40 minute presentation by Nooshin Latour & Anirvan Chatterjee at the UC Computing Services Conference (UCCSC 2014). Evolution of UCSF Profiles research networking system, early promotion at launch, growth/SEO, and engagement with targeted personalized data emails. Full description here: https://uccsc.ucsf.edu/node/101
This document provides an overview of social media best practices and guidelines for using various social media platforms. It discusses using Facebook, Twitter, LinkedIn and other tools for networking, promotion and information sharing. Key recommendations include engaging audiences, encouraging user-generated content, being timely with updates, using multiple platforms, and establishing general usage guidelines. Examples are given of how various University of Washington departments and programs currently utilize different social media.
This document summarizes emerging trends on Facebook presented by Brad Kleinman. It finds that Facebook now has over 325 million active users, with 50% logging in daily and more than 2/3s of users outside of college. The fastest growing demographic is users over 35. It provides tips on using Facebook for business including creating pages and advertisements. Pages allow more customization than groups and obtaining analytics through Facebook Insights. The presentation concludes with a three week launch plan for a new Facebook page involving building a profile, sharing the page, and increasing engagement through posts, media, and discussions.
How to Growth Hack Your CRM to Increase Student Sign-Ups and Digital EngagementHobsons
This document discusses how the University of Missouri-St. Louis used growth hacking techniques to increase student sign-ups and engagement. It describes how the university analyzed data from its CRM system to identify campus tours as an opportunity. Developing a tracking system allowed the university to see a 37% increase in campus tours in the first 3 months. The document also explains how the university used Facebook marketing to target similar and likely audiences based on CRM data to promote events like its UMSL Day open house, resulting in a large increase in attendance over previous years.
This document provides guidance on using Facebook for libraries. It discusses why libraries should create a Facebook page and how to get started. The key aspects covered include understanding Facebook's features and audience, creating a library Facebook page, ways to utilize the page like building community and collaborating, and strategies for communication and growth. Advanced tactics are also mentioned, such as staying current on research areas and leveraging social plugins.
The University of Florida social media strategy for 2016 aims to increase enrollment in UF Online programs and improve the school's image. The strategy focuses on growing followers on Twitter and Instagram and increasing traffic to the website. Key performance indicators include the number of visitors from social media, new followers, and amount of engaging content posted. The strategy outlines brand voice, content calendars, and a social media policy. Measurement of the #BEAGATOR campaign showed low usage and needs increased promotion across networks.
We Are Social Department of Health influencer profiling case study We Are Social
This document discusses a case study conducted by We Are Social to identify and profile online influencers across different target audiences relevant to the NHS Constitution. The research involved understanding the target online communities, developing influencer profiles, finding key social media venues, identifying influencers within those venues, validating their reach and engagement. A total of 279 influencers were identified from communities of carers, disability, long-term health conditions, parents and older people. Comprehensive profiles were created for each influencer detailing their online presence and influence.
This document provides an overview of social media best practices and guidelines for using various social media platforms. It discusses using Facebook, Twitter, LinkedIn and other tools for networking, promotion and information sharing. Key recommendations include engaging audiences, encouraging user-generated content, being timely with updates, using multiple platforms, and establishing general usage guidelines. Examples are given of how various University of Washington departments and programs currently utilize different social media.
This document summarizes emerging trends on Facebook presented by Brad Kleinman. It finds that Facebook now has over 325 million active users, with 50% logging in daily and more than 2/3s of users outside of college. The fastest growing demographic is users over 35. It provides tips on using Facebook for business including creating pages and advertisements. Pages allow more customization than groups and obtaining analytics through Facebook Insights. The presentation concludes with a three week launch plan for a new Facebook page involving building a profile, sharing the page, and increasing engagement through posts, media, and discussions.
How to Growth Hack Your CRM to Increase Student Sign-Ups and Digital EngagementHobsons
This document discusses how the University of Missouri-St. Louis used growth hacking techniques to increase student sign-ups and engagement. It describes how the university analyzed data from its CRM system to identify campus tours as an opportunity. Developing a tracking system allowed the university to see a 37% increase in campus tours in the first 3 months. The document also explains how the university used Facebook marketing to target similar and likely audiences based on CRM data to promote events like its UMSL Day open house, resulting in a large increase in attendance over previous years.
This document provides guidance on using Facebook for libraries. It discusses why libraries should create a Facebook page and how to get started. The key aspects covered include understanding Facebook's features and audience, creating a library Facebook page, ways to utilize the page like building community and collaborating, and strategies for communication and growth. Advanced tactics are also mentioned, such as staying current on research areas and leveraging social plugins.
