The document analyzes several competitors' websites that sell vintage clothing and homewares. It examines the categories, features, content, and structure of each site to understand how they organize information and what they offer users. The analysis aims to help define the product range and categories for a new site, as well as identify opportunities to gain a competitive advantage through improved user experience and a more specialized selection. Key takeaways include focusing on underrepresented men's clothing, expanding the accessories selection, and considering unique products like fabrics and curtains.
This document provides an overview of research conducted on Carvel's scooped ice cream strategy. The research questions focused on understanding the competitive ice cream industry, what drives consumer choice of Carvel versus alternatives, preferences between scooped and soft serve ice cream, differences in demographic preferences, price expectations, and how Carvel can differentiate its scooped ice cream. Data was collected through industry reports, a consumer survey, interviews, and focus groups to analyze factors influencing consumer purchase decisions. The findings will be used to develop recommendations to strengthen Carvel's scooped ice cream marketing strategy and target specific demographics.
How to monitor FMCG brand in the Internet? (EN)Kwit Analytics
Have you ever wondered:
• How to effectively monitor the e - FMCG market and your brand there?
• What is the easiest way to get the latest information on pricing, promotion and availability of your products in major supermarkets in the country?
• How to stay ahead of your competition due to effective monitoring of internet search engines?
• What tool will best help you in effective analysis ?
The document summarizes the findings of a usability review of SnapDeal's website. It identifies several issues with key pages like the home screen, navigation, product display, cart and payment processes. These usability issues negatively impact important metrics like bounce rate, time on site, pages per visit and abandonment rate. The review proposes a design approach involving evaluation, user research, ideation and analysis to address the issues and improve the customer experience and key metrics.
An online survey was conducted to determine the importance of various in-store attributes to consumer electronics shoppers during the holiday season. Over 800 respondents rated 27 attributes on importance. The top attributes were accurate pricing, prices clearly marked, and items in stock. Sales personnel's product knowledge and availability were also rated as highly important. While females rated attributes as more important overall, the order of importance was consistent between males and females.
The document analyzes Kohls' tablet checkout experience and provides recommendations for improvement. It finds that 90% of traffic is lost between the product discovery, product display, and cart stages. High shopping cart abandonment rates are attributed to forced account creation, lack of trust in providing credit card information, and a complicated checkout process. A usability evaluation scores Kohls' checkout below benchmarks. Competitive analyses identify best practices from JCPenney and Macy's that Kohls could adopt, such as reviewing orders before and after checkout, guest checkout options, and automatically populating address fields.
I lead a team in the intense 2015 Target Case Competition. The objective of the Target Case was to find a way to enhance Target Corporation’s grocery offerings using technology. Upon further research, we were able to identify that Target’s offerings were not perceived as fresh by their consumers. The company was interested in enticing millennials with focused product assortments but they had yet to push these offerings in a way that was compelling for their desired target market. Knowing that Target often creates special experiences within each section of their stores, it is important they carry this within their grocery sections, too. Therefore, we recommend that Target Corp. install interactive digital signage within its grocery sections. We offered them uses of the digital screens and methods to calculate ROI. We also took it a step further to calculate that the expected cost of installing such technology would be roughly $2000 per store. We projected that implementing our recommendation would highlight the freshness and sustainability of Target’s grocery offerings and its value chain. We won the first place grand prize, here is our presentation.
BrandTruth provides market intelligence services through unique research approaches like stealth observation and natural elicitation. They have studied shopper behavior for many large brands across various retail channels. Some key case studies discussed include analyzing the performance of new Coke packaging initiatives, evaluating HP merchandising strategies, comparing Nike and Under Armour in the performance apparel category, and providing ongoing studies to help Columbia improve. The document outlines BrandTruth's methodology of collecting both quantitative and qualitative data on various factors that influence shopper capture and abandonment rates.
SMX London 2015 Google Shopping ads - Tips and whats newAnn Stanley
Presented at SMX London in May 2015 - Ann Stanley provides the top tips on using Google Shopping ads.
The workshop also explains how to avoid your website or merchant feed from being disapproved, which could mean that your Shopping ads stop.
Finally Ann presents 2 of the latest announcements from Google:
1) Remarketing for Shopping ads
2) The anticipated Google Buy Button - and how Google will become a marketplace?
This document provides an overview of research conducted on Carvel's scooped ice cream strategy. The research questions focused on understanding the competitive ice cream industry, what drives consumer choice of Carvel versus alternatives, preferences between scooped and soft serve ice cream, differences in demographic preferences, price expectations, and how Carvel can differentiate its scooped ice cream. Data was collected through industry reports, a consumer survey, interviews, and focus groups to analyze factors influencing consumer purchase decisions. The findings will be used to develop recommendations to strengthen Carvel's scooped ice cream marketing strategy and target specific demographics.
How to monitor FMCG brand in the Internet? (EN)Kwit Analytics
Have you ever wondered:
• How to effectively monitor the e - FMCG market and your brand there?
• What is the easiest way to get the latest information on pricing, promotion and availability of your products in major supermarkets in the country?
• How to stay ahead of your competition due to effective monitoring of internet search engines?
• What tool will best help you in effective analysis ?
The document summarizes the findings of a usability review of SnapDeal's website. It identifies several issues with key pages like the home screen, navigation, product display, cart and payment processes. These usability issues negatively impact important metrics like bounce rate, time on site, pages per visit and abandonment rate. The review proposes a design approach involving evaluation, user research, ideation and analysis to address the issues and improve the customer experience and key metrics.
An online survey was conducted to determine the importance of various in-store attributes to consumer electronics shoppers during the holiday season. Over 800 respondents rated 27 attributes on importance. The top attributes were accurate pricing, prices clearly marked, and items in stock. Sales personnel's product knowledge and availability were also rated as highly important. While females rated attributes as more important overall, the order of importance was consistent between males and females.
The document analyzes Kohls' tablet checkout experience and provides recommendations for improvement. It finds that 90% of traffic is lost between the product discovery, product display, and cart stages. High shopping cart abandonment rates are attributed to forced account creation, lack of trust in providing credit card information, and a complicated checkout process. A usability evaluation scores Kohls' checkout below benchmarks. Competitive analyses identify best practices from JCPenney and Macy's that Kohls could adopt, such as reviewing orders before and after checkout, guest checkout options, and automatically populating address fields.
I lead a team in the intense 2015 Target Case Competition. The objective of the Target Case was to find a way to enhance Target Corporation’s grocery offerings using technology. Upon further research, we were able to identify that Target’s offerings were not perceived as fresh by their consumers. The company was interested in enticing millennials with focused product assortments but they had yet to push these offerings in a way that was compelling for their desired target market. Knowing that Target often creates special experiences within each section of their stores, it is important they carry this within their grocery sections, too. Therefore, we recommend that Target Corp. install interactive digital signage within its grocery sections. We offered them uses of the digital screens and methods to calculate ROI. We also took it a step further to calculate that the expected cost of installing such technology would be roughly $2000 per store. We projected that implementing our recommendation would highlight the freshness and sustainability of Target’s grocery offerings and its value chain. We won the first place grand prize, here is our presentation.
BrandTruth provides market intelligence services through unique research approaches like stealth observation and natural elicitation. They have studied shopper behavior for many large brands across various retail channels. Some key case studies discussed include analyzing the performance of new Coke packaging initiatives, evaluating HP merchandising strategies, comparing Nike and Under Armour in the performance apparel category, and providing ongoing studies to help Columbia improve. The document outlines BrandTruth's methodology of collecting both quantitative and qualitative data on various factors that influence shopper capture and abandonment rates.
SMX London 2015 Google Shopping ads - Tips and whats newAnn Stanley
Presented at SMX London in May 2015 - Ann Stanley provides the top tips on using Google Shopping ads.
The workshop also explains how to avoid your website or merchant feed from being disapproved, which could mean that your Shopping ads stop.
