Mobile Advertising World Asia 2012 - Singapore
Mobile Game Changers
Mobile Web Apps for Marketing
Mobile Word of Mouth Marketing WOMM
Social Mobile - Macro Perspective - History and Future
MMA Singapore - Mobile game changers - ville kulmala - 24th april 2012Ville Kulmala
Mobile Marketing Association Forum Asia 2012 - Singapore
Mobile Game Changers
Mobile Web Apps for Marketing
Mobile Word of Mouth Marketing WOMM
Social Mobile - Macro Perspective - History and Future
Vaimo ecommerce and the mobile revolutionCharlie Lines
The document discusses the mobile revolution and how it has impacted ecommerce. It notes that mobile devices now outsell desktops and that the majority of ecommerce traffic and sales in the UK come from mobile. The mobile consumer is described as technological, alone, narcissistic, stressed, and emotional. Key mobile tactics discussed include optimizing the site to look and perform like a native mobile app, having very fast speeds, personalizing the experience, and staying engaged in ongoing conversations to build trust.
The document discusses the growing need for portable battery packs or "mobile power banks" due to the proliferation of electronics like phones, cameras, and music players that require batteries. These devices often run out of power during travel or work, leaving the user helpless. Purchasing separate batteries for each device is expensive and inconvenient. The author's company, Pantagone Satellite, has developed mobile power banks with high capacities of 1000-2000mA that can charge multiple devices simultaneously using a universal USB port. They hope to expand their market for these products and encourage the reader to consider selling them.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
Forthmedia is a web development firm established in 1999 that excels in design, development, and multimedia projects. They have core competencies in web design, flash development, mobile apps, and custom applications. Notable clients include SM Group, Globe Telecom, and various ad agencies. Forthmedia has produced websites, games, presentations, and mobile/tablet apps for clients across industries. They also create proprietary applications like App Reports and an eDM Suite tool.
www.mobayle.com | sales@mobayle.com | +1 (562) 666-2295
The first company to offer fully functional Appstore that is instantly available for you. You don't need to write any code.
MMA Singapore - Mobile game changers - ville kulmala - 24th april 2012Ville Kulmala
Mobile Marketing Association Forum Asia 2012 - Singapore
Mobile Game Changers
Mobile Web Apps for Marketing
Mobile Word of Mouth Marketing WOMM
Social Mobile - Macro Perspective - History and Future
Vaimo ecommerce and the mobile revolutionCharlie Lines
The document discusses the mobile revolution and how it has impacted ecommerce. It notes that mobile devices now outsell desktops and that the majority of ecommerce traffic and sales in the UK come from mobile. The mobile consumer is described as technological, alone, narcissistic, stressed, and emotional. Key mobile tactics discussed include optimizing the site to look and perform like a native mobile app, having very fast speeds, personalizing the experience, and staying engaged in ongoing conversations to build trust.
The document discusses the growing need for portable battery packs or "mobile power banks" due to the proliferation of electronics like phones, cameras, and music players that require batteries. These devices often run out of power during travel or work, leaving the user helpless. Purchasing separate batteries for each device is expensive and inconvenient. The author's company, Pantagone Satellite, has developed mobile power banks with high capacities of 1000-2000mA that can charge multiple devices simultaneously using a universal USB port. They hope to expand their market for these products and encourage the reader to consider selling them.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
Forthmedia is a web development firm established in 1999 that excels in design, development, and multimedia projects. They have core competencies in web design, flash development, mobile apps, and custom applications. Notable clients include SM Group, Globe Telecom, and various ad agencies. Forthmedia has produced websites, games, presentations, and mobile/tablet apps for clients across industries. They also create proprietary applications like App Reports and an eDM Suite tool.
www.mobayle.com | sales@mobayle.com | +1 (562) 666-2295
The first company to offer fully functional Appstore that is instantly available for you. You don't need to write any code.
