Best Audiobooks Nonfiction Tap
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Ghose's book "Tap" discusses how businesses can benefit from consumer data collected through smartphones and how mobile technology is shaping consumer behavior and the economy. Drawing on research from around the world, Ghose describes contradictory behaviors like seeking spontaneity but predictability. He identifies nine forces that influence consumers, such as time, location, and weather. The book explores how mobile technology wields influence over shoppers and represents lucrative opportunities for companies in today's growing mobile economy.
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Best Seller Audiobooks Tap
Ghose's book "Tap" discusses how businesses can benefit from consumer data collected through smartphones and how the mobile economy has grown to over three trillion dollars. He describes contradictory consumer behaviors like seeking spontaneity but also predictability. Ghose identifies nine forces that shape consumer mobile behavior, such as time, location, and weather. The book highlights how mobile influences shopping and argues that advertising can work well if done respectfully, acting as a personal concierge rather than stalker.
Best Audiobooks Tap
Tap discusses how businesses can benefit from consumer data collected through mobile phones. The author, Anindya Ghose, argues that when done well, mobile advertising can act as a personal concierge rather than intrusive stalking. Drawing on research from around the world, Ghose identifies nine forces that shape consumer behavior on mobile, such as time, location, and weather. The book explores how mobile technology is transforming industries and the future potential of an increasingly connected economy.
Top Selling Audiobooks Tap
Ghose's book "Tap" discusses how businesses can tap into consumer data from smartphones to understand behavior and harness the $3 trillion mobile economy. It explores how consumers act predictably yet seek spontaneity, and value privacy but use personal data as currency. Ghose identifies nine forces that shape consumer behavior like time, location and weather, and how mobile technology can influence shopping if advertising respects consumer preferences over stalking. The book welcomes readers to a growing mobile economy with opportunities in an advancing technological landscape.
Best Audiobooks App Tap
Tap discusses how businesses can leverage consumer data from smartphones to engage in the $3 trillion mobile economy. The book explores contradictory consumer behaviors like seeking spontaneity but predictability. Drawing on case studies, it identifies nine forces that shape consumer mobile behavior, like time, location and weather. The author argues that done well, mobile advertising can act as a helpful concierge rather than stalker, and that the future opportunities of the mobile economy are vast as technologies like AI and IoT continue advancing.
Best Audiobooks for Road Trip Tap
Ghose's book "Tap" discusses how businesses can benefit from consumer data collected through smartphones. It explores how consumers' behavior can seem contradictory, valuing spontaneity but also predictability. Ghose identifies nine forces that shape consumer behavior on mobile devices, such as time, location, and weather. The book argues that with responsible mobile advertising, smartphones can act as personal assistants for consumers rather than stalkers.
best audiobooks Tap
Ghose explores how businesses can tap into consumer data from smartphones to benefit both customers and businesses in the mobile economy. Drawing on research from major companies, he describes contradictory consumer behaviors like seeking spontaneity but being predictable. Ghose identifies nine forces that shape consumer mobile behavior, such as time, location, and weather. The book highlights mobile's influence on shopping and opportunities in an expanding digital economy.
Keydev james hilton
Mobile is becoming the dominant medium for advertising over television according to industry leaders. Marketers should invest heavily in mobile given that there are now over 5 billion mobile connections worldwide, more than PCs and televisions combined. By 2013, mobile phones will surpass PCs as the most common device for internet access. Smartphone adoption and sales are rising dramatically. Mobile offers marketers the unique ability to target consumers based on devices, locations, interests and behaviors, making it a highly effective advertising platform.
NextBank Europe 2014 - Online Offline Power Shifts
This document discusses what engages consumers in financial technology (FinTech) and how their engagement differs from those in the FinTech industry. It provides lessons on bridging the gap between consumer online and offline engagement, including focusing on the intended audience through filtering noise, learning from case studies globally, and emphasizing an attractive user experience and building trust. Transparency, attention to trends, and maintaining a consumer-centric approach are important to engaging consumers both online and offline.
