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DICS
INNOVATIVE’S
What is Digital Marketing ?
Digital Marketing refers to
promoting products and
services online
It is called as online
marketing
Online channels- search
engines, websites, social
media, email, mobile apps.
BENEFITS OF DIGITAL MARKETING:-
 Reach to local and global customers quickly
 Lower cost than traditional marketing
 Complete control on reaching target consumers
 Quick data gathering and analysis
 Retarget interested consumers
TYPES OF DIGITAL MARKETING:-
Search Engine Optimization
Search Engine Marketing
Content Marketing
Social Media Marketing
Pay-per-click Marketing
Affiliate Marketing
Native Advertising
Email Marketing
Viral Marketing
Influencer Marketing
SEARCH ENGINE OPTIMIZATION:-
 Keyword and key phrase optimization and
research.
 Technical website SEO audits.
 Optimization of specific pages.
 Robots.txt.
 Sitemaps.
 Webmaster (Search Console).
 On-page and off-page SEO.
 Video SEO.
 Optimization for Google, Yahoo,
 Bing, You tube, etc.
SEARCH ENGINE MARKETING:-
Google Ad Words You tube Ads
Bing Ads
Yahoo: Search Ads
CONTENT MARKETING:-
Blog / Guest Posts
Infographics
Images
Video
Case Studies
EMAIL MARKETING:-
Newsletter Email
Catalogue and Video Email
Press Release Email
Invitation and Survey Email
Thank-You Email
SOCIAL MEDIA MARKETING:-
Facebook Ads
Twitter Ads
You tube Ads
Instagram
Sponsored
Linkedln
Sponsored Ads
AFFILIATE MARKETING:-
 Affiliate marketing is a marketing scheme in which a company
compensates partners for business created from the affiliate's
marketing tactics
 Digital marketing, analytics, and cookies have made affiliate
marketing a billion-dollar industry.
 Firms typically pay affiliates per sale and less frequently by clicks or
impressions.
VIRAL MARKETING:-
 Pass Along
 Buzz Marketing
 Incentive Marketing
 Undercover Marketing
 User Managed Database
 Social Media Uprising
 Judging Importance
 Facebook and Google API
 Send Request/ Invitation
INFLUENCER MARKETING:-
Research and Discovery
Strategy and Plan
Identify and Engage
Campaign Management
Measure and Report
Maintain
ADDRESS:-
 2nd floor, 20, 352, opp. Gulab Sweets,
Kapil Vihar, Pitam Pura, Delhi, 110034
 Call Us: +91-9711079947
 Call Us: +91-9891045405
 dicsinnovatives@gmail.com
THANK
YOU……

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How To Learn About Digital Marketing ?

  • 1.
  • 3. What is Digital Marketing ? Digital Marketing refers to promoting products and services online It is called as online marketing Online channels- search engines, websites, social media, email, mobile apps.
  • 4. BENEFITS OF DIGITAL MARKETING:-  Reach to local and global customers quickly  Lower cost than traditional marketing  Complete control on reaching target consumers  Quick data gathering and analysis  Retarget interested consumers
  • 5. TYPES OF DIGITAL MARKETING:- Search Engine Optimization Search Engine Marketing Content Marketing Social Media Marketing Pay-per-click Marketing Affiliate Marketing Native Advertising Email Marketing Viral Marketing Influencer Marketing
  • 6. SEARCH ENGINE OPTIMIZATION:-  Keyword and key phrase optimization and research.  Technical website SEO audits.  Optimization of specific pages.  Robots.txt.  Sitemaps.  Webmaster (Search Console).  On-page and off-page SEO.  Video SEO.  Optimization for Google, Yahoo,  Bing, You tube, etc.
  • 7. SEARCH ENGINE MARKETING:- Google Ad Words You tube Ads Bing Ads Yahoo: Search Ads
  • 8. CONTENT MARKETING:- Blog / Guest Posts Infographics Images Video Case Studies
  • 9. EMAIL MARKETING:- Newsletter Email Catalogue and Video Email Press Release Email Invitation and Survey Email Thank-You Email
  • 10. SOCIAL MEDIA MARKETING:- Facebook Ads Twitter Ads You tube Ads Instagram Sponsored Linkedln Sponsored Ads
  • 11. AFFILIATE MARKETING:-  Affiliate marketing is a marketing scheme in which a company compensates partners for business created from the affiliate's marketing tactics  Digital marketing, analytics, and cookies have made affiliate marketing a billion-dollar industry.  Firms typically pay affiliates per sale and less frequently by clicks or impressions.
  • 12. VIRAL MARKETING:-  Pass Along  Buzz Marketing  Incentive Marketing  Undercover Marketing  User Managed Database  Social Media Uprising  Judging Importance  Facebook and Google API  Send Request/ Invitation
  • 13. INFLUENCER MARKETING:- Research and Discovery Strategy and Plan Identify and Engage Campaign Management Measure and Report Maintain
  • 14. ADDRESS:-  2nd floor, 20, 352, opp. Gulab Sweets, Kapil Vihar, Pitam Pura, Delhi, 110034  Call Us: +91-9711079947  Call Us: +91-9891045405  dicsinnovatives@gmail.com THANK YOU……