The Web can present a challenge for small businesses.
This is because, while huge corporations may be able to reach around the globe and still gain customers, it’s unlikely that the small mom-and-pop shop on a corner in Missouri is going to be able to do the same thing.
Before Google algorithms and local SEO, this was a big problem. For the small business, a website or blog was simply a place to send customers when they wanted to look at merchandise, get store information, or even possibly buy products.
But using the Internet and their website to gain new customers? It was unheard of.
Until now.
With local SEO, the website or blog for that small business now becomes a place to attract new customers, gain new business, and drive sales and profits up. So, maybe that shop in Missouri still won’t be able to deliver to a customer in China. What they will be able to do is pick up sales that are right outside their door, sales that they otherwise would never have even known of it wasn’t for local SEO.
I'll simplify things for you.
Ten "quick" tips and questions to answer and always take into consideration when designing for the users. While we might personally like the user experience and interaction design, it does not generally mean that the users will like it. Always remember, "you are not the user!"
What is the best way to handle the design process? Photoshop, design in the browser, handling responsive design all while handling client expectations.
DIY Design Workshop with Adobe Spark Video✨✨
You can turn your ideas into compelling, super easy video. Try Adobe Spark here for desktop https://adobe.ly/2gAwD4g
here for iOS https://adobe.ly/2gi4T76
I hope you love this first exclusive look at these really cool visual marketing tools for storytelling. Click through at the end for a full video demonstration of Adobe Spark Video. Enjoy! Sponsored by Adobe Spark
The Web can present a challenge for small businesses.
This is because, while huge corporations may be able to reach around the globe and still gain customers, it’s unlikely that the small mom-and-pop shop on a corner in Missouri is going to be able to do the same thing.
Before Google algorithms and local SEO, this was a big problem. For the small business, a website or blog was simply a place to send customers when they wanted to look at merchandise, get store information, or even possibly buy products.
But using the Internet and their website to gain new customers? It was unheard of.
Until now.
With local SEO, the website or blog for that small business now becomes a place to attract new customers, gain new business, and drive sales and profits up. So, maybe that shop in Missouri still won’t be able to deliver to a customer in China. What they will be able to do is pick up sales that are right outside their door, sales that they otherwise would never have even known of it wasn’t for local SEO.
I'll simplify things for you.
Ten "quick" tips and questions to answer and always take into consideration when designing for the users. While we might personally like the user experience and interaction design, it does not generally mean that the users will like it. Always remember, "you are not the user!"
What is the best way to handle the design process? Photoshop, design in the browser, handling responsive design all while handling client expectations.
DIY Design Workshop with Adobe Spark Video✨✨
You can turn your ideas into compelling, super easy video. Try Adobe Spark here for desktop https://adobe.ly/2gAwD4g
here for iOS https://adobe.ly/2gi4T76
I hope you love this first exclusive look at these really cool visual marketing tools for storytelling. Click through at the end for a full video demonstration of Adobe Spark Video. Enjoy! Sponsored by Adobe Spark
Visual management 101 with Adam Hope & Mike Biggs at IDF Sydney MeetupMike Biggs GAICD
Using paper, pen, and a wall to manage our work has become a practice that is moving well beyond its roots in Agile software delivery.
The concept works particularly well for two main reasons:
• Visual systems are open for all to see and collaborate with, using a medium that is cheap and requires little overhead to understand, and to use.
• Visual systems give everyone a true sense of the work. It is easy at a glance to see how much work there is, and exactly where that work is. This has a striking, almost physical affect on users of the system that is not present when using digital systems which largely hide the work.
What exactly is a Visual System?
Specifically, we are referring to a Kanban style project or programme workflow, which is articulated on a highly visible wall in your workspace. The work you do, is articulated as a process, and items of work move across the wall as they are completed. Really this is just the beginning and we will take this much further...
Adam Hope and Mike Biggs will share their knowledge, philosophies, and real stories from the coalface of visual systems in both software delivery, and non- software situations.
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
Seven Peaks Speaks: Accessibility for iOS, Android and WebSeven Peaks Speaks
Accessibility for iOS, Android and Web
In 2018 there were 2020 lawsuits filed, that increased in 2019 and is set to keep increasing as companies struggle to become compliant and realize the benefit of being inclusive to all.
One particular lawsuit revitalised the accessibility community as Dominos was successfully sued by a blind mind who could not place a simple order on their website.
So it is time for change, but how?
Carl has been part of the WaSP Accessibility Task Force since 2006 and worked as one of the main consultants for the United Nations for implementing accessibility standards in their main ESCAP websites.
