Digital Marketing Seminar in Beirut

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Digital Marketing Seminar in Beirut

  1. 1. To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon
  2. 2. Do You want to Optimize Your Business Results? Dear Marketer, I take great pleasure in inviting you to our 2nd Digital Marketing Seminar to be held in Beirut for 2 full days on June 17th and 18th, 2010, with a specialized half day workshop: The Email Marketing Masterclass, at the Four Points by Sheraton Le Verdun Hotel. This is a great opportunity to learn how to develop your digital marketing strategy, to utilize the best internet-based tools to optimize your business operations, as well as obtain the latest know-how on smart marketing through the web and e-mail usage. The previous edition of the digital marketing seminar held in Beirut last March attracted companies from various sectors, who testified to a 98% satisfaction and stated interest in obtaining more on the topic. Therefore the seminar is presented in its second edition over two days, dedicating more time for the training and presenting a specialized workshop on email marketing for the first time in Lebanon. I hope that you too will learn and enjoy the presentations by Michael Leander, who is an internationally acclaimed expert on Digital and Direct marketing, and European first rated specialist on E-mail Marketing, and will be offering you a free website review during the training program sessions. Claim your share of the internet marketing space and Reserve your place now! Best Regards, Nasser Chatila General Manager, Global Consultants 6 Reasons to Attend the Digital Marketing Seminar 1 Learn the 7 most important digital marketing trends 2 Get Michael Leander to review and critique your website live on stage 3 Learn how to build an effective web-presence 4 Familiarize yourself with the latest online marketing techniques 5 Benefit from ideas and concepts from Michael Leander’s examples and tips 6 Learn how to effectively drive new and existing customers to your website Participants at the last Digital Marketing seminar: Banks - IDN SAL - Fransabank - ITG Holding - Societe Generale de Banque au Liban SAL Health Management - Blom Development Bank - Life Health Management - Union of Arab Banks Tourism - Byblos Bank - Casino du Liban Hotels Media & Advertising - Intercontinental Le Vendome Beirut - Pikasso - Ramada Downtown Beirut - Right Click - Markazia Monroe Suites - Layout - City Suite Hotel Beirut - Roof 11 Telecommunications - Voice of Beirut - Cedar Com - Assada Media - Broadband Plus Power Systems Information Systems & Technology - Sakr Group - Computer Information System - Jubaili Group - ITX To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon
  3. 3. Facts From the Last Beirut Digital Marketing Seminar, March 2010 Profile of Participants From all Sectors & Various Company Sizes Benefits of Attending Full Program  Get full conference material folder  Free copy of Michael’s handbook on the 7 things you should know  Get two certificates: one for the Digital Marketing seminar and one for the Email Marketing Master-class  Post-event Webinar  Free Website Review To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon
  4. 4. Meet Michael Leander With more than 20 years of experience in the field of direct marketing, management and sales, Michael Leander is an internationally recognized expert in the areas of digital marketing, customer lifecycle marketing management, email marketing and multi-channel direct/interactive marketing. He has been directly involved in online marketing since 1994, and he has spoken in front of thousands of people in more than 25 countries. As the current elected Chairman of FIMAC, Fedma’s Interactive Marketing Council, Michael Leander actively contributes to shaping the future of the direct and interactive marketing industry in Europe and MENA. He is one of the founders of the Pan European Email Marketing Benchmark – an unbiased email marketing benchmark study covering more than 20 countries. Recognizing his experience and insights, Michael Leander also regularly judges direct and interactive marketing awards around the world. Email Marketing Expert Michael Leander is known to be one of the most important permission email marketing experts in Europe and the Middle East. With 15 years of practical email marketing experience under his belt, which began as a corporate marketer. Michael Leander has helped numerous organizations embrace email marketing, he has worked with global organizations as well as medium sized and entrepreneurial businesses. His experience covers more than 25 vertical industries. This unique experience allows Michael Leander to quickly assess how to best implement email marketing programs in the Middle East and North Africa. "Michael Leander is a true expert and innovator within the direct and What others say about Michael Leander interactive marketing arena. His I experienced Michael Leander energetic presentations are full of present the 2 day internet marketing actionable insight, interesting and very