Recommended
Best Seller Audiobooks Tap
Ghose's book "Tap" discusses how businesses can benefit from consumer data collected through smartphones and how the mobile economy has grown to over three trillion dollars. He describes contradictory consumer behaviors like seeking spontaneity but also predictability. Ghose identifies nine forces that shape consumer mobile behavior, such as time, location, and weather. The book highlights how mobile influences shopping and argues that advertising can work well if done respectfully, acting as a personal concierge rather than stalker.
Best Audiobooks Tap
Tap discusses how businesses can benefit from consumer data collected through mobile phones. The author, Anindya Ghose, argues that when done well, mobile advertising can act as a personal concierge rather than intrusive stalking. Drawing on research from around the world, Ghose identifies nine forces that shape consumer behavior on mobile, such as time, location, and weather. The book explores how mobile technology is transforming industries and the future potential of an increasingly connected economy.
Top Selling Audiobooks Tap
Ghose's book "Tap" discusses how businesses can tap into consumer data from smartphones to understand behavior and harness the $3 trillion mobile economy. It explores how consumers act predictably yet seek spontaneity, and value privacy but use personal data as currency. Ghose identifies nine forces that shape consumer behavior like time, location and weather, and how mobile technology can influence shopping if advertising respects consumer preferences over stalking. The book welcomes readers to a growing mobile economy with opportunities in an advancing technological landscape.
Best Audiobooks App Tap
Tap discusses how businesses can leverage consumer data from smartphones to engage in the $3 trillion mobile economy. The book explores contradictory consumer behaviors like seeking spontaneity but predictability. Drawing on case studies, it identifies nine forces that shape consumer mobile behavior, like time, location and weather. The author argues that done well, mobile advertising can act as a helpful concierge rather than stalker, and that the future opportunities of the mobile economy are vast as technologies like AI and IoT continue advancing.
Best Audiobooks for Road Trip Tap
Ghose's book "Tap" discusses how businesses can benefit from consumer data collected through smartphones. It explores how consumers' behavior can seem contradictory, valuing spontaneity but also predictability. Ghose identifies nine forces that shape consumer behavior on mobile devices, such as time, location, and weather. The book argues that with responsible mobile advertising, smartphones can act as personal assistants for consumers rather than stalkers.
best audiobooks Tap
Ghose explores how businesses can tap into consumer data from smartphones to benefit both customers and businesses in the mobile economy. Drawing on research from major companies, he describes contradictory consumer behaviors like seeking spontaneity but being predictable. Ghose identifies nine forces that shape consumer mobile behavior, such as time, location, and weather. The book highlights mobile's influence on shopping and opportunities in an expanding digital economy.
Keydev james hilton
Mobile is becoming the dominant medium for advertising over television according to industry leaders. Marketers should invest heavily in mobile given that there are now over 5 billion mobile connections worldwide, more than PCs and televisions combined. By 2013, mobile phones will surpass PCs as the most common device for internet access. Smartphone adoption and sales are rising dramatically. Mobile offers marketers the unique ability to target consumers based on devices, locations, interests and behaviors, making it a highly effective advertising platform.
NextBank Europe 2014 - Online Offline Power Shifts
This document discusses what engages consumers in financial technology (FinTech) and how their engagement differs from those in the FinTech industry. It provides lessons on bridging the gap between consumer online and offline engagement, including focusing on the intended audience through filtering noise, learning from case studies globally, and emphasizing an attractive user experience and building trust. Transparency, attention to trends, and maintaining a consumer-centric approach are important to engaging consumers both online and offline.
2015 Internet Trends Report: One-Sheet for Marketers
Mobile ads present a big opportunity for marketers. Creative agencies should set up media buying shops in large developing countries like China, India, Indonesia, and Brazil to capitalize on vertical mobile ads on messaging apps, Facebook, Instagram, and Snapchat. Marketers should target clients in industries like housing, transportation, food, and disaster response where consumers are spending most, as well as consider creating public service announcements around issues like water conservation or cybersecurity that people find concerning. While union membership is down, millennials comprise a large freelance workforce and value flexible hours, training, and cash bonuses over desk jobs, presenting opportunities for work apps and services that facilitate online collaboration.
