Digital Marketing Guest Lecture - University of Newcastle
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Guest Digital Marketing lecture to University of Newcastle - Master of Marketing. By Andy Howard, Head of Digital, The Village of Useful
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Digital Marketing Guest Lecture - University of Newcastle
- 4. I help brands engage with the right people, in the right way, using technology
- 5. really useful solutions built around the customer are awesome
- 6. how to do digital well: channels & data authentic storytelling engaging experience
- 11. creating a digital strategy takes days, weeks, usually not months
- 12. make awesome happen: research engage measure
- 13. hello newcastle better network coverage
- 14. “furious customers took to social media and sites like Vodafail.com, forcing the telco to admit to issues” Newcastle Herald, December 2010
- 16. research: define the audience better find out where they are work out how to be useful
- 17. engage: be authentic make it personal tell an inclusive story
- 18. measure: capture all data points optimise & evolve what’s the $ result?