Finally Ann presents 2 of the latest announcements from Google:
1) Remarketing for Shopping ads
2) The anticipated Google Buy Button - and how Google will become a marketplace?
AmericanEagle.com is a family-owned company that has been providing web development services since 1978. It has developed over 5,000 websites and employs over 200 web professionals across several offices in the United States. The company provides a wide range of services including web design, development, ecommerce solutions, content management systems, and hosting/maintenance. It has experience building everything from simple brochure sites to complex online applications and ecommerce stores.
The e-commerce merchandisers role in a personalized worldUnbxd
The document discusses personalized commerce and the role of merchandisers. It notes that while personalization is important to consumers, true 1:1 personalization only covers 25% of users due to data limitations. The future is to leverage segmentation and target merchandising to different customer segments, which can effectively target 70% of users. Key takeaways are that segmentation allows merchants to offer tailored assortments to segments, and a targeted strategy is needed to fully leverage personalization.
The document discusses how the owner of an online vintage clothing boutique called Sepia NY Retro analyzed competitors in the vintage e-commerce space to identify best practices for their site design, and then outlines how they developed personas to understand their target audience and created user flows to optimize the customer experience on the site from browsing to checkout. It also provides examples of how they implemented strategies like responsive design, clear navigation, and blogging to showcase products and build their brand.
[Webinar] Utilizing device specific intelligence to make smart merchandising ...Unbxd
In this webinar, Monal Patel, SVP & CBO - Unbxd, talks to you about how top retailers can tap into shopper intent across devices and connect them to products they are most likely to buy. And how you can do the same to boost revenue this holiday season.
Access the webinar and slide deck here: http://goo.gl/rKcyKP
Gap fashion and babywear case study jaco aucamp v5Jaco Aucamp
The document provides guidance on developing an ecommerce strategy for a fashion and babywear brand in the UAE market. It discusses key pillars of discovery, visualization, and engagement. It also outlines a 6 month 3 phase plan including planning, developing/integrating, and executing phases. An organizational structure is proposed, along with addressing business concerns regarding buying, merchandising, stores, sales recording, and cross-channel KPIs. Ways to leverage the principle brand and current customer data are also discussed.
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
This webinar discusses how leading retailers like Nordstrom and U.S. Patriot Tactical use site search to compete with Amazon. It highlights that site search drives 20-40% of revenue for most ecommerce sites. The webinar then discusses the four tactics U.S. Patriot Tactical uses to focus on search relevance, shorten the path to purchase, leverage merchandisers' unique insights, and structure their catalog for effective search. With Unbxd's machine learning platform, U.S. Patriot Tactical saw a 33% increase in revenue contribution from site search and other significant gains. The webinar explores how Unbxd's technology works and how to evaluate site search technology.
How EXPRESS improved Site Search to get customers to the right products, fast...Unbxd
EXPRESS.com, leading American fashion retailer, made major site search enhancements recently that helps them connect their customers to the right products faster than ever before.
You will learn:
- How you can use site search as a strategic competitive advantage in fashion eCommerce
- Merchandising capabilities that helped EXPRESS apply specific business rules at scale
- Key site search enhancements that improved customer experience on EXPRESS.com
This document is an investor deck for CHNO Store, an ecommerce destination for high-quality products created by people of color. It summarizes the company's current features, future plans, competitive advantages, business model, financial projections, risks and team. CHNO sources 90% of its products from black-owned businesses and aims to be a simple, quality-focused shopping experience for its target market of African American women.
Power of Brand in the Multichannel World: The Good, the Bad, and the… Besttuckalumni
This document summarizes a presentation on challenges facing brands from retailers and the importance of consumer loyalty. It discusses how brand equity compares to retailer equity over time. It also examines how consumer search behavior impacts brand versus retailer power online, with some categories seeing more branded search than generic. The document analyzes purchase behavior with and without prior search, finding over half of purchases involve searching three or fewer sites. It discusses challenges for brands in managing distribution coverage and preventing price erosion online.
Y&R’s BrandAsset® Valuator (BAV) is our proprietary brand management tool and global database of consumer perceptions of brands. For the past 20 years, we have studied consumer response to more than 50,000 brands from hundreds of categories in 51 countries around the world. And collected data from close to 1 million people.
This document compares Walgreens and CVS pharmacies located in Charleston, IL. It analyzes their strengths and weaknesses across several consumer behavior categories, including information contact, funds access, store contact, product contact, and more. Both pharmacies share many strengths in areas like credit card acceptance and mobile apps. Key differences are that Walgreens does not sell alcohol while CVS has a smaller seasonal display area. The document proposes marketing strategies like campus advertising and student discounts to better target Eastern Illinois University students.
Market America is a product brokerage company that identifies market-driven products and moves with marketplace trends. It operates through its Mall Without Walls, which provides access to exclusive products across many categories. The company also operates as an internet marketing company through its SHOP.com portal and web center. The portal allows users to shop across partner stores for millions of products, earn cashback, and search and filter items easily. It aims to provide the most efficient online shopping experience.
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Consumer Insights Overview - Premium Retail SolutionsWinston Ledet
An overview of the Premium Retail Solutions capabilities on Insights. From research on the customer journey, product specific research to competitive intelligence Premium Insights can help drive your business
Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to:
1) Drive offline traffic to online social media platforms like Facebook and WeChat.
2) Distribute time-limited coupons digitally to encourage offline purchases.
3) Implement check-in loyalty programs and lucky draws to engage customers online and offline.
The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.
The passage discusses the balance of trade, exchange rates, and factors that affect international business. It defines balance of trade as the difference between a country's total exports and imports, with a surplus being good and a deficit being bad. Exchange rates are determined by supply and demand between countries' currencies. Factors that influence exchange rates and international business include balance of payments, economic conditions, political stability, geography, and cultural differences between societies.
AmericanEagle.com is a family-owned company that has been providing web development services since 1978. It has developed over 5,000 websites and employs over 200 web professionals across several offices in the United States. The company provides a wide range of services including web design, development, ecommerce solutions, content management systems, and hosting/maintenance. It has experience building everything from simple brochure sites to complex online applications and ecommerce stores.
The e-commerce merchandisers role in a personalized worldUnbxd
The document discusses personalized commerce and the role of merchandisers. It notes that while personalization is important to consumers, true 1:1 personalization only covers 25% of users due to data limitations. The future is to leverage segmentation and target merchandising to different customer segments, which can effectively target 70% of users. Key takeaways are that segmentation allows merchants to offer tailored assortments to segments, and a targeted strategy is needed to fully leverage personalization.
The document discusses how the owner of an online vintage clothing boutique called Sepia NY Retro analyzed competitors in the vintage e-commerce space to identify best practices for their site design, and then outlines how they developed personas to understand their target audience and created user flows to optimize the customer experience on the site from browsing to checkout. It also provides examples of how they implemented strategies like responsive design, clear navigation, and blogging to showcase products and build their brand.
[Webinar] Utilizing device specific intelligence to make smart merchandising ...Unbxd
In this webinar, Monal Patel, SVP & CBO - Unbxd, talks to you about how top retailers can tap into shopper intent across devices and connect them to products they are most likely to buy. And how you can do the same to boost revenue this holiday season.
Access the webinar and slide deck here: http://goo.gl/rKcyKP
Gap fashion and babywear case study jaco aucamp v5Jaco Aucamp
The document provides guidance on developing an ecommerce strategy for a fashion and babywear brand in the UAE market. It discusses key pillars of discovery, visualization, and engagement. It also outlines a 6 month 3 phase plan including planning, developing/integrating, and executing phases. An organizational structure is proposed, along with addressing business concerns regarding buying, merchandising, stores, sales recording, and cross-channel KPIs. Ways to leverage the principle brand and current customer data are also discussed.