What will I get out of this talk?
Carl will go over the processes you can easily follow to make your apps and websites fully accessible. With a few tools, some common sense and a little inside knowledge you can build better and more accessibility apps for both IOS and Android and the web.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Call it Design Ops or Fundamental UX Enterprise practices these are the variables my team and I established while delivering on Wabtec's core values within Voice of Customer and hyper growth from within as we embarked on a digitization of logistic platforms.
A talk I've given at Circus Festival in Sydney in March 2013, at Google Sandbox in Cannes in July 2013, and at Reactive's Adweek event in October 2013.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Building products that don't suck by Satish Kanwar of ShopfiyTechTO
Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016.
Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE
Want to see presentations like this live? Join our group at techtoronto.org.
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
Visual management 101 with Adam Hope & Mike Biggs at IDF Sydney MeetupMike Biggs GAICD
Using paper, pen, and a wall to manage our work has become a practice that is moving well beyond its roots in Agile software delivery.
The concept works particularly well for two main reasons:
• Visual systems are open for all to see and collaborate with, using a medium that is cheap and requires little overhead to understand, and to use.
• Visual systems give everyone a true sense of the work. It is easy at a glance to see how much work there is, and exactly where that work is. This has a striking, almost physical affect on users of the system that is not present when using digital systems which largely hide the work.
What exactly is a Visual System?
Specifically, we are referring to a Kanban style project or programme workflow, which is articulated on a highly visible wall in your workspace. The work you do, is articulated as a process, and items of work move across the wall as they are completed. Really this is just the beginning and we will take this much further...
Adam Hope and Mike Biggs will share their knowledge, philosophies, and real stories from the coalface of visual systems in both software delivery, and non- software situations.
Practical guidance on how to present data using PowerPoint. This presentation covers best practices taught in management consultancies and visual cognition. Based on a lecture given at Tsinghua University, Beijing in December 2011.
If you have feedback or suggestions (especially specific examples of great or terrible slides you think could be included in a future version), please email professionalenquiries@gmail.com or leave comments below.
Seven Peaks Speaks: Accessibility for iOS, Android and WebSeven Peaks Speaks
Accessibility for iOS, Android and Web
In 2018 there were 2020 lawsuits filed, that increased in 2019 and is set to keep increasing as companies struggle to become compliant and realize the benefit of being inclusive to all.
One particular lawsuit revitalised the accessibility community as Dominos was successfully sued by a blind mind who could not place a simple order on their website.
So it is time for change, but how?
Carl has been part of the WaSP Accessibility Task Force since 2006 and worked as one of the main consultants for the United Nations for implementing accessibility standards in their main ESCAP websites.
What will I get out of this talk?
Carl will go over the processes you can easily follow to make your apps and websites fully accessible. With a few tools, some common sense and a little inside knowledge you can build better and more accessibility apps for both IOS and Android and the web.
Design studio: A team alignment secret weapon - Modev MVP ConferenceJohn Whalen
Design studio: A team alignment secret weapon - Modev MVP Conference
We all want the best user experience, but often other priorities get in the way: “Bob from Marketing wants it to…”, “The developers don’t like that approach...”, “That feature is a ‘nice to have’”.
What if you had a tool that can help folks sharpen their UX skills, get them prioritizing the users and their goals, and align everyone on a common vision that revolves around a great user experience?
This hands-on tutorial will walk you through a design studio and how it can be a great tool to align product owners, developers and UX teams on an approach that balances user and business needs. We’ll also show you how to conduct a “mini design studio” before an agile sprint.
You’ll gain hands-on experience with different aspects of running a design studio through individual and group exercises throughout the tutorial.
John Whalen (CEO at Brilliant Experience):
John Whalen has a PhD in Cognitive Science with over 15 years of User-Centered Design experience. He currently leads Brilliant Experience – a consultancy that supports intra- and entrepreneurs to ensure the success of mission-critical innovation projects by using our unique blend of user-centered design, psychology, design thinking and lean startup techniques.
John’s specialty is to provide businesses with competitive advantages using a mix of user research insights and expert knowledge of human vision, attention and memory. He has experience (and great stories to tell from) working with Fortune 500 clients in the ecommerce, financial, healthcare and government verticals. John’s currently focusing on helping large enterprises integrate brain science into agile, design thinking, and UCD projects.