This document discusses the growing trend of voice commerce and how merchants can leverage voice assistants. It notes that voice searches are faster and more natural than typing. People use voice assistants for multi-tasking and to avoid manual searching. The document outlines strategies for merchants to reach customers through voice platforms, including testing product queries, creating skills/actions, and suggesting relevant options. It provides statistics on voice shopping projections and issues with assistants understanding queries. Finally, it discusses developing a voice strategy, user experience, and publishing on Amazon Alexa, Google Assistant and Samsung Bixby.
This document provides detailed research and information on Mobile Revolution going around. It also showcase the mobile opportunities for agencies serving clients and how we can support them in execution.
Mobile is the fastest growing industry and most important for brands. The document discusses mobile trends today, including over 5 billion mobile users worldwide and over 85 million iPhone users. It notes the iPad sold over 350,000 devices on its first day and over 1 million apps were downloaded. The document advocates for developing mobile apps to focus on brands, improve the user experience, and leverage unique mobile features. It provides tips for creating great apps like beautiful design, engaging content, and regular updates. An example app from Madonna demonstrates integrating services to strengthen the brand presence on mobile.
A presentation given to the Stanford Alumni Association on mobile technology and marketing. For more, go to www.cristinajcordova.com or www.twitter.com/cristinacordova
The document outlines an internship project to create an Android app called Molly Android over an 8 week period. The goals are to learn Android development and how Molly works, create a stable app, and optimize performance. Additional tasks included aiding debugging, contributing ideas and website traffic, and playing football. It describes using a server, JSON requests, router, and renderer classes to power the user interface.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
ZGroup Mobile Full Company PresentationZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
ZGroup Mobile Company Presentation 2014ZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
The emergence of the internet and the explosion in mobile usage has profoundly changed how customers interact with brands. Instead of distinct channels, we now need to think of seamless multichannel experiences. Using real life examples from global companies such as Goodyear, Vodafone and Waitrose (UK supermarket), Morgan highlights tools and techniques companies can use to understand and satisfy this new, hyper-connected customer.
This document describes a proposed mobile app called the Restroom App. The app would allow users to locate nearby public restrooms by entering a city, town, or store name. It would be available initially for Apple devices and list at least 10 restrooms within a 5 mile radius. The goal is to help people find a bathroom when they need one while out in public areas like malls, cities, or shopping outlets to avoid discomfort.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
If you're reading this on your mobile device, then you already know that we "do" mobile. Let us help you expand your customer base by creating a custom-delivered mobile app to complement more traditional desktop-based websites and applications.
The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.
Mainstream Development is a growing international IT company headquartered in Minsk, Belarus (Eastern Europe). Now our team consists of 25+ developers.
We specialize primarily in mobile (iOS, Android, Windows Phone) and Web application development ( NET,SharePoint, LAMP, ROR) based on customer specifications.
Here you can see the presentation with selected mobile applications.
More info you can get from our website http://mainstreamdevelopment.biz/
Feel free to ask questions :)
mail id: anna.vyrostak@mainstreamdevelopment.biz
skype id: anna.vyrostak
The document summarizes the product life cycle of the iPhone, from research and development through final disposition. It describes key stages including design starting in 2004, marketing campaigns to promote the new phone, global manufacturing using parts from various countries and assembly in China, efficient packaging, worldwide sales and distribution with over 500 million iPhones sold, consumer use of the energy efficient device, and Apple's recycling and environmental programs to handle device disposition.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Apple iPod's Promotional and Positioning Strategies.Kanik Vijay
The differential Promotional and Positioning Strategies adopted by Apple have been discussed. It is shown how iPod's introduced became a sensation in the market. The reasons for the SUCCESS of iPod's.
I LOVE ALBUM is an online photo printing service that allows users to upload photos from their devices, sort them, and have printed photo albums delivered to their doorstep at affordable prices. The document discusses I LOVE ALBUM's online portal facilities, targeted customer market of internet users, product marketing through social media and a mobile app, efforts to create demand through advertising, and their unique intellectual property advantage of providing a physical photo album that allows users to reminisce about memories.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
This document discusses the growing trend of voice commerce and how merchants can leverage voice assistants. It notes that voice searches are faster and more natural than typing. People use voice assistants for multi-tasking and to avoid manual searching. The document outlines strategies for merchants to reach customers through voice platforms, including testing product queries, creating skills/actions, and suggesting relevant options. It provides statistics on voice shopping projections and issues with assistants understanding queries. Finally, it discusses developing a voice strategy, user experience, and publishing on Amazon Alexa, Google Assistant and Samsung Bixby.