Trends project
The document discusses how the mobile and travel industries are converging, with mobile applications now enabling paperless payments and reservations for travel services like flights, hotels, and restaurants. It notes that mobile bookings for travel have grown significantly in recent years and are expected to continue growing, revolutionizing how travelers plan and pay for trips and services using their mobile phones.
Trends project
The document discusses how the mobile and travel industries are converging, with mobile applications now enabling paperless payments and reservations for travel services like flights, hotels, and restaurants. It notes that mobile bookings for travel have grown significantly in recent years and are expected to continue growing, revolutionizing how travelers plan and pay for trips and services using their mobile phones.
Ober Pitch Deck
Ober is a transportation networking company that operates a mobile app connecting users and drivers for hire in over 23 countries. Founded in 2016, Ober initially offered luxury vehicles but has since expanded. It has raised $375 million in funding and is currently valued over $4.1 billion. The macro market analysis shows declines in taxi ridership but growth in mobile apps and potential markets without smartphones worth $9.2 billion. Ober's management team is focusing on social media marketing and expanding their service offerings.
Are Unicorns Going Out To Pasture
Unicorns are no longer the stuff of legend — not the fanciful equines marked with elegant wings and prominent horns. Instead, at the mention of the term “unicorn”, the Silicon Valley tech startups valued between $1 and $10 billion, is evoked.
Sedmé masmédium: Nový svět komunikací - Tomi T Ahonen
The document provides an excerpt from a book about mobile phones emerging as the 7th mass media. It discusses how mobile phones have surpassed other technologies in terms of adoption, with over 3 billion subscribers globally. The author argues that mobile phones are becoming the most universal and addictive device, with people relying on their phones for various daily needs and keeping them within arm's reach at all times. The document introduces chapters that will examine how mobile phones are transforming industries like music, gaming, advertising and more by becoming a powerful new media platform.
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Most advertising professionals and marketers understand the historic cultural and economic shift represented by the burgeoning U.S. multicultural population. What most ad pros don't realize is how quickly this market is adopting digital technology, specifically social and mobile, and how this represents the biggest shift in the multicultural marketing landscape since the launch of Spanish-language TV. With more and more big general market ad shops quickly redefining "full service" to also include the Hispanic, African American, Asian and GLBTQ markets, find out how the multicultural digital media shift is creating a unique opportunity for all agencies to get into the multicultural game.
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5. tainx presenting on momo hanoi
This document discusses trends in the mobile application market in 2011, including the growth of 3G networks, tablets, and mobile use for business and entertainment. It notes that the future of online experiences will involve offline, real-world interactions through mobile devices. In Vietnam, the trends were towards more Android and touchscreen devices, social media, pictures and video on mobile. Developers should focus on mobile marketing, payments, virtual goods, local deals and ads. The mobile era allows information to be accessed simply by asking phones questions.
Ibeach
iBeach is a sole proprietorship that aims to develop an app allowing users to discover and review outdoor businesses and nature locations. The app will fill a need for those wanting to combine technology with their passion for the outdoors. Funds from a loan will be used to obtain Apple developer licenses and training for the coding skills needed to develop the iBeach app using Xcode.
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Local Media Advertising: a $130 billion industry in transition
There are three big trends driving the transition of the local media advertising industry: media fragmentation, ad blocking and trust-based advertising. As the president of a startup in this space, I've been tracking these trends for several years. This is a white paper I developed on those trends.
Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...
This document discusses the growth of mobile internet and marketing opportunities for brands. It notes that a new era has begun with mobile internet becoming a turning point in how people surf the web. It then looks at trends in mobile like social/local/mobile commerce ("SoLoMo"), mobile health, tablet adoption, mobile payments, and HTML5 enabling web applications instead of only native apps. Examples are given of mobile payment systems and HTML5 web apps from companies like Starbucks, Square, and Financial Times. The document concludes that HTML5 will further the transition from native applications to web applications on mobile.
TechTalk Magazine - Edition Three 2012
In the third issue of our TechTalk magazine, we explore how technology is driving innovation and new business models in categories as diverse as photography, gaming and the automotive industry.
