The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

1. Aaron Taylor
CHIEF MARKETING OFFICER,
INCYCLE MARKETING
DUBAI, UAE ~ OCTOBER 22 - 23, 2019
DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast
DIGIMARCONDUBAI.AE | #DigiMarConDubai
Digital Marketing Trends:
Experts Insights on How to
Gain a Competitive Edge
PANEL

3. Chatbots & Private Messaging
• Basic AI – More of an automation
workflow
• Private messaging means custom
help
• The format that works best for the
customer
• Normally integrated with social
media channels

4. Video Marketing
• Platforms encouraging video
content
• Easier to engage with
• Cheaper than ever to create
• One of the most engaged with types
of content

5. Mobile OS Optimisation
• More and more of internet usage is
on mobile OS
• Google penalises websites for not
being mobile friendly
• Users want a better mobile
experience, not necessarily using an
app
• Potential for entirely separate
advertising platforms

6. Social Commerce
• Social media platforms are opening
up payment gateways
• Users want a seamless shopping
experience
• Minimal effort to engage with
brands and purchase products
• Ultra secure and fast payment
gateway options

7. Funnel Marketing
• Easy to track and monitor
• Doesn’t require complicated
marketing systems
• Quick to implement and few moving
parts
• Defined by marketing and sales
goals.