This document provides detailed research and information on Mobile Revolution going around. It also showcase the mobile opportunities for agencies serving clients and how we can support them in execution.
Mobile is the fastest growing industry and most important for brands. The document discusses mobile trends today, including over 5 billion mobile users worldwide and over 85 million iPhone users. It notes the iPad sold over 350,000 devices on its first day and over 1 million apps were downloaded. The document advocates for developing mobile apps to focus on brands, improve the user experience, and leverage unique mobile features. It provides tips for creating great apps like beautiful design, engaging content, and regular updates. An example app from Madonna demonstrates integrating services to strengthen the brand presence on mobile.
A presentation given to the Stanford Alumni Association on mobile technology and marketing. For more, go to www.cristinajcordova.com or www.twitter.com/cristinacordova
The document outlines an internship project to create an Android app called Molly Android over an 8 week period. The goals are to learn Android development and how Molly works, create a stable app, and optimize performance. Additional tasks included aiding debugging, contributing ideas and website traffic, and playing football. It describes using a server, JSON requests, router, and renderer classes to power the user interface.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
ZGroup Mobile Full Company PresentationZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
ZGroup Mobile Company Presentation 2014ZGroup Mobile
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
The emergence of the internet and the explosion in mobile usage has profoundly changed how customers interact with brands. Instead of distinct channels, we now need to think of seamless multichannel experiences. Using real life examples from global companies such as Goodyear, Vodafone and Waitrose (UK supermarket), Morgan highlights tools and techniques companies can use to understand and satisfy this new, hyper-connected customer.
This document describes a proposed mobile app called the Restroom App. The app would allow users to locate nearby public restrooms by entering a city, town, or store name. It would be available initially for Apple devices and list at least 10 restrooms within a 5 mile radius. The goal is to help people find a bathroom when they need one while out in public areas like malls, cities, or shopping outlets to avoid discomfort.
ZGroup Mobile is a publisher, developer and aggregator of mobile content (games, ringtones, wallpapers, animations, videos and themes) and services in general. We have established ourselves as leaders in the market of mobile content. We have a wide range catalogue of mobile games covering almost everything, and we added recently several new categories like 3d mobile games, bluetooth mobile games, and network multiplayer mobile games. We are also publishers of mobile content, so if you are a developer of mobile content and would like to have a bigger exposure of your content to new markets, then we can help you with that. As publishers we offer more than 3500 mobile games available to wide range of handsets. We have also developed several bluetooth multiplayer mobile games. Also we developed several famous titles on multiplayer terraplay platform. Our games are also available in more than several langauges: English, French, German, Spanish, Portuguese, Simplified Chinese, Traditional Chinese. We also provide other services for mobile like bluetooth advertising solution (bluemagic), Ad-activator for injecting advertisment into mobile content, Rotto which is an instant messenger client for mobile devices, mslideshow which is a slide show generator suitable for magazines and shows.
If you're reading this on your mobile device, then you already know that we "do" mobile. Let us help you expand your customer base by creating a custom-delivered mobile app to complement more traditional desktop-based websites and applications.
The document provides an overview of the Apple Corporation, including its founders Steve Jobs and Steve Wozniak, its incorporation in 1977, and some of its iconic products like the Apple II. It also discusses Apple's branding strategy focusing on emotions, lifestyle, simplicity, and ease of use to build trust, safety, loyalty and love among customers. The document notes Apple's emphasis on people over money and its strong control over products as well as the importance of Steve Jobs to the company's success and stock price.
Mainstream Development is a growing international IT company headquartered in Minsk, Belarus (Eastern Europe). Now our team consists of 25+ developers.
We specialize primarily in mobile (iOS, Android, Windows Phone) and Web application development ( NET,SharePoint, LAMP, ROR) based on customer specifications.