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Orbit Media Studios
Lauren will tackle the conundrum of conversion. As consumers connect via multiple channels, retailers face greater challenge in securing sales but ultimately measuring conversion behavior. Rather than focus on a “number,” her session will tackle how to trend conversion up sharing hard-learned lessons from 20-years of retailer selling. Topics will include:
Retail Conversion Trends-Industry Averages and KPI Highlights from the e-tailing group 2014 Merchant Survey
Conversion Challenges in the Age of Mobile
Tips to Drive Conversion up and Hazards to Avoid that Cause Abandonment
This webinar discusses how leading retailers like Nordstrom and U.S. Patriot Tactical use site search to compete with Amazon. It highlights that site search drives 20-40% of revenue for most ecommerce sites. The webinar then discusses the four tactics U.S. Patriot Tactical uses to focus on search relevance, shorten the path to purchase, leverage merchandisers' unique insights, and structure their catalog for effective search. With Unbxd's machine learning platform, U.S. Patriot Tactical saw a 33% increase in revenue contribution from site search and other significant gains. The webinar explores how Unbxd's technology works and how to evaluate site search technology.
How EXPRESS improved Site Search to get customers to the right products, fast...Unbxd
EXPRESS.com, leading American fashion retailer, made major site search enhancements recently that helps them connect their customers to the right products faster than ever before.
You will learn:
- How you can use site search as a strategic competitive advantage in fashion eCommerce
- Merchandising capabilities that helped EXPRESS apply specific business rules at scale
- Key site search enhancements that improved customer experience on EXPRESS.com
This document is an investor deck for CHNO Store, an ecommerce destination for high-quality products created by people of color. It summarizes the company's current features, future plans, competitive advantages, business model, financial projections, risks and team. CHNO sources 90% of its products from black-owned businesses and aims to be a simple, quality-focused shopping experience for its target market of African American women.
Power of Brand in the Multichannel World: The Good, the Bad, and the… Besttuckalumni
This document summarizes a presentation on challenges facing brands from retailers and the importance of consumer loyalty. It discusses how brand equity compares to retailer equity over time. It also examines how consumer search behavior impacts brand versus retailer power online, with some categories seeing more branded search than generic. The document analyzes purchase behavior with and without prior search, finding over half of purchases involve searching three or fewer sites. It discusses challenges for brands in managing distribution coverage and preventing price erosion online.
Y&R’s BrandAsset® Valuator (BAV) is our proprietary brand management tool and global database of consumer perceptions of brands. For the past 20 years, we have studied consumer response to more than 50,000 brands from hundreds of categories in 51 countries around the world. And collected data from close to 1 million people.
This document compares Walgreens and CVS pharmacies located in Charleston, IL. It analyzes their strengths and weaknesses across several consumer behavior categories, including information contact, funds access, store contact, product contact, and more. Both pharmacies share many strengths in areas like credit card acceptance and mobile apps. Key differences are that Walgreens does not sell alcohol while CVS has a smaller seasonal display area. The document proposes marketing strategies like campus advertising and student discounts to better target Eastern Illinois University students.
Market America is a product brokerage company that identifies market-driven products and moves with marketplace trends. It operates through its Mall Without Walls, which provides access to exclusive products across many categories. The company also operates as an internet marketing company through its SHOP.com portal and web center. The portal allows users to shop across partner stores for millions of products, earn cashback, and search and filter items easily. It aims to provide the most efficient online shopping experience.
Creating Omnichannel Experiences with Loblaw Digital - eCommerce Toronto MeetupDemac Media
For May's eCommerce Toronto Meetup we were joined by the team at Loblaw Digital to explore how they create omnichannel experiences through their eCommerce properties.
Consumer Insights Overview - Premium Retail SolutionsWinston Ledet
An overview of the Premium Retail Solutions capabilities on Insights. From research on the customer journey, product specific research to competitive intelligence Premium Insights can help drive your business
Fast fashion retailers H&M and Forever 21 duke it out in the latest Brand Battle. Both of these brands had strong corporate presences on line, so who won the battle for local? Learn more in this infographic!
fMarketing proposes a Y5 O2O marketing solution that utilizes WiFi devices to:
1) Drive offline traffic to online social media platforms like Facebook and WeChat.
2) Distribute time-limited coupons digitally to encourage offline purchases.
3) Implement check-in loyalty programs and lucky draws to engage customers online and offline.
The proposal details how the WiFi devices, mobile apps, and backend system would integrate online and offline activities to promote clients and collect customer data.
The passage discusses the balance of trade, exchange rates, and factors that affect international business. It defines balance of trade as the difference between a country's total exports and imports, with a surplus being good and a deficit being bad. Exchange rates are determined by supply and demand between countries' currencies. Factors that influence exchange rates and international business include balance of payments, economic conditions, political stability, geography, and cultural differences between societies.
Phil Knight founded Nike in 1962 by starting Blue Ribbon Sports to import Japanese running shoes. In the early years, he teamed up with William Bowerman to start selling their own products overseas, adopting the Nike trademark. Some of Nike's first endorsed products included those of Michael Jordan. Today, Nike produces a wide range of sporting goods and apparel and works with various partners through their Blue Ribbon Sports and Swoosh brands while being led by Phil Knight, a 71-year old intelligent and communicative problem solver.
The document discusses several topics related to business principles including social responsibility, renewable and nonrenewable resources, employee benefits offered by companies like Google and SAS, and the role of government. Social responsibility refers to a business's duty to contribute to community well-being by weighing the interests of various stakeholder groups. Renewable resources like wood and water can be replenished quickly while nonrenewables such as oil are used up. Employee benefits are perks companies offer to attract workers, though some cut benefits in tough economies. Google and SAS provide shuttle services, bikes, and vendor discounts as benefits. The government controls certain economic factors but not all private business decisions.
This document summarizes a project between Open iT, Polimatica, and Aviogroup to optimize software license usage and costs at Aviogroup. They implemented Open iT's software metering and optimization tools across Aviogroup's engineering applications and license servers. This identified underutilized licenses, allowing them to reduce costs by 40% in Phase 1 and an additional 14% in Phase 2 while accommodating a 15% increase in demand. The project paid for itself in less than 6 months and proved an effective tool for ongoing optimization.
This document discusses Web 2.0 and social networking. It mentions conducting online surveys with a minimum of 100 participants from companies in South Africa during the winter of 2009. The document also references learning more about open source, explicit and tacit Web 2.0, advanced Web 2.0, personal courses and knowledge management courses.
Endeavor HR Pvt. Ltd. is a group of professionals from top institutes in India who have worked in sectors like FMCG, media, HR, IT, and automobiles. They provide staffing solutions, permanent staffing processes, consulting solutions, and training and development to help companies focus on their core business and industries have confidence in outsourcing their HR needs. Their vision is to become a trusted business partner providing specialized HR solutions across India.
The document discusses key economic indicators such as GDP, GDP per capita, unemployment rate, personal income, productivity, and the components of GDP. The United States has the highest GDP in the world. GDP per capita measures economic growth per person. Unemployment rate is the percentage of the labor force that is unemployed. Personal income includes wages, investments, and government payments. Productivity is a measure of output per unit of input like labor. The components of GDP are consumer spending, business spending, government spending, and net exports.
The document presents Kimberly Fixsen's design portfolio, including projects in various areas such as learning centers, offices, restaurants, hotels, and transportation design. Projects showcase Fixsen's concepts and skills in space planning, lighting, furniture selection, and material choices to achieve design objectives. Her senior individual project was a bullet train station in Japan, where she employed sustainable materials and designs inspired by kimonos with natural elements to clean indoor air.
Digital Dealer Webinar - How Does My Digital Strategy Stack Up to the Competi...Dave Spannhake
Since his time leading a 25-person internal marketing team for a 33-rooftop dealership group, two questions have always been top of mind for Dave Spannhake and his marketing teams: What is my competition doing that I may not know about and how can I use data to increase the shoppers coming to my stores?
