Digital innovation is creating antiquated business practices across a dramatic number of industries. It's not uncommon for competent business to fall behind in digital strategy. It's critical to work with a framework that's sound and one which provides, market intelligence, strategy and a platform for growth. This slideshare highlights Evolve Digital Labs approach.
Productledgrowthconference.com
Make the transition
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
The Conference
What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth.
Key Themes
Product-Led Transformation
What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices.
Customer Feedback
When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored.
Product Strategy
Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
1) Ensure quality delivery through Codelattice Center of Excellence
2) Reduce your Total Cost of Ownership by 50% adopting Codelattice Global Delivery Model
3) Ensure business continuity by Codelattice proven Disaster Recovery Model
The Art & Science of Webinar Marketing presented by Nadia Barmada, Global Content Marketing Manager, Getty Images & Morgan Cantrell, Product Manager, BrightTALK at the Modern Marketing Experience in London on October 15, 2014.
Are you getting results from your webinar program?
62% of B2B marketers create webinar content, but the majority are not tracking its ROI. Getty Images and BrightTALK will share the keys to creating great webinars, attracting the right audience and measuring impact on revenue using the BrightTALK for Eloqua connector.
The objective of this document is to get your business operationally ready for the implementation and deployment of Adobe Audience Manager (AAM). This will help you and your organisation – as new Adobe Audience Manager user – to drive maximum value from your investment in Adobe technology.
Although we have seen many projects succeed, others have faltered due to a lack of internal investment in the business to ensure they are operationally ready to adopt this new technology. This playbook will help guide you to avoid some of the common areas we have identified as missing in less successful implementations.
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
Productledgrowthconference.com
Make the transition
Product-Led Growth is the future of SaaS. Learn how to deliver stellar product experiences, that will make your users keep coming back for more.
The Product Led Growth Conference, featuring both local and international speakers, will share global best practices, case studies and goal-oriented approaches to help your organization make the Product-Led transition.
The Conference
What drives Customer Experience? How is possible for product teams to build and deliver products customers love? How can internal teams make the product their main growth lever that will help them anticipate customers’ needs?
The Product-Led Growth Conference is one of the first European conferences, addressing a competing set of strategies organizations can adopt when making the transition to a Product-Led GTM (go-to-market) model.
Its agenda will explore all the aspects affecting customer experience and how the product itself can become the main growth lever. The event is a unique opportunity to engage with remarkable product-driven practitioners across Europe and learn firsthand the best practices around Product-Led Growth.
Key Themes
Product-Led Transformation
What changes Product-Led Growth brings on the table? How those changes affect customer experience? Which internal practices and deliverables need to be reconsidered? This section analyzes how the Product-Led era affects internal and GTM practices.
Customer Feedback
When adopting a customer-centric approach the ongoing collection of customer feedback is imperative. This section dives into what feedback organizations should collect and the KPIs that should be monitored.
Product Strategy
Overarching practices and frameworks Product Management should employ when delivering a Product-Led GTM strategy.
Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to P...Acquia
The global COVID-19 pandemic has permanently changed the way brands engage with their customers. Consumers are no longer shopping in stores, traveling long distances, visiting restaurants, or leaving their homes much at all. Instead, they have increased their reliance on ecommerce, home delivery, subscription services, and brands they trust.
In response, many companies are shifting their focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers. To compete in this new reality, marketers must escalate their plans to become “digital first,” and become proficient in meeting customer needs as channel preferences shift and reliance on digital experiences grow.
Join speakers from Forrester and Acquia as they share market insights and best practices for brands making the digital leap. Their research will cover:
- How companies are shifting their priorities during COVID-19
- What consumers expect from brands as their buying behaviors have changed
- Why data gives marketers critical business insights on engagement strategy and channel migration
- How to successfully navigate re-openings across the country (and globe)
- How to boost agility so you can more nimbly adapt to future business changes
1) Ensure quality delivery through Codelattice Center of Excellence
2) Reduce your Total Cost of Ownership by 50% adopting Codelattice Global Delivery Model
3) Ensure business continuity by Codelattice proven Disaster Recovery Model
The Art & Science of Webinar Marketing presented by Nadia Barmada, Global Content Marketing Manager, Getty Images & Morgan Cantrell, Product Manager, BrightTALK at the Modern Marketing Experience in London on October 15, 2014.
Are you getting results from your webinar program?
62% of B2B marketers create webinar content, but the majority are not tracking its ROI. Getty Images and BrightTALK will share the keys to creating great webinars, attracting the right audience and measuring impact on revenue using the BrightTALK for Eloqua connector.