Here you can see the presentation with selected mobile applications.
More info you can get from our website http://mainstreamdevelopment.biz/
Feel free to ask questions :)
mail id: anna.vyrostak@mainstreamdevelopment.biz
skype id: anna.vyrostak
The document summarizes the product life cycle of the iPhone, from research and development through final disposition. It describes key stages including design starting in 2004, marketing campaigns to promote the new phone, global manufacturing using parts from various countries and assembly in China, efficient packaging, worldwide sales and distribution with over 500 million iPhones sold, consumer use of the energy efficient device, and Apple's recycling and environmental programs to handle device disposition.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
Apple iPod's Promotional and Positioning Strategies.Kanik Vijay
The differential Promotional and Positioning Strategies adopted by Apple have been discussed. It is shown how iPod's introduced became a sensation in the market. The reasons for the SUCCESS of iPod's.
I LOVE ALBUM is an online photo printing service that allows users to upload photos from their devices, sort them, and have printed photo albums delivered to their doorstep at affordable prices. The document discusses I LOVE ALBUM's online portal facilities, targeted customer market of internet users, product marketing through social media and a mobile app, efforts to create demand through advertising, and their unique intellectual property advantage of providing a physical photo album that allows users to reminisce about memories.
The document summarizes the agenda and key topics for a mobile marketing event hosted by the DMA Mobile Council. The event includes presentations and discussions on how mobile connects brands through augmented reality, emotion, and health checks of mobile strategies. It provides the date, location, wifi access information, and schedule of presentations and sessions on mobile marketing trends and best practices.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Brian Ferrario of Drawbridge, Inc. session at the Seattle Interactive Conference 2014.
Over 90% of consumers use multiple devices sequentially to accomplish online tasks, yet advertisers continue to have disjointed conversations with their customers by taking a siloed approach to digital advertising. Brands who are early adopters of smart, scalable cross-device advertising solutions have a head start in establishing and maintaining a seamless conversation with customers.
The new mobile playbook: Turning big data into big dollars - Adobe Digital Su...Vibes_Thought_Leadership
Merging mobile and big data opens new doors for marketers to deliver personalized mobile experiences that drive revenue growth and ongoing loyalty. CMOs need to think and act like entrepreneurs to capitalize on today’s mobile opportunities. Explore key mobile trends and the convergence of big data and mobile marketing. Discover the essential components of the CMO’s new mobile playbook. Learn how mobile relationship management (MRM) is the answer to cracking the code on mobile ROI and capturing metrics that measure and fuel success.
EFASHION- designing mobile shopping & fashion experiences on mobile that ins...The Valley
views
This is the presentation we gave at efashion amsterdam that was organised by emerce and textilia
[DUTCH]
Jerry Lieveld neemt je mee op reis door het huidige en toekomstige mobiele landschap en zal zijn passie met je delen door inspirerende fashion brand experiences die merken relevant en tastbaar maken in de handen van consumenten. Naast de belangrijkste trends zal Jerry ook ingaan op welke wijze je mobile kunt inzetten binnen je marketing communicatie mix en shopping experiences kunt creëren die playful en delightful zijn en die consumenten zullen omarmen.
Jerry is een digital professional met internationale ervaring in strategische rollen in digitaal en mobiel. Jerry onderscheidt zichzelf door zaken simpel te houden en is bovendien consistent, optimistisch en gefocussed op het leveren van mobiele experiences die speels zijn en de gebruiker positief verrassen. Jerry is een gepassioneerd leider die anderen motiveert en toegewijd is aan de revolutie in digital en mobile ecosysteem. Ervaring in mobile, digital marketing, digital media, design en user experience stellen Jerry in staat om organisaties te helpen met hun mobiele uitdagingen en strategie.