During this presentation, we will discuss those two questions that plague most owners, GMs, and marketers by using data science to share many aspects of the automotive marketing landscape and what results dealers should expect. Using data from hundreds of dealerships, we will be looking at the average dealership results, best-in-industry results, and what the bottom of the barrel dealerships are seeing for many key performance metrics and the “whys” behind those results!
Specifically, what are the things that consumers are shopping for? What are the most used search terms that are driving traffic? Do you have pages that match those signals on your website to convert? Many insights will be shared from a 10 million query study that will change the way you prioritize your website experience. How does your site convert compared to the competition? We’ll look at best practices for the homepage, your SRPs, and your VDPs to see what the best, worst, and average dealers are seeing in terms of success with some key takeaways on what the highest converting websites are doing. Are consumers doing the things you want them to do and does it match their expectations?
Attend this webinar to learn:
The search behaviors happening by in-market shoppers using aggregate search data from a 10 million search dataset
On-site conversion behaviors from hundreds of dealerships across the country – how do you stack up to others?
What are the best dealerships in the country doing on their websites that is working and why?
How can these same concepts apply outside of SEO and conversion optimization to SEM, display, social media, third party site success, and more!
Quickstart Guide to Google Analytics - OfficeFurnitureMarketing.comJason Kirby
Why spend all that time and money on creating a fancy new website if you can’t even tell if people will visit it, much less convert into a customer? Your website is not a black hole nor is it a static environment; the time and money you put into your site are the platform for finding and targeting and obtaining your ideal customers. Learn more at http://www.officefurnituremarketing.com
Susan DeMatei, WineGlass Marketing - Setting Smart Marketing PrioritiesZach Kamphuis
WineGlass Marketing is a full-service direct marketing agency that partners with wineries to grow their business through digital marketing strategies and campaign implementation. The document discusses the concept of the customer journey and outlines key stages from awareness to loyalty. It provides tips for how to determine which stage needs focus, such as looking at database and purchasing patterns. Advice is given on tactics and content for moving customers through the stages, with the overall goal of acquiring new customers and retaining existing loyal club members.
Attribution and Affiliate Marketing Learn to Make it WorkAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value.
Christi is the Search Evangelist at Microsoft in Seattle, Washington. Christi is passionate about digital and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies.Prior to joining the team at BingAds within Microsoft, Christi has worked both at agencies and in-house at Point It, PointMarc, Expedia, Harry & David, and at MSN, Bing, Windows teams at Microsoft.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and creating mobile-friendly websites. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating viral reach and examples from American Express.
The document discusses various strategies for mobile marketing and viral marketing. It provides tips for mobile marketing, including developing useful applications, using shortcodes, and making websites mobile-friendly. It also discusses goals, tactics, and case studies for viral marketing campaigns, including calculating a communication dividend and examples from American Express.
Online Marketing has its nuances, but if a structured and methodical approach is followed with a proper usage of social media, search engines, websites, design and mobile marketing, any company can leap way ahead of the competition in no time. This presentation aims at presenting this structured approach.
As brands revive experiences and face financial constraints they couldn’t have seen coming, they are facing renewed scrutiny of experiential marketing budgets. Just how effective are experiences at building brand loyalty and changing brand perception?
Watch AnyRoad presenters Lauren Snyder and Tasha Campbell, with special guests from Sierra Nevada Brewing Company and Bardstown Bourbon Company, to learn about the universal metric that measures the impact of experiences: Brand Conversion.
This document discusses creating profitable content through content marketing. It begins by noting that profitable content requires working with sales and understanding the sales process. It then provides examples of content topics an insurance company could cover and how to develop content for different stages of the sales funnel. The document concludes by listing five ways to create more profitable content, such as brainstorming with staff, interviewing colleagues, holding a content writing event, focusing on smaller content pieces, and turning emails into blog posts.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Class 03: Introduction to Google AnalyticsJon Chang
This document provides an introduction to Google Analytics. It includes learning objectives around key web analytics terms, metrics, best practices, and features in Google Analytics like goals, segments, and campaign tracking. The document covers setting up important conversions and segmentation to understand user journeys and how to improve conversion rates. It emphasizes establishing normal ranges for key metrics and investigating exceptions to determine opportunities.
Combining user insights, analytics and design to drive change and product inn...Rian van der Merwe
The document discusses an approach to innovation that integrates three disciplines: design methods, business analytics, and customer insights. It describes how Cheskin Added Value and eBay Product Health work together to synthesize customer research findings. Their approach identifies five guiding principles for eBay's product development: build trust, simplify, be relevant, provide value, and connect people through commerce. The principles are then applied to develop recommendations for simplifying eBay's selling formats, registration process, and homepage experience to improve users' engagement with the site.
This document provides tips on how to market an add-on, including how to acquire users, optimize the add-on listing, and retain users. It discusses acquiring users through organic means like SEO, social media, and earned media as well as paid options like ads if the customer lifetime value justifies it. It also covers optimizing the add-on listing by focusing on key elements like the name, tagline, highlights, media, and details. Retaining users involves supporting customers well, educating them on product features, and improving the add-on over time.
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
Especially for the overwhelmed marketer - a summary of the key slides from our joint webinars with Tenable, AudioCodes, an the Cyber Marketing communities.
Best Practices For Taking Your B2B Company OnlineOro Inc.
Key Takeaways include:
Actionable tips on selecting a proper eCommerce solution that suits your very company;
Strategic insights into keeping a website up and running with the help of system integrators;
Benefits of implementing marketing automation for B2B commerce.
International Upcycling Research Network advisory board meeting 4Kyungeun Sung
Slides used for the International Upcycling Research Network advisory board 4 (last one). The project is based at De Montfort University in Leicester, UK, and funded by the Arts and Humanities Research Council.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Architectural and constructions management experience since 2003 including 18 years located in UAE.
Coordinate and oversee all technical activities relating to architectural and construction projects,
including directing the design team, reviewing drafts and computer models, and approving design
changes.
Organize and typically develop, and review building plans, ensuring that a project meets all safety and
environmental standards.
Prepare feasibility studies, construction contracts, and tender documents with specifications and
tender analyses.
Consulting with clients, work on formulating equipment and labor cost estimates, ensuring a project
meets environmental, safety, structural, zoning, and aesthetic standards.
Monitoring the progress of a project to assess whether or not it is in compliance with building plans
and project deadlines.
Attention to detail, exceptional time management, and strong problem-solving and communication
skills are required for this role.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Visual Style and Aesthetics: Basics of Visual Design
Visual Design for Enterprise Applications
Range of Visual Styles.
