Mobients is a mobile experience consultancy that aims to improve people's everyday experiences at the intersection of physical and digital worlds. They provide end-to-end mobile strategy, design, and development services. Their multi-disciplinary teams have deep experience in mobile and focus on user experience. They employ proven processes like user research, prototyping, and testing to deliver best-in-class mobile applications and solutions to major clients across industries.
In 2012, consumers increasingly relied on mobile devices throughout the day as more devices became available at lower price points. Device manufacturers released dozens of new mobile devices in different sizes and with new features. Mobile infrastructure also expanded to support new devices and uses. This evolution of consumer and manufacturer trends drove changes in mobile advertising opportunities.
Delivering on the Promise of M-Commerce, Dr. Phil Hendrix, immr - April 2011Phil Hendrix
The document discusses the emerging opportunities in mobile commerce (m-commerce). It notes that m-commerce fosters communications, interactions, and transactions between consumers, brands, and merchants. As mobile advertising revenues grow significantly, two out of three mobile users will use their devices for shopping this holiday season. The document outlines how mobile devices, applications, and platforms can enable, enhance, and engage customers. It also examines consumer behavior in m-commerce and how the m-commerce ecosystem is rapidly evolving and expanding.
Mobile Technology In Travel Report The DetailEyeforTravel
The document provides an overview of how the travel industry has embraced mobile technology to date and profiles the mobile traveler. It then discusses how mobile is transforming each stage of the travel buying cycle. The bulk of the document focuses on the various mobile technologies and solutions available, including mobile internet/analytics, applications, search, marketing/advertising, customer service/CRM, location-based services, ticketing, and transactions. It concludes by offering advice on preparing to invest in mobile.
This document provides information about Invento Media Group, a Bosnian company that develops Bluetooth marketing platforms. The company aims to set new standards in the Bluetooth marketing niche by offering innovative products and services that place end-users first. Its flagship product is the Invento ORB unit, which can broadcast content like advertisements, coupons, and event announcements to nearby mobile phones via Bluetooth. The company also offers a web-based control software called Invento Broadcast Room to manage mobile content and campaign analytics. Invento Media Group aims to revolutionize marketing communication through personalized and interactive Bluetooth marketing services.
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
This is the opening setup for our discussion at the 2012 NYC Mobile Upfront ( http://youtu.be/kf1UTtdMYcI ). These slides were put together by my good friends Jason Newport, SVP, Mobile at Carat and Aubrie LaMar, CSM, Mobile Team Lead at iProspect and myself.
Enhancing monetisation potential from mobile location services: The case for ...Merlien Institute
This document summarizes a presentation about mobile location services and their potential for retailers. It discusses how mobile devices have changed consumer behavior and the retail landscape. A new service called "Live Population" is introduced that provides real-time analytics on customer foot traffic and demographics for different locations. This helps retailers optimize store placement and marketing efforts. Benefits are outlined for consumers, retailers and mobile operators in creating more targeted campaigns and a more location-aware retail experience.
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
Telcos must embrace and partner with over-the-top (OTT) services to survive the growing popularity and power of OTT. Telcos still have a role to play beyond bandwidth provisioning, but must understand what OTT players want from telcos. Telcos should open their network APIs and transform into a "toolbox" to help OTT players innovate. IDA is expanding its AMPlify program to support startups in developing applications across multiple platforms and expanding into enterprise and social business.
In 2012, consumers increasingly relied on mobile devices throughout the day as more devices became available at lower price points. Device manufacturers released dozens of new mobile devices in different sizes and with new features. Mobile infrastructure also expanded to support new devices and uses. This evolution of consumer and manufacturer trends drove changes in mobile advertising opportunities.
Delivering on the Promise of M-Commerce, Dr. Phil Hendrix, immr - April 2011Phil Hendrix
The document discusses the emerging opportunities in mobile commerce (m-commerce). It notes that m-commerce fosters communications, interactions, and transactions between consumers, brands, and merchants. As mobile advertising revenues grow significantly, two out of three mobile users will use their devices for shopping this holiday season. The document outlines how mobile devices, applications, and platforms can enable, enhance, and engage customers. It also examines consumer behavior in m-commerce and how the m-commerce ecosystem is rapidly evolving and expanding.
