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Digital Photography Presentation
This document provides an overview of digital photography basics. It discusses why digital photographs are necessary for marketing products and lists several advantages of digital cameras over film cameras, such as saving time and money, large storage capacity on memory cards, and easy photo sharing online. It also defines important digital photography terms like resolution, file formats, and optical versus digital zoom. The document concludes by offering tips for taking great digital photos, such as using adequate lighting, stabilizing the camera, and practicing photography skills.
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Digital Photography Presentation
- 1. The Basics ofDigital Photography By Dana Reese
- 2. Poll #1A poll will be displayed on your screen. Please select the appropriate responses You have 15 seconds
- 3. Do I NeedPhotographs of my Product? The answer is YES ! Absolute necessity to have digital photographs to market your product Brochures Web page Email Press release Juried shows Spotlight a new product Made In Alaska website
- 4. Poll #2A poll will be displayed on your screen. Please select the appropriate responses You have 15 seconds
- 5. Advantages of DigitalCameras Save time Save money Memory cards hold large amounts of photos Easy to use programs for downloading photos Easy to use
- 6. Advantages of DigitalImages More creative control Use computer and photo-editing software to touch up and enhance pictures Instant, easy, photo sharing E-mail Website Photo gallery
- 7. Digital Camera TermsResolution Image Quality File Formats Media Storage Devices OPTICAL vs. DIGITAL ZOOM Exposure
- 8. Resolution Digital Picturesare made up of thousands of pixels Pixels square “tiles” of color that make up all digital images. 1 Megapixel (MP) = 1 Million Pixels More Pixels = Better Image Detail and Quality More Pixels = Higher Camera Price Most digital cameras allow you to change the resolution setting
- 9. Selecting the ImageQuality Good, Better, and Best These settings reflect the compression levels of photos Compression refers to the amount of image your camera collects when taking a photo Lower Compression = Large File Size High Compression = Small File Size
- 10. Selecting the ImageQuality Best – Excellent Picture Quality, Large File Sizes, and Prints (11x17) Better – Acceptable Picture Quality, Medium File Sizes, Prints 8x10 and Smaller Good – Lowest Acceptable Quality, Good for Online Usage, Prints 5x7 and 4x6
- 11. To maximize boththe resolution and clarity of your photos, set your camera on its highest resolution and Best Image quality setting
- 12. File Formats JPEG– Joint Photographic Experts Group Most Common Format Low Quality - Compressed File Ideal for Web and Email TIFF – Tagged Image File Format High Quality – Uncompressed File Capable of Editing Intended for Printing RAW Digital Negatives Not directly usable as an image, but has all of the information needed to create an image
- 13. Media Storage DeviceMemory Stick CD DVD Measured in Megabytes (MB) & Gigabytes (GB) Hard Disks
- 14. Memory Cards Sizedoes matter Take as many pictures as needed; delete bad pictures, keep the good ones Limited Storage Higher resolution photos Takes up more storage space Lower resolution photos Takes up less storage space
- 15. Memory Cards Capacity# of Photos (jpeg format) 128 MB 98 256 MB 196 512 MB 392 1 GB 784 2 GB 1,568 4 GB 3, 136 8 GB 6, 272
- 16. Digital Zoom vs.Optical Zoom Most Cameras come with both Optical Zoom The lens changes focal length and magnification as it is zoomed. Image quality is high throughout the zoom range. Digital Zoom simply crops the image to a smaller size, then enlarges the cropped portion to fill the frame again zoom results in a significant loss of quality
- 17. Exposure Image affectedby shutter speed, aperture, and ISO (sensitivity to light) Programmed auto exposure Camera selects proper aperture and shutter speed Very Convenient
- 18. Built-in Flash VeryConvenient Low Power Limited Range 10-20 ft range Prone to Red-eye
- 19. Flash Heads ExternalFlash More Power Good Range Up to 100’ Ability to Bounce Light Eliminates Red-eye More Features and Flexibility Hot Shoe
- 20. Tips for gettingthe most from on-camera flash Stay within the Flash Range Turn on Additional Lights Avoid Reflective Surfaces
- 21. Taking Great DigitalPhotos Know your camera Diffuser Close Up Stabilize Angles Lighting
- 22. “ A pictureis worth a thousand words.” This quote goes a long way but not if you take a terrible photo Know your camera Learning just a few of your digital camera features can help in achieving powerful and meaningful photos Read your cameras manual! Read about the various features and play around with them
- 23. Light Diffuser White-translucentfabric that is setup between a light source and subject “ softens” Light Diffusing the light source allows for greater detail to be revealed Eliminates dark shadows and bright spots caused by direct light
- 24. Light Diffuser Capturedwithout diffuser Captured with diffuser
- 25. Close Up –Zoom In Always get as close as possible to subject Removes background clutter Zoom in Beware: some auto focus cameras have limits on how close they will work Fill picture with the subject For small objects, use the camera’s Macro Mode and a Tripod
- 26. Take Vertical PicturesMany subjects look better in a vertical picture Make a conscious effort to turn your camera and take vertical pictures Wasted Space
- 27. Use Auto FocusCenter the subject Press Shutter Button halfway down Re-Frame your picture Finish by Pressing the Shutter Button all the way down
- 28. Stabilize Tripods Usefor sharp images Eliminates shake Get a stiff tripod Great for close ups
- 29. Use a PlainBackground A cluttered background is distracting Plain background will emphasize your subject Experiment with different color backgrounds Use sheets, towel, etc.
