2. WHAT DIGITAL GIVES YOU
• Do you want to finally hear the voice of your
customers and escape the narrow lenses of
surveys and focus groups? Social Media is
your answer
• Do you want all of your people to be
available and productive no matter where
they are? Mobile computing makes that
possible
• Want significantly better forecasts,
judgments, and decisions in key areas?
That’s the promise of big data.
• Do You Want …..? Digital Transformation
would be the answer
3. WHAT ‘DIGITAL’ REALLY MEANS
It’s not about technology, Technology is just
part of it.
Digital is a new way of engaging with
customers
An entirely new way of doing business.
Digital should be seen less as a thing and more a
way of doing things
• Creating value at the new frontiers of the
business world
• Creating value in the processes that execute a
vision of customer experiences
• Building foundational capabilities that support
the entire structure.
5. 6 BUILDING BLOCKS OF DIGITAL
TRANSFORMATION
• Digital strategy is intrinsic to
business strategy today
• The best digital strategies don’t
rely on past analyses, but
instead start fresh and carve
out a vision based on where
they believe value is likely to
shift over the next three to five
years
• Digital leaders run strategy by
experimentation through limited
releases and prototyping
7. DIGITAL STRATEGY FRAMEWORK
• Digitalization can disrupt
industries when it changes the
nature of Supply, Demand, or
Both
• Digital “makes everything
new”—returned to the
fundamentals of supply,
demand, and market dynamics
to clarify the sources of digital
disruption and the conditions in
which it occurs.
• Two primary sources of digital
transformation and disruption
• Making of new markets
• The dynamics of
hyperscaling platforms
15. HOW TO BECOME DIGITAL
MASTERY
• You need first find
your position
• Each Company can
have a different
path
• To Become Digital
Master we need to
have both
leadership
capability and
Technological
capability
16. DEFINE DIGITAL KPI
Measurement needs to be
done at two level
• Optimizing current
business model
• New Revenue Sources
of digital platform
18. KEY RULES OF ENGAGEMENT
#1 – Transformation programs need to be managed at top level, with a strong Governance
Model
#2 – Start from the Business transformation, offering simplification and Omni channel
strategy
#3 – Mindset “Think big, start small, scale fast” and “Maximize the out-of-the-box”
#4 – Manage risk above all things
#5 – Assign a dedicated functional team that can represent all business areas and
empower it to take functional and process decisions
#6 – Reduce, and reduce and simplify …Business Offer Complexity/Legacy (simplicity is
an act of a superior mind!)
#7 – Stream for Organization Change Management is critical to project success and to
meet the business requirements and expectations