The University of Florida social media strategy for 2016 aims to increase enrollment in UF Online programs and improve the school's image. The strategy focuses on growing followers on Twitter and Instagram and increasing traffic to the website. Key performance indicators include the number of visitors from social media, new followers, and amount of engaging content posted. The strategy outlines brand voice, content calendars, and a social media policy. Measurement of the #BEAGATOR campaign showed low usage and needs increased promotion across networks.
We Are Social Department of Health influencer profiling case study We Are Social
This document discusses a case study conducted by We Are Social to identify and profile online influencers across different target audiences relevant to the NHS Constitution. The research involved understanding the target online communities, developing influencer profiles, finding key social media venues, identifying influencers within those venues, validating their reach and engagement. A total of 279 influencers were identified from communities of carers, disability, long-term health conditions, parents and older people. Comprehensive profiles were created for each influencer detailing their online presence and influence.
UCSF Profiles: Research Networking Usage at a Large Biomedical InstitutionCTSI at UCSF
UCSF invested in a research networking system called UCSF Profiles to enable collaboration and accelerate translational research. Twenty-six months after launch, UCSF Profiles receives over 2,000 visits per day driven by search engine optimization and links from campus websites. Analysis of usage data from Google Analytics shows that the majority of users are researchers finding individual profiles through search engines to find potential collaborators or information for projects. Power users who spend more time on the site are more likely to visit other areas beyond profiles.
VIVO 2014: Google Analytics, Email Marketing & Vanity to Increase User Engage...Nooshin Latour
Poster presented at VIVO 2014 conference: Utilized UCSF Profiles web analytics data to deliver a customized “UCSF Profiles Annual Report” to individual researchers at UCSF, which listed their total annual unique pageviews, broken down by major relevant categories (e.g. pageviews from the UCSF campus, NIH, pharmaceutical companies, foundations, and other universities). Result: Increase in user engagement and edite Profiles pages. UCSF-CTSI Team: Nooshin Latour, MA, Sr. Communications & Marketing Manager and Anirvan Chatterjee, Director of Data Strategy
VIVO 2014: Google Analytics, Email Marketing & Vanity to Increase User Engage...CTSI at UCSF
Poster presented at VIVO 2014 conference: Utilized UCSF Profiles web analytics data to deliver a customized “UCSF Profiles Annual Report” to individual researchers at UCSF, which listed their total annual unique pageviews, broken down by major relevant categories (e.g. pageviews from the UCSF campus, NIH, pharmaceutical companies, foundations, and other universities). Result: Increase in user engagement and edite Profiles pages. UCSF-CTSI Team: Nooshin Latour, MA, Sr. Communications & Marketing Manager and Anirvan Chatterjee, Director of Data Strategy
Research Networking SEO state of the union 2015lesliey
The document summarizes the results of an SEO analysis of 52 research networking sites. It finds that sites using their own institutional domain and custom or Profiles software scored highest in Google rankings. Additionally, sites with many diverse incoming links from other domains performed better. The analysis provides recommendations for improving SEO, including establishing benchmarks, optimizing for Google, and encouraging other sites to link back. Overall, the state of SEO across the sites showed mixed results.
UCSF Profiles is a campus resource that enables collaboration by identifying expertise. It provides public data on researchers that is syndicated across many UCSF websites and used for targeted emails. As an open source platform, it allows many to contribute additional applications. The site sees high traffic, with over 2,000 daily visits mostly from search engines like Google.
UCSF Profiles is a campus resource that enables collaboration by identifying expertise. It provides public data on researchers that is syndicated across many UCSF websites and used for targeted emails. As an open source platform, it allows many to contribute additional applications. The site sees high traffic, with over 2,000 daily visits mostly from search engines like Google.
The document summarizes the results of an SEO analysis of 52 research networking sites. It found that sites using their own institutional domain (like profiles.ucsf.edu) and custom or Profiles software performed best. The top sites had many incoming links from diverse domains. To improve SEO, sites should use high-quality profile pages to attract links, implement analytics and sitemaps, and encourage links from campus sites. Overall SEO performance across sites was mixed, depending on platform and link-building efforts.
