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WordLift brings the power of Artificial Intelligence
to help you produce richer content and organize it around your audience.
“If our role as journalists is to help
communities better organize
their knowledge and themselves,
then it is apparent that we are in
the service business and that we
must draw on many tools,
including content, and place value
on the relationships we build with
members of our communities,
which will also take many forms.
Thus we are in the relationship
business.” -- Jeff Jarvis
Connected
Computers
10K
1987
Connected
Web Pages
38T
2013
Connected
Data
29B
2015
“Organize
Internet Knowledge
in
Digital Libraries”
Problema:
Me, Myself & the Web
+ autorevolezza dei contenuti
+ engagement con il proprio audience
+ reputazione e visibilità
Interagire e collegarsi con la propria tribù in un mare
di contenuti è sempre più difficile
Problem:
Me, Myself & the Web
+ Content authority
+ Audience engagement
+ Reputation and visibility
Connecting and interacting with your own tribe is
harder with the increasing amount of content online
Solution:
New Organization and Quality
of Content
Organizing Knowledge
Interactivity
Engagement
Community
What
Who
Where
When
● Making editorial
decisions about what
connects to what and
why
● Providing a context and
analysis of the facts
● Invite others to explore
and discover
● Publish interoperable
datasets that follows the
linked data principles
This slide is deliberately inspired by “Thinking Outside the Search Box”:
http://www.slideshare.net/TheMediaConsortium/aron-pilhofer
1 2 3
Values
Data ownership
Data is owned by those who
produce it.
WordLift organizes your website and
creates the metadata necessary to
monetize your content. You can
choose the type of licence to attach
to the data created using WordLift.
Open Source
We build technologies together.
WordLift’s technology is Open
Source, to allow you the maximum
freedom developing and growing
your project (no vendor lock-in).
Interoperability
The Web must be and stay open.
The economic value of individual
knowledge is linked on its openness.
WordLift publishes contents
according to open web standards.
InsideOut10, the innovation company behind WordLift, develops technological
and communication solutions, with a focus on CMS, Semantic Technologies, and
Digital Communication Strategies.
The Company
Company Area Analogies Differences
Content Creation
Content Marketing
Semantic Tech
Editorial Support
Custom DataSets
14 lingue
Content Creation
Content Marketing
Vertical Market
Dataset
Custom Dataset
Content Marketing
Content
Recommendation
Data Ownership
Content Marketing
Content
Recommendation
Data
Interlinking
Content Optimization SEO Optimization
Schema.org
Onsite linking
The Competition
First-to-Market
(Content Organization)
WordLift is first-to-market following
a content organization approach,
providing writers full ownership over
their metadata, which can be now
monetized.
Technology
(State of the Art)
WordLift provides bloggers,
editorial teams and
enterprises of any size with
a set of advanced Web
publishing technologies
(AI, NLP & Search.)
Process Innovation
(Linked Data Publishing)
WordLift introduces a new process to
create and optimize web content,
similar to the innovation brought a few
years ago by SEO best practices.
1 2 3
Competitive Advantages
Blogger Editorial Team Enterprise
What We Have Learned From the Testing
(Web KPIs | BEFORE & AFTER)
251.70%
Sessions
29.32%
Pages / Session
298.26%
Sessions
245.27%
Users
52.21%
Avg. Session Duration
512.61%
Users
159.59%
Pageviews
8.5%
Pageviews
264.39%
Pageviews
CLOSED
BETA
CLOSED
BETA
Building Publisher Awareness
What are the Concepts We Care
the Most? Why?
Semantic tagging in general
requires the publisher to make
editorial decisions.
This has created for Greenpeace
Italy a new level of
self-awareness of the
relationship between the
organization, the concepts
they use to classify their
contents and their audiences.
© MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission.
Show Me All Contents Related to...
http://magazine.greenpeace.it
We’re experimenting with content filtering and machine learning algorithms
to find patterns based on training data and improve content discovery.
All Contents Related to Enel and Smartgrid that You migh like.
http://magazine.greenpeace.it/enel-volta-pagina/http://magazine.greenpeace.it/entity/greenpeace/
RESEARCH
© MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission.
Match Images with Articles...
RESEARCH
”I will build a motor
car for the great
multitude.
