This document summarizes a presentation about how businesses can take advantage of increased broadband access provided by the National Broadband Network (NBN) in Australia. The presentation discusses how the internet and technology are transforming society and businesses must make the internet a top strategic priority. It provides information on how the NBN will deliver faster and more reliable internet access nearly everywhere. The presentation also outlines how businesses can reduce costs and improve productivity using cloud computing, videoconferencing, teleworking and more online tools. Attendees are encouraged to assess how their business can benefit externally through customers, suppliers and competitors, and determine steps to update their strategic plan in light of the NBN.

1. Making the Most of BroadbandWorkshopIntro SlideJane Nathan Marketing & Mediation

2. IntroductionThe NBN – What, when and howThe Tech RevolutionWhat it means for your community and your lifeWhat it means for your businessPreparing your business to take advantage

3. About this presentationFergal ColemanSlides and links available at www.symphony3.com/nbnSee also nbnco.com.aunbn.gov.au

4. Why are you here?What do you want to learn?

5. Key LearningThe Internet is key to your business strategy"All business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change. It is no longer a choice, given that many businesses face competitors who capitalize on the power of the Internet to innovate business models. Business leaders should…. systematically review how the Internet allows them to innovate more aggressively and even reinvent their business models to boost growth, performance, and productivity. In particular, businesses should constantly try to identify up-and-coming Internet trends that have the potential to increase the impact of their efforts…”McKinsey Report: Internet Matters 2011

6. Introduction to the NBN

7. What you need to knowFaster… much, much, fasterThe NBN will provide 93 per cent of households broadband speeds of up to 100 megabits per second (Mbps), or about 28 times faster than most people experience today. The remaining premises (seven per cent) will be connected via a combination of wireless and satellite technologies providing peak speeds of at least 12 Mbps. More reliableUbiquitous

8. How Much Faster?http://www.nbntasmania.com.au/index.php?Doo=PageView&id=273

9. Worldwide Society is ChangingIn four years to 2010, newspaper ad revenue dropped by 44.24%Revolution is Everywhere1 out of 8couples married in 2009 the US met onlineManufacturing to China,Services to India, Philippines,Eastern Europe, etc

10. Multiple Revolutions366 million people (31 per cent of the population) in India had access to improved sanitation in 2008. 545 million cell phones are now connected to service in India's emerging economy. UN ReportBy 2013, mobile phones will overtake PCs as the most common Web access device worldwideGartnerAn analysis by Merrill Lynch claimed that cloud technology could make business applications “three to five times cheaper,” meaning that organizations could save anywhere from 67 to 80 per cent (Greenberg, 2009). Rajen Sheth (2009) of Google projects cost savings of 67 per cent for moving e-mail to the cloudIn December 2010 there were 9,361,520 Australians actively using Facebook. The average session time for a user visiting Facebook was 28 minutes and 58 seconds.The Australian

11. Multiple Generations

12. Your Community. The future…

13. Digital Economy GoalsThe Strategy’s eight goals aim to:increase Australian households’ online participationincrease Australian business’ and not-for-profit organisations’ online engagementsmartly manage our environmentimprove health and aged careexpand online educationincrease teleworkingimproved online government service delivery and engagementincrease digital engagement in regional Australia.

14. eHomes and eEntertainmentThe Internet of thingsSmart meters enable more sustainable homesIPTV -Already hereSee Also http://www.nicta.com.au/research/videoswww.smartenergygroups.com.au

15. eGovernmentAll services available onlineYour data connected across all aspects of governmentEducation, Crime, Health, Motoring, Environment UK, US, Sweden, Finland examples

16. eHealthRemote diagnosisTelehealthRemote consultationsePrescriptionshttp://www.ehealthinfo.gov.au

17. EducationRemote learningLearn from home (ill, disabled, weather)Collaboration, virtual classesAccess to endless amounts of information