Mobile Technology In Travel Report The DetailEyeforTravel
The document provides an overview of how the travel industry has embraced mobile technology to date and profiles the mobile traveler. It then discusses how mobile is transforming each stage of the travel buying cycle. The bulk of the document focuses on the various mobile technologies and solutions available, including mobile internet/analytics, applications, search, marketing/advertising, customer service/CRM, location-based services, ticketing, and transactions. It concludes by offering advice on preparing to invest in mobile.
This document provides information about Invento Media Group, a Bosnian company that develops Bluetooth marketing platforms. The company aims to set new standards in the Bluetooth marketing niche by offering innovative products and services that place end-users first. Its flagship product is the Invento ORB unit, which can broadcast content like advertisements, coupons, and event announcements to nearby mobile phones via Bluetooth. The company also offers a web-based control software called Invento Broadcast Room to manage mobile content and campaign analytics. Invento Media Group aims to revolutionize marketing communication through personalized and interactive Bluetooth marketing services.
Aegis Media - A View From The Top - Mobile Media Upfront - NYC 2012Michael Nicholas
This is the opening setup for our discussion at the 2012 NYC Mobile Upfront ( http://youtu.be/kf1UTtdMYcI ). These slides were put together by my good friends Jason Newport, SVP, Mobile at Carat and Aubrie LaMar, CSM, Mobile Team Lead at iProspect and myself.
Enhancing monetisation potential from mobile location services: The case for ...Merlien Institute
This document summarizes a presentation about mobile location services and their potential for retailers. It discusses how mobile devices have changed consumer behavior and the retail landscape. A new service called "Live Population" is introduced that provides real-time analytics on customer foot traffic and demographics for different locations. This helps retailers optimize store placement and marketing efforts. Benefits are outlined for consumers, retailers and mobile operators in creating more targeted campaigns and a more location-aware retail experience.
Rob Thurner, Independent Mobile ConsultantAsk any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
Telcos must embrace and partner with over-the-top (OTT) services to survive the growing popularity and power of OTT. Telcos still have a role to play beyond bandwidth provisioning, but must understand what OTT players want from telcos. Telcos should open their network APIs and transform into a "toolbox" to help OTT players innovate. IDA is expanding its AMPlify program to support startups in developing applications across multiple platforms and expanding into enterprise and social business.
MobiU2011 Lecture: ANLT201 Mobile Modes Research - Yahoo!Kimberly-Clark
Yahoo! will present for the first time its Mobile Modes study which takes a closer look at mobile Internet usage in order to answer some important questions for marketers:
o What types of content are mobile Internet users consuming on their phones?
o Where and when are mobile users typically viewing this mobile content?
o What are the key motivations that drive consumers to use the mobile Internet and how can marketers optimize their mobile advertising to improve effectiveness?
Mobile modes how to connect with mobile consumers - deckAshmeed Ali
The document discusses how to connect with mobile consumers in 3 key areas: 1) Mobile internet usage has grown explosively as subscribers and consumption increase, 2) Mobile devices have become co-pilots rather than just utilities, fully integrated into users' lives, and 3) While mobile devices allow usage away from home, over a third of mobile internet time is spent at home.
Future of mobile media @ Future Ideas by h.kienhuis (sanoma)Herman Kienhuis
Mobile media is dominating consumer habits. Smartphones and tablets are driving explosive growth in mobile internet usage and time spent on apps. Hardware is becoming software as the app ecosystem fuels new mobile experiences and daily activities. Publishers are shifting content to snackable formats optimized for mobile, and monetization will increasingly involve transactions and targeted ads within apps. The future of media is personal, touch-based, and linked to physical behaviors and locations through mobile devices.
The document introduces the Smart Guest Application, which provides guests a personalized portal to control their environment, access communications features, and view hotel services and local information. It offers benefits such as raising guest satisfaction through an enhanced experience, differentiating the hotel by simplifying access to innovations, and engaging guests through dynamic interactions and advertising of value-added services. The application aims to improve loyalty, promote the hotel brand image, and add to the dynamics of guests' stays.
Sip vo ip-ims-convergence-d2-10 at kishoreAT Kishore
This document discusses emerging trends toward convergence in communications markets and focuses on how SIP profiles can benefit from convergence. It recommends the following action plan for service providers to successfully adopt a convergence model: (1) Start working now with Alcatel-Lucent on defining SIP profiles and services to support convergence; (2) Begin product development and trials of convergence services now to be ready for commercial launch in 2008; (3) Leverage existing prototype applications and services to trial convergence concepts with major operators. The goal is to get started immediately to be prepared for long-term success in converged markets.
