This document discusses how MSU Extension is promoting its services and connecting with clients through digital media like its website and newsletters. It finds that topic-specific electronic newsletters that link to the website are driving significant traffic. The website and social media presence are engaging new audiences and helping educators expand their reach through media interviews. Analytics show growth in sessions, page views, and engagement from these digital outreach efforts.
The document discusses how the Families, Food and Fitness (FFF) Community of Practice uses social media like Twitter and Facebook to spread information about nutrition, physical fitness, and childhood obesity prevention. It provides statistics on the growth and usage of these social networks and analyzes the FFF CoP's engagement on its platforms. The strategy is to direct people to the FFF website and provide social support to help followers make better health choices. Analytics show engagement on social media is driving traffic to the site and expanding the CoP's reach.
Tempe's social media program is considered one of the strongest in Arizona for a city of its size. It has over 2,500 Facebook fans and nearly 4,000 Twitter followers. The program far exceeded its goals for the previous year, adding over 1,100 new Facebook fans and over 2,700 new Twitter followers. Tempe uses social media to engage residents, promote events, provide information quickly to residents, and showcase the city as innovative and tech-friendly. The future goals are to continue growing audiences by being relevant, activate residents to get involved in the community, and build relationships to portray government as friendly rather than intimidating.
The document outlines the Stroke Association's "Make May Purple for Stroke" campaign. The campaign aims to raise awareness about stroke in May by encouraging participation, engagement, and turning things purple. Key aspects of the campaign included planning, using statistics and research, media coverage, social media promotion with the hashtag #strokemonth, and outcomes like increased awareness, web traffic, social media conversations, and funds raised. The campaign successfully increased awareness of mini-strokes and led the BBC to feature a mini-stroke storyline in EastEnders.
These slides support the June 25, 2014 ACE panel discussion "Hitting the Bull's-eye: New Media Relations Strategies for Reaching Target Audiences." The slides are by Keri Collins Lewis in the Office of Agricultural Communications and are related to an in-house campaign to increase media relations outreach by county Extension agents.
The News Literacy Project aims to teach secondary students how to be smart, active consumers and engaged citizens of news and information. It provides virtual news literacy classes and has reached many students across the US. Students have commented that the classes have changed their lives and given them control over the news they consume rather than being controlled by it. The organization aspires to do more and needs help from partners to further its national PR campaign and back to school assistance through employee engagement and connections to corporate social responsibility plans.
This document discusses professional branding on Facebook and Instagram. It provides statistics on the large user bases of both platforms, with Facebook having over 1.7 billion monthly users and Instagram having 500 million monthly users. Both platforms are effective engagement tools for brands, though they differ in their focuses - Facebook prioritizes updates from friends and links while Instagram emphasizes visual content sharing. The document advises determining which platform is best for different business needs and provides additional resources for using Facebook and Instagram for professional branding.
Social Technology - The Future of Donor Retention Is Here!Bloomerang
The move from personal to social technology is having a profound impact both within organizations and on donor relationships. For fundraisers, there is an opportunity to tear down internal walls as well as the walls separating donors from the missions they support. These changes are happening at an accelerating pace, so it’s time to see what’s going on and to start figuring out how you and your organization are going get social!
Free Tech Tools to Empower and Power Your PTASignUp.com
The document discusses free and effective technology tools that PTAs can use to save time, boost participation, build accountability, and grow their community. It provides examples of tools for volunteer management (VolunteerSpot), event planning and registration (Eventbrite), document sharing (Dropbox), online meetings and video conferencing (Skype, Google Hangouts), and more. The presentation encourages PTAs to equip their volunteers with these tools to activate supporters and engage their community through social media.
The document discusses how the Families, Food and Fitness (FFF) Community of Practice uses social media like Twitter and Facebook to spread information about nutrition, physical fitness, and childhood obesity prevention. It provides statistics on the growth and usage of these social networks and analyzes the FFF CoP's engagement on its platforms. The strategy is to direct people to the FFF website and provide social support to help followers make better health choices. Analytics show engagement on social media is driving traffic to the site and expanding the CoP's reach.