Mobile Game Changers #14 - The internet & mobile show conference - 23th april...Ville Kulmala
Presentation to:
1. Mobile Web for Mobile Marketing
- Case for Mobile Web as mobile marketing tool
2. Mobile Word-of-Mouth
- How to take advantage of WOMM in a mobile web
3. Social Mobile – The Big Picture
- Past, current and future of mobile social media
Create Conversion-Friendly Mobile Landing Pages (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/create-conversion-friendly-mobile-landing-pages/
If you’re not creating and optimizing landing pages for mobile visitors, you’re more likely to generate frustration and anger than to get a conversion. Learn how to create effective mobile landing pages and what makes them different from conventional landing pages. You’ll also hear about:
• Mobile trends and the current state of mobile commerce;
• Strategies to help connect with mobile visitors; and
• Ways to see through the “mobile lens” using technographic data, effective copy, and more.
Featuring:
• Jon Stookey, Senior Strategist, Designkitchen
• Bruce Ernst, Vice President, Product Management, Monetate
• Michael Ahearn, Vice President, Customer Development & Marketing, iLoop Mobile
SoLoMo University by Mobilosoft - Conference 1 - 23/11/2012Mobilosoft
This slideshare contains the presentations that have been done during the first conference of the SoLoMo University organised by Mobilosoft on the 23th of November 2011.
The topics were:
- An Introduction to SoLoMo Marketing by Georges-Alexandre Hanin - CEO Mobilosoft
- How to generate traffic on a mobile website thanks to the medias by Frédéric Martins - Sales Manager & Head of Digital at Rossel
- Google Mobile Ads, Be local – Drive perfomances by Gaetan Godart - Account Manager blue2purple
- What can we learn from Mobile users? By Olivier Delangre Co-founder Amoobi
Mobile Marketing for Businesses and Brands, Tools for Mobile Marketing including advertising and analytics. Plus lots of case studies and digital marketing ideas.
This document discusses how mobile connectivity is changing and will continue to change the landscape for brands. It notes that mobile adoption is rising rapidly worldwide and mobile use is surpassing desktop for many activities. The future will see everything become more connected through mobile, with advertising becoming more targeted based on location. Brands need to think about how mobile can help them better connect with consumers and how mobile will reshape retail, products, and customer experiences. Mobile is becoming the primary way for brands to engage with people.
This presentation was given by Jack Philbin, CEO of Vibes at Mobile Marketer's FirstLook on January 15, 2014. Learn about the non-payment side of the mobile wallet and how you can leverage this emerging technology to build customer loyalty and drive foot traffic into your stores.
My mobile = my remote, my wallet, my life & what game changing mobile experiences can do for your brand. Jerry Lieveld, founder & creative director mobtzu, will share insights on how organisations can create game changing mobile experiences and move far beyond native vs. mobile web discussions. By having a deep understanding of the user, historical data & insights and creating branded mobile services that make a difference in people’s lives. We will share our ideas and case studies as well as essential tips & tricks.
Develop your own Android/ iPhone App with the help of a reliable mobile app development company. Eluminous is counted amongst the top mobile app development company in the market since 2011.
M-Commerce: Converting Browsers To Buyers On MobileEmarketeers
As mobile continues to grow at a staggering rate, digital marketers, strategists and business owners find themselves under increasing pressure to provide transactional content and services to mobile consumers.
During this free lunchtime webinar, Steffane Aquarone reveals the very latest developments in mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
1. The document discusses mobility planning and how brands can engage mobile consumers.
2. It provides tips for mobile marketing such as making content short, relevant to context, and add value over other devices. Mobile users are interested in useful advertising but not spam.
3. The key is understanding differences between mobile users and devices, and how utility and viral potential varies by person. Well-executed ideas and accountability are important for return on mobile marketing.
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
How can hotel operators harness mobile technology in branding and merchandising their services?
These are the slides from a FREE webinar co-produced by Tnooz and the ITB Academy in June 2012.
Panelists for the webinar:
* Josiah Mackenzie, director of business development, ReviewPro
* Jeroen van Velzen, CEO, Sound of Data
* Suzie Wotton, vice president of marketing at Red Carnation Hotels
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MAD World Asia - Mobile Show Singapore - mobile game changers - 26th april 2012
1. Mobile Game Changers!
MAD World Asia 2012!
Mobile Show Singapore!
26th April 2012!
!