UCSF Profiles is a research networking tool used by over 60,000 people per month at UCSF to find experts, collaborators, mentors, and peers based on their expertise. It contains profiles for over 6,200 UCSF faculty, fellows, postdocs, research academics, and staff, populated with information from HR systems, publications databases, and NIH grants. Profile owners can customize their profiles by adding photos, narratives, awards, and other information. The system was originally developed by Harvard Catalyst as open source software and has been extended by UCSF.
The Kitchen Is Closed: Main Menus, User Experience, & Competing OrdersAmanda Billy
Regardless of your organization or industry, the main menu of your website is arguably one of the most important elements you will develop. As the roadmap to your site and one of your users’ primary tools for getting around, its importance cannot be overstated. However, balancing web strategy, usability and information architecture best practices, and the perpetual influx of requests and demands from your various campus partners can be challenging, if not harrowing, for a well-intentioned web manager or administrator. What links should you include? What should they be called? Which should you omit? How do you get started? This poster presentation will explore the navigation development process, including the incorporation of goals and analytics in your decision-making process and the most common headings and links your users will encounter as they explore other higher education websites. The goal: to stop taking orders and solidify a main menu that works for your site.
How to Growth Hack Your CRM to Increase Student Sign-Ups and Digital EngagementJon Hinderliter
This document discusses how the University of Missouri-St. Louis used growth hacking techniques to increase student sign-ups and engagement. It describes how the university analyzed data from its CRM system to identify campus tours as an opportunity. By tracking campus tour attendance and integrating that data with Facebook, the university was able to increase tour attendance by 37% in the first 3 months. The document also explains how the university used custom audiences and likely audiences on Facebook to find and target prospective students.
This document provides a social media strategy for the University of Florida. It includes an audit of current accounts, objectives to increase engagement and followers, guidelines for brand voice and persona, and a plan for content creation, measurement and critical incident response. The primary goals are to increase awareness of the university and create an inviting online presence through engaging posts on platforms like Facebook, Twitter and Instagram.
UF Social Media Management Project 1 PDF PUR3622Briana White
This document summarizes the University of Florida's current social media presence and proposed strategy. It includes an audit of accounts, objectives to increase followers and engagement, brand guidelines, and a content plan. Key performance indicators and a response plan are also outlined. The goal is to grow the university's social media community and better promote the school.
This document discusses how MSU Extension is promoting its services and connecting with clients through digital media like its website and newsletters. It finds that topic-specific electronic newsletters that link to the website are driving significant traffic. The website and social media presence are engaging new audiences and helping educators expand their reach through media interviews. Analytics show growth in sessions, page views, and engagement from these digital outreach efforts.
Social media and the procurement organizationJustin Sullivan
Why should procurement organizations in higher education care about social media? How might they use it and what can the get out of it? And how can you get started?
This document discusses how researchers can become successful digital scholars by leveraging online tools and platforms. It provides examples of researchers who have used blogs to secure funding, crowdfunding to support research projects, and social media to disseminate findings and increase the reach and impact of their work. The document also outlines best practices for using tools like altmetrics and analytics platforms to track and measure the online engagement and influence of research.
The document outlines the University of Florida's social media strategy. The objectives are to increase brand awareness and engagement with students on platforms like Facebook, Twitter, Instagram and LinkedIn. The strategy includes increasing posts, using hashtags and images, and holding weekly live discussions. Progress will be measured by growth in followers, engagement rates, and website traffic from social media. Roles and responsibilities are defined for the social media team to execute the plan.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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UCSF Profiles is a campus resource that enables collaboration by identifying expertise. It provides public data on researchers that is syndicated across many UCSF websites and used for targeted emails. As an open source platform, it allows many to contribute additional applications. The site sees high traffic, with over 2,000 daily visits mostly from search engines like Google.
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UCSF Profiles is a research networking tool used by over 60,000 people per month at UCSF to find experts, collaborators, mentors, and peers based on their expertise. It contains profiles for over 6,200 UCSF faculty, fellows, postdocs, research academics, and staff, populated with information from HR systems, publications databases, and NIH grants. Profile owners can customize their profiles by adding photos, narratives, awards, and other information. The system was originally developed by Harvard Catalyst as open source software and has been extended by UCSF.
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of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
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Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
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Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
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In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
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How to Harness the Power of Google Analytics, Email Marketing & Vanity to Increase User Engagement
1. Clinical and Translational
Science Institute / CTSI
at the University of California, San Francisco
“Mirror, Mirror, Who’s
Looking at My UCSF Profiles Page?”
Nooshin Latour, MA & Anirvan Chatterjee
UCCSC 2014, San Francisco
7. What is UCSF Profiles?
• Every UCSF researcher has a profile
• Every profiles automatically includes
publications and research topics
• Researchers can log in to add a photo,
bio, awards, etc.
