Over 14 years, Andreas Ebert has participated in many projects and discussions advising stakeholders in business, government, and academia in the EU. The topics ranged from the impact of open source, intellectual property rights, national interoperability frameworks, standardization strategies, productivity dimensions, digital transformation, economics of hyperscale cloud computing, economics of compliancy, options for risk modeling, evolution of artificial intelligence, ethics and machine learning, and the socio-economic impact of technology on society. Andreas lives in Vienna with his wife and two children and has worked for Microsoft for 27 years in various roles including building the consulting organization in Austria and leading the enterprise sales unit and Austrian subsidiary.

1. Andreas Ebert, National andIndustry TechnologyOfficer,Microsoft
Like you,Andreas haswitnessed overmanyyears the transformative forces of digital technologieson
businesses, industries andsociety.Thisimpacttriggers importantquestions.How fastanddeep will
cloudcomputingimpactexistingbusinessmodels? Whatare the core elementsof digital
transformationperindustry? Howtoleverage the powerof AI forimprovinghealthcare best?Will
blockchaintransformthe financial sector? ImplementingmoderndataprotectionlawslikeGDPR not
onlyforcompliance,but forcompetitive advantage? Whatisthe properethical frameworkfor
machine learning?Whatare the pillarsof the EU Digital Single Market?
Duringtransformative timeslike today,these andsimilarquestions needtobe addressed,while
leveragingthe inherentbenefitsof the rapidlyprogressingdigital revolution.Thisprogressneedsto
be in line with the requirementsof the respective markets,nationalregulations,aswell asrespecting
the valuesandrightsof people whenusingtrusteddigital technologies.
Overa periodof 14 years,AndreasparticipatedinhiscapacityasTechnologyOfficerinmanyprojects
and discussions,advisingseniorstakeholdersinbusiness,governmentandacademiainthe EU.
Themesrangedfrom the impactof OpenSource, intellectual property rights, national
interoperability frameworks,standardizationstrategies, productivity dimensions,digital
transformation(s),economicsof hyperscale cloudcomputing, economicsof compliancy, options for
riskmodeling, evolutionof artificial intelligence,ethics&machine learningandthe socio-economic
impactof technologyonsociety.
Duringthe last 27 years,AndreasservedinvariousrolesinMicrosoft.He wasresponsible forbuilding
the MicrosoftconsultingorganizationinAustria,ledthe enterprisesalesunit,hadthe privilege to
leadthe Austriansubsidiaryascountrymanagerandtransitioned2004 to the newlyestablishedrole
as National TechnologyOfficer.
AndreaslivesinVienna,Austria,has2 curiouschildrenattendinguniversity,one cute &playful dog
and a wonderful wife allowinghimtotravel frequently toexperience the globaldiversityof the
world.He is a graduate of the Technical University inVienna, withadegree in business
administrationand computerscience.