The document provides 7 ways to promote a webinar and get people to register. These include publishing the webinar on your website or blog, optimizing the webinar page for search engines using keywords, offering incentives to register like gifts or discounts, spreading the word on social media and through press releases, teasing content from the webinar on sites like YouTube and SlideShare, notifying contacts through email signatures and newsletters, and paying for advertisements if other methods don't work well.

1. How to promote your
webinar
7 ways of getting people to register
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2. 1. Publish the webinar on your
blog or website
Even if you use an event management website
(such as BrightTalk or EventBrite), publish it
on your website or blog as well.
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3. 2. Optimize your webinar page
for search engines
Use keywords in:
● Title
● Headlines
● URL
● Anchors
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4. 3. Make an offer they can't
refuse
● Free spot for doing <something>
● Gifts for the first <x> subscribers
● Discounts on your other products
● <Anything of value to your audience>
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5. Webinar listings sites
● webinarbase.com
● webinarlistings.com
Press release
● webinarhero.com
4. Spread the word and they
shall come
Socialize: tweet, digg,
stumble, share
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6. 5. Slide-tease them
● YouTube
● SlideShare
● SlideShow
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7. Link in your
email signature
Newsletter
Notify your groups
6. Use your contacts
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8. And if nothing works
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9. 7. PAY!
● AdWords
$ ● Facebook Ads
● Linkedin Ads
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10. Thank you
www.webinarbase.com
Copyright 2012 WebinarBase.com