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Digital Transformation for
Nation Building
Rey Lugtu
www.reylugtu.com
• Philippine economy was cheated of $132.9 billion or more than
the P6 trillion in illicit money outflows in the past five decades,
including proceeds from crime, corruption and tax evasion,
resulting in losses of more than P357 billion incurred yearly on
average.
• Metro Manila’s notorious traffic jams cost the Philippine
economy at least P3 billion ($64 million) a day or close to $1
billion a year.
• Philippines is 3rd biggest dumper of plastics
• The average age of the Filipino farmer is 57 years
•How can you use digital
technology to address the
social issues we face?
4th Industrial Revolution
“Fusion of
Technologies”
Digital
World
Biological
World
Physical
World
Some exponential drivers of change
Million instructions per second
(MIPS)
Connected data
CONNECTED
DIGITAL
ANALOG
1985 1990 1995 2000 2005 2010 2015 2020
CLOUD / IoT
MOBILE
Internet speeds, ASEAN
4th Industrial Revolution
Digital
Transformation
Cloud
Robotics
AI
(ML)
3D
Printing
Self Driving
Vehicles
Bio
Nano
IOT
Big
Data
VR
AR
Drone
Digital Transformation
Profit
Model
Network Structure Process Product
Performance
Product
System
Service Channel Brand Customer
Engagement
OPTIMIZE YOUR OPERATIONS ENGAGE YOUR CUSTOMERSTRANSFROM YOUR PRODUCTS
What to Transform?
• From Ten Types of Innovation by
Pikkel, Walters, and Keeley (2013)
EMPOWER YOUR EMPLOYEES
What to Transform?
Profit Model: The way in which you make money
Network: Connections with others to create value
Structure: Alignment of your talent and assets
Process: Signature or superior methods for
doing your work
Profit
Model
Network Structure Process
OPTIMIZE YOUR OPERATIONS
Profit
Model
Network Structure Process
CONFIGURATION
What to Transform?
Product Performance: Distinguishing features and functionality
Product System: Complementary products and services
Product
Performance
Product
System
TRANSFROM YOUR PRODUCTS
Product
Performance
What to Transform?
Service: Support and enhancements
that surround your offerings
Channel: How your offerings are
delivered to customers and users
Brand: Representation of your offerings
and business
Customer Engagement: Distinctive
interactions you foster
Service Channel Brand Customer
Engagement
ENGAGE YOUR CUSTOMERS
Areas Where to Disrupt
Service Channel Brand Customer
Engagement
ENGAGE YOUR CUSTOMERS
Value Impact of Digital Transformation
Industry
Consumer
BenefitsLabor
Environment &
Society
Value Addition
(from new
products and
services) and
Value Migration
(from shifting
profit pools)
Net job creation
Income growth
Income disparity
Injuries &
accidents avoided
Time savings
Cost savings
Lives saved
Carbon emissions
Life expectancy
Security
THE OPPORTUNITIES: HOW DIGITALIZATION CAN
BENEFIT SOCIETY
Source: UN’s Sustainable Development Goals (SDGs)
Thank you

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