Lightning Talk #10: Creating a Design-Centered Culture in Organizations: Lear...ux singapore
It’s not easy to introduce a UX culture within an Organization. There are ways, however, to slowly introduce the culture and get buy-in from other teams. It involves regular meet-ups and getting small wins.
Join Elymar as he shares his journey on how he created a UX Community in the Philippines, and how he brought his learnings into the corporate setting and promoted a Design-Centered culture.
Call it Design Ops or Fundamental UX Enterprise practices these are the variables my team and I established while delivering on Wabtec's core values within Voice of Customer and hyper growth from within as we embarked on a digitization of logistic platforms.
A talk I've given at Circus Festival in Sydney in March 2013, at Google Sandbox in Cannes in July 2013, and at Reactive's Adweek event in October 2013.
The Experience Design Framework: A Design Thinking Guide for Product Success ...Lang Richardson
A presentation outlining how Experience Design Improves Product Businesses. Langston synthesized structures from his past experiences as well as common industry practices to present to a local Bay Area MeetUp his ideas on structuring teams to produce excellent products.
Building products that don't suck by Satish Kanwar of ShopfiyTechTO
Salish Kanwar of Jet Cooper and Shopify shares how to build great products by using an awesome product development process. Presented at Tech Toronto Meetup November 2016.
Check this presentation out on YouTube: https://youtu.be/3mDWJcsk-FE
Want to see presentations like this live? Join our group at techtoronto.org.
ProductCamp Boston is the world's largest and most exciting crowd-sourced one-day event for product people. It's organized by and for product managers, product marketers and entrepreneurs, so attendees get the most out of the day.
Attendees learn about and discuss topics in product management and product marketing, product discovery, product development & design, go-to-market, product strategy and lifecycle management, and product management 101, startups, and career development.
www.ProductCampBoston.org
Brief introduction to service design, personas and journey mapping. This presentation was part of a Customer Experience workshop organized by B.U.I.L.D, from Entrepreneurs Anonymous.
The Difference Engine has relaunched with a new team, and renewed focus on helping companies improve their existing products, services, and customer experiences, and on helping companies identify opportunities for innovation and organizational change.
The changing nature of strategy requires new ways of thinking and doing. Experience strategy is a systemic and an active form of strategy that drives brand coherence and builds brand relevance through constantly seeking new knowledge and new meanings
Considering taking on a career in social media? First thing's first -- know what you're getting yourself into. In less than 140 words: PR, brand, content, customer service, advertising, design, project management, creative production, analytics -- all day, every single day.
This document outlines a brand starter package designed to form the basis for consistent and meaningful development of your web-based business, marketing and promotional material. It combines consultancy, design and development of a template for on-going development.
UX South West - Engaging clients meaningfully in the process of digital designAlan Colville
Great digital experience happen when we engage clients, not just users, meaningfully in the process of digital design.
This workshop describes techniques, which not only demonstrate the value of UX, but build better client / designer relationships.
I concise and easy to follow guide showing the value of design and creativity to business with some helpful tips and advice on implementing a more creative business strategy and choosing a creative partner.
Globalization creates many opportunities but also challenges for businesses today.
While some challenges may be particular to a country or sector, there are many challenges that SMEs around the world have in common.
Numerous barriers exist, so in order for SMEs to not only survive and grow, they must be armed with the correct tools and strategies to overcome these challenges and thrive.
While there are some that the individual business cannot control (at least for now) that does not mean they should sit back and do nothing.
A business that decides to understand the challenges and develop a program for finding solutions is a business that puts itself in a position to achieve success.
Growing your business requires investment—but with so many competing priorities, where should you focus your time, money and expertise?
Start with a resource you already have that can drive both profitability and customer satisfaction: your employees.
Studies have proven that companies with engaged employees had 2.6 times the earning per share growth of companies with below average employee engagement and 86% higher success rates on customer metrics.
In our latest white paper, learn the four key requirements of effective employee engagement and how treating your employees like customers can improve your business.
A short article that looks at how retail companies sometimes forget that their customer facing employees can be their best brand assets. Written as part of the Luckie & Company newsletter series.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
2. None of us is as smart as all of us.
Keeping your ideas to yourself is
detrimental. Diversity of people
equals diversity of ideas.
Denise Jacobs
3. Creativity... thrives on diversity,
tension, sharing and collaboration.
Stefan Klocek, “Better Together”
4. A client-agency relationship
is symbiotic. Work alongside
your appointed agency so that
they play a vital role in your
vision and help you achieve
your company or organisational
objectives and KPIs.
There is no such thing as
a stupid idea! Discuss all
possibilities to achieve the
best outcome.