- 30. Control Your FlashTurn it off experiment with available light Know your flash range Pictures taken beyond the maximum flash range will be to dark Check your manual
- 31. Light Great lightmakes great pictures Study the effects of light in your pictures Avoid strong over head lights that cast hard shadows Use a diffuser between light source and subject Diffuser spreads light over larger area of subject Use natural light to your advantage
- 32. Light Manipulate thescene to create the effect you want Move lights Move the subject Purchase additional light Professional Photo Studio Light Kit – 3 Head lighting set, stand and light bulbs ($149.00) Wireless Flash ($360.00) ours ($50.00 Cheapest)
- 33. Angles Try differentAngles Move the subject Shoot your photo from different angles
- 34. Verify details inthe display screen For close-ups with a digital camera, use the display screen to compose the picture and then review it If you think it could be better, you can delete the picture and retake it
- 35. Editing and EnhancingDigital Photos With picture-editing software, you can enhance your pictures Recommend Photoshop Element (less than $100 @ Costco) Photoshop Element Resize Rotate Crop Adjust Lighting Adjust Contrast Work with Tiff files
- 36. Create Your OwnStudio A simple setup outside or inside by a window is all you need Create a plain background by draping a bath towel or solid-color sheet over something, or tacking it to the wall Smooth out any distracting folds Cheaper
- 37. Purchase Portable LightingStudio Sunpak EBOX Portable Mini Studio Less than $80.00 Everything need to take professional studio-quality images Two 50 watt floor-standing lights Mini aluminum tripod with 3-way panhead Includes carrying case
- 38. Practice, Practice, PracticeExperiment with lighting Experiment with different color backgrounds Experiment with different angles Have fun Read your manual Research online Take lots of pictures Create your own studio
- 39. Resources The CompleteGuide to Digital Photography Michael Freeman Digital Photography Bible Desktop Edition Dan Simon The Joy of Digital Photography Jeff Wignall The Complete Guide to Light and Lighting in Digital Photography Michael Freeman Digital Photography for Dummies Julie Adair King
- 40.
- 41. Made In AlaskaWebsite Made In Alaska Permit Holders have the opportunity to display one photo on the Made In Alaska website, along with your business information. We Need Your Photos! Please email your photo to [email_address]
Editor's Notes
- #2 Welcome to our 6 th Made In Alaska Webinar…we hope you enjoy the Webinar and find the information helpful. Tomorrow we will follow up with a brief survey on the webinar, and hope you will take 2-3 minutes to answer the questions and provide us feedback regarding the webinar. The Goal of this webinar is to teach you and motivate you to take your own photo’s of your products. Not only is doing it yourself cost effective, but with today technological advancements one can capture close to perfect photos, and then enhance the photos with photo editing software. I’m not a professional photographer by any means…I’ve basically just researched, practiced. 1 st Poll – Do you have pictures of your product?
- #3 Do you have photographs of your product or services? Yes No If you don’t have photos of your product or services you need to get some. Either get pictures done professionally or take them yourselves. Bottom line is you need photos.
- #4 Not many people would purchase a product with out seeing it first; especially if it is expensive.