8. What is UCSF Profiles?
• Users can search UCSF Profiles to find an
expert on a topic, enabling collaboration
• Profiles data is publicly available via APIs,
and used in 30 UCSF apps & websites
9. What is UCSF Profiles?
• Lots of traffic from on and off campus
– 2,800 visits per day
– 1 million visits per year
– 75% of traffic from search engines
• We actively mine web analytics data to
provide insights into site usage
12. How do you launch a brand new
campus-wide resource?
Photo by Diane Yee, used under CC, https://flic.kr/p/e48bHL
13. Tactics
1. News article on UCSF.edu
2. Executive Vice Chancellor emails ~8000 people
3. Send postcard to the 2500 people profiled
– Free iPad contest for users who update their profiles
4. Get major campus websites to link to the site
– e.g. UCSF.edu, Library, School of Medicine
5. In-person outreach at faculty event
27. Key Strategies
1. Measure: Establish benchmarks
2. Partnerships: Easier to work together
3. Automation: Tech trumps manual labor
4. Vanity: Tap into user motivations
32. Email open rates for these
campaigns, vs. industry averages
• UCSF Profiles News Email: 41%
• UCSF Profiles UCTV Email: 39%
• Our department newsletter: 26%
• Nonprofit industry avg.: 25%
• Education industry avg.: 23%
• Social networking avg.: 22%
• Software / web app avg.: 22%
34. Automated onboarding email
1.User added to Profiles
2.Daily process checks new user logs
3.New users get a customized welcome email,
delivered via Mandrill email service provider
37. A/B tested subject lines
“Reminder: Mary, take a few minutes
to update your UCSF Profiles page”
vs.
“Mary, here are three ways to
enhance your UCSF Profiles page”
42. Customization rates
As of November 2013, before this round of
emails:
• 18% had added a bio and photo
• 20% had added only a photo
• 3% had only added a bio
• 59% had added neither
43. Ask users to fill out their Profiles
• We sent a customized email
to 3,072 Profiles page owners
• Emails were customized by segments:
1. missing photo (3%)
2. missing bio (20%)
3. missing photo and bio (59%)
44. Users gets a custom pitch
• Specific call to action (e.g. “add photo”)
• Share average pageviews to motivate
users
45.
46. Results
• “Add bio” email 12% made edits
• “Add photo” email 11% made edits
• “Add both” email 10% made edits
51. So we can answer…
Am I being viewed by:
1. Colleagues at UCSF?
2. Colleagues at other universities?
3. Pharmaceutical companies?
4. Foundations?
5. The National Institute of Health?
52.
53. A/B testing subject lines
• NAME, your 2013 UCSF Profiles page report is ready
• NAME, your 2013 UCSF Profiles report is ready
• NAME, your 2013 UCSF Profiles stats are ready
• NAME, your UCSF Profiles stats are ready
• NAME, your UCSF Profiles pageviews in 2013
• NAME, your UCSF Profiles pageviews
Winner!
54. Email results
• Sent to 2,713 Profile owners
• Zero unsubscribes!
• Open rate: 46%
• Click rate: 14%
55. Survey user feedback
• 236 recipients (8.7%) completed survey
• 100% of them said knowing who looks at
their Profile page is useful/interesting
56. Survey user feedback
• “I want to learn exactly who (which pharma,
institution, company, govt agency) viewed my
profile”
• “How many people are clicking on my
publications?”
• “Are my pageviews high or low, compared
with others?”
• “Always happy to see my name up in lights!”
57. Survey user feedback
• “I like my Profiles page. I think it's a great
landing site for collaborators and students
who want to do research with me.”
• “I've been putting off updating my page - this
is very motivating”
• “This was a pleasant surprise. I didn't even
know this information was being collected. I
certainly didn't know others were interested.”
58. Did emails help
change users’ behavior?
YES!
385 net users (6% of total)
updated their Profiles
for the first time
59. Key lessons
1. Measure: Establish benchmarks
2. Partnerships: Easier to work together
3. Automation: Tech trumps manual labor
4. Vanity: Tap into user motivations
From various targeted Profiles campaigns to increase engagement, we learned that using data to create a personal message is powerful
and motivates people to take action, engage (CTA = call-to-action);
UCSF Profiles networking system web product, We wanted to increase number of manually edited profiles and the method was to reach out in personalized manner, to specific groups of people.