Tempe's social media program is considered one of the strongest in Arizona for a city of its size. It has over 2,500 Facebook fans and nearly 4,000 Twitter followers. The program far exceeded its goals for the previous year, adding over 1,100 new Facebook fans and over 2,700 new Twitter followers. Tempe uses social media to engage residents, promote events, provide information quickly to residents, and showcase the city as innovative and tech-friendly. The future goals are to continue growing audiences by being relevant, activate residents to get involved in the community, and build relationships to portray government as friendly rather than intimidating.
The document outlines the Stroke Association's "Make May Purple for Stroke" campaign. The campaign aims to raise awareness about stroke in May by encouraging participation, engagement, and turning things purple. Key aspects of the campaign included planning, using statistics and research, media coverage, social media promotion with the hashtag #strokemonth, and outcomes like increased awareness, web traffic, social media conversations, and funds raised. The campaign successfully increased awareness of mini-strokes and led the BBC to feature a mini-stroke storyline in EastEnders.
These slides support the June 25, 2014 ACE panel discussion "Hitting the Bull's-eye: New Media Relations Strategies for Reaching Target Audiences." The slides are by Keri Collins Lewis in the Office of Agricultural Communications and are related to an in-house campaign to increase media relations outreach by county Extension agents.
The News Literacy Project aims to teach secondary students how to be smart, active consumers and engaged citizens of news and information. It provides virtual news literacy classes and has reached many students across the US. Students have commented that the classes have changed their lives and given them control over the news they consume rather than being controlled by it. The organization aspires to do more and needs help from partners to further its national PR campaign and back to school assistance through employee engagement and connections to corporate social responsibility plans.
This document discusses professional branding on Facebook and Instagram. It provides statistics on the large user bases of both platforms, with Facebook having over 1.7 billion monthly users and Instagram having 500 million monthly users. Both platforms are effective engagement tools for brands, though they differ in their focuses - Facebook prioritizes updates from friends and links while Instagram emphasizes visual content sharing. The document advises determining which platform is best for different business needs and provides additional resources for using Facebook and Instagram for professional branding.
Social Technology - The Future of Donor Retention Is Here!Bloomerang
The move from personal to social technology is having a profound impact both within organizations and on donor relationships. For fundraisers, there is an opportunity to tear down internal walls as well as the walls separating donors from the missions they support. These changes are happening at an accelerating pace, so it’s time to see what’s going on and to start figuring out how you and your organization are going get social!
Free Tech Tools to Empower and Power Your PTASignUp.com
The document discusses free and effective technology tools that PTAs can use to save time, boost participation, build accountability, and grow their community. It provides examples of tools for volunteer management (VolunteerSpot), event planning and registration (Eventbrite), document sharing (Dropbox), online meetings and video conferencing (Skype, Google Hangouts), and more. The presentation encourages PTAs to equip their volunteers with these tools to activate supporters and engage their community through social media.
This document provides an introduction to NoSQL databases and document databases, using RavenDB and Redis as examples. It discusses key concepts like schema-less databases, document structure including nested documents and references, and database operations like querying, paging results, and indexing. Advanced topics covered include different types of entity relationships and consistency models. The document aims to explain document databases in practice with real-world use cases.
Companies are continuously increasing their data and traffic volumes, requiring more computing resources to handle the increased load. There are two main approaches to scaling systems to meet these growing demands: vertical scalability and horizontal scalability. Vertical scalability involves scaling up a single server by adding more resources like CPUs and memory. While this can increase performance, it becomes more difficult and expensive as volumes increase. Horizontal scalability involves distributing the load across a cluster of servers. This allows for cheaper scaling and better reliability, as the system can continue operating even if individual machines fail. However, horizontal scalability introduces more complexities around data distribution and consistency.
Patrick N. Tenney is a graphic designer with over 26 years of experience in print design, creative conception, and branding. He has extensive skills in Adobe software such as Illustrator, Photoshop, and InDesign. His work experience includes designing packaging graphics for various food brands through his current employer MBS Matthews Brand Solutions.
Elysian is the wedding division of Interlude, a creative studio. Ishaan Gupta is the co-founder and creative head of Interlude. Contact details are provided for Ishaan Gupta, including his phone number and the company website.
Michigan State University Extension's new communications strategy prioritizing meeting people where they are. To accomplish this they utilize the MSU Extension website to create, display and distribute a constant stream of dynamic content -- particularly educational news articles generated by MSU Extension educators.