18. Retail, eCommerce, mCommerce, Social ShoppingBlended CommerceChanging business modelsAdapt and thrive or die!

19. Smart FarmsCSIRO – Smart FarmCollect data by tagging and sensors (animals, crops, soil) Videoconferencing to experts and trainingOH&S monitoredSustainability Pathways to improved production (Precision Agriculture)10-30% reduction in fertiliser input (rainfed and irrigated crops)50-100% improvement in yield:water ratio (irrigated crops)20% improvement in pasture use efficiency

20. Analysis of Your CommunityPoliticalEconomicSocialTechnologicalEnvironmentalLegal

21. The Future of your Business

22. Your Business and the Internet“Companies using the web intensively gain greater market shares and higher margins”20% decrease in travel costs20% improvement in marketing effectiveness10% reduction in operational costs15% decrease in marketing costs18% increase in customer satisfaction41% increase in employee satisfaction“The Rise of the networked enterprise: Web2.0 finds its payday” – McKinsey Quarterly Dec. 2010

23. Your Business and the Internet10% increase in productivity for small and medium businesses from Internet usage2.6 jobs created for every 1 job lost75% of Internet impact arises from traditional industriesSmall and medium businesses heavily using Web technologies grow and export 2x as much as others“The internet is still in its infancy”MGI Report, “Internet Matters: The Net’s sweeping impact on growth, jobs and prosperity.” May 2011

24. How well are you using technology?Answer the questionnaire What is it telling you?

25. The New Marketing Paradigm

26. (Online) MarketingiTunerBlendtecGary Vaynerchuckwww.Winelibrary.tvAdwords

27. Cloud ComputingPay by UseRentedNo overhead No upfront capital requiredSee also: http://www.youtube.com/watch?v=n9LmzsaO698&feature=related

28. Small Business in the Cloudsymphony3.com

29. VideoconferencingFrom Skype To Enterprise Solutions

30. TeleworkingTime and cost savings from travelSmaller officesRecruitment and retention gainsIncreased workforce participationInfrastructure savingsAccess Economics Report 2010

31. Outsourcing, Crowdsourcing, CollaborationWhat don’t you need to do?We will continue to outsource more and moreCan customers outsource more to you?Can you outsource to your customers/community?

32. Machine to MachineMachines will speak to each otherData collect from all devicesMakes us more efficientReduce our costsMore eco-friendly

33. 3D Printing – Believe it or not!“Three-dimensional printing makes it as cheap to create single items as it is to produce thousands and thus undermines economies of scale. It may have as profound an impact on the world as the coming of the factory did” The Economist, Feb 10th, 2011.

34. DataThe global amount of data created collected and shared in 2009 grew by 62%In 2010 is estimated that 1.2 zettabytes have been created and sharedIn 2020 this number will reach 35 zettabytesA zettabyte equals 1 trillion gigabytes or 1000 Exabyte. It would take 250 billion DVDs to store 1 zettabyte of data

35. Data It’s a source of competitive advantageWe can capture data on everythingIt’s becoming less and less expensiveBut we need to know what data to collectWe need the skills to collect, and analyse itWe need the ability to use the analysis practically

36. Let’s Talk About Your Business

37. How can the NBN help your business internally Reconsider the questionnaireHow can you reduce costsEg. TeleworkingEg Cloud computingImprove productivityDo you have the right skills?What additional skills do you need?

38. How will your business be affected externally CustomersWho, where, what?SuppliersSourcing, communicatingIndustry RivalryHow can you gain an edge?Potential EntrantsHow can you protect your existing business?SubstitutesCan you become irreplaceable?

39. Now Where howWhere are you now?What does your business look like now?Where do you want (need) to be in 3 years time?How are you going to get there?

40. How?What do you need to do to achieve your vision?What three things are you going to do as a result of this workshop?Discuss

41. Remember the Key Learning?The Internet is key to your business strategyAll business leaders…. should put the Internet at the top of their strategic agenda. Business leaders must optimize the benefits gleaned from the Internet through innovation and change……

42. ConclusionThe Internet is still in its infancyYour Strategic Business Plan must consider the impact of the NBN “on” the internetStart preparing your business now

43. For more informationFergal ColemanSlides and links available at www.symphony3.com/nbnSee also nbnco.com.aunbn.gov.au