Ville Kulmala – Mobile Spark!
Twitter: @villekulmala!
2. Who are we?!
Ville Kulmala (Finland) – Managing Director – Mobile Spark!
!
Twitter: @villekulmala!
!
- Over 14 years technology and business consulting
experience for global companies such as Nokia, Accenture,
ING, ABN AMRO, Heineken, KPN, Areva, Logica and Fortis.!
!
- Mobile Spark is a mobile marketing agency, with offices in
The Netherlands, Finland and Hong Kong. !
!
- Chairman for +1000 members strong Mobile Monday
Thailand.!
!
3. Mobile Game Changers!
1. Web Apps for Mobile Marketing !
!
- Case for Web Apps as mobile marketing tool!
!
2. Mobile Word-of-Mouth !
!
- How to take advantage of WOMM in a mobile!
!
3. Social Mobile – The Big Picture!
- Past, current and future of mobile social media!
5. Stats – Mobile Web vs. Native !
Na#ve
apps
and
mobile
web
con#nue
to
grow
on
separate
paths.
Fragmenta#on
con#nues.
Of
all
users:
36.4%
use
their
mobile
browser
34.4%
use
their
na5ve
Apps
Twi$er
14%
use
their
mobile
browser
8%
use
their
na5ve
Apps
(Comscore
–
US
based
users)
/
(Twi6er)
6. Positioning - Mobile Web vs. Native !
Na#ve
apps
and
mobile
web
have
differen#a#ng
posi#oning
for
a
client
interac#on.
!
Mobile Web ! !è Discovery!
- Linkable!
- Searchable!
- Shareable!
- Trackable!
!
Native Apps !è Loyalty!
!
!
!
Ref. Google!
7. Mobile Marketing Perspective “Funnel”!
Mobile
Web
vs.
Na=ve
Na#ve
apps
and
mobile
web
con#nue
to
grow
on
separate
paths.
Convert
Loyal
Exis#ng
Customer
/
New
Customer
Customer
Evangelist
Discovery
Loyalty
!
! Mobile
Web
Na5ve
(web
too..)
!
!
!
9. What are your 3C’s ?!
Complete Consumer Cycle!
!
“Consider your customer’s full
interaction cycle”!
10. Case Study - Travel Industry!
Case for Hotel Bookings
apps (red).!
Case for Photo Sharing
apps (blue).!
!
- Most interactions only
focused on one step!
!
- Relative importance of
other customer
interactions ignored.!
- All steps should be
considered for mobile
marketing strategy.!
11. Case Study – High Impact Facebook!
!
Spotify!
!
- Seamless Facebook integration!
- Fully integrated mobile app!
- Facebook Timeline since Jan 12!
- Sharing enabled in-app!
- Artist pages link to Spotify!
- Facebook / Spotify partnership!
!
“All roads leads to listening music on Spotify”!
! ! ! ! ! ! ! ! ! ! !!
12. Case Study – High Impact Twitter!
Nike + FuelBand!
!
- Very popular product!
- iPad/iPhone Native App !
!(partner)!
- Integrated Twitter account !
!and missions!
! !Yet !
!
- Facebook “separation” and !
!“monologue” !
- Physical device / App not !
fully integrated!
!
18. Social Macro Perspective - The Future!
Social
Mobile
Web
-‐ More
sharing
about
everything,
increase
of
sharing
without
ac5on
-‐ Facebook
and
others
will
expand
their
ecosystems
to
the
mobile
-‐ More
means
to
share,
third
party
developers
offer
a
way
to
tap
in
to
new
opportuni#es
on
a
mobile
Take
advantage
of
new
mobile
tools
-‐ Posi5on
yourself
for
the
growth
–
being
first
does
pay
off,
but
it
can
be
painful
19. Conclusion!
1. Mobile Web Apps for Marketing !
!
Discovery - Mobile Web App is Discoverable !
2. Social Mobile Word-of-Mouth Marketing!
3C’s - Cover your Complete Customer Cycle!
3. Integrating your Social Mobile Marketing efforts!
Think Future - Position your mobile efforts!
for growth!
!