This presentation details that strategy and provides data and analytics on how this strategy has driven the success of the website, increased engagement and reach in social media and increased media hits in Michigan, the United States and Beyond.
Optimising the 30 Days Wild supporter journeyCharityComms
The 30 Days Wild campaign is a national nature engagement campaign run by The Wildlife Trusts that encourages people to do one wildlife-related activity each day in June. Since its launch in 2015, participation has grown significantly each year. The document discusses optimizing the supporter journey through the campaign by improving sign-up methods, increasing the variety of information packs sent to participants, and developing follow-up engagement strategies with supporters after June. It analyzes the effectiveness of different digital marketing tactics like Facebook advertising and provides recommendations for improving the campaign in future years.
How to Harness the Power of Google Analytics, Email Marketing & Vanity to Inc...CTSI at UCSF
40 minute presentation by Nooshin Latour (@nooshin) & Anirvan Chatterjee (@anirvan) at the UC Computing Services Conference (UCCSC 2014). Evolution of UCSF Profiles research networking system, early promotion at launch, growth/SEO, and engagement with targeted personalized data emails. Full description here: https://uccsc.ucsf.edu/node/101
How to Harness the Power of Google Analytics, Email Marketing & Vanity to Inc...Nooshin Latour
40 minute presentation by Nooshin Latour & Anirvan Chatterjee at the UC Computing Services Conference (UCCSC 2014). Evolution of UCSF Profiles research networking system, early promotion at launch, growth/SEO, and engagement with targeted personalized data emails. Full description here: https://uccsc.ucsf.edu/node/101
The document provides an overview of a branding and marketing campaign developed by AdZou Consultation for the University of Missouri School of Social Work. It includes a situation analysis of the school, its competitors, and digital/social media audits. Primary research through surveys and interviews identified increasing visibility, partnerships, and online presence as opportunities. The proposed campaign's big idea is highlighting the hands-on experience students gain. Tactics include public relations, events, social media expansion, digital ads, and a $25,425 tier 1 media budget.
Boston Children's Hospital: Taming the Wild West, presented by Lily VautourSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
Social media and the procurement organizationJustin Sullivan
Why should procurement organizations in higher education care about social media? How might they use it and what can the get out of it? And how can you get started?
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
This document summarizes key points from a presentation on using social media in higher education. It finds that 100% of surveyed universities now use social media to communicate with students, up from 61% in 2007. It provides examples of how universities like Stanford, UC Berkeley, Oregon State, and the University of Miami successfully use platforms like Google+, YouTube, Facebook, and Twitter to engage students, alumni, and other stakeholders. The presentation concludes with best practices and tips for social media use from industry experts, emphasizing the importance of an integrated, strategic approach.
This document summarizes the growing use of social media in higher education. It discusses how nearly all universities now use social media to communicate with students, up from 61% in 2007. It provides examples of how universities like Stanford, Oregon State, and the University of Miami are actively engaging on platforms like Facebook, Twitter, YouTube and Google+ to recruit and interact with students. The presentation outlines best practices for social media use and opportunities for the future, emphasizing the importance of an integrated, strategic approach.
This document provides an introduction to NoSQL databases and document databases, using RavenDB and Redis as examples. It discusses key concepts like schema-less databases, document structure including nested documents and references, and database operations like querying, paging results, and indexing. Advanced topics covered include different types of entity relationships and consistency models. The document aims to explain document databases in practice with real-world use cases.
Companies are continuously increasing their data and traffic volumes, requiring more computing resources to handle the increased load. There are two main approaches to scaling systems to meet these growing demands: vertical scalability and horizontal scalability. Vertical scalability involves scaling up a single server by adding more resources like CPUs and memory. While this can increase performance, it becomes more difficult and expensive as volumes increase. Horizontal scalability involves distributing the load across a cluster of servers. This allows for cheaper scaling and better reliability, as the system can continue operating even if individual machines fail. However, horizontal scalability introduces more complexities around data distribution and consistency.
Patrick N. Tenney is a graphic designer with over 26 years of experience in print design, creative conception, and branding. He has extensive skills in Adobe software such as Illustrator, Photoshop, and InDesign. His work experience includes designing packaging graphics for various food brands through his current employer MBS Matthews Brand Solutions.