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
This document summarizes several iPhone and iPad applications including games, utility apps, and educational apps. Tic Tac Roll is an XO game that can be played by tilting the iPhone. Shoots encourages youth to visit parks by allowing them to adopt and track virtual tree saplings. Other apps allow photo editing, banking transactions, displaying quotations, checking survey results, reading PDFs, finding deals, and virtually cooking hotdogs. Many apps integrate with web services and use technologies like Cocos2D, Core Audio, and the accelerometer.
The document discusses how companies need to update themselves with changing markets and jargon. Customers do not solely trust one company and companies must be truthful to maintain customer trust. Companies also need to be aware of competitors' pricing changes to stay competitive in the market.
El documento describe diferentes sistemas cerámicos utilizados en odontología, incluyendo sistemas metálicos cerámicos, cerámicas convencionales y modernas. Las cerámicas feldespáticas tienen buena estética pero malas propiedades mecánicas, mientras que las cerámicas modernas están reforzadas con cristales para mejorar su resistencia. Los sistemas más avanzados incluyen cerámicas de alúmina, espinela y circonio, que ofrecen excelentes propiedades mecánicas.
Las leyes de los gases, como las leyes de Boyle, Charles y Gay-Lussac, describen la relación entre la presión, volumen y temperatura de los gases. Estas leyes son importantes para garantizar la calidad de los gases medicinales durante el almacenamiento y distribución. El tecnólogo en Regencia de Farmacia debe colaborar para controlar las condiciones de almacenamiento y rotulación de acuerdo con la legislación, a fin de suministrar gases medicinales seguros y eficaces a los pacientes.
Este documento propone una serie de 7 talleres para analizar y fortalecer la comprensión e implementación del modelo pedagógico de "la acción y la construcción" en la Escuela Normal Superior de Villavicencio. Los talleres abordarían temas como los procesos de aprendizaje, la construcción del conocimiento, la relación entre actividad, acción y operación, y la finalidad y significado de la acción. Los talleres estarían dirigidos inicialmente a los docentes y luego se extenderían a otros miembros de la comunidad educativa. El objetivo
Republic Lagun manufactures industrial machinery including vertical milling machines, horizontal boring mills, and lathes out of its headquarters in Harbor City, CA since 1946. The company supplies customers in various industries such as aerospace, alternative energy, construction, defense, electronics, medical, oil and gas, power generation, and railroad with high quality and precision machining tools and services. Republic Lagun prides itself on meeting or exceeding customer expectations through superior manufacturing solutions, product offerings, and responsiveness.
Este documento presenta una lista de obras de arte con sus títulos, técnicas y dimensiones. Las obras incluyen dibujos, collages y pinturas sobre diferentes materiales como papel, madera y papel. Los temas incluyen autorretratos, deidades, mandalas y escenas figurativas.
This document provides a summary and comparison of the four Gospels of the New Testament - Matthew, Mark, Luke and John. It examines elements such as the implied authors and audiences, historical context, major themes, teachings of Jesus, and literary elements. Key differences highlighted include Matthew's focus on Jesus as the Messiah King, Mark's emphasis on Jesus' suffering, Luke's portrayal of Jesus' ministry of healing and forgiveness, and John's presentation of Jesus as the divine Word of God who reveals God through signs. The document aims to provide an overview of the similarities and differences between the four biblical accounts of Jesus' life and ministry.
The document contains a collection of photographs from various U.S. military exercises and operations involving aircraft such as fighters, bombers, refueling planes and helicopters. The photos depict planes like the F-22 Raptor, B-52 bomber, C-17 cargo plane, and helicopters such as the CH-47 Chinook, as well as scenes of aircraft refueling and firing weapons.
This document appears to be a quiz about identifying different types of birds. It contains 20 multiple choice questions about various birds that can be found in La Garrotxa, which is a comarca located in Catalonia, Spain. The quiz tests the reader's ability to recognize different birds based on images or descriptions.
MobiU2011 Lecture: ANLT201 Mobile Modes Research - Yahoo!Kimberly-Clark
Yahoo! will present for the first time its Mobile Modes study which takes a closer look at mobile Internet usage in order to answer some important questions for marketers:
o What types of content are mobile Internet users consuming on their phones?
o Where and when are mobile users typically viewing this mobile content?
o What are the key motivations that drive consumers to use the mobile Internet and how can marketers optimize their mobile advertising to improve effectiveness?