Mobile Interfaces:
Challenges and Opportunities of Mobile Design
Approach to Mobile Design
Patterns
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page pmgdscunsri
Figma is a cloud-based design tool widely used by designers for prototyping, UI/UX design, and real-time collaboration. With features such as precision pen tools, grid system, and reusable components, Figma makes it easy for teams to work together on design projects. Its flexibility and accessibility make Figma a top choice in the digital age.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
4. USER-CENTERED DESIGN PROCESSES Based on The Elements of User Experience Design by Jesse James Garret
Visual Design
Navigation Design
Research
Site Objectives
User Needs
STRATEGY
BUSINESS CONTENT USERS
Strategy Report
Competitive Analysis
Heuristic Evaluation
Content Analysis
Usage Stats
search log Analysis
Customer Support
Data
Surveys
Focus Groups
Card Sorting
Card Sorting
Target Market
User Research
PersonasConcept Model
Competitive
Analysis
Business Goals
Technology
Assessment
Content Map
Usability Testing
(competitors)
Functional Specifications
Content Requirements
SCOPE
CONTENT
INVENTORY
FUNCTIONAL
SPECIFICATIONS
Requirements Report
Information Architecture
Interaction Design
STRUCTURE
INFORMATION
ARCHITECTURE
Content Development
INTERACTION DESIGN
Software Applications
Labeling Systems
Navigation Systems
Search Systems
Controlled
Vocabularies
Organisation
Systems
Flow Charts
Information Design
Interface Design
SKELETON
INTERFACE DESIGN INFORMATION DESIGN NAVIGATION DESIGN
SURFACE
Visual Design Guidelines
Brand
Concept
Final Visual Design Direction
Brand Look & Feel Colour Schemes
Content Production
DEVELOPMENT
Technology Implementation
Site Build
LIVE SITE
Design Guidelines
ONLINE
MARKETING
REQUIREMENTS
Value Propositions
Cross-selling
Up-selling
Storyboarding
Navigation Style
Content Strategy
Technology
Strategy Marketing strategy
High Level Blueprints
Preview of relationships
Architecture Diagrams
Blueprints
Wireframes
Prototyping
Content Mapping
Information
Presentation
Interface Systems
&
Concepts
Interface Style
Guides
Begin Content Inventory
Content Inventory Plan
product
Presentation
Product
Presentation
Styles
Html / CSS build
Design Prototyping
Final Design Layout
Iteration Design
Site Prototyping
Final Site
Iteration
Client Sign Off
Continue Content Inventory
Usability Reports
Usability Test Plan
Usability Reports
Usability Test Plan
Usability Reports
Usability Test Plan
Usability Reports
Usability Test Plan
Brand Values
Online Brand
Values
Brand Values
Establish Personas
6. Competitive Analysis
The Competitive Landscape
A Broad competitive analysis to understand the competitive
landscape of six websites within the same market, selling the same
or similar product range.
This analysis compares the competitors across multiple contexts
and multiple criteria to gage the 'best practice' and typical offerings
of each. The analysis will show what the minimum expectations will
be for users who use these competitors sites, and will tell us what to
build and what not to build.
This will provide a guide for the development of your site. It will
inform us as to the presentation style of brand and product to, (a)
capture the interest of the user and, (b) to create a pleasant and
effective way of choosing and purchasing those products. All of
which will increase the 'Competitive Advantage'.
View The Key Take-a-ways on next page
7. CATEGORY TAKE-AWAY
Proposition of each competitor:
A general statement of their business
Most attempt to present a tone of voice to their brand style. These show a passion
of interest in their product offering. Every site talks about the product range in
terms of period, and category. Some use enticements such as 'We have thousands
of' - 'Devine' - 'Stylish' - 'Outrageous' - 'Inspired'.
Typical nouns are; authentic vintage, retro, collectable, antique, kitsch, unique,
quality, variety.
Product ranges Most of the competition sells only clothing some both clothing and homewares,
while only a few (one in our selection) that sell only home wares. All range from
20's to 80's.
Type of Payment employed A variety of payment techniques are employed form various suppliers. All use a
Shopping Cart but few have engaged a full merchant account system while most
use payment systems such as PayPal / Worldpay. Two site offer other ways of
paying for goods sauch cheques.
Strength of brand displayed in home page
First impression
Apart from one competitor all sites are branded to some degree. But only half of
the competition are strongly branded, this is because most rely upon the visual
qualities of the shopping cart software tem plating.
This is where we can gain a competitive advantage.
Display of product/content on home page Only one competitor displayed product very well, in a compelling way. Most other
again, relied on the template to dictate how to display their product offering - this
dictates the first impressions of the company. One site relied entirely on text
descriptions as links.
COMPETITIVE ANALYSIS - THE COMPETITIVE LANDSCAPE
Key Take-Aways
8. Home Page Features
The purpose of this analysis is to establish the range of features the
user would encounter when visiting each of our competitors. The
comparison shows how each competitors site has deployed the use
of Promotional Features such as, featured products or email a
friend, and Information Features such as delivery information and a
search facility.
View The Key Take-a-ways on next page
9. THE CRITERIA
Candy Says
Viva Vintage
Clothing
Steptoe
antiques
Dirty Dolie Absolute Vintage
Home Sweet
Homestyle
KEY TAKE -AWAY
HOME PAGE PROMOTIONAL FEATURES
CROSS SELING NO NO NO NO NO NO No competitor takes the opportunity to sell other products to
customers who where looking to buy something else.
FEATURED PRODUCTS NO YES NO NO NO NO This feature is not considered important by all but one site.
NEW PRODUCTS YES NO YES NO YES NO Half of the site thought New Products as important.
NEWSLETTER / MAILING LIST YES NO YES NO NO NO Only a third of our competitors wish to engage with their customers
on a long term basis.
OTHER DISCOUNT OFFER NO FREE PRINTED
CATALOGUE
NONE VIRTUAL TOURS NO Half of the competitors are atempting other directions when it come
to promotions, user experience, and offline options.
NEWS YES NO Next Big Thing
Coming Soon
NO NO NO Two thirds, are atempting to entice users to come back again by
sugesting there will new things happening on their next visit.
EMAIL A FRIEND Y N No competior attempts to promote viraly through user participation.
HOMPAGE INFORMATION FEATURES
ABOUT US N Y N Y N Y Surprisingly only half have an About Us page.
HOW TO PLACE AN ORDER N Y N Y VIA INFO Y Again only half have this information available directly from the
home page.
CONDITIONS OF GOODS Y Y N N WITHIN PRODUCT
DESCRIPTION
WITHIN
PRODUCT
DESCRIPTION
This seems an important piece of information. But only half offer it,
and only one directly from home page. A competitive advantage
would be if a condition of goods could be associated with
every single product.
DELIVERY INFORMATION N VIA ORDERING N VIA T&Cs VIA INFO Y Only one competitor considers this to an important piece of
information.
SECURITY & PRIVACY N Y (VERY DISCREET) N VIA T&Cs VIA INFO Y Again this information is considered by only one site to of any
importance.
CANCELLATIONS & RETURNS N VIA ORDERING N VIA T&Cs VIA INFO Y Apart from one site This information is available but hidden.
CONTACT US Y Y Y Y VIA INFO Y Apart from one site, this is available from the home page.
TERMS & CONDITIONS Y N VIA LEGAL
NOTICES
Y Y Almost all sites consider this to be important information.
SEARCH FACILITY Y N Y Y Y N Two thirds have this feature.
LOGIN Y N Y N N N Only one third od sites offer return login feature. This is an
opportunity to capture regular customers and visitors, as well as
personalisation and welcome features.
OTHER HELP & INFO
PRESS
SIZING FAQs INFO
PRESS RELEASE
VENUES &
ADDITIONAL
SERVICES
Info, and FAQs seem the dominant feature
COMPETITIVE ANALYSIS - HOME PAGE FEATURES
Analysis of the features on the home page only; to include Promotional and information based features.
COMPETITOR SITES FOR COMPARISONS
10. Content Analysis
The content analysis take an overview on the type of product sold on
each competitors website. It will help define our product range and
our competitive advantage - by offering a more varied or a more
specialised product range.