Elysian is the wedding division of Interlude, a creative studio. Ishaan Gupta is the co-founder and creative head of Interlude. Contact details are provided for Ishaan Gupta, including his phone number and the company website.
Michigan State University Extension's new communications strategy prioritizing meeting people where they are. To accomplish this they utilize the MSU Extension website to create, display and distribute a constant stream of dynamic content -- particularly educational news articles generated by MSU Extension educators.
This presentation details that strategy and provides data and analytics on how this strategy has driven the success of the website, increased engagement and reach in social media and increased media hits in Michigan, the United States and Beyond.
Optimising the 30 Days Wild supporter journeyCharityComms
The 30 Days Wild campaign is a national nature engagement campaign run by The Wildlife Trusts that encourages people to do one wildlife-related activity each day in June. Since its launch in 2015, participation has grown significantly each year. The document discusses optimizing the supporter journey through the campaign by improving sign-up methods, increasing the variety of information packs sent to participants, and developing follow-up engagement strategies with supporters after June. It analyzes the effectiveness of different digital marketing tactics like Facebook advertising and provides recommendations for improving the campaign in future years.
How to Harness the Power of Google Analytics, Email Marketing & Vanity to Inc...CTSI at UCSF
40 minute presentation by Nooshin Latour (@nooshin) & Anirvan Chatterjee (@anirvan) at the UC Computing Services Conference (UCCSC 2014). Evolution of UCSF Profiles research networking system, early promotion at launch, growth/SEO, and engagement with targeted personalized data emails. Full description here: https://uccsc.ucsf.edu/node/101
How to Harness the Power of Google Analytics, Email Marketing & Vanity to Inc...Nooshin Latour
40 minute presentation by Nooshin Latour & Anirvan Chatterjee at the UC Computing Services Conference (UCCSC 2014). Evolution of UCSF Profiles research networking system, early promotion at launch, growth/SEO, and engagement with targeted personalized data emails. Full description here: https://uccsc.ucsf.edu/node/101
The document provides an overview of a branding and marketing campaign developed by AdZou Consultation for the University of Missouri School of Social Work. It includes a situation analysis of the school, its competitors, and digital/social media audits. Primary research through surveys and interviews identified increasing visibility, partnerships, and online presence as opportunities. The proposed campaign's big idea is highlighting the hands-on experience students gain. Tactics include public relations, events, social media expansion, digital ads, and a $25,425 tier 1 media budget.
Boston Children's Hospital: Taming the Wild West, presented by Lily VautourSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
Social media and the procurement organizationJustin Sullivan
Why should procurement organizations in higher education care about social media? How might they use it and what can the get out of it? And how can you get started?
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
This document summarizes key points from a presentation on using social media in higher education. It finds that 100% of surveyed universities now use social media to communicate with students, up from 61% in 2007. It provides examples of how universities like Stanford, UC Berkeley, Oregon State, and the University of Miami successfully use platforms like Google+, YouTube, Facebook, and Twitter to engage students, alumni, and other stakeholders. The presentation concludes with best practices and tips for social media use from industry experts, emphasizing the importance of an integrated, strategic approach.
This document summarizes the growing use of social media in higher education. It discusses how nearly all universities now use social media to communicate with students, up from 61% in 2007. It provides examples of how universities like Stanford, Oregon State, and the University of Miami are actively engaging on platforms like Facebook, Twitter, YouTube and Google+ to recruit and interact with students. The presentation outlines best practices for social media use and opportunities for the future, emphasizing the importance of an integrated, strategic approach.
This document is a marketing plan proposal for the Lutheran Church Extension Fund (LCEF) created by a team of students at Concordia University. It begins with an executive summary that outlines the background and objectives of LCEF. The team conducted primary research through surveys of Concordia students, faculty and LCMS members, and interviews with LCMS leaders. The research found a general lack of awareness of LCEF and its services. Respondents wanted information presented simply and accessibly with transparency. The team proposes a campaign with the tagline "WE ARE LCEF" to raise awareness through a bus tour, print/digital ads, a new website, and radio spots. The goal is to inspire LCMS
Christian Student Fellowship (CSF) is a campus ministry at the University of Kentucky founded in 1958. Their mission is to meet students' spiritual needs through small groups, events, and weekly services. CSF uses various new media tools like Facebook, Instagram, Twitter, email, and texting to communicate with students and promote events. They also maintain a website and podcast. While new media has been effective in reaching more students, some weaknesses include not all students having internet access and risks of excessive or imperfect communication online.
