The document discusses several topics related to increasing technology intensity and digital transformation. It describes how cheap sensors, connectivity, data storage, and machine intelligence will lead to universal ambient intelligence by 2020. It also notes that technology spending as a percentage of global GDP will increase from 5% today to 10% by 2030, representing an opportunity. Several emerging technologies are listed that will fuel further technology intensity. Case studies are presented on how Microsoft helped Adecco Group launch a freelance platform and helped Sodexo deliver an integrated workplace experience through leveraging cloud capabilities. Finally, it outlines Microsoft's approach to digital transformation which includes assessing maturity, envisioning scenarios, designing solutions, and change management.