View The Key Take-a-ways on next page
11. THE CRITERIA
Candy Says
Viva
Vintage
Clothing
Steptoe
antiques
Dirty
Dolie
Absolute
Vintage
Home
Sweet
Homestyle
Percentage Key Take-a-ways
CLOTHING - WOMEN'S 1 1 1 1 67%
DRESSES 1 1 1 1 67%
SKIRTS 1 1 1 50%
NIGHTWEAR 1 1 1 50%
SHOES 1 1 1 1 67%
BLOUSES 1 1 1 50%
KNITWEAR 1 1 33%
ACCESSORIES 1 1 1 1 1 83%
HATS 1 1 1 50%
SCARF'S - DAY & EVENING 1 1 1 50%
GLOVES 1 1 1 1 67%
JEWELRY 1 1 1 1 67%
HANDBAGS 1 1 1 1 67%
CLOTHING - MEN'S 1 1 1 50%
SUITS 1 17%
HATS 1 1 33%
SCARF'S 1 17%
CRAVATS 0%
TIES 1 1 33%
CUFFLINKS 1 1 1 50%
COATS 1 17%
JACKETS 0%
KNITWEAR 1 17%
SHIRTS 1 1 33%
WHAT PERIOD RANGE 20'S TO 80'S
20'S TO
80'S
30'S TO
80'S
Between 20's and
80's
FABRICS 1 17%
CURTAINS 0%
HOME WARES NONE
AVAILABLE
1
17%
KITCHENALIA 1 1 1 50%
DECORATIVE ITEMS 0%
LIGHTING 1 1 33%
GLASSWARE 1 1 1 50%
CERAMICS 1 1 1 50%
CLOCKS 1 17%
FIREGUARDS 0%
TABLEWARE 1 1 33%
GIFTS 1 17%
PICTURES - PAINTINGS & PRINTS 1 17%
OTHER 0%
DESIGNER 0%
STYLE 1 17%
COLLECTABLES 1 17%
WEIRD AND WONDERFUL 1 17%
TINS, BOTTLES & PACKAGING 1 1 33%
COMPETITIVE ANALYSIS - CONTENT
Analysis of the content / product ranges available from all of our competitors.
COMPETITOR SITES FOR COMPARISONS
Men's clothing is not particularly represented across the
competitors ranges.
Only half of competitors sell Men's' clothing, with only
one competitor standing out as a main competitor in this
category.
Accessories are very well catered for in this market - If
considered separate from 'Women's Clothing',
accessories are available from the
Women's clothing is the category mostly sold
online within the 'Vintage' market. If we include
'Accessories' then this sector of product line is
largest sector.
No competitor categorises / identifies product as
'Designer'.
Collectables, the weird and wonderful, tins, bottle etc.,
are only available through on competitor.
Al typical periods covered - up to and including the 80's
only on competitor sells fabrics. Could this be a product
sector with which we can develop a competitive
advantage.
No competitor sells curtains - certainly not as a separate
category. This is because either, they don’t' buy such
items or the competitors don't believe they are a
sellable/profitable line of product.
This category of product is not currently highly available
online, with only one competitor selling both clothes and
home wares, it seems competitors are specialising.
12. Category Comparisons
The purpose for an analysis of categories is to fully understand how
the competition have defined and structured their product range for
ease of finding items through the navigation system. This will help to
create a structure for our site that either compares with or improves
upon the way our competitors do it.
View The Key Take-a-ways on next page
13. Candy Says Viva Vintage Clothing Steptoe antiques Dirty Dolie Absolute Vintage Home Sweet Homestyle
Vintage clothing &
accessories
Dresses New stock arrival Kitchen Handbags Bedroom (6)
Vintage Accessories 1900's - 1920's Handbags Clothing Jewelry Accessories Tea & China Shoes Books & Music (21)
Vintage Bags 1930's - 1940's Vintage Retro & Antique Handbags Dinning Room Boots Bric a Brac (21)
Vitage Clothing 1950's - 1960's Living Room Clutch Bags Cocktails and Bar (10)
Vintage footwear 1970's - 1980's Bedroom Dresses Fabrics & Linen (30)
Vintage Unisex Separates Bathroom Accessories Furniture (7)
Vintage Children's wear Blouses Antique Vintage & Retro Evening Bags Clocks Glass & Ceramics (13)
Vintage menswear Pants Candle Lights Jewelry (22)
Vintage for the home Skirts Outdoors Kitchenalia (13)
Vintage for the home Sweaters Miscellaneous Lighting (7)
Beach Beauty Suits & Jackets Pictures & Wall Plaques (6)
Goodwood Revival Suits Vintage & Retro Women's Clothing Toys & Games (10)
Jackets Travel (13)
Outwear
Jackets
Coats
Evening
Vintage & Collectable Women's
Accessories
Lingerie
Slips
Nightgowns & Pajamas
Robes
Swimsuits, Bras, Misc
Antique Vintage and Retro Costume
Jewelry
Hats
Ladies
Men's
Purses Vintage & Collectable Men's Accessories
Evening
Day
Shoes
shoes Vintage & Retro Men's Clothes
Boots
Accessories
Belts
Aprons Vintage & Antique Children's Clothes
Scarves
Gloves
Miscellaneous
Jewelry Vintage Children's Accessories
Sets
Necklaces
Bracelets
Earrings Bargain Basement
Pins
Miscellaneous
Men's Department
Shirts
Jeans & Jackets Collectables Furniture Housewares &
Books
Suits & Jackets Antique and Vintage Furniture
Vests
Men's Outerwear
Men's Accessories
Sale Antique Vintage and Retro Kitchenalia
Women's sale items Antique, vintage, retro, kitsch and collectible
kitchenware's and kitchenalia.
Men's sale items Antique and Vintage Books Magazines
and Comics
Antique and Vintage Flatware and
Cutlery
Antique Vintage and Retro Tablewares
Antique Vintage and Retro Linens and
Textiles
Antique Vintage and Retro Housewares
Assorted Antique Vintage & Retro
Collectables
Recycled Vintage Design clothes & Gifts
Antique, vintage, retro, kitsch, shabby chic
and collectable housewares.
Antique, vintage, retro, kitsch, weird,
wonderful, unique and unusual pieces.
COMPETITIVE ANALYSIS - A STUDY OF USED CATEGORIES
Clothing, jewelry, accessories, handbags and
evening bags, offered at reduced or low
prices. These items are here because they are
flawed, too modern, or reduced!
Small pieces of antique and vintage furniture
from Elegant Victorian Mirror to poptastic
Atomic Fifties magazine and record racks.
Antique, vintage, retro, kitsch & collectable
tablewares, dinnerwares, tea and coffee sets.
Antique, vintage, retro, kitsch and collectable
household linens and textiles.
Antique vintage retro and collectable evening
bags, including some designer items, ranging
from the Victorian Arts and Crafts era to the
to the 1980s boogie nights!
Antique, vintage, retro and collectable
costume and estate jewelry, from the elegant
Victorian era to the plastic fantastic 1980s!
Antique, vintage, retro, unusual, unique, rare
and collectible books, magazines and comics.
Antique, vintage, retro, and collectable
flatware and cutlery.
Antique, vintage, retro and collectable
gentlemen's accessories, including hats,
cufflinks, tie clips, hankies, scarves and more.
Antique vintage, retro and collectable Men's
clothing. Stock includes: suits, Tuxedos,
shirts, t-shirts, coats, waistcoats and more.
Antique, vintage & retro accessories.
Sunglasses, powder compacts, belts, hair
clips, hatpins, scarves, shawls, hats, fans,
gloves, stockings, shoes, umbrellas & more.
Antique, vintage & retro women's clothes.
Stock includes: day dresses, evening gowns,
coats, jackets, capes, tops, blouses, jumpers,
cardis, sweaters, skirts, suits, jeans & more.
A range of antique, vintage and retro
children's clothing. Stock includes day wear,
night wear and dressing up outfits.
Vintage and retro children's accessories and
handbags. Lots of fun pieces to help you re-
discover your inner child!
Comparison of how each competitor presents category Blue indicates top-level navigation category
COMPETITOR SITES FOR COMPARISONS
Antique, vintage, retro, unique, kitsch
unusual and rare handbags, day bags, clutch
bags and shoulder bags, dating from the
elegant 1800s to the plastic fantastic 1980s!
14. Br
COMPETITOR SITES FOR COMPARISONS Candy Says Viva Vintage Clothing Steptoe antiques Dirty Dolie Absolute Vintage Home Sweet Homestyle
www.candysays.co.uk www.vivavintageclothing.com/
http://steptoesantiques.co.uk/ http://www.dirtydollie.co.uk http://www.absolutevintage.co.uk/ http://www.homesweethomesty
le.co.uk/
ESTABLISH CRITERIA
Proposition of each competitor:
A general statement of their business
Candy Says contains a massive selection
of the brightest and best vintage clothing
and accessories from the 1920's, 1930's,
1940's, 1950's, 1960's, 1970's and
1980's.