Mobile modes how to connect with mobile consumers - deckAshmeed Ali
The document discusses how to connect with mobile consumers in 3 key areas: 1) Mobile internet usage has grown explosively as subscribers and consumption increase, 2) Mobile devices have become co-pilots rather than just utilities, fully integrated into users' lives, and 3) While mobile devices allow usage away from home, over a third of mobile internet time is spent at home.
Future of mobile media @ Future Ideas by h.kienhuis (sanoma)Herman Kienhuis
Mobile media is dominating consumer habits. Smartphones and tablets are driving explosive growth in mobile internet usage and time spent on apps. Hardware is becoming software as the app ecosystem fuels new mobile experiences and daily activities. Publishers are shifting content to snackable formats optimized for mobile, and monetization will increasingly involve transactions and targeted ads within apps. The future of media is personal, touch-based, and linked to physical behaviors and locations through mobile devices.
The document introduces the Smart Guest Application, which provides guests a personalized portal to control their environment, access communications features, and view hotel services and local information. It offers benefits such as raising guest satisfaction through an enhanced experience, differentiating the hotel by simplifying access to innovations, and engaging guests through dynamic interactions and advertising of value-added services. The application aims to improve loyalty, promote the hotel brand image, and add to the dynamics of guests' stays.
Sip vo ip-ims-convergence-d2-10 at kishoreAT Kishore
This document discusses emerging trends toward convergence in communications markets and focuses on how SIP profiles can benefit from convergence. It recommends the following action plan for service providers to successfully adopt a convergence model: (1) Start working now with Alcatel-Lucent on defining SIP profiles and services to support convergence; (2) Begin product development and trials of convergence services now to be ready for commercial launch in 2008; (3) Leverage existing prototype applications and services to trial convergence concepts with major operators. The goal is to get started immediately to be prepared for long-term success in converged markets.
Telecom and employability skills for indiaRishi Kapal
Indian Telecom Sector needs infusion of fresh minds but the employability skills need to be honed in the classrooms for a proper corporate transition.
visit www.mindactiv.co.in
This document summarizes several iPhone and iPad applications including games, utility apps, and educational apps. Tic Tac Roll is an XO game that can be played by tilting the iPhone. Shoots encourages youth to visit parks by allowing them to adopt and track virtual tree saplings. Other apps allow photo editing, banking transactions, displaying quotations, checking survey results, reading PDFs, finding deals, and virtually cooking hotdogs. Many apps integrate with web services and use technologies like Cocos2D, Core Audio, and the accelerometer.
The document discusses how companies need to update themselves with changing markets and jargon. Customers do not solely trust one company and companies must be truthful to maintain customer trust. Companies also need to be aware of competitors' pricing changes to stay competitive in the market.
El documento describe diferentes sistemas cerámicos utilizados en odontología, incluyendo sistemas metálicos cerámicos, cerámicas convencionales y modernas. Las cerámicas feldespáticas tienen buena estética pero malas propiedades mecánicas, mientras que las cerámicas modernas están reforzadas con cristales para mejorar su resistencia. Los sistemas más avanzados incluyen cerámicas de alúmina, espinela y circonio, que ofrecen excelentes propiedades mecánicas.
Las leyes de los gases, como las leyes de Boyle, Charles y Gay-Lussac, describen la relación entre la presión, volumen y temperatura de los gases. Estas leyes son importantes para garantizar la calidad de los gases medicinales durante el almacenamiento y distribución. El tecnólogo en Regencia de Farmacia debe colaborar para controlar las condiciones de almacenamiento y rotulación de acuerdo con la legislación, a fin de suministrar gases medicinales seguros y eficaces a los pacientes.
Este documento propone una serie de 7 talleres para analizar y fortalecer la comprensión e implementación del modelo pedagógico de "la acción y la construcción" en la Escuela Normal Superior de Villavicencio. Los talleres abordarían temas como los procesos de aprendizaje, la construcción del conocimiento, la relación entre actividad, acción y operación, y la finalidad y significado de la acción. Los talleres estarían dirigidos inicialmente a los docentes y luego se extenderían a otros miembros de la comunidad educativa. El objetivo
Republic Lagun manufactures industrial machinery including vertical milling machines, horizontal boring mills, and lathes out of its headquarters in Harbor City, CA since 1946. The company supplies customers in various industries such as aerospace, alternative energy, construction, defense, electronics, medical, oil and gas, power generation, and railroad with high quality and precision machining tools and services. Republic Lagun prides itself on meeting or exceeding customer expectations through superior manufacturing solutions, product offerings, and responsiveness.
