Digital marketing utilizes electronic devices like computers, smartphones, and tablets to promote products through websites, apps, email, and social media. It can reach a much wider audience than traditional marketing methods like print, television, and radio. Amul Ice Cream uses digital marketing to create awareness of its new and existing products. Its plan is to use email marketing and social media to promote its wide variety of ice cream products at different price points across India. Amul positions itself as the number one ice cream brand in India with high quality products made from real milk.

1. Digital Marketing
(Amul Ice Cream)
Presented By:
Dipanway Bhabuk
Roll No.- DM14D15
(Core Marketing)

2. Digital Marketing
Digital marketing is marketing that makes use of electronic devices (computers) such as personal
computers, smartphones, cellphones, tablets and game consoles. Digital marketing applies
technologies or platforms such as websites, email, apps (classic and mobile) and social networks.
Digital Marketing can be through No internet channels like TV, Radio, SMS, etc. or through
Internet Channel like Social Media, Emails ads, etc. Social Media Marketing is a component of
digital marketing.

3. Difference between Digital and Traditional
Marketing
 Digital Marketing focuses on the web and Traditional marketing focuses on media like
print, television, radio, and direct mail.
 Traditional marketing uses fewer resources, and because of this, the audience will be very
specific and targeted. Although digital marketing does see some targeting of its audience,
the content is largely available to the public as a whole, dramatically increasing its scope.

4. Products

5. Products
 Product Variety: A wide range of dairy ice creams and frozen deserts.
 Quality: premium ice cream rich in calcium which is fresh every time.
 Features: made from fresh milk and cream and high in nutrition.
 Packaging: high quality and eye catching packaging. Packaging is colorful in order to attract
children.
 Sizes:
 Cone: 50ml, 80ml, 100ml, 120ml.
 Cup: 40ml, 90ml,80ml,100ml, 125ml.
 Stick: 40ml, 60ml, 75ml.
 Take home: family packs(500ml, 250ml) combo pack(750ml+750ml free) take home pack(2.2litre,
1.5litre, 1.25litre, 1litre)

6. Price
 Cups = Rs20, Rs30.
 Cones= Rs30.
 Stick= Rs10.
 Family pack= Rs120.
Place
 More than 1000 cities across India at Amul preferred outlets.
Promotion

7. Promotion
 Advertising: ads on televisions, ads through message, ads trough emails.
 Message: linked ice cream with joy and happiness so their tagline is art of happiness.
 Linked with consumer using various mediums social communities e.g. Facebook and
twitter.

8. Plan For Digital Marketing For Amul Ice Cream
• Create awareness and informing about the newly launched as well as the existing products of amul
especially Ice cream.
• Through Email Marketing.
• The standard price menu will be given in our digital marketing promotion
• This type of marketing promotion will give us lower cost also & showing price menu will help
customer to choose their segments also.

9. Product Positioning:-
 AMUL Ice cream is among the Asia's top 10 Ice cream brands.
 In a short span of 6 years, Amul Ice Cream has become No.1 Ice Cream brand in the country. Amul ice
cream is now the only national brand and other Ice Cream brands are regional.
 Position in the market: Amul No.1 brand in India: Amul has achieved a market share of 38% (4.5 times
larger than nearest competitor).
 Amul Ice-cream : "Real Milk Real Ice-cream"
Source:-

10. THANK YOU…