Content marketing will become the core of new age marketing in 2015. Marketers will focus on creating and distributing engaging content across various platforms to build audiences and deliver quantifiable business results. There will be a rise in brand-owned content publications and video content as brands embrace platforms like YouTube and Facebook Video. Marketers will also focus on content governance, return on content investment, and hiring niche content agencies to help manage their growing content operations.

1. Content Marketing Predictions: 2015

2. Content will emerge
as the core of new
age marketing.
1

3. Marketers will focus
on content and
that will define the
social search
practice. 2

4. B2C companies will
see rise in Content
Marketing.
3

5. Content Marketers
will focus on
building engaged
audiences who
deliver quantifiable
business results
4

6. 2015 will see Rise of
Brand publishers.
We will witness large
number of brand-
owned publications. 5

7. Brand publishers will
focus on Content
Distribution and
Audience Growth. 6

8. Brand publishers will
witness Rise of
Video Content.
7

9. Brands will finally
embrace YouTube
as a major network.
8

10. In 2015 Facebook
Video will challenge
dominance of
YouTube. 9

11. Brand publishers will
compete with
content companies.
10

12. In 2015 marketers
will progressively
embrace Content
Editors 11

13. Content Exchanges
will become a top
priority of marketers.
12

14. In 2015 Brands will
focus on Content
Governance
13

15. Content Mangers
will progressively
target, track, and
measure Return on
Content Investment 14

16. 2015 will witness rise
of Niche Content
Agencies.
15

17. Thanks!
Madhumita Mishra | E: madhumita@infidirect.in | M: +919900590343