Este documento presenta una lista de obras de arte con sus títulos, técnicas y dimensiones. Las obras incluyen dibujos, collages y pinturas sobre diferentes materiales como papel, madera y papel. Los temas incluyen autorretratos, deidades, mandalas y escenas figurativas.
This document provides a summary and comparison of the four Gospels of the New Testament - Matthew, Mark, Luke and John. It examines elements such as the implied authors and audiences, historical context, major themes, teachings of Jesus, and literary elements. Key differences highlighted include Matthew's focus on Jesus as the Messiah King, Mark's emphasis on Jesus' suffering, Luke's portrayal of Jesus' ministry of healing and forgiveness, and John's presentation of Jesus as the divine Word of God who reveals God through signs. The document aims to provide an overview of the similarities and differences between the four biblical accounts of Jesus' life and ministry.
The document contains a collection of photographs from various U.S. military exercises and operations involving aircraft such as fighters, bombers, refueling planes and helicopters. The photos depict planes like the F-22 Raptor, B-52 bomber, C-17 cargo plane, and helicopters such as the CH-47 Chinook, as well as scenes of aircraft refueling and firing weapons.
This document appears to be a quiz about identifying different types of birds. It contains 20 multiple choice questions about various birds that can be found in La Garrotxa, which is a comarca located in Catalonia, Spain. The quiz tests the reader's ability to recognize different birds based on images or descriptions.
This document is celebrating the 50th anniversary of the Cache River Pentecostal Church from 1954 to 2004. It thanks several people for their contributions to making the anniversary celebration possible, including JR Rogers for providing audio/visual equipment and several others for their involvement. The document reflects on precious memories over the past 50 years at the church.
32 Helendale Avenue | Lytton Park | Torontodtsotos
This Freehold Townhouse Has Many Features A Discerning Buyer Will Appreciate. The Large Bedrooms Each Have An Ensuite Bathroom And Ample Closet Space. The Open-Concept Living/Dining Room And Upper Den Are Bathed In Light From Large Windows And Skylights.
The Built-In Garage Offers Convenient Access To The Lower Level. The Eat-In Kitchen, Two Gas Fireplaces, And Family Room With 2Pc Bath And Walkout To Landscaped Backyard Are Other Great Features.
Presented by:
Dimitrios Tsotos - Sales Representative
Mobients is a company that focuses on designing mobile user experiences to improve customer loyalty and engagement. They state that user experience is critical for mobile adoption and usage. Mobients provides consulting services across mobile design strategy, research, and usability to help clients attract users, increase engagement and revenue, and gain an advantage over competitors. Their goal is to design experiences that capture user attention through a focus on deep experience in mobile user experience and design.
Mobients is a company that focuses on designing mobile user experiences to improve customer loyalty and adoption of mobile products and services. They emphasize that experience is everything in mobile and that user experience determines who will use a product, how they will use it, and how much they will use it. Mobients provides consulting services around mobile design strategy, user research, information architecture, visual design, and usability to help clients attract new users, increase engagement and usage, and gain an edge over competitors.
The document discusses the benefits and management of mobile technology. It defines mobile technology and lists some of its benefits for businesses, such as improving customer service and enabling flexible working. It provides tips for securely managing mobile devices, such as using passwords, training staff, and tracking devices. Potential uses of mobile technology in education, social welfare, and connecting people are outlined. Future advances may include multitasking, high-speed browsing, and desktop-like capabilities on mobile devices.
In our latest POV Mobile: The Great Connector, we examine how mobile is changing the world and how brands can create immersive and O.P.E.N. mobile experiences to exceed consumers’ expectations.
Orbitz mobile & travel industry - for distributionMobileAnthem
Mobile has exploded on to the scene this year. Not surprising since there are 284 million phones for 310 million people in the U.S. Add to that 17 million tablets were sold in 2010. But what do people really want from these portable devices? How do we create an experience that delights them enough to gain brand loyalty in the competitive travel industry? Hugh Jedwill, CEO of Mobile Anthem, uses his background in brand marketing to describe mobile behaviors and discuss how to use them to create a compelling product that will create loyalty and drive business.
