Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

E-Commerce Trends In Manufacturing Industry

2,010 views

Published on

E-commerce has evolved from basic communication and transaction channel between buyer and seller to end to end collaboration between all stakeholder

Published in: Internet
  • Be the first to comment

E-Commerce Trends In Manufacturing Industry

  1. 1. www.omnepresent.com E-Commerce Trends In Manufacturing Industry By OmnePresent
  2. 2. www.omnepresent.com Use Of E-Commerce In Manufacturing ● Internet penetration has increased which creates an opportunity to consumers and manufacturing industry ● E-commerce has evolved from basic communication and transaction channel between buyer and seller to end to end collaboration between all stakeholder ● This collaboration increase the sales by offering online products ● The future of e-commerce lies in the ability to deliver a buyer centric and engaging online experience that enables customer to interact with the brand and allows manufacturer to reduce the administrative cost
  3. 3. www.omnepresent.com Objectives Of Industrial Manufacturer ● Aggressively adopt B2B and retail best practices ● Improve the brand by effective use of social network ● open new market segments and channels by using mobile e-commerce ● Target tje customer with their interest,online promotions,recommendation and messages
  4. 4. www.omnepresent.com E-commerce Challenges Faced By Industrial Manufacturers ● Industrial manufacturing has evolved by adopting B2B model ● By closely involving customers in each step of buying process ● Industrial manufacturer has been unexpectedly slow by adopting e- commerce ● over the last decade many manufacturer show interest to allign web-platform into their existing process very few of them actually implemented
  5. 5. www.omnepresent.com E-commerce Solution Framework ● Success of industrial manufacturing e- commerce is depend on adoption and implementation of key drivers that are as follows: ● accelerate the shopping process ● Enhance the customer experience ● Enhance using future trends and tools ● Because of e-commerce shopping process is accelerated ● Social networking tools,mobile capability and analytic plays important role in future of e-commerce sites ● Industrial manufacturers and stakeholders across B2B suply chain have largly accepted online social media technology
  6. 6. www.omnepresent.com ● The user can also compare multiple products across different attributes, including price, to help make a well- informed purchasing decision ● Customize the product as per the user requirement ● E-commerce website gives rich experience of online shopping for customer ● It helps to compare the products online ● A well-designed RIA provides a seamless shopping experience, visually guiding the customer from one step to the next, providing the continuity that’s lacking in many of today’s e-commerce sites
  7. 7. www.omnepresent.com Social Networking Tools ● Social networking tools are very useful for industrial manufacturer as it helps in marketing campaign ● Manufacturing industries can easily leverage web 2.0 tools such as Facebook,Twitter and LinkedIn to build brand awareness and customer loyalty ● This can be achieved through viral marketing,marketing through relevant blogs and participation in online business communities, which are all different social media marketing techniques
  8. 8. www.omnepresent.com Mobile ● As e-commerce and in-store channels converge with the growth of mobile networks ● Customers have the ability to check online for promotions,product descriptions and reviews by past purchasers via their mobile and smartphone ● Mobile devices helps customers to access the information at any time they want ● Advantage of adoption of m-commerce is that availability of single-click checkout process, is implemented by integrating e- commerce and m-commerce engines ● This enhance user experience and flexibility offer by smartphone
  9. 9. www.omnepresent.com Analytics ● Reporting and subsequent analytics allow industrial manufacturers to gain valuable insights ● It gives real-time view in web store and marketing campaign performance ● monitoring lead conversion and website metrics helping to maximize site effectiveness ● Analyzing cart abandonment and identifying up-sell opportunities. ● Performance of promotions and campaigns. ● Visibility into live transactions or customer details.
  10. 10. www.omnepresent.com Conclusion ● The benefits from e-commerce sites incorporating the aforementioned approaches range from stronger brand building with end customers, to increased average order size ● The future of effective e-commerce lies in the ability to deliver a buyer-centric and engaging online experience ● E-commerce enables customers to interact and transact with the brand by expediting the shopping process, enhancing the customer experience and evolving using future tools and trends
  11. 11. www.omnepresent.com OmnePresent Services
  12. 12. www.omnepresent.com
  13. 13. www.omnepresent.com Contact Us info@omnepresent.com www.omnepresent.com

×