Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
Creative message appeals, ad design and testing copy writing visuals, creativ...Rai University Ahmedabad
This lecture involves basics about Message appeal, ad design, copy writing, and impact of IT on ad design. (More info visit: http://www.moocsfoundation.org)
Originally presented by MOOCs Foundation an initiative of Rai University.
MOOCs Foundation is committed to the expansion of higher education through enhanced digital access to online resources and courses by the best of universities worldwide for learning and upgrading skills.
Branded entertainment is one of the most effective ways to achieve brand awareness and audience engagement, especially when today's consumer has a shorter attention span as well as fewer dollars to spread around. By making your brand a celebrity, you can cut through the clutter to reach a dedicated audience and develop a relationship to enhance and support your other online and offline marketing and public relations efforts
Throughout this presentation you will learn:
1. What branded entertainment is
2. How and where branded entertainment is used
3. How organizations are achieving success through branded entertainment
4. How you can develop your own branded entertainment campaigns to make your brand a celebrity
Resilience is essential for success in challenging times, and the BIG Buzz Oxfordshire Breakfast Briefing provided valuable insights. Lenah Oduor explored the five pillars of growth for a life-centered business, while Andy Bedwell shared tips on building and maintaining momentum. Emma Georgiou focused on building personal resilience for improved performance, and Andy Lambert shared strategies to harness the transformative power of social media. Delegates gained practical knowledge on enhancing customer experiences, staying motivated, and adapting to change, and now you can too!
Consumer Insightment Smartees Seminar 2012 (Ghent - BE)InSites on Stage
On November 13 2012, InSites Consulting organized a Consumer Insightment Seminar in our office in Ghent, Belgium. The main focus is on consumer insightment and how one can arrive at potent consumer insights. The main theme is elaborated, followed by some interesting case studies of AirFrance KLM and AB InBev.
2. INSIGHT
ACTIVATOR
a creative tool for brands to understand consumer deeply, where
brands and consumers’ lives meet
INSIGHT ACTIVATOR OVERVIEW
OBSERVATION
INSIGHT
INSIGHT
PLATFORM
Facts with no personal interpretation
added.
Selected as in some way relevant to the
task
Data: existing knowledge, experience, etc.
Possible explanations for consumers’ behaviors or
actions, based on observation to give brands
clues to jump in.
Clusters of related insights in a common theme, which
activates brand activities.
3. INSIGHT ACTIVATOR PROCESS
OBSERVATION
INSIGHT
INSIGHT
PLATFORM
Targeting
OVERVIEW PROCESS
PAUSE
REWIND
MIX
PLAY
DETAILS
Define task and target
flexible plan
Collect and identify knowledge gaps for
further investigation
FORWARD
Explore key gaps from different angles,
capture observation, and educational
guess based on consumers’ attitude to
create insights
Capture insights and find out the relevance
between them to build up Insight Platform
Pick up the most powerful insight Platform
for brand activities, which is suitable for
plan above.
Brand
Activities
4. I’m very happy to see the smile on
my children’s face when they enjoy
my meals
Cooking
& kitchen
favors
Mom, 24-40, family-oriented,
loving cooking and caring family
I invest my time for
cooking despite a
busy day
The greatest pleasure comes from
providing food for my family
because it makes me feel like a real
mum and is a way of expressing
love for my family
Observation
Target
Insight
Insight
PlatformPleasure in food often comes from giving
Cooking is great
time to give family
my special care.
5. During the day, I often
wish my mouth felt as
fresh as after brushing
Oral
care
Officer, 24-40, busy man,
Usually communicate and be active
After eating, I can’t always brush
my teeth as I would like because
I don’t have my brush with me
The fresh of my mouth
can be reduced over
time and the fresh of
confidence can be too
Observation
Target
Insight
Insight
Platform
The fresh on the go
I want a easier oral care with me
because I’m always on the go
6. My flat hair make me feel
invisible when I take part in
parties or proms which is
very crowed
Hair
care
Traditional woman, 18-30
Concern about hair care, have a sense of beauty
I feel lost of femininity when I
cut my straight long hair
Status of my hair reflect
status of myself. When my
hair is flat, I feel less
confident to self-express
Observation
Target
Insight
Insight
PlatformMy hair is my self-expression
Straight long hair is a
beautifully identity of woman.
Preserving that hair is keeping
my presence on being
highlighted and shining