This document discusses the growing importance and opportunities of mobile marketing. It notes that mobile phone and tablet usage is increasing dramatically, with nearly 200 million mobile internet users in the US by 2016. Effective mobile marketing requires a closed-loop approach of understanding audiences, engaging them with targeted mobile ads, and driving responses through mobile transactions. However, there are challenges in measurement, proving ROI, delivering engaging content, and enabling transactions on mobile. Carriers are developing solutions to help marketers with audience understanding, targeted engagement, and driving mobile transactions. Privacy is also a key consideration, with transparency, choice and control being important.
This document discusses why businesses should go mobile and adopt mobile solutions. It provides statistics showing the rapid growth of mobile usage and searches. It compares a regular website to a mobile-optimized website, highlighting how a mobile site provides a better user experience and functionality optimized for mobile. The document then discusses how AppVault provides state-of-the-art mobile solutions, including cutting-edge features, easy integration and updates, and fast loading times. It provides examples of companies already using AppVault's solutions and
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
This document discusses embracing mobile experiences in business. It notes that mobile apps should be useful, easy to use, desirable, consistent, have a purpose, and be playful. It also emphasizes focusing on user needs, understanding the mobile medium, embracing rapid change, identifying stakeholders, allowing technology to guide, and being playful. Statistics on mobile app downloads and usage are also presented.
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
AdReaction 2012: Marketing in the Mobile WorldKantar
The document analyzes mobile device usage and attitudes toward mobile advertising based on a global research study. It finds that while mobile devices are increasingly central to people's lives, consumers' attitudes toward mobile marketing are generally unfavorable unless ads are relevant, respect users' time and space, and provide value. The document provides guidance for marketers on how to effectively engage mobile audiences through principles like relevance, engagement, and delivering surprises.
This document discusses mobile trends in India and how Appsnack helps brands engage mobile audiences. It notes that within 1-3 years, mobile usage could surpass desktop in India. Appsnack provides rich, engaging ad formats and targets mobile users at scale across over 506 million unique users per month based on location, demographics, device and content. The document emphasizes the importance of relevancy, rich media experiences and ROI for mobile advertising.
This document discusses key strategies for building mobile into a business and maximizing conversion rates. It recommends starting with understanding consumer mobile behaviors through personas. Mobile should be integrated into the overall business strategy and customer journey. Websites and apps need to be optimized for mobile with a focus on quick discovery, personalization and excellent user experience. Data from mobile can help build long-term loyalty through convenience and personalization. Conversion rate optimization requires constant testing and improvement.
The document discusses the mobile revolution that is underway as mobile devices become more powerful and ubiquitous. It notes that 260 million Americans own cell phones and that brands need to engage consumers through mobile apps and services to stay relevant. The mobile channel provides an unprecedented opportunity for brands to interact with consumers anywhere. However, the heterogeneity of mobile devices and platforms poses unique challenges that require specialized expertise to navigate. The company Mobients is presented as having this expertise and experience helping other brands and companies design successful mobile strategies and apps.
The document discusses the mobile revolution that is currently underway. It notes that 260 million Americans own cell phones and that brands need to engage consumers through mobile content and services to succeed. The mobile opportunity is larger than even the adoption of the internet as more people have mobile phones globally than computers. The document then outlines Mobients' services helping brands navigate the mobile space through user research, design, and strategy to maximize adoption and loyalty.
This document discusses the passionate environment for next generation mobile services. It notes that mobile is about people, communication, targeting, money, passion and services. It envisions a future where application providers are central, and users have freedom of choice between different manufacturers and content providers. For this passionate environment to grow, content and mobile operators need to work together to lower data costs and remove caps in order to empower developers and users.
This document summarizes Nokia's mobile ecosystem strategy presented by Jean-Marc Nicolaï on April 19, 2011. The key points are:
1. Nokia aims to regain leadership in the smartphone market, maintain volume and value leadership in mobile phones, and sustain its future as the leading mobile products company.
2. Nokia's strategy involves building an ecosystem of mobile devices, a unified communication platform, developers, OEMs, content players, operators, and advertising/commerce/search partners.
