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1. DIGITAL
MARKETING

2. Digital marketing, also called online marketing, is the promotion
of brands to connect with potential customers using the internet
and other forms of digital communication. This includes not only
email, social media, and web-based advertising, but also text
and multimedia messages as a marketing channel.
WHAT IS DIGITAL MARKETING

3. TYPES OF DIGITAL MARKETING
1 SEO (Search
engine optimization
2SEM Search engine

4. WHAT IS SEO
SEO means Search Engine Optimization and is the
process used to optimize a website's technical
configuration, content relevance and link popularity so its
pages can become easily findable, more relevant and
popular towards user search queries, and as a
consequence, search engines rank them better.

5. TYPES OF SEO
1WHITE HAD
SEO
2 BLACK HAD
SEO
3 GREY HAD
SEO

6. WHITE HAD SEO
White hat SEO is the opposite of Black Hat
SEO. Generally, white hat SEO refers to any
practice that improves your search rankings on
a search engine results page (SERP) while
maintaining the integrity of your website and
staying within the search engines' terms of
service.

7. BLACK HAD SEO
Black hat SEO is a practice against
search engine guidelines, used to get a
site ranking higher in search results.
These unethical tactics don't solve for
the searcher and often end in a penalty
from search engines. Black hat
techniques include keyword stuffing,
cloaking, and using private link networks.

8. GREY HAD SEO
Gray hat SEO is the combination of SEO
methods that go along with Google
Webmaster Guidelines (white hat SEO)
and those that violate them (black
hat methods). For example, creating
quality content (white hat) and
buying backlinks to it (black hat

9. WHAT IS WEB TARFFIC
Website traffic refers to web
users who visit a website. Web
traffic is measured in visits,
sometimes called "sessions," and is
a common way to measure an
online business effectiveness at
attracting an audience

10. TYPES OF WEB TRAFFIC
1 Organic web traffic
2 Direct web traffic
b traffic
4 Reffial web traffic
5 En organic web traffic

11. STARTING OF SEO
ON PAGE
On-page SEO (also known as “on-site SEO”) is the practice of optimizing
web page content for search engines and users. Common on-page SEO
practices include optimizing title tags, content, internal links and URLs.

12. STARTING OF SEO
OFF PAGE
SEO off-page adalah seluruh aktivitas untuk
meningkatkan ranking melalui jalur eksternal.
Berbeda dari SEO on page yang sebatas
mengoptimalkan kualitas konten di website milik
sendiri, SEO off-page berusaha mendongkrak
ranking website tersebut dari luar.
•

13. DIRECTORY SUBMISSION
Directory Submission is a process of
submitting your website URL to various web
directories (websites) with the aim of building
backlinks thus increasing business growth.
This is the off-page SEO technique, used to
generate outsider links for your website

14. CIASSICFIED SUBMISSION
• Directory Submission is a process of
submitting your website URL to various web
directories (websites) with the aim of
building backlinks thus increasing business
growth. This is the off-page SEO technique,
used to generate outsider links for your
website

15. SOCIAL BOOKMARKING
Social bookmark submission is an off-
page optimization activity that enables
you store your links on online
bookmarking sites. These links or
bookmarks are the tagged pages on the
web that can be accessed from any
computer with internet access.

16. THANK YOU
BY VISHAKHA