It will be so low in
price that no man
will be unable to
own one." -- Henry Ford
Bloggers Editorial Teams Enterprises
Linked Data Publishing
for Everyone
Month-by-Month Payment
20 € / Month
Join Our Revolution
The development of WordLift is on GitHub
The plugin is available on WordPress.org
https://wordlift.io

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WordLift - SEMANTiCS 2016

  • 1. WordLift brings the power of Artificial Intelligence to help you produce richer content and organize it around your audience.
  • 2. “If our role as journalists is to help communities better organize their knowledge and themselves, then it is apparent that we are in the service business and that we must draw on many tools, including content, and place value on the relationships we build with members of our communities, which will also take many forms. Thus we are in the relationship business.” -- Jeff Jarvis
  • 5. Problema: Me, Myself & the Web + autorevolezza dei contenuti + engagement con il proprio audience + reputazione e visibilità Interagire e collegarsi con la propria tribù in un mare di contenuti è sempre più difficile Problem: Me, Myself & the Web + Content authority + Audience engagement + Reputation and visibility Connecting and interacting with your own tribe is harder with the increasing amount of content online
  • 6. Solution: New Organization and Quality of Content
  • 7. Organizing Knowledge Interactivity Engagement Community What Who Where When ● Making editorial decisions about what connects to what and why ● Providing a context and analysis of the facts ● Invite others to explore and discover ● Publish interoperable datasets that follows the linked data principles This slide is deliberately inspired by “Thinking Outside the Search Box”: http://www.slideshare.net/TheMediaConsortium/aron-pilhofer
  • 8. 1 2 3 Values Data ownership Data is owned by those who produce it. WordLift organizes your website and creates the metadata necessary to monetize your content. You can choose the type of licence to attach to the data created using WordLift. Open Source We build technologies together. WordLift’s technology is Open Source, to allow you the maximum freedom developing and growing your project (no vendor lock-in). Interoperability The Web must be and stay open. The economic value of individual knowledge is linked on its openness. WordLift publishes contents according to open web standards.
  • 9. InsideOut10, the innovation company behind WordLift, develops technological and communication solutions, with a focus on CMS, Semantic Technologies, and Digital Communication Strategies. The Company
  • 10.
  • 11. Company Area Analogies Differences Content Creation Content Marketing Semantic Tech Editorial Support Custom DataSets 14 lingue Content Creation Content Marketing Vertical Market Dataset Custom Dataset Content Marketing Content Recommendation Data Ownership Content Marketing Content Recommendation Data Interlinking Content Optimization SEO Optimization Schema.org Onsite linking The Competition
  • 12. First-to-Market (Content Organization) WordLift is first-to-market following a content organization approach, providing writers full ownership over their metadata, which can be now monetized. Technology (State of the Art) WordLift provides bloggers, editorial teams and enterprises of any size with a set of advanced Web publishing technologies (AI, NLP & Search.) Process Innovation (Linked Data Publishing) WordLift introduces a new process to create and optimize web content, similar to the innovation brought a few years ago by SEO best practices. 1 2 3 Competitive Advantages
  • 13. Blogger Editorial Team Enterprise What We Have Learned From the Testing (Web KPIs | BEFORE & AFTER) 251.70% Sessions 29.32% Pages / Session 298.26% Sessions 245.27% Users 52.21% Avg. Session Duration 512.61% Users 159.59% Pageviews 8.5% Pageviews 264.39% Pageviews CLOSED BETA
  • 15. Building Publisher Awareness What are the Concepts We Care the Most? Why? Semantic tagging in general requires the publisher to make editorial decisions. This has created for Greenpeace Italy a new level of self-awareness of the relationship between the organization, the concepts they use to classify their contents and their audiences.
  • 16. © MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission. Show Me All Contents Related to... http://magazine.greenpeace.it We’re experimenting with content filtering and machine learning algorithms to find patterns based on training data and improve content discovery. All Contents Related to Enel and Smartgrid that You migh like. http://magazine.greenpeace.it/enel-volta-pagina/http://magazine.greenpeace.it/entity/greenpeace/ RESEARCH
  • 17. © MICO Project. Funded by the European Commission FP7 (grant agreement no: 610480). No reproduction without written permission. Match Images with Articles... RESEARCH
  • 18. ”I will build a motor car for the great multitude. It will be so low in price that no man will be unable to own one." -- Henry Ford
  • 19. Bloggers Editorial Teams Enterprises Linked Data Publishing for Everyone Month-by-Month Payment 20 € / Month
  • 20. Join Our Revolution The development of WordLift is on GitHub The plugin is available on WordPress.org https://wordlift.io