Google Analytics (GA) is a service by Google that provides detailed statistics about website traffic, sources, conversions, and sales. The document discusses various aspects of GA, including visitor data, traffic sources, page speed, and real-time analytics. It emphasizes the importance of data-driven decisions and understanding user demographics for effective website management.

1. Davey DeMille
@daveydemille

2. Analytics
For Dummies
FOR AWESOME PEOPLE!

3. What is Google Analytics?
"Google Analytics (GA) is a service offered by Google
that generates detailed statistics about a website's traffic
and traffic sources and measures conversions and sales."
@daveydemille

4. Data Driven Decisions
Am I on my
phone?
Where am I?
What language
do I speak?
Do you remember
me?
iPhone vs.
Android?
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5. Loyal Fans
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6. = Returning Visitors
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7. Local Peeps
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8. =Location Data
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9. Hot Tech Trends
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10. =Devices
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12. =Page Speed Data
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13. Fancy Sign-Ins
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14. =Traffic Sources
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15. 41 Shades of Blue
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16. =In Page Analytics
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17. Let's Talk About Specs
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18. Reports
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19. Advanced Segments
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20. Date Range
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21. Interval Display
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22. Perspective
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23. Data is Queen
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24. Visitors Flow
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25. Real Time Data
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26. Goals
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27. Remember These Guys?
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28. It's About Humans
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29. Thank You!
@daveydemille
ddemille@boostability.com