Presentation given at ACE Memphis 2016. Describes the process a team of Extension and on-campus faculty went through to create a two-day training for Extension personnel to communicate about sensitive and contentious issues related to agriculture and natural resources.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
Skill Sets and Mindset: Keys to Success in Rapidly Changing TimesLee Aase
Lee Aase discusses 7 principles for success in rapidly changing times:
1. Extrapolating trends is the best way to predict the future.
2. Improbable events will have outsized influence.
3. Having a growth mindset matters more than specific skill sets.
4. A growth mindset creates flexibility to learn new skills.
5. Analogical thinking helps promote new ideas.
6. Develop a balanced risk profile.
7. Continually pursue personal and professional growth.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeWalaa Eldin Moustafa
Dynamic policy enforcement is becoming an increasingly important topic in today’s world where data privacy and compliance is a top priority for companies, individuals, and regulators alike. In these slides, we discuss how LinkedIn implements a powerful dynamic policy enforcement engine, called ViewShift, and integrates it within its data lake. We show the query engine architecture and how catalog implementations can automatically route table resolutions to compliance-enforcing SQL views. Such views have a set of very interesting properties: (1) They are auto-generated from declarative data annotations. (2) They respect user-level consent and preferences (3) They are context-aware, encoding a different set of transformations for different use cases (4) They are portable; while the SQL logic is only implemented in one SQL dialect, it is accessible in all engines.
#SQL #Views #Privacy #Compliance #DataLake
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
1. Promoting Extension
They come for the news,
they stay for the programming
Doug Brinklow
Beth Steuver
Sean Corp
July 17, 2014
2. The problem
How do we help people continue to
feel connected to Extension when
decreased funding limits educator’s
ability to make one-on-one
connections?
3. Goals
• Help Extension field and campus connect with
clientele quickly and efficiently
• Improve clientele’s
access to related
information
• Bring new people
into the Extension
family
• Protect the brand
24. Industry Review
From: Phil Korson [mailto:pkorson@aol.com]
Sent: Tuesday, June 17, 2014 4:01 PM
To: News.MSUE
Subject: Re: Fruit - MSU Extension News 6-17-14
I really like this site!!!!
Very well done and easy to navigate...
Thanks for all you do to help us farm.
Sincerely,
Philip J. Korson II, President
Cherry Marketing Institute P.O. Box 30285
Lansing, MI 48909
(517) 669-4264
www.choosecherries.com
25.
26. Topic specific electronic newsletters
drive traffic to the website
• Newsletters link people to the website ≈ 15,000 times
each month.
29. Production Agriculture Digests
Agriculture Digest Subscribers Open Rate
Beef Production 632 30%
Dairy Production 483 26%
Farm Management 1006 33%
Field Crop Production 1769 36%
Floriculture Production 1004 41%
Fruit Production 2030 39%
Grape & Wine Industry 269 51%
Horses 414 36%
Nursery & Christmas Tree Production 1900 37%
Organic Agriculture Production 1068 27%
Pork Production 356 25%
Poultry Production 484 24%
The Scoop 2255 33%
Sheep & Goats 453 36%
Vegetable Production 1909 34%
Total Ag Digests 16032 34%
30. Lawn and Garden Digests
Lawn & Garden Digests Subscribers Open Rate
Home Gardening 2009 49%
Landscaping & Turf 4567 37%
Pest Management 1441 37%
Total Lawn & Garden Digests 8017 41%
31. Easy to subscribe
•Sign up on website
•Sign up on Facebook
•Text MSUE to 22828
37. Michigan users are engaged
• 40% of all of our followers on Facebook and
Twitter are from Michigan
• 50% of our visits from social media are from
Michigan visitors
• Visitors from Michigan stay twice as long on the
MSU Extension site when compared to other
social visits
40. MSU Extension News Ag Media Reach
• Michigan Farm News
• Two stories print edition (monthly 50,000 circulation)
• Two stories e-edition (weekly 13,000 contacts and
growing)
“Since the new format came into play, I find the information you put
out better than before in so many ways. Better content, more
timely, good variety, easy-to-find contacts for follow-ups, etc.
