Short pitch Infozone project - for partners and investors.

2. Founders
Emiliyan Enev - CEO and project founder
* Project steering and resource management
Emil Stoyanov - CTO and co-founder
* Team leader and software development supervisor
Boyan Petkov - Creative and co-founder
• Design and user experience
Stoyan Angelov - Marketing and sales
* Marketing and sales

3. Trends
• Real-time marketing
• Location Based Services
• Software-automated marketing
• Multichannel and multiscreen

4. Problem
(for businesses)
How to reach, interact and
attract more clients nearby
using the mobile channel?

5. Problem
(end users)
How to find what’s new
around me and see
relevant promotions and
offers - everywhere in
seconds?

6. Solution
• Help businesses attract clients nearby and
boost sales via the mobile channel
• Help end users find what is relevant, useful
and beneficial around them – in seconds,
easy and intuitive

7. Product description
• Infozone is an application for mobile and local search
• With Infozone you can view location, check working time,
see photos, make a phone call, buy offers, etc.
• Infozone is a self-service platform used by businesses to
interact and attract clients by publishing leads – updates,
promotions, etc.
• Infozone is the instrument to tailor the world as you want
to see it – only relevant and useful information/deals

8. Features
(end users)
Users are engaged with
real rewards and
promotions
Relevant location-aware
notifications

9. Features
(businesses)
Payment for
measurable result
Precise targeting in
real time

10. Competition - profile
• No mobile app with identical functions in the target markets
• Some emerging players on the Balkans (www.getlokal.com
and www.orasulm.eu) with focus on entertainment
• The big international players have different scope - Yelp is
about reviews and Four Square is social networking app
• Daily deals market is slowly declining

11. How is Infozone
different?
• Businesses and users interact in unique ways
• Self-service platform generates mobile leads
• Personalized and relevant content
• Software designed for mobile commerce
• Focus on emerging mobile markets

12. Smartphones Market

13. Current Traction
• Software licensed to partner in Western
Balkans
• Partnership with mobile operator in Bulgaria
• Preparing launch in Turkey and Asia
• Mobile payment options integrated

14. What do we disrupt?
• traditional marketing
• daily deals model
• plastic and loyalty cards
• paper leaflets
• SMS marketing and service
Infozone aims to capitalize on mobile
as a disrupter

15. Scalable!
• Easily deployable platform
• Adaptable for various regions/industries
• Back office support & customization

16. Secret:
Infozone enables
businesses to engage
users as individuals via
personalized content and
relations

17. Monetization
• Commissions from in-app transactions
• Tariff for publishing leads (promotions/updates)
• Click-to-action services
• Featured profiles, advertising brands, product
placement
• Software licensing fees

18. Target Investment
Infozone looks to raise EUR 250,000
• Marketing activities (55% from budget)
• Content creation (15%)
• New features development (15%)
• Technical support (7.5%)
• General & Administrative costs (7.5%)

19. Thank you!
enev@infozone.bg