3. Symbian remains an important franchise for Nokia, and Qt will improve developer efficiency and enable beautiful user interfaces on Symbian and MeeGo platforms.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their presentation highlighted case studies of successful mobile websites and applications they developed for clients like Marks & Spencer, O2 and Rimmel. Consumer demand for mobile commerce is growing faster than many retailers' ability to meet it, representing an opportunity for MIG to help other companies develop their mobile strategies.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
Mobtecnica Consultancy Pvt. Ltd. is a young and resonant Mobile Application development company based in Cochin focused on Mobile Technology and Development of Custom Android and iOS Mobile Applications.
http://www.mobtecnica.com
1. Mobients cover page
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e x p e r i e n c e i s e v e r y t h i n g
S u m m e r 2 0 1 0
2. at Mobients
Mobients vision
we aiM to
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people’s everyday experiences at the
intersection of the physical and
digital worlds
3. Yvonne -> crAZy eyes Matt -> rAinMAKer rUbY -> hOOKeD On phOnics sHawn -> trOn - enD OF Line
we are
we are Mobients
Mobients
a. We’re helping companies improve customer loyalty,
increase revenue and reach new audiences by providing
consulting services focused on mobile and convergent
channels.
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b. A diverse group of talented individuals with a passion
for impactful mobile experiences
c. We pride ourselves on experience, both user and pro-
fessional. every Mobient has a minimum of 2 years mobile
experience.
D. remember what mobile was before the iphone? We
do. Mobients has been in business designing mobile expe-
riences since the days of the Motorola rAZr.
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4. tHe consUMer
e x p e r
i e n c e
through the convergence between mobile, internet & Our approach to design focuses on getting and keeping your
physical experiences, we help brands reach their user’s attention in ways that help strengthen your brand and
consumers wherever they are. increase your revenue.
5. wHo
a. our native applications have been
wHo Do we work witH
deployed to over 200 devices and 5+
carriers. the applications encompass
these areas: :
1. Mobile Banking
2. Mobile Wallet
3. Mobile retailer
Do we
4. Mobile commerce
5. Mobile entertainment
6. Mobile gift cards
7. Mobile education
8. Mobile LBs Applications
b. Here is a sample list... of our premier
clients and partners:
work
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2. Android
3. htc
4. Motorola
5. verizon
6. sprint
7. nokia
8. home Depot
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9. Motion
10. Apple
11. At&t
12. Firethorn
13. Qualcomm
6. User researcH
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report
on the features
research
that users would
be most likely to
use in the context
of their lifestyle
and needs.
7. we’re constantly monitoring
Design strategY
the device landscape and keep-
ing up with launches of new
high profile devices. we can
help your company make the
most informed decisions about
what devices to target.
sMartpHone LanDscape
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( As OF JULy 2010 )
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DAnger
WeBOs
8. opportUnitY
opportUnitY areas
areas
Our researchers and
strategists analyze user
behaviors and identify
opportunities for integrating
your app into their lifestyle.
User scenarios
actUaL DeLiverabLe
9. User researcH
researcH
reseArch phAse
in-context research with users allows us to
help our clients develop opportunity models
and identify features that will connect with
their users through familiar metaphors.
freqUentLY UseD
- security
cash work id / keycard
peace of MinD - control
- memory augmentation transit card credit / debit cards
- ubiquitous information
eMpowerMent - freedom to go where i want, drivers license
when i want
not HigHLY
personaL personaL
- effort optimization
efficiencY - multi-tasking
- utilizing in-between time membership cards
discount cards
- organization
- keeping focused
siMpLification - reducing steps and hurdles gift cards insurance cards
- reducing my cognitive load
rareLY UseD
$ $
wHat i Have wHat i want
how i keep track of the place (or the process i go the act of
what is going in & places) i create to through to acquire transferring
out of my accounts house the things i the things i want value
need access to
Being able to see
what is happening
so i can act
actUaL DeLiverabLe
11. MobiLe prototYpes
at Mobients,
we have developed an AgiLe process for Ux & creative
to facilitate time to market. prototypes help us test con-
cepts early in the lifecycle to get critical user feedback
while change is less costly.
12. UsabiLitY
User testing
testing
through in-lab and in-context
usability studies, we identify
those areas of your product or
concept that hinder the users
ability to complete a task.
Our researchers work closely
with our partner labs to set up,
write task steps, and conduct
usability studies with your end
users.
Out of Usability testing, we
provide a report with key
findings, opportunity areas for
improvement, as well as a
detailed log of issues with
severity and recommendations.
14. strategic pLanning
scaLabLe Design
We help your business extend its reach to the devices your consumers are
using. We do this by designing best-in-class experiences for a wide range of
devices and platforms.