The objective of this document is to get your business operationally ready for the implementation and deployment of Adobe Audience Manager (AAM). This will help you and your organisation – as new Adobe Audience Manager user – to drive maximum value from your investment in Adobe technology.
Although we have seen many projects succeed, others have faltered due to a lack of internal investment in the business to ensure they are operationally ready to adopt this new technology. This playbook will help guide you to avoid some of the common areas we have identified as missing in less successful implementations.
Lead Generation Agency Proposal Powerpoint Presentation SlidesSlideTeam
If your company needs to submit a Lead Generation Agency Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousand of proposals on this topic for effectiveness and conversion. Just download our template add your company data submit to your client for a positive response. https://bit.ly/3cDGJAY
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
What's Next: What's Next: Healthcare Marketing Cloud ft. TriplOgilvy Consulting
We are living in the age of data and the promise for marketers is the ability to harness this potential to become smarter about our customers. The opportunity is also the challenge, with so much data, how can we decipher what is useful and valuable to our customers?
GDPR and HIPPA have redefined the approach Healthcare companies use to manage data for marketing, in this webinar learn how Ogilvy has created a proprietary data set dubbed Tripl that, combined with our data consultancy, enables the use of data to intelligently market to HCP’s.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
What Happened After SaaS Companies Introduced Free Offerings Last YearOpenView
2020 was the year of free. And 2021 is the year of reaping the rewards. Let's dig into what happened when SaaS companies started to give away their products.
How Perforce orchestrates buyer journeys on their website? WebinarAvishai Sharon
a new episode in our From maze to amaze series where we interview Trendemon customers and ask them to share their playbooks on how they leverage personalization and buyer journey insights to maximize the impact of their website, content and digital assets. Beth Hanson from Perforce shares how they deploy journey orchestration for both ABM and PLG scenarios.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
B2B Event marketing using Email and Social media marketingDave Chaffey
A webinar on B2B event marketing using Email and Social media marketing - mainly for offline events, but also webinars. Sponsored by Eloqua and hosted on the B2B Marketing BrightTalk channel.
Referral Program Lead Generation Proposal TemplateJoey Barker
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
75% overview of your agile business model
25% a teaser about the project / referral program, your approach and ballpark pricing
Stay very high level, impress with integrity and avoid having to do a lot of work
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
Collaborate to Win - Why Every Company Needs a Culture of CollaborationWrike
https://www.wrike.com/blog - Collaboration is integral to a company's success and growth. And without it, there is hampered productivity and no significant innovation. Find out why collaboration should be built into your organization's DNA.
Codelattice is a global digital agency with 200+resources, 20+ alliances and footprints in 8 countries. We help enterprises Build, Establish and Accelerate their business in the ever changing digital world through our e-commerce, Mobility, Search Engine Marketing, Social Media Marketing, AdEngineeringTM, Web and End-to-End Digital Marketing Solutions.
Codelattice caters many leading brands and advertising agencies driven by the global delivery model augmented by Offshore Development centres in India and Client Servicing Pockets in other countries. Our Growth Platforms – Operational Leadership, Collaboration, Research & Development and Customized solutions are approached with a flexible and innovative outlook “To Make You Digitally ImmortalTM”.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Follow this simple, step-by-step, methodology to create an effective video marketing plan and produce engaging video content to support your marketing goals.
What's Next: What's Next: Healthcare Marketing Cloud ft. TriplOgilvy Consulting
We are living in the age of data and the promise for marketers is the ability to harness this potential to become smarter about our customers. The opportunity is also the challenge, with so much data, how can we decipher what is useful and valuable to our customers?
GDPR and HIPPA have redefined the approach Healthcare companies use to manage data for marketing, in this webinar learn how Ogilvy has created a proprietary data set dubbed Tripl that, combined with our data consultancy, enables the use of data to intelligently market to HCP’s.
Acquia webinar: Leveraging Drupal to Bury Your Sales Team In B2B LeadsAcquia
CloudHealth’s story of ramping up their B2B digital experience through an upgrade to Drupal 8 is impressive - and they’re not alone. Organizations of all kinds are discovering how Drupal 8 can boost lead generation, and ensure those leads get to the sales team faster than ever before. We’d love to answer any questions you might have, and explore how Drupal can empower your own sales team.
How often should you send push notifications? Which messages perform the best? What time of day should they be sent? How many characters should you use?
