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E-Commerce Trends In Manufacturing Industry


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E-commerce has evolved from basic communication and transaction channel between buyer and seller to end to end collaboration between all stakeholder

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E-Commerce Trends In Manufacturing Industry

  1. 1. E-Commerce Trends In Manufacturing Industry By OmnePresent
  2. 2. Use Of E-Commerce In Manufacturing ● Internet penetration has increased which creates an opportunity to consumers and manufacturing industry ● E-commerce has evolved from basic communication and transaction channel between buyer and seller to end to end collaboration between all stakeholder ● This collaboration increase the sales by offering online products ● The future of e-commerce lies in the ability to deliver a buyer centric and engaging online experience that enables customer to interact with the brand and allows manufacturer to reduce the administrative cost
  3. 3. Objectives Of Industrial Manufacturer ● Aggressively adopt B2B and retail best practices ● Improve the brand by effective use of social network ● open new market segments and channels by using mobile e-commerce ● Target tje customer with their interest,online promotions,recommendation and messages
  4. 4. E-commerce Challenges Faced By Industrial Manufacturers ● Industrial manufacturing has evolved by adopting B2B model ● By closely involving customers in each step of buying process ● Industrial manufacturer has been unexpectedly slow by adopting e- commerce ● over the last decade many manufacturer show interest to allign web-platform into their existing process very few of them actually implemented
  5. 5. E-commerce Solution Framework ● Success of industrial manufacturing e- commerce is depend on adoption and implementation of key drivers that are as follows: ● accelerate the shopping process ● Enhance the customer experience ● Enhance using future trends and tools ● Because of e-commerce shopping process is accelerated ● Social networking tools,mobile capability and analytic plays important role in future of e-commerce sites ● Industrial manufacturers and stakeholders across B2B suply chain have largly accepted online social media technology
  6. 6. ● The user can also compare multiple products across different attributes, including price, to help make a well- informed purchasing decision ● Customize the product as per the user requirement ● E-commerce website gives rich experience of online shopping for customer ● It helps to compare the products online ● A well-designed RIA provides a seamless shopping experience, visually guiding the customer from one step to the next, providing the continuity that’s lacking in many of today’s e-commerce sites
  7. 7. Social Networking Tools ● Social networking tools are very useful for industrial manufacturer as it helps in marketing campaign ● Manufacturing industries can easily leverage web 2.0 tools such as Facebook,Twitter and LinkedIn to build brand awareness and customer loyalty ● This can be achieved through viral marketing,marketing through relevant blogs and participation in online business communities, which are all different social media marketing techniques
  8. 8. Mobile ● As e-commerce and in-store channels converge with the growth of mobile networks ● Customers have the ability to check online for promotions,product descriptions and reviews by past purchasers via their mobile and smartphone ● Mobile devices helps customers to access the information at any time they want ● Advantage of adoption of m-commerce is that availability of single-click checkout process, is implemented by integrating e- commerce and m-commerce engines ● This enhance user experience and flexibility offer by smartphone
  9. 9. Analytics ● Reporting and subsequent analytics allow industrial manufacturers to gain valuable insights ● It gives real-time view in web store and marketing campaign performance ● monitoring lead conversion and website metrics helping to maximize site effectiveness ● Analyzing cart abandonment and identifying up-sell opportunities. ● Performance of promotions and campaigns. ● Visibility into live transactions or customer details.
  10. 10. Conclusion ● The benefits from e-commerce sites incorporating the aforementioned approaches range from stronger brand building with end customers, to increased average order size ● The future of effective e-commerce lies in the ability to deliver a buyer-centric and engaging online experience ● E-commerce enables customers to interact and transact with the brand by expediting the shopping process, enhancing the customer experience and evolving using future tools and trends
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