Q1a definitions
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Digital technology uses binary code consisting of zeros and ones (bits) to compress immense amounts of information onto small, easily portable storage devices. This has transformed how people communicate, learn, and work. Creativity involves discovering new ideas or associations through original thinking and production. Research and planning studies market influences and needs through analyzing characteristics and trends to accurately deliver products. Post-production manipulates content and adds to original materials for print or edits, adds sound/effects for film. Real media texts are current industry products like films, magazines, and games that construct reality through codes and conventions to present ideologies and values for audiences to interpret.
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It outlines that students will build on their AS level work by looking more critically at the contexts of media production and consumption and key media theories. The course consists of two units - Unit 3 assesses analysis of unseen texts and media topics through a written exam. Unit 4 involves a critical investigation and linked practical production on an area of the student's choice. Some tips are provided such as taking notes, engaging actively with media, and using available resources. Coursework and homework are expected to be on time.
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This document outlines the requirements for a foundation portfolio for media studies research and planning. Students are expected to thoroughly research existing similar media products, including what they are, who makes them, who they target, and their conventions. Research must be compiled electronically in a format like a blog, podcast, or website. Planning elements include task lists, storyboards, drafts, and original images. The portfolio is a working document that tracks the project's progress and must be continuously updated rather than completed after production.
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1) The document discusses what the author has learned about film structure and analysis from studying short films of the same genre as their upcoming short film.
2) Key aspects discussed include genre and narrative, mise-en-scene, camera work, editing, acting and performance, as well as representation and messages in films.
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Michael Makinde created a film trailer, magazine cover, and poster for his A2 media studies portfolio. He researched horror and urban genres to appeal to his target audience of 18-19 year olds from urban backgrounds. Audience feedback helped him improve the narrative clarity, pacing, and genre representation in his projects. Key changes included making the trailer's title sequence more animated, shortening shots, altering magazine and poster colors, and modifying images to better target his audience. [/SUMMARY]
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Kathy Pollock produced a film teaser trailer for her A-Level media course. She conducted extensive research on film genres, trailers, and marketing campaigns to inform her work. Her primary research involved surveying young adults aged 16-20 on their preferences. They showed a strong interest in horror films like The Final Destination. Kathy analyzed several trailers and their marketing to understand horror conventions. She storyboarded, cast, and filmed her trailer, overcoming challenges along the way. The final trailer portrayed a character leaving a psychiatric ward who then stalks and kills a victim, hinting at a dark psychological thriller.
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Question 1a Research and Planning
1. The document discusses the importance of research and planning skills for media coursework, highlighting key learnings from AS to A2 levels. It covers types of primary and secondary research, advantages and disadvantages of different research sources, and organizing research materials.
2. Planning requirements like organizing time, personnel, equipment are discussed. Working individually and in groups is compared. Organization of planning materials and use of digital technology to aid the process is also covered.
3. Presentation of research and planning is addressed, emphasizing use of creativity and digital technology to enhance presentation of materials like audience feedback on blogs.
Question 1a Research and Planning Exemplar Essay
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2. For their Foundation Portfolio, the author conducted semiotic analysis of music videos and magazines to inform their music magazine project. They also did quantitative and qualitative research through interviews, questionnaires, and an online survey. This research helped with planning and creating a preliminary magazine using basic software.
3. For their Advanced Portfolio, the author again did primary research through interviews and questionnaires and secondary research analyzing other students' work. They storyboarded scenes and created schedules to plan their music video. A preliminary video created in basic software helped prepare for the final production.
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