Christian Student Fellowship (CSF) is a campus ministry at the University of Kentucky founded in 1958. Their mission is to meet students' spiritual needs through small groups, events, and weekly services. CSF uses various new media tools like Facebook, Instagram, Twitter, email, and texting to communicate with students and promote events. They also maintain a website and podcast. While new media has been effective in reaching more students, some weaknesses include not all students having internet access and risks of excessive or imperfect communication online.

1. CHRISTIAN STUDENT
FELLOWSHIP
LINDSEY CRADDOCK

2. BACKGROUND
• Christian Student Fellowship (CSF) is a non-denominational
campus ministry at the University of Kentucky. They are a non-
profit organization.
• CSF was founded in 1958 and has continued to grow
exponentially since then.
• They started with a few college students that wanted to get
together to talk about Jesus and then spread to become a
whole community of people.
• To access all of the information I used for these slides, I was in

3. THEIR MISSION
• The mission of CSF is to meet students’ spiritual needs through
leadership, small groups, parties/events, and weekly services. CSF is
not just a building, but people that connect and serve with one
another.

4. LOCATION
• CSF is located on the corner of
Columbia Ave and Woodland Ave,
near the Willy T Young Library.
502 Columbia Ave
Lexington, KY 40508

5. WHY I CHOSE THIS ORGANIZATION
• I chose this organization because I will be going on staff at CSF
this next year. After graduation, I will become a staff member
and give back to the organization that gave so much to me. Not
only were they a home to me, but they also use many forms of
media, old and new, in lots of different ways.

6. NEW MEDIA TOOLS: FACEBOOK, INSTAGRAM,
TWITTER
• CSF uses many forms of new media to spread information.
• For events and as a means of communication between staff, students, and the
public, CSF uses Social Media such as Facebook, Instagram, and Twitter. They
understand that students are best met online and in social forums, so that is
where they spread the word and exchange information. Before social media,
students were encountered in relationships and by word of mouth. Facebook is
an online social platform where people can connect without ever meeting face-
to-face. Instagram is a social platform where people can follow one another and
share their memories through photographs. Twitter is a social platform where
people can follow one another and share “tweets” with 140 characters or less.
@UKCSF
• Facebook: https://www.facebook.com/ukcsf/
• Insta: https://www.instagram.com/ukcsf/

7. NEW MEDIA TOOLS: EMAIL & TEXT
• CSF uses emails and text messages to connect with students and inform
them of what’s happening each week. At each event, there are possibilities
for students to sign up on a sheet by listing their phone numbers and
emails. CSF then has a mailing list that contacts all of the students on the
list. They use this frequently for special events and to invite new people to
attend. Email is a form of online communication in which people can send
messages to communicate. Text messaging is done through mobile phones.
• They also employ their leaders and students by asking them to promote
events by sharing posts and photos of the intended events on their personal
social media accounts. This helps to spread the word to newcomers and
those that CSF may not reach otherwise.
• contact@ukcsf.org
• 859.273.5433

8. NEW MEDIA TOOLS: WEBSITE & PODCAST
• CSF uses a main website for anyone who wants to learn more to
interact with. On there they list staff members, express ways to
give, explain what events are happening, and answer
Frequently Asked Questions. A website is an online link that
people can explore for more information.
• www.ukcsf.org
• CSF also has a podcast that shares recordings of previous
sermons from their main worship service called Synergy.
Podcasts are audio recordings.
• http://ukcsf.org/media/podcasts/

9. OLD MEDIA TOOLS: PRINT PIECES
• CSF also uses print pieces to distribute information. They have
staff and students that are on a “promo team” to promote
events through passing out print pieces that they purchase.

10. MAINTENANCE & EFFECTIVENESS
• One of the staff members is designated as the social media
coordinator. There job is to manage how the events will be
spread online and on social media. They use mailing lists to
send out corresponding information. They proofread messages
and emails before they are sent to make sure the information is
correct and complete.
• These new media tools have been majorly effective in reaching
students and increasing their knowledge of connections and
events to increase their spirituality. The messages spread
through these new media tools help to expand their reach and
help them widen their community.

11. STRENGTHS OF NEW MEDIA TOOLS
• Improved range of reaching new people
• High frequency of reminders
• Easily accessible
• User friendly
• Common form of communication among college-aged people

12. WEAKNESSES OF NEW MEDIA TOOLS
• Some do not have internet or social media accounts
• Number of texts may be limited
• Excessive communication – repetition
• Imperfections may be permanent
• Financial costs of using such new media tools and systems

13. CHRISTIAN
STUDENT
FELLOWSHIP