This document discusses how travelers in India plan and book vacations using the internet and mobile devices. It notes that internet and social media penetration is growing rapidly in India, including the use of mobile phones to access the internet. It then outlines that travelers rely heavily on online sources to dream about, plan, and book their trips, and to learn about destinations from other travelers' shared experiences. Specifically, over half of travelers use mobile devices to research trips and check in for flights or hotels, and many travelers book trips online after learning about destinations on the internet.

1. Understanding Tourism
2.0
Learning from Google Tourism research.
Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343

2. Internet & Mobile Penetration in India
Social media users, residents of towns with
population of under 5,00,000 : 33%
Social media users residents of smaller towns
with population smaller than 2,00,000 : 25%
Number of Mobile users in India: 867.80
Million
Predicted number of Social Media users by
Dec,2013 : 80 million
India has 23.8 million individuals who access
Internet from their mobile phones using a
data connection such as GPRS or 3G.
Face book is now available in: 8 Indian
Languages
Smart phone users in India: 67 Million

3. How Traveller 2.0 Plan Vacation?
SharingPlanningdreaming Booking Experiencing

4. Travelers love to dream about their next
vacation. For many this is their favorite
part of the travel process, aside from the
actual experience itself.

5. Nearly half of leisure travelers watch travel-
related videos online, and more than two-
thirds are thinking about a trip or actively
choosing a destination while watching.

6. Once our customer has finished dreaming,
and selected a destination, they move into
the planning phase. Travelers rely on the
online space to plan travel. 85 percent of
leisure travelers consider the internet their
main source for planning travel.

7. Their primary reason for relying heavily on
the internet? Two thirds say because it
helped them learn more and just under two
thirds say they use it because it provided
information to help them decide.

8. Travelers are increasingly booking via
the internet, with greater transparency
and options, so your best bet is to
continue expanding your presence.

9. The internet is the leading source
prompting travelers to book, with 37
percent of the pie – and for reference:
word of mouth only represents 16 percent.

10. They expect a more informed and
collaborative travel experience, driven by the
growing functionality of mobile devices.
More than half of travelers use a mobile
phone or device for travel-related
information

11. Including 53 percent of leisure travelers and 70 percent of
business travelers—nearly the same amount report using a
mobile device to check in for a hotel or flight.

12. Travelers are sharing more about their
own trips, leading to more online content
that will inspire others to dream.

13. 53 percent of leisure travelers share pictures of
their vacations online, and nearly the same
percentage enjoy reading about other traveler’s
experiences, reviews and information

14. We would love help you explore how we can contribute to your business.
Thanks!
Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343