Designed to take the hassle out of
shopping for vintage clothing, Candy Says
is dedicated to providing you with the
most unusual, eye-catching vintage items
certain to turn heads.
Here at Viva Vintage, we revel in the
quality and variety of past fashions! We
add new vintage items frequently,
hunting high and low for vintage dresses
ranging from the beaded beauties of the
1920’s to the tailored elegance of the
1930’s and 1940’s. We adore 1950’s little
black cocktail dresses,1960’s designer
suits, slinky 1970’s gowns and outrageous
1980’s party dresses. Separates like
cashmere sweaters and circle skirts can
be topped off with our stylish collection of
coats and jackets. You'll find accessories
from alligator handbags, to that perfect
hat or pair of shoes to complement your
vintage outfit, as well as a sparkling
selection of vintage costume jewelry. For
the vintage-loving man, we carry suits,
shirts, neckties and more. We strive to
supply the best vintage clothing to our
customers, whether you’re dressed from
head to toe in your vintage finery, or
enjoy a single retro accessory as a
glorious accent!
Welcome to Steptoes Dog Vintage Retro &
Antique Clothing & Collectables Online
Boutique. Here you can chose from
1000's of authentic vintage, retro,
collectable, antique, kitsch, unique and
unusual items, all covered by our NO
QUIBBLE GUARANTEE! If you're looking
for divine vintage & retro handbags,
evening bags, jewellery, accessories and
clothing, then you've come to the right
place, these are our speciality. We also do
a great line in antique, vintage retro and
collectable gifts for him and her, books,
tablewares, porcelain, pottery, linens,
textiles, glassware, silver, toys,
postcards, homewares, kitchenalia and
much more ..... so have a good root
around, you're bound to find something
you like!
Aninspired collection of shabby chic and
vintage style homeware carefully sourced
throughout Europe and brought together
here for your convenience. Our super
range of rustic kitchenware, home
accessories and items for the garden are
to be featured on ITV'S Sixty Minute
Makeover and all have a twist of a French
'brocante' antique market. You will find all
Dollie's items are beauftifully made and
are just the thing to brighten your home
this winter!
Quality Vintage clothing and accessories
for men and women from the 1930's to
1980's
Vintage Homeware
Home Sweet Homestyle specializes in
Vintage Homeware and Collectables.
We just love the nostalgia of finding
bygone treasures to add to our
collection and style our home. We
find vintage items that will bring
back fond memories and make us
feel good, whilst providing a unique
and individual look to any decor.
Whether you are a collector,
enthusiast or seeking to decorate
your home in an eclectic mix of past
and present eras, come and visit our
store and browse through the
gorgeous 'delectables' on show.
Whether you are a collector,
enthusiast or seeking to decorate
your home in an eclectic mix of past
and present eras, come and visit our
store and browse through the
gorgeous 'delectables' on show.
We are the ultimate in recycling!
We love vintage homewares
Product ranges 1920's to 80's Clothing 1920's to 70's Clothing vintage & retro handbags, evening bags,
jewellery, accessories and clothing
vintage retro and collectable gifts for him
and her, books, tablewares, porcelain,
pottery, linens, textiles, glassware, silver,
toys, postcards, homewares, kitchenalia
Homewares of varius periods. Quality Vintage clothing and accessories
for men and women from the 1930's to
1980's
Vintage Homewares and collectables
Type of Payment employed Worldpay Americart shopping cart services
American Dollar
Worldpay Protx shopping cart services Unsure - process had faults Paypal
Cheque option
Strength of brand dispalyed in home page
First impression
Strong brand presence Strong brand presence Very weak branding
Displays product without brand style
Very strong brand presence and diplay,
display ilustrates content very well -
targeted product branded.
Limited branding - display dictated by
techology usages - ie, CMS uses low cost
template.
Banded styling
Display of product/content on home page Weak display of content. Very wordy. Not
compelling. Looks complicated. Heavy use
of word links.
Good display of content. Displays product immediatley by
category. Plus latest product display
below scroll.
Graphic Display of all categories. One single centered, animated display of
modeled dresses.
No visual diplay of content or
product. Worded links to categories
and word links direct to selected
products.
A broad competitive analysis: to get a sense of competitive landscape and industry best practices
COMPETITIVE ANALYSIS - STAGE ONE
16. TAXONOMY of Vintage Collectables
NAVIGATION CATEGORIES METADATA
TOP LEVEL CATEGORY SECOND LEVEL CATEGORY THIRD LEVEL CATEGORY DESIGNER / STYLE CATEGORY Descriptions Types Period Period Style
Advertising & Packaging
CocaCola
Enamel Signs
Premiums & Give a ways
Showcards & paper advertising
Tins
Biscuits
Candy-sweets
Provisions
Miscellaneous
Aeronautica
Ground & Crew Equipment
Sector Clocks
Propellors
Model & Plaques
Photographs & Cards
Programmes & printed Ephemera
Uniform & Dress Assecories
Amusements & Slot Machines
Animation
Art Deco
Autographs
Automobilia
Badges / Pins
Bicycles
Black Memorabilia
Books
Childrens Books
Modern First Editions
Bottles
milk bottles
Assorted bottles
Breweriana
Cameras
35mm Cameras
Cine Cameras
Folding Cameras
Ceramics
Art Pottery Candy Ware
Newcomb College
Upchurch Pottery
Belleek Belleek
Beswick Beswick Animals & Birds
Beatrix Potter
Symcox
Allbert Halam
Colin Melbourne
Carlton Ware Carlton Ware
Teapots
Buiscuit barrel
Jam Pot
Sugar bowl
Chintz Ware Trefoil Dish
Tea sets
Butte Dish
Tea pots
Fruit set
Clarice Cliff Clarice Cliff Jugs 30's
Coffee pot
Cup & Saucer
Honey pot
jam pot
Plates
Sugar Sifter
Toast rack
Vase
Continental Figurines Gouda Figurines 30's
Wall Masks Goebel pottery Wall masks 30's
Susie Cooper Susie Cooper Butter dish 30's - 60's
Dinner srevice
Gravy boat
Teapot
cream jug
Plate
Cottage Wares 10's - 00's
Crested China
Crown devon Vase 30's
Biscuit barrel
Grounger jug
Denby Stoneware Animals vase 30's - 70's
bowls
coaster
Homewares T. G. Green Cornish Ware Homewares Homewares T. G. Green
butter dish
Storage jar
Dreadnought jug
Creut sets
Mixing bowl
Hornsea Animals Wedding vase
Hummel Figurines
Lenci Figurines Animals
Llardo Figurines Animals
Nao Figures
Midwinter Jessie tate
17. Moorcroft
Wedgewood Kieth Murray
Myott Deco
Painted Plates
Studio Pottery Micheacl Cardew
Peter Lane Stoneware
Bernard Leach Slipware
Porcelain
US Ceramics
Wet german Ceramics
Christmas
Cigarete & Trade Cards
Comics
Commemoratives
Poloitical
Royal
Corckscrews
Dolls
Bisque
Cloth
Composition
Effanbee
Hard plastic
Vinyl
Miscellaneous
Ephemera
Magazine
Programmes
Flyers
Newspapers
Bills
Menus
Catalogues
Fashion
Dresses & Suits Day dress sequins
Evening
Suits
Summer dress
Two Pices dress & coat
Coats Evening coats
Housecoats
Jackets, Jumpers & Blouses
Skirts & Trousers
Menswear - Shirst & Jumpers
Menswear - Jackets , Trousers & Suits Ties
Swimwear
Fashion Accessories
Buttons
Costume Jewellery Bracelets
Brooches
Necklaces
Eyewear
Handbags
Hats Top hat
Feather & Silk
Silk & straw
Panama
Straw hat
Wood hat
Felt hat
Cotton plate hat
Silk velvet hat
American Union hat
Felt hat
Shoes Evening Platform
Sandals Leather
Boots
Film & Entertainment
Gardening
Glass
British Chance Bros
Jane Charles
Johnathen Harris
Jane Charles
Kieth Murrey
Dartington
Drink Sets
Italian
Lalique
Mdina
Monart
Paperweights
Pressed Galss
Scandinavian Many designers in this group
Whitefriars
Unites States
Gramaphones
Kitchenware/Kitchenalia
18. Breadboards & Knifes
Enamel ware
Gadgets & Mothers helps
Moulds
Plastic
Pyrex
Oven-to-table ware
Strtoage
Lighting
Ceilin & Floor
Desk & Table
Military & Navel
Badges
Caps & Helmets
Medals
Miitary
Naval
Publications & Ephemera
Modern Technology
Radios Bakelite 20's - 70's
Telephones
Televisions
Money
Money Boxes
Pens
Purfume boxes
Pez Dispensers
Postcards
Posters
Advertising
Exhibition
Film
Health
Rock & Pop
Sporting
Travel
Wartime
Powder Compacts
Railwayana
Rock & Pop
Guitars
Beatles
Elvis
Records
Rocks & Fossils
Scientific & Medical
Shipping
Smoking
Cigarette packets
Lighters
Match books & Boxes
Miscellaneuos
Sport
Stainless Steel
Homewares
Teddy Bears & Soft Toys
telephone Cards
Tools
Toys
Battery operated
Britains
Clockwork
Construction
Cult Animation
Film
Television
Miscellaneuos
Diecast Corgi
Matchbox
Dinky
Ganes
Puppets
Tri-Ang
Trains
Watches & Clocks
20. The Enthusiast Key Point
The enthusiast is someone who will 'live'
the period or style in which they buy.