#bestpractices #mobilemarketing #mobile #retail #retailmarketing #mobileapplications #mobileapps #pushnotifications #iphone #android #ios #marketing #retailers #omnichannel
What Happened After SaaS Companies Introduced Free Offerings Last YearOpenView
2020 was the year of free. And 2021 is the year of reaping the rewards. Let's dig into what happened when SaaS companies started to give away their products.
How Perforce orchestrates buyer journeys on their website? WebinarAvishai Sharon
a new episode in our From maze to amaze series where we interview Trendemon customers and ask them to share their playbooks on how they leverage personalization and buyer journey insights to maximize the impact of their website, content and digital assets. Beth Hanson from Perforce shares how they deploy journey orchestration for both ABM and PLG scenarios.
The First Annual Killer Content Awards recognize organizations that have raised the
bar in content marketing tactics. Winners were formally honored at an awards ceremony
April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.
B2B Event marketing using Email and Social media marketingDave Chaffey
A webinar on B2B event marketing using Email and Social media marketing - mainly for offline events, but also webinars. Sponsored by Eloqua and hosted on the B2B Marketing BrightTalk channel.
Referral Program Lead Generation Proposal TemplateJoey Barker
http://get.unfunnel.com/lead-generation-proposal-template
This is a very “polished” new business sales template where 75% is an overview of your agile business model and 25% a teaser about the project, your approach and ballpark pricing.
Many RFPs are long-shots but if you can respond quick with a low amount of effort – it could pay off.
The goal here is to stay very high level, impress with integrity without having to do a lot of work.
75% overview of your agile business model
25% a teaser about the project / referral program, your approach and ballpark pricing
Stay very high level, impress with integrity and avoid having to do a lot of work
How IBM is Unifying the Customer Journey with PersonalizationOptimizely
When IBM started using Optimizely in late 2015, they were running less than a hundred experiments a year. Fast forward to today and they’re on track to run well over 3,000 a/b tests and personalization campaigns this year. In this webinar you’ll get a behind the scenes look at how the testing Center of Excellence (COE) at IBM empowers one of the world’s largest marketing organizations to achieve digital excellence.
Collaborate to Win - Why Every Company Needs a Culture of CollaborationWrike
https://www.wrike.com/blog - Collaboration is integral to a company's success and growth. And without it, there is hampered productivity and no significant innovation. Find out why collaboration should be built into your organization's DNA.
Codelattice is a global digital agency with 200+resources, 20+ alliances and footprints in 8 countries. We help enterprises Build, Establish and Accelerate their business in the ever changing digital world through our e-commerce, Mobility, Search Engine Marketing, Social Media Marketing, AdEngineeringTM, Web and End-to-End Digital Marketing Solutions.
Codelattice caters many leading brands and advertising agencies driven by the global delivery model augmented by Offshore Development centres in India and Client Servicing Pockets in other countries. Our Growth Platforms – Operational Leadership, Collaboration, Research & Development and Customized solutions are approached with a flexible and innovative outlook “To Make You Digitally ImmortalTM”.
Product-Led Growth is the go-to-market strategy that relies on using the product as the main vehicle to acquire, activate, and retain customers. In this (summarized and simplified) deck, I will explore:
- Why the fastest growing startups use a product-led GTM strategy
- The role of Sales and Marketing under this GTM
- Main marketing and product KPI's
- B2B martech stack
- Pricing SaaS
- Bottom up targeting
Peter Rivera, VP of Infusion, and Chris Hallberg, Director in Microsoft Azure, discussed how cloud computing can empower digital marketers during our February 2014 Azure Webinar.
Search Engine Optimization (SEO): Enhance your website's visibility on search engines with SEO strategies. Increase organic traffic by optimizing content, keywords, meta tags, and improving site structure for better search engine ranking.
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
New Madison Ave: Data & Marketing Technology Solutions – April 2015New Madison Ave
New Madison Ave., is a professional services firm, founded in 2003, delivering strategic and tactical data and technology enabled marketing solutions to encourage behaviors, create competitive advantage and drive top line growth for marketing organizations.
We are in the midst of the next great transformative era in the media business. The digital age, supported by data, technology, and predictive analytics has created a new opportunity to be more precise, more efficient, and more effective with our clients’ media investments:
- New ways of identifying who your customers are.
- New ways of reaching and influencing them at critical moments.
New ways of discovering the 50% of advertising that works, and avo- iding the 50% that doesn’t.
This reports analyses the state to digital media and its impact on the future.
