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Big Data, You and Them

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Mick presented to a multi-disciplinary Leadership program (LURE) at the University of Leeds.

It covers the Implications of Big Data and Social Media on individuals and businesses.

We create as much data in a couple of days as the human race created in the centuries up to the year 2000. How do we make sense of it all, and what implications does "big data" have on all professions today?

Published in: Business, Technology
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Big Data, You and Them

  1. 1. big data, youand them mick yates www.leader-values.com visiting professor, University of Leeds
  2. 2. 2
  3. 3. 3
  4. 4. 5 exabytes 4
  5. 5. 180,000 xLibrary of Congress 1,800 Exabytes 6
  6. 6. 1984 7
  7. 7. $1.7 trillion 2015 8
  8. 8. $670 billion 2015 9
  9. 9. you 10
  10. 10. market “push” 11
  11. 11. if you like this ... 12
  12. 12. if you seek a deal ... 13
  13. 13. if you fancy a coffee ... 14
  14. 14. if you need a date ... 15
  15. 15. you “pull” you access what you like you decide your pathway you ignore you balance 16
  16. 16. how do you search? beyond digital 17
  17. 17. channels influencing you? beyond digital 18
  18. 18. 19 48
  19. 19. 20
  20. 20. what do your friends like? 21
  21. 21. social recommendation 22
  22. 22. 23© mick yates 2010 page 23
  23. 23. 24© mick yates 2010 page 24
  24. 24. 25© mick yates 2010 page 25
  25. 25. you own ALL of the data 26
  26. 26. you 27
  27. 27. social media 28
  28. 28. social media hasovertaken pornas the #1 web activity 29
  29. 29. 2007
  30. 30. 2011 82% of internet users 31
  31. 31. to make the world open ... 32
  32. 32. personal social legal economic 1. responsibilities 39
  33. 33. 2. simple guidelines 40
  34. 34. 3. simple tests 41
  35. 35. 4. simple policy 42
  36. 36. 5. trust yet verify 43
  37. 37. 6. curiosity not walls 44
  38. 38. 7. sanctions © mick yates 2012 page 45
  39. 39. privacy 46
  40. 40. them 47
  41. 41. mashable 48
  42. 42. cuts ad spend by 7%invests more in social media Facebook - 37 million fans
  43. 43. 50
  44. 44. social cycle 1. experiences 2. platforms 3. advocacy 51
  45. 45. 52
  46. 46. © mick yates 2012 page10 53
  47. 47. © mick yates 2012 page10 54
  48. 48. social cycle 1. experiences 2. platforms 3. advocacy 55
  49. 49. 57
  50. 50. social cycle 1. experiences 2. platforms 3. advocacy 58
  51. 51. 59
  52. 52. influence 2.0 1% CREATORS 9% EDITORS 90% AUDIENCE Jakob Nielsen, Participation Inequality: Encouraging More Users to Participate 60
  53. 53. social curation 61
  54. 54. them 62
  55. 55. 63
  56. 56. • Click to edit Master textLeadership is the energetic process of styles getting people fully and willingly committed to a new and sustainable course ofaction, to meet commonly agreed objectives whilst having commonly held values 64
  57. 57. big data, youand them mick yates www.leader-values.com visiting professor, University of Leeds

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