Understanding your target market is the most essential point on successful digital campaign. No one understands Indonesian digital market than us. Evello has the most comprehensive digital monitoring platform which enables us to gain in-depth information regarding Indonesian digital landscape, trends, behavior and preferences. This comprehensive data enables us to provide you the best strategy and scenario in conducting your digital marketing campaign successfuly. Contact us for detail information and explore the posibility to win your digital warfare with Evello. www.evello.co.id

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Evello Digital Marketing
Solution
How to Win Your Digital Warfare

2. Indonesia Digital
Landscape
Facts & Numbers

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Overview

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Demographics by Gender

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Demographics by Age

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Demographics by Education

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Demographics by Activity

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Demographics by Profession

9. Indonesian Internet
User Behavior
Know your market

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Device of Choice

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Location by Device Type

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Reasons to Go Online

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Mobile Internet Users

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Mobile Internet Users by Gender

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Overview

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Mobile Internet Users by OS

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Mobile Internet Users by Usage

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Mobile Internet Users by Location

19. Social Media
Landmarks
Understand How Indonesians Use Socmed

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Social Media in Numbers

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Social Media Platforms

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Social Media Platforms - Facebook

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Social Media Platforms - Twitter

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Social Media Platforms - Youtube

25. Digital Marketing 101
What & Why You Need Digital Marketing

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What is Digital Marketing?
Digital marketing is marketing that makes use of electronic devices (computers) such as personal
computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and
mobile) and social networks. Social Media Marketing is a component of digital marketing. Many
organizations use a combination of traditional and digital marketing channels.

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What is Digital Marketing?
It is a necessity in today’s business
Benefit your company’s marketing performance
Not letting issues running wild
Reduce marketing spending budget
High level of engagement
It is FUN to do

28. Digital Marketing
Strategy
Integrated Digital Marketing Campaign

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
6 Digital Touch Points
Integrate 6 digital touch points both in
strategy, contents, work of flow,
management & monitoring.
The goal is to build a solid digital
environment to support our cause.

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
Touch Points - Website
Functions
Main landing page
Source of official information for client
Visiting traffic monitoring point
Activities
Website development
Integration with others touch points.
Campaign & contents management
scheduling
Maintenance team

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
Touch Points – Social Media
Functions
Support & seeding information from & to
website (landing page)
Interaction & maintenance campaign issue
(News Making)
◦ Positive contents: boost, set straight, proving
◦ Negative contents: not supporting, deviate,
pressing, blurring evidence
Activities
Social media platforms development (e.g.
Facebook, Twitter, Youtube, etc)
Integration with others touch points.
Campaign & contents management
scheduling
Maintenance team

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
Touch Points – SEO & SEM
Functions
SEO (Search Engine Optimization):
guarantee our website & other platforms
are Google-friendly to increase visitors.
SEM (Search Engine Marketing): boost
information seeding & spreads
interchangeably within our channels.
Activities
SEO : Integrated on website development
& SEO friendly contents on all channels.
SEM : media planning & placement on
Google (Google Display Network &
Adsense), Facebook ads & others.

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
Touch Points – Buzzers
Functions
Serves as endorser (opinion leader) of the
campaign.
Attract & influence supports from fans &
followers to be converted into voting
ballots.
Activities
Integration with others touch points.
Campaign & contents management
scheduling
Maintenance team

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
Touch Points – Viral Advertising
Functions
Seeding issue & campaign contents from
other channels via email blast or video to
create snowball effect.
Develop & maintain conversation on issues
(Word of Mouth)
Activities
Video & Image contents creation
Integration with others touch points.
Campaign & contents management
scheduling
Maintenance team

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Website
Social
Media
SEO & SEMBuzzers
Viral
Advertising
Volunteers
Touch Points – Volunteers
Functions
Word of Mouth
Mass base endorsers & coordinator of
actions.
Public donation collection & participation
gathering.
Activities
Volunteers web (crowdsourcing)
Integration with others touch points.
Campaign & contents management
scheduling
Maintenance team
Monitor volunteers movement & provide
supports.

36. Integration Scheme &
Management Team
Integrated Digital Marketing Campaign

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Integration Scheme
Website
SEO & SEM
Viral Ads
Social Media
Volunteers
Buzzers
Integration System
& Media Monitoring
Contents & Management
Team
Strategy-Implementation-
Monitoring-Reporting

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System Integration & Media Monitoring
System Integration
Integrate all digital channels (6 touch points) into a
seamless system.
Media Monitoring
Grabbing data from various digital platforms (news
portal, facebook, twitter, youtube, forum etc)
Generate report analysis on trends, sentiments,
demographic, values, etc, based on designated
keywords.
Enables comparison between client & competitors.

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Contents & Management Team
Functions
Strategy
Develop digital campaign strategy (6 touch points),
actions plan & KPIs.
Implementation
Implement strategy & actions plans into technical
activities, e.g develop platforms & channels, develop
contents, media planning & buying.
Monitoring
Monitor results from strategy implementation to
define success rate & whether adjustments needed or
not.
Reporting
Based on monitoring results create reports to clients.

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Contents & Management Team Tasks
Creative
◦ Handling all creative aspects on the campaign (design,
layout, UI, video)
◦ Collaborate with Digital Strategist, Copywriter & IT to
implement the action plans.
IT
◦ Handling IT aspects (programming, security,
infrastructure, etc)
◦ Collaborate with Digital Strategist, Copywriter &
Creative to implement the action plans.
Copywriter
◦ Handling contents development (text, narration,
storytelling, styles of communication).
Contents Admin
◦ Handling day to day contents uploading, response
feedbacks, generate reports to PM.
Project Manager
• Manage & supervise all activities
• Compile & present report to client
• Manage coordination with client
Digital Strategist
• Develop digital campaign strategy
& action plans in accordance to
client’s needs & goals
• Assist PM in report
Media Planner & Buyer
• Handling media planning & buying
(advertising)

41. Budget Estimation
Integrated Digital Marketing Campaign

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Manpower Based
Subject For Discussion
Contact us for budget proposal.

43. Evello Corp.
Griya Evello
Jl. Tebet Barat Raya No. 19
Tebet, Jakarta Selatan, 12810
Telp : (021) 83792710
Fax : (021) 83792711
Email : info@evello.co.id
http://www.evello.co.id