For further information please look up your regional contact here: http://news.ipgmediabrands.com/magna-global/press-releases/
The Social Effect's B2B Lead and Demand Gen Solutions gives you unrivalled precision targeting ability, Higher ROI and keeps your sales pipe full of MQL leads.
The Social Effect's B2B lead & demand generation solutions give you unrivalled precision targeting ability, higher ROI and keep your sales pipeline full of MQL leads.
The Social Effect's B2B lead & demand generation solutions give you unrivalled precision targeting ability, higher ROI and keep your sales pipeline full of MQL leads.
Similar to Evolve Digital Labs Services and Case Studies (20)
Evolve Digital Labs helped Siteman Cancer Center before, during and after a website migration. When migrations are done incorrectly, visibility & traffic can easily slow to a halt. Siteman was able to increase leads and conversions, session levels, and the number of pages ranked Top 3 in search results!
Things to remember:
You are never in the ‘wrong spot’ – even if you’ve recently updated or think that there are too many obstacles, you can still get things on the right track.
Establish a Digital Governance Policy – you aren’t just creating a new site; when done correctly, this affects your brand and business goals.
Audit your site to discover problem areas, inefficiencies, and missed opportunities.
Find opportunities to highlight your strengths and to eliminate unnecessary information.
Understand the pitfalls that accompany site migration regarding content, domain authority, and search engine optimization. If needed, seek help from those who can help.
If you need help, reach out to Evolve Digital Labs today.
After this session you will be able to better understand your patients' digital demands, unlock the value of your online market potential, more effectively communicate the need for change in your online offerings, increase your digital IQ within your organization and evaluate digital statistics for leading healthcare organizations and compare them to your own numbers.
Finding your Organization’s Digital Pulse: Leveraging Your Web Site as a Busi...Evolve Digital Labs
The need to scale solutions that are cost-effective and personal continues to strain healthcare organizations – even those known for innovation. As costs rise, the patient searches for answers – often online. But what does a patient want from a healthcare provider online? Your Web site should be your most valuable asset for patient acquisition and retention, but many organizations simply aren’t leveraging their Web site as a business tool. Gain a core understanding of what patients want online, and how to facilitate those tasks and tie these actions into business and revenue goals.
Digital Marketing for Hospitals: A Patient Centric ApproachEvolve Digital Labs
An exclusive webinar presented by Google AdWords and Evolve Digital Labs covering:
Valuable Patient Insights: Discover what your most valuable patients do online.
ROI: Learn how to turn paid search into your most profitable marketing channel.
Case Study: See how a world-leading practice generates elective procedure leads online.
This is an overview of the report "Aligning Patient Needs with Online Capabilities," which analyzes the websites of the nation's best hospitals, as chosen by U.S. News & World Report.
Derek Mabie, State of Search 2013 - "What a Difference a Year Makes: Search S...Evolve Digital Labs
Competition and costs are on the rise in the Search Engines, with little signs of change. Search experts are asked to deliver more value and take on a larger percentage of customer acquisition and influence. These request are not easy for a young and inexperienced industry.
Website: evolvedigitallabs.com
Facebook: facebook.com/EvolveDigitalLabs
Twitter: twitter.com/evolvedigitally
LinkedIn: linkedin.com/company/evolve-digital-labs
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
2. Evolve is built
to solve the
your business faces.
Evolve is built
your business faces.
Evolve is built
to solve the
exact challenges
your business faces.
2
3. Founded in 2009, Evolve Digital Labs
is a data-driven customer acquisition firm
Digital Strategy
Search Optimization
Search Marketing
Display Advertising
Video Marketing
Web Content Strategy
Social Strategy & Mgt
Creative Direction
3
4. 1 2 3Market
Intelligence
Strategy Growth
Growth starts with
understanding.
Evolve will provide the digital
language, behavior, and needs of
your customers. Be smart, pursue
your true market.
Build a Strategic
Framework
Turn Data Into Satisfied
Customers. Our proven method for
growth uses an outcome-driven
mindset removing the guesswork.
Eliminate
Underperformance. Crush
Uncertainty.
When strategy is implemented,
measured, and adjusted, growth
online is inevitable. We direct your
paid search campaigns, on-site
improvements, and organic tactics
to the next level.
5. Strategy
Growth Market Dashboard Fix
Customer Map MetricsFramework
Current Market Place Business Goals
Our Model: Focus on Jobs & Outcomes
6. Improve Web Rankings
Improve your ability to provide the
solution to your primary
customer's need.
Increase Qualified Traffic
Increase quality traffic by creating
content that uses the right audience’s
language.