Overall, I find the info from your shop invaluable. Since I’m
basically a one-man editorial shop here for Farm News, it’s
welcome and usually well-done.”
Paul Jackson, MFN editor
41. MSU Extension News Ag Media Reach
• Morning Ag Clips
• e-edition (daily 7,800 contacts and growing)
“I’m not sure exactly how many articles I use from MSU Extension
(I see a lot of articles in a day), but I do use the great majority of
the press releases that are sent to me. I don’t typically go to the
MSU Extension website unless I’m directed there by a Google
news search. If something is emailed to me or if I receive it
through Kate, you can expect to see it on our site in the next day
or two.”
Aubrey Bemis, Morning Ag Clips editor
42. Educator Review
“Just got off the phone with AgPhD to
do a radio interview. They found me
through an article on MSU Extension
News :) The station is out of SD. We
have a wide reach.”
MSU Extension field crops educator
June 16, 2014
43. Educator Review
“Just got off the phone with Detroit
News—they saw an article I did last fall
on Poison Ivy! They are doing an
update for campers.”
MSU Extension gardening educator
June 16, 2014
44. Educator Review
“Foraged mushroom information for
sellers was used in another article from
Mlive—friends were saying I was
famous. (I am, you know.)”
MSU Extension local foods educator
June 16, 2014
45. Staffing for success
MSU Extension News
•Posting >350 articles/month
•Sending 140 digests/month
•Entering events
•Updating other content
•Manage social media (new position)
•Manage news presence (restructured position)
•Strategic manager (working differently)
10 com pros (6.5 FTE)
2 IT pros (1 FTE)
+ 2 to 4 students (~1.5 FTE)
46. Educator Review
“I think that we have really been in the
middle of a structural revolution and
that now we can see the other side, we
can realize that we've moved light
years pretty quickly. Good work!”
MSU Extension local foods educator
June 16, 2014
48. The Bottom Line
• Adds value and traction to the work educators
are already doing
• Allows us to reach people where they are
• Raises awareness and reach to influentials
(stakeholders, media, public) of MSU Extension
as a valuable “go-to” resource
• Supports legislative requirement for 3 percent
growth in outreach
49. The Bottom Line
• Lets all educators define content
• More responsive to emerging issues
• Lead the “industry” in conversations rather than
just respond to established narratives
• Drives exponential expansion of our educational
outreach
Editor's Notes
How many of you have suffered budget reductions in the last few years? How many had to layoff staff? How many of you are being challenged by the legislature to do more with less?
We say that this was driven by a big budget cut, but the truth is that we needed to do this anyway. It is a reflection of the changing model of Extension. And reach them where they are.
We are under mandate by the state legislature to increase our connections by 3% each year.
Media flow: 1990s style. Topics were often determined by a phone call from an educator, or an annual event. Very linear, shotgun approach to media relations and brand strategy. Nearly all “news” was focused on upcoming events—often in too short of a timeframe to be useful.
It didn’t always work this way. Often, educators were sending out their own news releases (not being vetted), their own newsletters (not being coordinated with other doing similar work)
It was the right way for the time. We didn’t have access to all these media outlets, and we weren’t staffed in such a way that we could pitch stories.
Started as MSUE News for Ag. Educator written. Communicator edited, posted and distributed.
Articles are educator written, edited by communicators and posted within 48 hours of receipt.
Organic Search – 70.3
Direct – 13.3
Referral – 7.8
Email – 5.2
Social Media – 3.4
On pace for more than 300,000 page views in July
Michigan = 46 percent
Michigan = 32 percent
2012-13 = 339,412 sessions
2013-14 = 591,107 sessions
2014-15 = On track to reach nearly 1,000,000 people in Michigan alone
Random email.
There are many ways we deliver information to our users, but since we only have time to discuss a few today, we will highlight the ones with the most current impact. We provide more than 60 topic-specific newsletters users can select from using a clickable sign-up list that allows them to customize which newsletters they want to receive based on their personal interests.
New Data comes from Google Analytics Email campaign info.