The great consumer digital migration
The following whitepaper from IBM which throws more light on how digital marketers are leveraging technological tools to engage better with today’s digitally empowered customers.
Mobile and The Big Data Question
This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.
What Matters Now: Retail
The document discusses trends in the travel industry, including:
1. Travel companies are adapting to Millennial travelers by offering more authentic, socially conscious experiences and using content marketing to appeal to this demographic.
2. The sharing economy is expanding beyond lodging into areas like car rentals and tours, with startups looking to acquire customers and service providers.
3. Mobile technologies are transforming the travel experience from paper-based to digital, with many travelers now researching, booking, and managing travel on their phones.
Quantcast mobile-and-me
1) Mobile devices have become integral to people's lives and how they spend their leisure time. People use mobile devices to communicate, shop, research purchases, and be entertained.
2) Market research found that people spend a significant amount of their leisure time on mobile devices researching purchases even if they ultimately buy the item elsewhere. This presents an opportunity for brands to influence consumers' purchase journeys.
3) For mobile advertising to be effective, it needs to be relevant, creative, and provide a good user experience. People find irrelevant mobile ads intrusive and it negatively impacts their perception of brands. Tailoring ads to individuals increases people's likelihood of purchasing from those brands.
Tracking Mobile: The Rise of Smartphones in Marketing
By studying mobile usage data from four countries, the author outlines several key findings on how mobile data can provide insights for marketers:
1) Variance in a consumer's travel patterns is a stronger predictor of mobile internet usage than the average travel pattern. Mobile ads were more effective when consumers deviated from their standard travel path.
2) Redemption of mobile coupons increased non-linearly as consumer proximity to a store increased. Improving an ad's rank on the mobile screen had a similar impact as a 12% price reduction.
3) Combining location with time (geo-fencing) provides a more powerful targeting strategy than using location or time individually. Offers sent one day before an event
Hr gurukul futureof work curations
This document discusses trends affecting the future of work, including technological advances, globalization, the network economy, the knowledge society, and demographics. It focuses on millennials and generation Z, describing their characteristics and how they are reshaping the workplace. Companies like IBM, Unilever, and Microsoft are highlighted as innovating to attract and engage millennial talent through initiatives like digital hiring processes, reverse mentoring programs, and internal communities focused on the millennial experience.
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Mobile ads present a big opportunity for marketers. Creative agencies should set up media buying shops in large developing countries like China, India, Indonesia, and Brazil to capitalize on vertical mobile ads on messaging apps, Facebook, Instagram, and Snapchat. Marketers should target clients in industries like housing, transportation, food, and disaster response where consumers are spending most, as well as consider creating public service announcements around issues like water conservation or cybersecurity that people find concerning. While union membership is down, millennials comprise a large freelance workforce and value flexible hours, training, and cash bonuses over desk jobs, presenting opportunities for work apps and services that facilitate online collaboration.
Trends project
The document discusses how the mobile and travel industries are converging, with mobile applications now enabling paperless payments and reservations for travel services like flights, hotels, and restaurants. It notes that mobile bookings for travel have grown significantly in recent years and are expected to continue growing, revolutionizing how travelers plan and pay for trips and services using their mobile phones.
Trends project
The document discusses how the mobile and travel industries are converging, with mobile applications now enabling paperless payments and reservations for travel services like flights, hotels, and restaurants. It notes that mobile bookings for travel have grown significantly in recent years and are expected to continue growing, revolutionizing how travelers plan and pay for trips and services using their mobile phones.
Ober Pitch Deck
Ober is a transportation networking company that operates a mobile app connecting users and drivers for hire in over 23 countries. Founded in 2016, Ober initially offered luxury vehicles but has since expanded. It has raised $375 million in funding and is currently valued over $4.1 billion. The macro market analysis shows declines in taxi ridership but growth in mobile apps and potential markets without smartphones worth $9.2 billion. Ober's management team is focusing on social media marketing and expanding their service offerings.