Communicator / techie duo
On a campus so spread out like UCSF – researchers might get stuck on a problem and not know that someone else working on the same problem even exists. So a tool like UCSF profiles helps researchers find and potentially collaborate together.
Every section, feature is filled out
Today we’re breaking out the evolution of the product into 3 parts
Problem:
How do you understand and increase usage?
Tactics
Measurement via Google Analytics
Search engine optimization, because our users mostly use Google
Get links from wide variety of campus partners
Syndicate results to campus websites
Pretty URLs
how do you increase profile owner awareness and engagement?
Profiles is getting popular getting tons of traffic - it’s an online gateway
We didn’t want to rest on our laurels! Compared to other institutions with similar research profile networks -
we are leading in adoption & engagement, but we wanted to improve, do more,
I’m not even receiving all the departmental and other institutional communications the average researcher or faculty member gets. So here’s this community we are deemed to served, provide resources and funding to, and are message is mixed with all this other communication. How can we better reach these researchers? Academics? - lessons on how to cut through it through many tests
Mature stage, Profiles pretty developed by now. Expanded it from 3000 - 6000 profiles.
Due to campus familiarity - at a point other entities could evangelize for us - co-branded partnership campaigns
Building new partnerships with content partners adding data to Profiles, e.g. UCTV
Opportunity to inform profile owners that we’re embedding videos on their profiles
University of California Television (UCTV) is a broadcast outlet featuring programming from throughout the University of California
Method:
Mailchimp, mail merge, Concise - cross promoting content
Repeated same partnership co-branded email with UCSF’s University relations –
UR - News and Communications arm of UCSF, they know us and were excited to partner, evangelize with us
Open - opened email (soft number since many clients can read emails on devices without opening it)
Clicks - clicked on link in email
1000 people leave and join UCSF Profiles – like a directory that just exists, new people don’t actually know they have a Profile page! There’s no way we’d have the bandwidth to send emails in batches to welcome people - looked into an automated solution.
Based on success of first test with personalized emails, want to reach every Profiles user to increase awareness and engagement EARLY ON
Trigger via new user logs, deliver through Mandrill (New user -> Mail visual)
Give a stat from Google Analytics Custom email informing new users that they have a Profiles page with an average number of pageviews, Best email marketing practices: A/B test body copy, Clear, concise copy and call-to-action
Helpful tips to fill out areas that are important, CTA
Taking out reminder improved opens by 10%!
Talk about tone, copy, best email marketing. Friendly to the point – not so formal and bureaucratic
Highest click through rates – new excited user, drops off over time which is expected.
Everyone knows that they have a Profile
So we nailed onboarding for new users - what about everybody else that we didn’t capture? How do we get them to make the most important edits to their pages?
Some fields are auto filled out, others need to be added by users, GOOD profiles are filled out, Uncustomized Look Empty
Again, we’re funded to help researchers learn about each other and potentially collaborate so filled out profiles are better for everybody
semi-personalized data Use Google Analytics data to be able to explain why they should add fields; provided semi-personalized pageviews stats (4 segments)Correlation with certain elements being filled out and higher pages views. **Health Science institution so we suspected that our users care about meaningful data and perhaps this info. would motivate them
Customized call-to-action to get users to add the details they haven’t added
HTML mail merge with Mailchimp (Filled out profiles - richer tool for all! )
Use Google Analytics data to be able to explain why they should add fields; provided pageviews stats (4 segments)
Over 10% of users made an edit from each segment!
ultimate vanity data to drive engagement
We’ve been nagging users to update their profiles, but not showing the value.
Data from Google Analytics can show users that the groups they care most about are using UCSF Profiles
UCSF
ISPs – Comcast (home); Verizon (phone)
We got this data via Google Analytics, which tells us which entities are looking at which pages; so we only emailed people with 20 or more views, from at least 2 categories
Solicit user feedback through Qualtrics survey
Again, deliver as HTML mail merge through Mailchimp; Single sign in
Over 6 rounds, Shortest subject line (last two you see) performed on average 10% better!!
Vanity / Personal Data Works!!100% (200) Profiles owners responded “Yes”!
Just wanted reiterate our key tactics which became key lessons: Partners - Cross promote each other’s content
Mail merge is easier than reaching out to users one by one & Fully automated emails just run by themselves!
Vanity - Use personalization & data to better communicate to your users; **Our gut told us that researcher like to hear about themselves and what could help them professionally and it turned out to be true
Product managers, developers, community navigator, leadership buy-in