seminar in Cairo and, the least I can entertaining. In my opinion Michael say is that it was a remarkable one. currently is one of the best speakers in Not only was I satisfied to receive what Europe. His unique style, ability to he promised to deliver but really engage even "difficult" audiences is enjoyed observing him "perform" the remarkable. Highly recommendable. delivery process. He is a humble, I experienced Michael's unique and Jørgen N. Andreassen, Marketing & funny yet professional speaker who hugely engaging personality when he Membership Director, FEDMA, has profound knowledge and insight in was one of the speakers at Drayton Belgium/Norway" Internet Marketing. I considered the Bird's EADIM seminar in London. He "I heard Michael Leander speak at the few Arabic words he used as the was clear, warmly and engagingly Loyalty Marketing Conference in Crème de la Crème of the great Moscow. And his speech was the most friendly atmosphere he created, provocative in his ideas and hugely brilliant for me. It was really the best Although I am an occasional university compelling. He kept all of our attention from more than 20 speakers. It made me instructor myself, I truly valued these 2 throughout the "graveyard hour". He is look to some problems and questions days with Michael and would be not only a master of his subject, his from the other side. I thank him very looking forward to be part of your personality fills the room. Warmly much for his presentation and I wish him audience anytime, anywhere.” recommended” good luck in his business! Khalid Atabani, Chief Information Pavel Sidorenco, CEO Tellus, Michael Trigg, CEO Phoenix Officer, Elsewedy Cables, Egypt2nd Digital Marketing Seminar The Moldova International, United Kingdom To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon
  5. 5. Fees per day 299 $ Group Discount Program 5 people save 5% 10 people save 10% Digital Marketing Seminar Day 1: 17 June 2010 08:30-09:00 Registration 09:00-9:30 Welcome and opening addresses by Global Consultants and Sponsors 09:30-11:15 Your New Marketing Opportunities with Digital Marketing, Michael Leander Digital marketing represents real opportunities for smart, forward leaning companies. This session will take you through the 7 most important trends you need to address as a modern marketer. 11:15-11:30 Break Learn How to Build an Effective Website or Improve it using World-class Marketing Techniques 11:30-12:45 Taking you through the most important components when preparing your website for success, providing tangible input which you can implement the next day. 12:45-13:45 Lunch 13:45-15:15 The Most Effective and Proven Techniques to Drive Traffic to your Website In this introduction to effective marketing acquisition techniques, Michael Leander will inspire you to improve your current results. You will see examples of highly effective conversion funnel techniques, learn when to rely on SEO and when to rely on traffic drivers you control 100%. 15:15-16:30 Get your website reviewed Michael Leander will review your website directly from stage. Using his recognized formula for building a successful web presence, he will comment on each website ensuring that you get concrete input to take home 16:30-16:45 Break Creating your own internet marketing plan and more highly valuable tips 16:45-18:00 Your progress will depend on where you are today. At the end of the course, Michael Leander will help seminar attendees develop their own internet marketing plan. - Taking your market, your target audience and your present situation into account, you will outline your own internet marketing plan. - The plan will help you get the most from this course. You will take away a concrete plan outlining concrete suggested actions your company should take now and in the near future to best exploit the enormous opportunity internet marketing represents 18:00-18:30 Certificates Ceremony To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon
  6. 6. Fees per day 299 $ Group Discount 5 people save 5% 10 people save 10% Email Marketing Masterclass Day 2: 18 June 2010 08:30-08:45 Welcome and opening addresses by Global Consultants and Sponsors 08:45-10:00 Keynote: The 7 Step Plan to Successful Email Marketing, Michael Leander Outlining the executive plan you need to know in order to generate results from permission based email marketing: • The past and future of email marketing: Learn from others mistakes • Objectifying email marketing and how to get started • The hidden gems in email marketing: how do you find them? • Tracking user behavior and how you can utilize that knowledge • Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets 10:00-10:15 Break 10:15-11:45 Track 1: How can banks and financial services leverage online marketing and e-commerce to attract new customers, retain existing customers and improve the customer experience. Track 2: How to approach social media to strengthen your brand, acquire new customers and increase your business with existing customers 11:45-12:00 Break 12:00-13:00 “Good products do not sell themselves“ – presentation