
The document is a presentation about digital marketing by Jesse Farley from Cabela's. It discusses the importance of understanding personas, planning content marketing based on business objectives and trends, and using different types of content like video and images to own the search engine results page. The goal is to create content that has "curb appeal" for target audiences by finding the right balance between what users want and what the business wants to communicate.
Conductor C3 2019 - Quantum Content Theory and the Odd Numbers of Early-Stage...Conductor
Ali Harris, Bitdefender
Proving the value of early-stage content and SEO was never an exact science—but this session comes close. Bonus: Learn how to get all the “fun money” for early-stage content with solid ROI modeling.
This document provides tips on effective copywriting. It discusses why copywriting is important for building brands and understanding customers. It emphasizes the importance of understanding customer pain points, benefits, and making an emotional connection to sell. Specific tips include focusing on benefits over features, using testimonials, avoiding jargon, and tailoring copy for different channels like websites, leaflets, and more. Questions are welcome.
Infusing Digital Strategy Into your WordPress Websiteturnystudios
The document discusses infusing a WordPress site with digital strategy. It discusses maintaining traffic, increasing sales, encouraging feedback, and analyzing visitor flow charts. The presenter, Paul Letourneau, has worked as a French kindergarten teacher, porter, ESL teacher, and in public relations and now works freelance. He discusses how clients often don't know what they want and provide unclear directions. The presentation covers smart design principles like avoiding client headaches, creating calls to action, making the site easy to use, and considering mobile responsiveness. It suggests spending 45% of time on planning, 25% on design, 20% on coding, and 5% each on launch and support.
Ultimate guide to profitable webinars for authors v4tina_sibley
The document introduces an online course called "Profitable Webinars" that teaches authors how to use webinars to effectively market and sell more books through a proven 5 step blueprint covering planning, presentation, platform, promotion, and profit; it outlines common mistakes made with webinars and how the course provides training to avoid these mistakes and run successful profitable webinars. The course is available for purchase at http://wicked-webinars.com and provides video tutorials, guides, templates, reviews of platforms, and bonuses to help authors learn how to market and sell more books through webinars.
Ultimate guide to profitable webinars feb 2014tina_sibley
This document provides an overview of Tina Sibley's webinar training program called "Wicked Webinars - Profitable Webinar Blueprint". The training teaches business owners how to run profitable webinars through a 5 P framework covering Planning, Presentation, Platform, Promotion, and Profit. Common webinar mistakes like lack of training, planning, visual models, weak presentations, and failing to follow up are addressed. The training is offered for $97 and includes video tutorials, guides, templates, and platform reviews to help users learn how to attract attendees, sell effectively throughout their presentations, and maximize profits through follow up.
Following a successful presentation last year in Istanbul, Fabiano Cid was back in Sevilla for the GALA conference with another highly engaging session that focused not on his failures like last time, but on yours! Specifically, on what might be wrong with your sales and marketing strategy. Fabiano explored inexpensive and uncomplicated marketing and sales tools that help company owners and executives reach their targets without going bankrupt or going grey. Think of it as Blue Ocean Strategy meets Lonely Planet for SMBs: with a good dose of creativity, smart research, and very little money, nothing should stop you from reaching your sales and marketing goals.
Working with PRs and Tourist Boards - Michael CollinsTBEX
The document provides tips for travel bloggers on how to better work with public relations (PR) teams and tourist boards. It emphasizes the importance of strong writing skills and high-quality content. It also stresses the need for bloggers to closely monitor and share their engagement statistics with PR teams, use relevant hashtags, and distribute evergreen content repeatedly over time to expand their audience and stay top of mind with industry partners. Finally, it notes that PR teams and tourist boards want bloggers who will maintain open communication and serve as ongoing content creators and distribution channels.
We had a great gathering of enthusiastic HubSpotters. In this presentation, we discussed two of the new HubSpot add-ons (Ads and Reporting). Our friends at Lendio discussed Zapier and how awesome it is to work with inside of HubSpot. And finally we discussed Marketing Automation and lead scoring. Take a look at the deck, and join is at an upcoming event!
Blogger Outreach - Refreshing the parts other social media cannot reachAnna-Marie Taylor
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
Social media allows for open online conversations. It has made word-of-mouth marketing accessible to everyone with an internet connection. While some see it as a way to charge hidden fees or poach employees, it can be used to reach target audiences, build brand awareness, and engage customers when done properly and tied to marketing strategies. Considerations for businesses include allocating sufficient time, participating authentically, focusing efforts on platforms like LinkedIn and Facebook that match target demographics, and ensuring activities provide a return on investment.
obile SEO is the process of optimizing a website for mobile devices, such as smartphones and tablets. It is important to optimize your website for mobile devices because more and more people are using their mobile devices to access the internet.
https://onlinestrikers.com/mobile-seo-services/
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
How To Catapult Your Online Business With Digital Leadership - Part 2 - Presentation with The Australian Marketing Institute - Creating A Compelling Strategy With Content - Digital Strategy - And Online Sales Funnel Alignment - By Doyle Buehler 2015 06
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pie together.
Bursting digital marketing misbelief by Bhautik ShethBhautik Sheth
This document discusses issues in the digital marketing industry and provides advice for businesses. It notes problems like lack of experience from new entrants, false promises, and businesses not having clarity on their own goals. It also advises businesses to be wary of unrealistic claims from marketers and to carefully consider a digital marketing course's trainer experience and whether it provides practical skills.
This document provides guidance on using online tools and social media for business purposes. It discusses:
1) Taking an online presence seriously by using it for both marketing and management. Key messages and customer profiling are important to develop.
2) Common online tools like Facebook, Twitter, LinkedIn and video should be used across marketing channels. Engagement is important on social media through questions, incentives and live content.
3) Managing a business's online presence requires choosing tools, testing strategies, and potentially appointing someone to oversee social media as the online portion of the business grows. The document emphasizes starting small and gradually increasing online allocation of budgets and resources.
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3. Quality Fast
Cheap
Get quality with low cost
But it need time….
Get fast output with low cost
But it might low quality
Get quality with fast output
But it might costly
4. Garbage in – Garbage out
The great deliverability came from the good input
14. Content is the king–
but the content with wrong platformis
Useless
15.
16. There is no “Sound on digital billboard”
Does TVC really match on this type of media??
17. Facebook VDO VS YouTube VDO
VDO should be the same??
Behavior of both platform is not same – objective to consume media on each platform is not same also.
18. Number is never lie?
• 1M View is matter on your business
Number of view – is it really reflect
on your business objective??
• We are No.1 of LIKE on Facebook
| LINE | TWITTER – is it worth for your
business
• KOL has a lot of followers – So we
pick them for promote – are they
really influenced?
• SO… WHAT…