- #5 Do you have a Digital Camera? Yes No If you don’t have photos of your product, invest in a digital camera 10 mgp camera at costco for $200.00 8 mgp camera at costco for $129.00 Digital Memory Cards are really Cheap Costco 4GB - $30-$40
- #7 Going digital opens up a world of artistic and practical possibilities that you simply don’t have with film
- #9 Simply put, the greater the number of pixels in an image, the higher the resolution. And the higher the resolution, the better and larger the prints you can make. Most Cameras allow you to set your resolution…Set it to the maximum resolution…. However, keep in mind that higher resolution photos will take up more space on your memory card and in your computer.
- #10 The Image quality settings reflects the compression levels of the photos Compression refers to the amount of image your camera collects when taking a photo
- #11 The Image quality settings reflects the compression levels of the photos Compression refers to the amount of image your camera collects when taking a photo
- #13 The file format you choose doesn't affect the resolution of the photo
- #14 Compact Flash Memory Stick Floppy Disk CD-R & CD-RWs Measured Back up your photos
- #17 Optical is better because it maintains image quality by relying on the lens itself. Digital electronically magnifies a section of the image from the sensor, almost always resulting in a degraded image. Pay more attention to Optical Zoom because it will give you the results that you want.
- #18 Exposure – is the amount of light that falls on to the film ISO The higher the ISO, the less light required to capture the image Higher ISO can also make grainy image ISO: A measure of film speed, the higher the number the faster the film. Raising the ISO allows faster shutter speed, smaller aperture can result in a grainy image Ideal picture is a combo of all three
- #19 very convenient low power limited range 10-20 ft range prone to red-eye
- #20 Flash Heads more power good range up to 100’ can bounce eliminates red-eye more features and flexibility
- #21 Rule of Thirds Fill-Flash Kodak’s Top 10 Tips for Great Photos Infopeople Digital Photography 101 Tips
- #22 Top Ten Digital Tips
- #23 Your camera’s manual will not only teach you what all the buttons on your camera do, but it will also teach you how different techniques.
- #24 Tissue Paper With direct sunlight falling on the subject, notice the very bright spots and dark shadows on the subject. There is very little detail in the dark, shadowed areas and detail is lost in the bright “hot spots” as well. Overall, this kind of light is not very flattering to most subjects
- #26 Get close, then get closer • Zoom in, get camera closer to subject • Beware some auto focus cameras have limits on how close they will work Use Macro mode, enables you to shoot up close.
- #27 Yes, it can be a little awkward to hold until you get used to it but, what a difference it can make to the picture. If you are taking a picture of one person then it is essential to shoot upright, you waste so much of the picture area at the sides if you don't.
- #28 Many Focusing Options – Auto, Manual,
- #29 Tripods use for sharp images low light or night use mirror lockup eliminates shake get a stiff tripod
- #30 While your subject will already have a color of its own, pay attention to how that color interacts with your background and foreground. If your subject is green and the background is green, your subject is liable to be hard to see in the image. In contrast, if your subject is red and the background purple, you may be able to see the subject very well but the clashing colors can distract from the subject.
- #32 avoid harsh light behind your subject, watch out for dark shadows, and watch out for whites that glare in the light.
- #33 You need to manipulate the scene to create the effect you want, this might mean moving a light on a stand or moving your subject relative to the sun, or waiting for a better time of day to get the effect you want.
- #35 The most common mistake people make when taking pictures is not filling the frame with the subject. Most cameras have some sort of circle or rectangle etched onto the glass and we are inclined to think, in our less thoughtful moments, that this is the whole picture area. Take a moment to glance around the viewfinder to see what you have got at the edges and especially in the corners. Watch out for clutter in the background Make sure that everything in the viewfinder is there because you want it to be.
- #36 One of the biggest advantages of digital photography is being able to edit photos with editing-software!
- #37 Be creative and create your own studio! You don’t have to spend a lot of money. Just do whatever works best. There is no right or wrong way.
- #38 Pros Convenient and Complete Construction sturdy Backdrops are a good neutral color Cons Lights are poor
- #39 Hands-on In the Field Bring your camera! Bring your questions! Be prepared to experiment! Have fun! Take Lots of Pictures Try New Angles Camera Lights Subject Have Fun You Can Always Erase The Pictures That You Don’t Want
- #40 Listed are the resources which I used and think are really great. I highly recommend researching online. Kodak.com is a great site that has lots of info and tips.
- #41 Questions or concerns?
- #42 Our goal is for all our Made In Alaska Permit holders to have a picture on our website! We don’t care if it is just your logo, or a picture of your staff…we want something! But, preferably a picture of your product.