Old Data
52,095 emails go out each month, with an overall open rate of 36% at an overall click through rate of 34%. Outside of search engine traffic, Digests are among the largest source of traffic to the MSU Extension website. (52,095 * .36=18,754 *.34=6,376)
Education industry facts from Constant Contact. Actual numbers: Opens - MSU 36.2 Education 20.38 /Click thru – MSU 34.2, Education 12.85
Agriculture 31%, Lawn and Garden 20%, Community 11%, Food and Health 8%, Natural Resources 8%, 4-H 8%, Business 5%, General Interest 5% and Family 4%. Agriculture and Lawn and Garden digests got a head start with a few established Crop Advisory Team Alerts (CAT Alerts) mailing lists, a couple which had close to 1,000 subscribers.
Plant Agriculture digests are sent out as needed, usually on a weekly basis. Animal agriculture digests are sent out on a monthly basis, around the first of the month. The Scoop is sent out approximately 6 times per year, based on the amount of appropriate articles submitted.
Plant Agriculture digests are sent out as needed, usually on a weekly basis.
Note Mindy’s concern about Landscaping and Turf number … combines three digests that may have duplicates.
Texting to join allows people easy access to MSU newsletters. The text to join process allows people to text their email to constant contact, which sends them an email with a link that allows them to customize which digests they want to receive based on their personal interests.
Newsletters are sent out once per month unless they are a customized by educators.
Custom newsletter – lets educators take control of their newsletters. Maintains look and feel of regular emails but educators can add to welcome paragraph, select which stories and events they want to feature, as well as determine send date and frequency.
When we began the website, there was not a social media component to our strategy, which explains the 440 referrals between April 2011 and March 2012. When some activity was added to the team’s general duties, the sessions via social referral jumped exponentially, to the tune of 5,000%. When social media was added as a dedicated part of an employee’s workload, the numbers jumped again, nearly tripling from 22,000 visits to 64,000 visits from social media in the next period.
We’ve also seen the reach of our efforts on social network expand to more than 4 times what they had once been. Twitter and Facebook followers and likes have more than doubled in the past year, and greater focus on other networks has gotten the wheels turning for greater numbers from Pinterest, Linkedin and Google+ as well. Using our ANRC student work force to help create engaging images that increase our reach and draw people from social media to the website. Images = more engagement (more shares, more comments, etc.)
Maybe most importantly, though, and the reason that our model has worked so effectively so far, is that increased referrals from social media are not solely from our own activity. In the past six months, six of the 10 most socially-shared pages from MSU Extension have been news articles on the site. As people read articles they find useful or interesting, they are sharing our content, promoting our website on their own social networks. The bottom line is, the more that people share, the more people will be exposed to our content from people that they trust and invite more new users to our site. Jennifer Sirangelo is the CEO of the 4-H Foundation, and tweets our articles regularly. AgIsAmerica and National 4-H also regularly tweet our content.
Combining data analysis from the website, social media, digests and news packages able ANR Communications to deliver measurable results so MSU Extension can evaluate successful tactics.
In addition to sending article packages as “Digests” in electronic newsletters, following the launch of the new MSU Extension website, ANR Comm began distributing digital news packages to the media.
Digital media packages are related articles packaged as a particular theme, usually time sensitive.
The organization of the MSU Extension website allows news editors quickly and easily pick and choose what stories will work for them in an easy way – Many stories they use are pulled from the site not pushed out from us.
The MSU Extension website is recognized as a news source from Google News. Therefore, this editor is finding MSU Extension News stories organically through her Google news search. Having multiple vehicles of information delivery increases our reach with Ag media.
Shows added value.
Marilyn Thelen, from the director’s update webinar.
AgPhD hits about 26 states, mostly out west, and they are on Sirius FM.
Rebecca Finneran, from the director’s update webinar
Julia Darnton, from the director’s update webinar
Actual name of the article is Foraged and for sale: what to know about selling wild mushrooms and other edibles. As of June 18, it has been viewed 439 times, and we don’t know how many hits the Mlive article has received. Getting additional media interest is always considered a good thing.
https://www.google.com/analytics/web/?hl=en#report/content-pages/a11988623w45294416p45453016/%3Fexplorer-table.filter%3Dforaged_and%26explorer-table.plotKeys%3D%5B%5D/
This is not easy. It is not free. It takes dedicated staff members. This does NOT include the time from our events service team.
Strategic manager: Thinking about connections, timelines and making sure our information is constantly coordinated.