UCSF Profiles: Research Networking Usage at a Large Biomedical InstitutionCTSI at UCSF
Similar to Making Friends in Many Places: Collaborative promotion of the expertise discovery and research networing tool UCSF Profiles and the impact. (20)
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Making Friends in Many Places: Collaborative promotion of the expertise discovery and research networing tool UCSF Profiles and the impact.
1. Katja Reuter* , Leslie Yuan, Rachael Sak, Kristine Moss, Cynthia Piontkowski, Eric Meeks, Maninder Kahlon *Presenter: Manager, Online Communications, Clinical and Translational Science Institute (CTSI), University of California, San Francisco Presented at CTSA Communications Key Functions Committee F2F Meeting, March 2011 Presented at CTSA Communications Key Functions Committee F2F Meeting, March 2011 Presented at CTSA Communications Key Functions Committee F2F Meeting, March 2011 Presented at CTSA Communications Key Functions Committee F2F Meeting, March 2011 Making Friends in Many Places Collaborative Promotion of a Research Networking Tool and Its Impact
3. UCSF Community Promote UCSF Profiles to the UCSF Community ~ 2,400 faculty and 20,400 staff 1 Engage those represented in UCSF Profiles to provide content online ~2500 faculty and academic leaders 2
4. Working with partners across the UCSF campus, we needed a promotional package to support them...
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6. During 3 weeks of promotion, we worked with 6 key communicators... across UCSF. Sept 17 – Oct 5, 2010
7. UCSF Community UCSF News Office UCSF EVC Office UCSF Library UCSF SOM UCSF Media, Doc. & Mail UCSF Academic Affairs Faculty Development Day UCSF.edu article ~666,000 pageviews/ Sept 2010
8. UCSF Community UCSF News Office UCSF EVC Office UCSF Library UCSF SOM UCSF Media, Doc. & Mail UCSF Academic Affairs Faculty Development Day Sent email to the UCSF research community ~8000 UCSF recipients
9. Direct Mailing to all ~2500 in UCSF Profiles, promoting: - UCSF Profiles: How it works. - Sweepstakes - CTSI Services Overview UCSF Community UCSF News Office UCSF EVC Office UCSF Library UCSF SOM UCSF Media, Doc. & Mail UCSF Academic Affairs Faculty Development Day
10. UCSF Library Website + Newsletter ~32,000 pageviews/month ~8000 recipients UCSF Community UCSF News Office UCSF EVC Office UCSF Library UCSF SOM UCSF Media, Doc. & Mail UCSF Academic Affairs Faculty Development Day
11. ~130 attendees at the luncheon/kiosk session ~50-80 attendees at each workshop UCSF Community UCSF News Office UCSF EVC Office UCSF Library UCSF SOM UCSF Media, Doc. & Mail UCSF Academic Affairs Faculty Development Day
12. News Link on SOM Home page + Newsletter ~ 10,000 – 15,000 visits/day ~ 2000 faculty recipients ~ 5800 staff and academics UCSF Community UCSF News Office UCSF EVC Office UCSF Library UCSF SOM UCSF Media, Doc. & Mail UCSF Academic Affairs Faculty Development Day
13. Promotions had transient and sustained impact on usage of the research networking tool, UCSF Profiles.
14. 1 visit = 1 session: users returning to the site within 30 minutes are counted as 1 visit. Provost Email UCSF Library HP 2 visits/Sep20th UCSF SOM HP 46 visits/Sep20th UCSF Library eNewsletter 43 visits/Sep28th UCSF.edu Article Direct Mailing CTSI Newsletter Faculty Dev. Day SOM eNewsletter Sweepstakes Deadline
15. Sustained Increase 5 Months after Initial Promotion Dates Number of Visits/Day 09/20/2010 03/10/2011
16. Increase in Visits DOES NOT Necessarily Translate into Increased Contributions 1 visit = 1 session: Users returning to the site within 30 minutes are counted as 1 visit. Provost Email UCSF Library HP 2 visits/Sep20th UCSF SOM HP 46 visits/Sep20th UCSF.edu Article Direct Mailing CTSI Newsletter Faculty Dev. Day UCSF Library eNewsletter 43 visits/Sep28th SOM eNewsletter Sweepstakes Deadline
28. If you have promoted a research networking tool at your academic institution, we’d like to learn from your experiences. Contact us at [email_address]
29. Thanks to the Virtual Home team at CTSI, UCSF. Special thanks to Maninder Kahlon , CTSI CIO and Interim Exec. Director. Thanks To Our Partners: Lisa Cisneros , Director of Web Communications, UCSF News Office Jeff Bluestone , Exec. Vice Chancellor and Provost, UCSF EVC Office Gail Persily , Director Education, Public Service, UCSF Library Leslie Kleinberg , Web Coordinator, UCSF Library Sarah Paris , Director of Communications, UCSF School of Medicine Sarah Zins , UCSF Academic Affairs Judy Flannery, Marco Sanchez, Reggie Sparks , UCSF Media, Doc. & Mail
Editor's Notes
Other Main Title Ideas Open Boundaries: Engaging Many Minds Engaging Many Minds in Idea Generation and Making New Connections Subtitle Ideas … to allow users to brainstorm ideas and share their expertise Enabling Idea & Expertise Sharing