3. IEVE ERA SEO
iEveEra Pvt. Ltd. is an IT software company based in Mumbai, India. We are said to be as
one of the top digital marketing and SEO company in Mumbai. Our team of experts are
specialized in providing the best SEO services at a cost-effective price. Our aim is to help
your business grow and do better online. In order to set your company apart from the
competitors, you will need a comprehensive SEO strategy. We study the aspects of your
business and analyse it for planning out a full-blown strategy that would make your website
more visible to the targeted audience and generate organic traffic. Our goal is to make your
presence feel on the internet.
www.ieveeraseo.com
IEVEERA.IT@GMAIL.COM
SEARCH ENGINE OPTIMISATION
Advance your Website's Traffic
with our SEO Experts
Grow Your Business
Visit Our Site Now
Our Work is Though to Beat!
6. CONTENT
STRATEGY
A content strategy is a plan in which you use content (audio, visual, and/or written) to
achieve your business goals. A successful content strategy will attract your target
audience at every stage of the funnel and keep them engaged even after a purchase.
Say your business goals include increasing brand awareness.
A
A
A
I
I
I
D
D
D
A
A
A
ATTENTION
INTEREST
DESIRE
ACTION
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7. ATTENTION
ATTENTION
ATTENTION INTEREST
INTEREST
INTEREST DESIRE
DESIRE
DESIRE ACTION
ACTION
ACTION
AIDA MODEL
EXPLAINATION
The first step in
marketing or
advertising is to
consider how to
attract the attention
of consumers
Once the consumer is
aware that the product
or service exists, the
business must work on
increasing the potential
customer’s interest
level.
After the consumer is
interested in the
product or service, then
the goal is to make
consumers desire it,
moving their mindset
from “I like it” to “I want
it.”
The ultimate goal is to
drive the receiver of the
marketing campaign to
initiate action and
purchase the product or
service.
8. www.ieveeraseo.com
ieveera.it@gmail.com
LINK PROFILE
Profile Linking is an excellent tool in SEO to promote
a website. Creating the right link profile includes
placing links on review sites, social networks, blogs
and forums, and news services. There are four types
of backlinks, and each of them plays a different role
in promoting a website.
9. WEBSITE
TRAFFIC
Website traffic refers to web
users who visit a website.
Web traffic is measured in
visits, sometimes called
"sessions," and is a common
way to measure an online
business effectiveness at
attracting an audience.
www.ieveeraseo.com
ieveera.it@gmail.com
10. Local
Optimization
Analysis
Local SEO
Local search engine optimization is a branch
of SEO that focuses on optimizing a website
to be found in local search results.
Content, on-page optimizations, and link
building all with a focused, localized intent
are part of these efforts.
Importance of
Local SEO
Optimizing for local search is important,
especially for brick-and-mortar businesses
serving specific towns, cities, regions, and
even states. When done right, local SEO
allows people to find information about your
business quickly and easily, putting them
one step closer to a transaction.
www.ieveeraseo.com
ieveera.it@gmail.com
11. WEBSITE ANALYSIS
01
03
02
04
05
Keyword Research
Analyze your Competitor
Identify top Competitors
Social Media and Content Audit
Determine your Strategy
SEO website analysis
involves auditing
individual pages or entire
websites to analyze how
they are performing on
search engines, and then
optimizing them to
improve performance and
ranking on search engine
results pages (SERPs)
Key-Pointers for Analysis:
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ieveera.it@gmail.com
12. Onpage
Optimization
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On-page SEO (also known as on-site SEO) refers to the
practice of optimizing webpages to improve a website's
search engine rankings and earn organic traffic. In addition to
publishing relevant, high-quality content, on-page SEO
includes optimizing your headlines, HTML tags (title, meta,
and header), and images.
13. A search engine is an online
tool that is designed to
search for websites on the
internet based on the
user's search query. It looks
for the results in its own
database, sorts them and
makes an ordered list of
these results using unique
search algorithms. This list
is called a search engine
results page (SERP).
SEARCH ENGINE
TOOLS SETUP
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14. Search engines use small programs called web crawlers
(sometimes called bots or spiderbots) that follow links from
already known pages to the new ones that need to be
discovered.
HOW SEARCH
ENGINES WORK
CRAWLING
INDEXING
Once the bots crawl the data, it’s time for indexing – the
process of validating and storing the content from the
webpages in the search engine’s database called “index”. It
is basically a big library of all the websites.
