This document discusses analytics for eCommerce stores and introduces Metrilo, an analytics tool. It notes that analytics is important for eCommerce businesses to understand patterns in their data to improve performance but that typical analytics tools are difficult to integrate and set up. Metrilo plugs easily into online stores and provides actionable insights within 2 weeks with little effort. The document promotes Metrilo as a solution for eCommerce businesses wanting to learn from their data.