For the last 3 years we have developed an approach to native application
design that produces “best in class” designs at continuallly decreasing costs.
By focusing on device types, Mobients helps you support a large number of
devices with a single experience design.
featUre
task fLow bLackberrY
8+
keY screen
tYpe
LaYoUt anDroiD winMo 7
MoDULes 24+ 2+
eLeMents
anD inpUt
wiDgets baseLine
fLip & ipHone wfs,
Messaging
canDYbar reqs, fUnc 30+
100+
15. strategic pLanning
HigH-LeveL pLanning
Mobients has a 100% success ratio on over 40+ projects of being on-
time and on-budget. Our blending of waterfall and agile approaches
ensure we deliver what our clients want when they want it.
raMp Up iteration 0 iteration 1 iteration 2 iteration 2
kickoff architecture release prototype beta Live
feedback feedback feedback
pLanning anD oversigHt
High Level weekly weekly weekly weekly weekly weekly
plan status status status status status status
MetHoDoLogY
1st Draft 2nd Draft
Methodology Methodology
best practices anD User tasks
core Heuristics and sur- 35% 70% 100%
vey of feature areas complete complete complete
tooL Design anD iMpLeMentation
storylist primary Use cases secondary Use cases tested complete
tool
piLot beta proD
1 2 3 4 5 6 7
16. strategic pLanning
pLatforM ManageMent
Mobients has created sophisticated tools to solve many of mobile’s
challenges. Our teams have worked on applications with more than
160 screens across a range of devices.
saMpLe DeLiverabLe
17. at Mobients, User interactions
User experience
we UnDerstanD
MobiLe Devices
and we know how to tap DoUbLe tap &
design for them... tap HoLD
Our user experience teams
define requirements +
pincH spreaD
information architecture + (zooM in) (zooM oUt)
interaction design + business
logic for mobile applications
ranging across hundreds
of devices.
sLiDe fLick
finger
Drag
iteM
18. context view a context view b context view c
context Map
actUaL DeLiverabLe
inforMation arcHitectUre
Our designers model the overall hierarchy of your mobile application.
Our context Maps provide a holistic view of the application to help drive
simplicity and consistency.
19. iphone
inforMation arcHitectUre
wirefraMe
fLow
Working with key
stakeholders, we align on the
screen flows of the application.
At this point, the application
comes to “life” and we see how
the user will complete tasks.
actUaL DeLiverabLe
20. inforMation arcHitectUre
Device
interaction
gUiDe
Our approach to design revolves around
user experience guidelines that provide
best in class experiences for device plat-
forms.
actUaL DeLiverabLe
22. visUaL
creative
Design
Our talented creative
designers are able to
create compelling branded
experiences that are
simple and engaging.
Our creative processes have
enabled us to manage assets
and quickly scale designs
across a wide range of screen
sizes and resolutions.
actUaL DeLiverabLe
23. stYLe
creative
gUiDe
in addition to creating
compelling user interfaces,
our designers create
detailed specs for
development teams.
For every platform we design
for, we deliver a style guide
typically containing screen
comps, typography,
iconography, colors
and branding.
actUaL DeLiverabLe
24. Mobients aiMs
creative
to iMprove
people’s everyday experiences through mobile.
Our passion is true to our work.
After working with Mobients, you will have
connected with your customers in new and
delightful ways.
25. MobiLe is
points of Differentiation
oUr Life!
Deep experience:
Our multi-disciplinary teams come from
diverse fields of study and industry ex-
perience. Our mobile expertise crosses
a broad range of industry verticals &
domains.
Laser focus:
the only major player in mobile to fo-
cus exclusively on user experience and
design strategy.
guaranteed:
We guarantee our services will increase
both adoption and usage of your prod-
ucts and services.
innovation:
Mobients has patents pending in
augmented reality. We also pioneered
mobile banking which is now a staple in
the mobile space.
proven track record:
Our clients are industry leaders,
ranging from carriers to the innovators
that are defining the mobile revolution.
smart processes:
We strike an optimal balance between
structured systems and organic, cre-
ative thinking.
26. to find out
contact Us
more about
engaging
Mobients for
your latest
mobile
challenge,
contact us at...
AtLAntA OFFice
1425 eLLsWOrth inDUstriAL Dr.
AtLAntA, gA | 30318
ph: 404.478.6540 | FAx: 404.549.3399
experience@MOBients.cOM
WWW.MOBients.cOM