RANKING
The last step includes picking the best results and creating a
list of pages that will appear on the result page. Every
search engine uses dozens of ranking signals and most of
them are kept as a secret, unavailable to the public.
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ieveera.it@gmail.com
15. Basic
Plan
Standard
Plan
Premium
Plan
Packages
Web Development
RS. 1999/- RS. 7999/- RS. 12499/-
20-30 Dynamic Pages
Mobile Responsive
SEO Friendly
Social Media Integration
Contact Us Form
4 Week Time
5 HTML Pages
Mobile Responsive
SEO Friendly
Contact Us Form
4 Week Time
100 Dynamic Pages
Mobile Responsive
SEO Friendly
Social Media Integration
Logo Design
6 Week Time
Admin Login of Content & Images
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ieveera.it@gmail.com
16. Digital
Marketing
Services
Email Marketing
Social Media Marketing
Search Engine Optimization
Pay Per Click Management
Local SEO
Digital marketing, also called online
marketing, is the promotion of brands to
connect with potential customers using
the internet and other forms of digital
communication. This includes not only
email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.
The 5 Digital Marketing Services:
1.
2.
3.
4.
5.
www.ieveeraseo.com
ieveera.it@gmail.com
Social
Media
Marketing
Local
SEO
Search
Engine
Optimization
Email
Marketing
Pay Per
Click
Management
17. Any business that has a
physical location or
serves a geographic area
can benefit from local
SEO.
Local SEO
allows people to
find
information about your
business quickly and
easily,
putting
them
one step
closer
to a transaction.
Local
SEO
Local search engine
optimization is a
branch of
SEO
that focuses on
optimizing
a
website to be
found
in local search results.
Local SEO
is a
search engine
optimization (SEO)
strategy that helps
your business be
more visible in local
search results on
Google.
www.ieveeraseo.com
ieveera.it@gmail.com
18. 01 EMAIL NEWSLETTERS
02 AQUISITION EMAILS
03 PROMOTIONAL EMAILS
05 INFORMATIONAL EMAILS
04 RETENTION EMAILS
4 TYPES OF EMAIL MARKETING:
Email Marketing
EMAIL MARKETING IS A FORM OF MARKETING THAT CAN MAKE THE CUSTOMERS ON YOUR EMAIL
LIST AWARE OF NEW PRODUCTS, DISCOUNTS, AND OTHER SERVICES. IT CAN ALSO BE A SOFTER
SELL TO EDUCATE YOUR AUDIENCE ON THE VALUE OF YOUR BRAND OR KEEP THEM ENGAGED
BETWEEN PURCHASES. IT CAN ALSO BE ANYTHING IN BETWEEN.
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19. SOCIAL MEDIA
MARKETING
Social media marketing (SMM) is a form of internet
marketing that uses social media apps as a
marketing tool. These social media platforms enable
brands to connect with their audience to: build a
brand; increase sales; drive traffic to a website; and.
Social media marketing is the use of social media
platforms to connect with your audience to build your
brand, increase sales, and drive website traffic.
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ieveera.it@gmail.com
20. PAY PER CLICK
MANAGEMENT
PPC or pay-per-click is a type
of internet marketing which
involves advertisers paying a
fee each time one of their ads
is clicked. Simply, you only
pay for advertising if your ad
is actually clicked on.
PPC helps in building brand
image and visibility at a
faster pace and at a greater
reach. Your ads get more
exposure than unpaid
marketing and free Digital
Marketing tools available. PPC
helps in increasing the traffic
to your website. PPC allows
multiple ad campaigns for a
single keyword.
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ieveera.it@gmail.com
21. Technical
SEO
On-Page
SEO
Off-Page
SEO
Technical
Optimization is the
process of completing
activities on your site
that are designed to
improve SEO but are
not related to content.
It often happens
behind the scenes.
On-Page Optimization is
the process of ensuring
the content on your site
is relevant and provides
a great user experience.
It includes targeting the
right keywords within
your content and can be
done through a content
management system.
Off-Page Optimization
is the process of
enhancing your site’s
search engine rankings
through activities
outside of the site. This
is largely driven by
backlinks, which help to
build the site’s
reputation.
Search Engine
Optimization
SEO stands for 'Search Engine Optimization', which is the process
of getting traffic from free, organic, editorial, or natural search
results in search engines. It aims to improve your website's
position in search results pages. Remember, the higher the
website is listed, the more people will see it.
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ieveera.it@gmail.com