Reach Financial Goals
Acquire customers profitably through
website optimization.
Increase Profitability Online
Understand the opportunity
that exists and the cost of
that opportunity.
Integrate and Align Departments
Communicate business goals
throughout organization.
Validate Business Goals
Use data to gauge your online
opportunity for growth.
Benefits to You
Website Outcomes Business Outcomes
8. Partnerships
GOOGLE - GOLD AGENCY STATUS
Evolve Digital Labs is one of 250 agencies with the Gold Agency status from
Google. With this title, we have direct Google support, inclusions in Betas,
and access to exclusive resources.
GOOGLE – BETA PARTNER - SEARH CONSOLE/WEBMASTER TOOLS
API Not only do we employ programmatic techniques to our data collection,
we are 1 of 45 organization worldwide with beta access to a Google API
allowing for multi-dimensional queries. The end result is a more robust yet
granularly nuanced look at customer data.
TWITTER – QUALIFIED DEVELOPER API ACCESS
Real-time data access to Twitter allows our team to pull time-sensitive
insights from consumers.
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9. As our clients grow…
Cost Per
Acquisition
Total
Acquisitions
14. SITUATION for Merck Manuals
Promote Merck Brand Goodwill
Merck launched a new version of the Merck Manuals, their medical information portal
Utilization of Manuals by consumers and professionals
Awareness of Manuals low with younger users
Entrenched Competition
WebMD clear leader in share of voice for medical information portals
Google touches and guides most medical information queries online
Limited Digital Budget
Campaign needed to create awareness of brand as well as drive significant traffic
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15. SOLUTION for Merck Manuals
Deep Analytics
Implement tracking for engagements across 5,500+ unique pages on site
Develop value model for engagement that clearly communicates Merck Manuals value to Merck corporate brand
Targeted Strategy
Identify behavioral segments of consumers and professionals where Manuals has advantage
Leverage novel search/display media model to circumvent competition
Value Media Buys
Keyword level analysis on over 300,000 medical information terms representing over 325 million monthly queries
Target high engagement value low CPC users
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16. RESULTS for Merck Manuals
250,000
June 2015
Website Visitors
$0.10
Average
Cost Per Click
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17. RESULTS for Merck Manuals
“I am grateful for the work Evolve Digital Labs is doing to help us
optimize our site for organic Search. EDL is helping us navigate the
complexity of launching a multi-lingual, multi-cultural and multi-domain
product. Our mission to be accessible to 3 billion consumers and
healthcare providers by 2020, will only be attainable through a strong
presence on search engines.”
Dr. Robert S. Porter, MD Editor-in-Chief, The Merck Manuals Exec. Director,
Scientific Affairs
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19. SITUATION for Blackhawk Engagement
Low Performing Content
Current assets maintained low traffic with language not matching the customer
Mixed Messaging
Six landing pages existed without proper optimization and spoke to multiple services.
Consumer Behavior
Marketing assets were varied and based on intuition rather than data insights on consumer behavior and needs.
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20. SOLUTION for Blackhawk Engagement
Content Optimization
Isolating the language of the customer and making sure site content reflected their most valuable customers were
searching lead to increased traffic and more lead generation.
Highly Targeted Messaging
Reduced number of pages by half. Each page now spoke to one core service. Ad groups connected to a specific
service allowing for lower cost per lead while increasing the total number of leads. Not only was there an increase in
total leads, but the number of qualified leads jumped significantly.
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24. RESULTS for Blackhawk Engagement
“Evolve provides in-depth access to today’s search knowledge
and more importantly tomorrow’s. The whole team is
personable, genuine and a pleasure to work with.”
Mike Luhning Director of Marketing/Creative Director
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26. SITUATION for Charter Communications
High Marketing Costs
Restructuring the Affiliate Program was required to save millions of dollars on branded terms it’s own affiliate members
were bidding on which drove up costs, putting themselves at a disadvantage.
Operational Guidelines
Marketing guidelines were not in place to provide operational frameworks for members to establish a consistence
brand positioning and messaging.
Landing Page Optimization
Landing pages were few and spoke to too many topics. The result was an overall inadequate fulfillment of the pages
intended purpose.
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27. RESULTS for Charter Communications
329%
Increase in leads
8%
Decrease in
Cost Per Lead
500%
Increase in ROI
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28. RESULTS for Charter Communications
“Not only is Evolve Digital Labs dynamic in their thinking and use of
technology, but the team is always attentive to our needs. They’re
constantly watching out for our bottom line.”
Amy H. Kim Senior Director of Marketing
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