Invest in discovery workshops
and stakeholder meetings
with your suppliers and staff
so that all parties learn about
your culture, listen to ideas and
collaborate as one team.
1. Create together
7. Improve your website content
by instilling an engaging tone
of voice. Avoid writing long, dry
content full of technical jargons.
Make digital interactions
fun by introducing subtle
animations or transitions that
fit the brand’s personality.
Rewrite robotic system
messages and help instructions
to be clear, precise, friendly and
perhaps even with a dose of
appropriate humour.
2. Design for emotional engagement
9. Display a phone number
during office hours, and a
contact form after hours.
Reprioritise information about
an event, such as logistics,
schedule and photos based on
whether it is leading up to the
event (logistics), during the
event (schedule) or after the
event (photos).
Present different help
information about getting to
one place, from car rentals to
walking instructions, depending
on how far the user is located
away from the destination.
3. Design for context
(time, location, proximity, device, state of mind, capabilities, activity & interests)
10. A form can be long if it matches
participant expectations.
Louise Bassett & Jessica Enders
11. Investigate whether the
type of language used in a
form matches user needs,
whether form length matches
expectations and whether the
form is understandable to all
target audiences.
Implement the WCAG
guide for accessibility to
make sure all users can
complete a form regardless
of any disability.
Empower research
participants to feel valued
and important to the user
research process to drive
accurate results.
4. Research user expectations
13. Just because something has been
done the same way for 10 years
doesn’t mean it’s the best way to do it.
Constantly challenge the status quote
in every part of your current customer
experience to find new possibilities.
Observe your customer
behaviour and detect small
details in the activities of
your customers, suppliers and
partners that suggest new
ways of doing things.
Triggered by questioning, observing, networking and experimenting, you can draw
connections between questions, problems or ideas from unrelated fields, which form
the catalyst for creativity. Draw conclusions from connecting customer problems with
insights, and as a result, create new customer experience design solutions.
Get to know a diverse range of your
customers, not just your pre-determined
target market, to gain radically different
perspectives from individuals in order to
find new opportunities to innovate.
Networking
Associational
Thinking
Questioning
ExperimentingObserving
Constantly try out new
experiences, take things apart
and test new ideas. Failing fast
and failing often will result in
faster innovation and the ability
to find a better solution quicker.
5 traits of a
successful
innovator
14. Don’t be afraid to ask people
what they are doing.
Chris O’Brien
15. Conduct in-depth interviews
with customers to find out
where their pain points lie.
Spend time observing your
customers in the real world.
Analyse and implement the
findings, ensuring you build
brand rapport with your
customers.
6. Consult directly with customers
17. Start with a
classic story
arc
Make the
product the
hero
Keep your
shoot in
mind
Be inventive
but keep it
simple
18. Communicate the who,
what, where, when and most
importantly WHY of your
brand using the important
methods of storytelling and
meaningful UX design.
Communicate your vision
to your audience using
powerful triggers.
Use emotionally engaging
icons, images, video and
animation to communicate
with your audience.
7. Harness storytelling techniques
20. Articulate your brand story
via identifying your brand
archetype and purpose.
Define your brand’s role in
your customer’s story, where
your customer is the hero,
you are the mentor and your
product or service is the gift.
Translate the story into
customer touchpoints.
8. Align the experience to your brand
22. Making sure you’re measuring
the right metrics is important.
Andrea Browne & Gillian Vogl
23. Understand the goals of
your organisation prior to
the development of an app
or website.
Help your company or
organisation understand and
set up reasonable metrics,
understanding context and
environment of line of enquiry.
Implement solutions based
on meaningful findings and
then measure the outcomes.
9. Define your goals and metrics
24. Building trust with
your customers leads
to brand loyalty.
Wesley Rodricks & Yuan Wang
https://thankyou.co
25. 10. Build trust with persuasive design
What is an effective cue for
your customers to take action
without being annoying?
Increasing the frequency
of this cue may increase
a desired behaviour if it’s
relevant to their needs.
Triggers
Is it easy for your customers
to take the desired action?
Are they limited by time,
money or effort? Making this
simple for them may induce
more actions.
Simplicity
What is motivating your
customers? What pain points
are you solving for them? It
is often easy for businesses
to assume their customers’
motivations without truly
understanding their problems,
hopes and fears.
Motivation
How are you rewarding your
customers after they’ve taken
the desired action? Is the
reward worth the effort and
will they do it again? Building
the right rewards will set the
scene for repeat customers.
Rewards