A basic overview of Google Analytics and how we can use data to affect our websites in real life situations.

1. Davey DeMille
@daveydemille

2. Analytics
For Dummies
FOR AWESOME PEOPLE!

3. What is Google Analytics?
"Google Analytics (GA) is a service offered by Google
that generates detailed statistics about a website's traffic
and traffic sources and measures conversions and sales."
@daveydemille

4. Data Driven Decisions
Am I on my
phone?
Where am I?
What language
do I speak?
Do you remember
me?
iPhone vs.
Android?
@daveydemille

5. Loyal Fans
@daveydemille

6. = Returning Visitors
@daveydemille

7. Local Peeps
@daveydemille

8. =Location Data
@daveydemille

9. Hot Tech Trends
@daveydemille

10. =Devices
@daveydemille

12. =Page Speed Data
@daveydemille

13. Fancy Sign-Ins
@daveydemille

14. =Traffic Sources
@daveydemille

15. 41 Shades of Blue
@daveydemille

16. =In Page Analytics
@daveydemille

17. Let's Talk About Specs
@daveydemille

18. Reports
@daveydemille

19. Advanced Segments
@daveydemille

20. Date Range
@daveydemille

21. Interval Display
@daveydemille

22. Perspective
@daveydemille

23. Data is Queen
@daveydemille

24. Visitors Flow
@daveydemille

25. Real Time Data
@daveydemille

26. Goals
@daveydemille

27. Remember These Guys?
@daveydemille

28. It's About Humans
@daveydemille

29. Thank You!
@daveydemille
ddemille@boostability.com