Are Unicorns Going Out To Pasture
Unicorns are no longer the stuff of legend — not the fanciful equines marked with elegant wings and prominent horns. Instead, at the mention of the term “unicorn”, the Silicon Valley tech startups valued between $1 and $10 billion, is evoked.
Sedmé masmédium: Nový svět komunikací - Tomi T Ahonen
The document provides an excerpt from a book about mobile phones emerging as the 7th mass media. It discusses how mobile phones have surpassed other technologies in terms of adoption, with over 3 billion subscribers globally. The author argues that mobile phones are becoming the most universal and addictive device, with people relying on their phones for various daily needs and keeping them within arm's reach at all times. The document introduces chapters that will examine how mobile phones are transforming industries like music, gaming, advertising and more by becoming a powerful new media platform.
Multicultural marketing in the digital age: Integrating Multicultural Capabil...
Most advertising professionals and marketers understand the historic cultural and economic shift represented by the burgeoning U.S. multicultural population. What most ad pros don't realize is how quickly this market is adopting digital technology, specifically social and mobile, and how this represents the biggest shift in the multicultural marketing landscape since the launch of Spanish-language TV. With more and more big general market ad shops quickly redefining "full service" to also include the Hispanic, African American, Asian and GLBTQ markets, find out how the multicultural digital media shift is creating a unique opportunity for all agencies to get into the multicultural game.
Tech startups - new products, new business, new lifestyle.
Lecture given in March 2016 at the Warsaw School of Economics as part of "LIFESTYLES AND NEW PRODUCT DEVELOPMENT" course.
Top 5 Trends in Local Advertising
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Digital outlook
The document discusses the growth of digital media in India. It notes that half of Indian households now have digital TV and over 100 million viewers watch content on devices other than TVs, indicating a shift towards digital viewing. Mobile phone usage is also growing significantly in India, with people spending more time on their phones than with other entertainment. The digital advertising market is expanding rapidly in India and mobile ad spending constitutes 14% of the total digital ad spend. The document concludes that digital media in India will continue growing as more brands adopt online and mobile channels.
5. tainx presenting on momo hanoi
This document discusses trends in the mobile application market in 2011, including the growth of 3G networks, tablets, and mobile use for business and entertainment. It notes that the future of online experiences will involve offline, real-world interactions through mobile devices. In Vietnam, the trends were towards more Android and touchscreen devices, social media, pictures and video on mobile. Developers should focus on mobile marketing, payments, virtual goods, local deals and ads. The mobile era allows information to be accessed simply by asking phones questions.
Ibeach
iBeach is a sole proprietorship that aims to develop an app allowing users to discover and review outdoor businesses and nature locations. The app will fill a need for those wanting to combine technology with their passion for the outdoors. Funds from a loan will be used to obtain Apple developer licenses and training for the coding skills needed to develop the iBeach app using Xcode.
Staying one step ahead
This is the presentation Rafael Sulit, National Grid US Brand Marketing Director, gave to the University of Rhode Island PRSSA on April 1, 2014. His presentation, "Staying on step ahead: connecting with customers across all their experiences," focused on the importance of applying the right marketing and communications channel mix.
Local Media Advertising: a $130 billion industry in transition
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Jurgen reutter mobile internet mobile marketing_buongiorno digital_red apple ...
This document discusses the growth of mobile internet and marketing opportunities for brands. It notes that a new era has begun with mobile internet becoming a turning point in how people surf the web. It then looks at trends in mobile like social/local/mobile commerce ("SoLoMo"), mobile health, tablet adoption, mobile payments, and HTML5 enabling web applications instead of only native apps. Examples are given of mobile payment systems and HTML5 web apps from companies like Starbucks, Square, and Financial Times. The document concludes that HTML5 will further the transition from native applications to web applications on mobile.
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This document discusses the rise of big data from mobile devices. It notes that mobile usage has overtaken desktop globally, with over 400 million photos and 64 billion messages shared daily. The document outlines different types of active and passive data generated from mobile and how this data is being used, including tracking relationships on Facebook and monitoring health and poverty levels. It closes by discussing future trends like wearables and how mobile data could be harnessed for medical research.
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SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future.
Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result.
More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow.
The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan.
Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.
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