by German Sacristan, Customer Business Development Manager for EMEA, Kodak S.A. / N.V. 13:00-14:30 Building your content concept and defining your email marketing value proposition The content concept and your email marketing value proposition is critical to your success. • How to build a compelling content concept • Designing your email marketing value proposition • Defining your email marketing ecosystem for maximum results 14:30-15:45 WORKING LUNCH Michael Leander will review your email marketing program live on stage 15:45-17:45 Designing your message to ensure high open- and response- rates The moment of truth! Is your email messages are opened and responded to? • How you craft a powerful email marketing message or design a compelling email marketing newsletter • How you implement Most Wanted Reponses (MWR) to ensure highest possible response rates • The “dos” and “don’t”s • The three most important things you need to know to become a successful email marketer • Key technical aspects you need to take into consideration when crafting your message. 17:45-18:15 Certification Ceremony To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon
  7. 7. Digital Marketing Seminar Registration Form 17-18 June 2010 PLEASE SEND COMPLETED FORM & PAYMENT TO GLOBAL CONSULTANTS Fax: 00961 3 684196 - Email: ghada@gl-consultants.com N.B. YOU CAN SEND YOUR REGISTRATION FORM BY E-MAIL, KINDLY COORDINATE PAYMENT DELIVERY PROMPTLY. [A] Your Contact Information COMPANY NAME:----------------------------------------------------------------------------------------------------------------------------------------------------------------------- ACTIVITY :------------------------------------------------------------------------------------------------------------------------------------------------ --------------------------------- ADDRESS:--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- CITY/STATE:-------------------------------------- ZIP/POSTAL CODE: ----------------------------------- COUNTRY:------------------------------------------------------- PHONE:---------------------------------------------------------- FAX:---------------------------------------------------------------- E-MAIL:---------------------------------------------------------- WEBSITE:--------------------------------------------------------- > PRIMARY CONTACT FOR SEMINAR PARTICIPATION: • MR. • MRS. • MS. • DR. • PROF. FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:------------------------------------------------- DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:----------------------------------------------------- □ I am also interested in finding out more about Advertising & Sponsorship Opportunities □ I am also interested in finding out more about Consltancy [B] Delegates information: Please register me for: Option 1: □ 1 DAY SEMINAR (US 299)* Option 2: □ 2 DAYS SEMINAR (US 500)* MR. MRS. MS. DR. PROF. FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:------------------------------------------------- DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:----------------------------------------------------- * Above Rates are subject to 10% VAT [C] PAYMENT All payments can be made in cash or by cheque to Global Consultants Or wired to: Lebanese Canadian Bank sal, SWIFT: LECALBBE, for credit account no. 160522, Global Consultants sarl. > BILLING ADDRESS NAME: ------------------------------------------------------------------------------------- POSITION: -------------------------------------------------------------------------------- PHONE:-------------------------------------------- FAX:------------------------------------------- E-MAIL: ------------------------------------------------------------------------- DIGITAL MARKETING SEMINAR RULES & REGULATIONS 1. PAYMENT & CANCELLATIONS POLICY: by registering you are making a contractual agreement to fulfill payment. Cancellations are not accepted and global consultants will not be able to refund any fees, but we will do our best to accommodate any change in delegates in case that is necessary. 2. OTHER MATTERS: The Digital Marketing Seminar is owned and managed by Global Consultants whose main office is at 54 Michael Bakhoum St., 4th Fl., 12311 Dokki, Giza, Egypt. All matters not expressly covered in the Contract are subject to the reasonable decision of the Organizer, which decision shall be final. 3. ALTERATIONS: Organizer reserves the right to make alterations in matters affecting technical arrangements and safety. We understand that upon acceptance, this application becomes a contract upon terms and conditions mutually agreed to by the parties. In making this registration, we agree to comply with the Digital Marketing Seminar Rules and Regulations. This Contract shall bind the parties hereto, their successors, executors and administrators. _______________ ________________ ____________ _____________ Date Name Signature Stamp To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena rd Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

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