What makes a good website - City Library

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Most customers decide within the first 5 seconds if they are going to buy from your website. Therefore understanding what makes a good website is essential to converting visitors into customers.

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What makes a good website - City Library

  1. 1. Effective websites
  2. 2. What are your objectives? Raise the profile of your brand Showcase your products Explain why you’re different Allow users to interact with you Allow users to interact with each other Features, Advantages, Benefits Compile mailing list Update content
  3. 3. What are your objectives? Cross sell Online payment Shopping cart Draw traffic from search engines Accessibility Provide News Provide product resources Provide information resources Communicate legal/cash reasons to use you
  4. 4. What are your objectives? Aspirational design User to upload files Screen resolution Cross browser compatibility What’s your budget Product comparison Reduce shopping cart drop out Search facility Mashups
  5. 5. What are your objectives? Social bookmarking Community (do people really want a community?)
  6. 6. Suggested objectives? What do you do? What level do you do it to? Are you trustworthy? How do I get in touch? Do you want your website to communicate that quickly?
  7. 7. Compare some sites www.asos.com www.habitat.co.uk  http://www.dell.com/html/us/segments/bsd/virtoff/
  8. 8. Compare some sites http://www.artworks-design.co.uk/ http://www.jonathanclarkarchitects.co.uk/ http://www.vodafone.de/privat/handyfinder.html www.bikersadvice.com/forum http://www.sputcom2.co.uk/centralmanchester http://www.gorton-valves.com/ http://www.englishrivieragetactive.co.uk/
  9. 9. Compare some sites http://www.longscycle.com/ http://www.dokimos.org/ajff/ http://www.saltinstitute.org/ www.argos.co.uk http://www.creativelynx.co.uk/ www.2advanced.com http://www.lombok.co.uk/
  10. 10. Compare some sites http://www.hotelchocolat.co.uk/ http://www.county-golf.co.uk/ http://www.amnesty.org/ http://www.creativespotlite.com/art-forum/index.php (#1 in google “art discussion forum”) http://www.manchesterphotographer.co.uk/ (#1 in google “manchester photographer”)
  11. 11. Compare some sites http://www.highcontrast.co.uk/ http://www.asterisk.com/ http://www.e-consultancy.com/news- blog/365383/q-a-nike-s-digital-boss- chris-shimojima.html
  12. 12. Mashups  Integrating Web 2.0 websites with your own to add functionality.  Free  Implementation costs  http://www.5thbar.com/  http://mapdango.com/  www.facebook.com  http://www.tsmaps.com/
  13. 13. W3C Compliance DIV vs Table Alt Tags Title Tags CSS It’s a level of service thing
  14. 14. Wireframes A non graphical plan of the content and functionality of the website http://www.5thbar.com/ http://totheweb.com/learning_center/website- wire-frame.html http://www.gdoss.com/web_info/web-site- wireframe.php
  15. 15. Reality Check What are you trying to achieve? What is your budget? How much money do you want to make? Get traffic to your site?
  16. 16. Task  Budget  Objectives  Design / target market  Usability – use of Flash?  Site map  USPs & Key messages  Wireframes  Accessibility  Technical features  Budget

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