There're not collectors - they wear or
use the items purchased.
They are knowledgeable but their
purchasing is less restricted.
"I the enthusiast will search out for that item
of clothing or that piece of tableware that
fully establishes my period of style. I am
always on the look out for new items. Price is
not an issue - owning these items is more
important to me"
"I would be very keen to establish a regular
source for my items - being informed when an
item is available would be ideal."
Choice directed by period, This
persona has aunique set of
criteria.
The Collector / Dealer
The collector / dealer will buy special
items which may not be period led. They
will be interested in quality and value.
Particularly the dealer who will wish to
make a profit when he re-sells.
" I am influenced by what is happening in
the market place - what I see or think people
will want to own - I have a keen eye for
trends and I might even influence a trend."
" Being in regular contact with my suppliers is
important - I may ring for something in particular
or, If time allows, I may browse to keep up with
what a supplier may be buying."
Price
Quality
Choice
Requires quick easy finding
A search facillity is key.
The Knowledgeable Purchaser
This person would like to own items that
are usually of a particular period, or
maybe of their favorite period designer.
"Quality is important to me - I have already
a number of items of my favorite designer
and if I come across another item I would
probably buy it."
"If a friend tells me she has seen an item I really
appreciate it - I'm known amongst my friends as
a little mad as I have a lot of these items at
home."
Design / Designers
Period
The Random Purchaser
This person is a browser. Choice is
therefore random with the only criteria
being "I like that!"
"I like to walk around and browse all the
items on view, form the large to the small -
it's exciting and intriguing."
" I don't mind buying 'old' things, but if I need
some item for the home of practical use I would
probably go to the high street."
Chance
For this persona the site needs
to support casual browsing
Professional & Researcher
This group would be Students of fashion
and product design - Designers for a
fashion house - theatrical or film prop
buyers.
"I am a student of fashion and for my thesis
I am studying period costumes - coming and
buying actual items is simply fantastic - If I
were a student of painting, I couldn't buy
artist's work"
" I research style for my clients. I make choices
simply on what I think may add to their style for
this year - I let this collection of period items
inspire their creativity - I do add something"
Professional needs.
Search by:
period?
Style?
Designer?
Statement
PERSONAS
23. M ARK
ET
IN
G
Concept Model PURCHASING AIDED PURCHASING BUILDING TRUST MARKETING
B U I L D I N G
T RU
ST
Privacy
Policy
Returns
Policy
Easy
Returns
Quality
Policy
Q
Qaulity
Indicator View
Large
Image
About
Us
How to
order
Contact
Us Cancela-
tions
& returns
A I D E D P U R C H A
S I NG
Email
a
Friend
Email
List
For New
Stock
For
Something
Similar
Ad to
Favorites
List
Hold this
till later
Email my
fav to
me
Press
releases
PAGE GRAPHICS
Promotional & Teaser Visuals
Value Propositions
Category Teasers
PURCHASING
Search
Catego-
ries
Top Level
CONTENT
GIFT
SHOP
CRM
Email
Newsletter
Cross
Selling
Send
as
gift
24. K I TCH
E
N
RANGES
New Content
About Us
Contemporary
Traditional
Product sheet
pdf download
Contact
UsGallery Find Us
Testimo-
nials
Home Page
Flash Element: Rolling products shots
Trade Protection
Logo + link
Trade Protec-
tion site
INTRO COPY
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consectetaur adipisicing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
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laboris nisi ut aliquip ex ea com-
modo consequat.
authentic Kitchen co Luxury Individual Kitchens
WelcomeToYour New Kitchen
NEFF logo
Gallery
Landing Page
Mapping Site
Email Form New
Page
Main View
2nd View
3rd View
Kitchen
Ranges
View
Our
Gallery
‘Use Our Easy toView Design Finder’
‘and Download printable product sheets’
Please Call 01565 631869
CALLTO ACTION
26. Home Page
UP FRONTVALUE PROPOSITION Rolling Images
Kitchen Ranges
View Our Superb Kitchen Ranges ~ Call Us ~ Find Us
Mapping Site
Trade Protection
Logo + link
Trade Protec-
tion site
CALLTO ACTION
Fold
WelcomeToYour New Kitchen
View the gallery
Use our easy to view design finder
View the kitchens we have built
The Authentic Kitchen Company Ltd. Registered in England, registration No: 5415865
authentic Kitchen co Luxury Individual Kitchens 01565 631869
Home Kitchen Ranges Gallery Contact Us About Us Testimonials
INTRO COPY
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consectetaur adipisicing elit, sed
do eiusmod tempor incididunt ut
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w.authentickitchenco.co.uk
27.
28. Kitchen ranges
PRODUCT PRESENTATION
Poduct Copy
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consectetaur adipisicing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua.
Ut enim ad minim veniam, quis
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laboris nisi ut aliquip ex ea com-
modo consequat.
Contemporary Kitchens
From Kitchen Ranges
Landing Page Title of product
1
2
3
image 1
View Our Superb Kitchen Ranges ~ Call Us ~ Find Us
Mapping Site
Testimonial One
Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eiusmod tempor
incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nos-
trud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Trade Protection
Logo + link
Trade Protec-
tion site
CALLTO ACTION
QUALIFICATION
Fold
View the gallery
View the kitchens we have built
Traditional kitchens
Could be
scrolling
authentic Kitchen co Luxury Individual Kitchens 01565 631869
Home Kitchen Ranges Gallery Contact Us About Us Testimonials
29.
30. Gallery Page
PRODUCT PRESENTATION
From Home Page
CALLTO ACTION
Fold
The Authentic Kitchen Company Ltd. Registered in England, registration No: 5415865
Indiana
Lorem ipsum dolor sit amet,
consectetaur adipisicing elit,
sed do eiusmod tempor in-
cididunt ut labore et dolore
magna aliqua. Ut enim ad
minim veniam, quis nostrud
exercitation ullamco laboris
nisi ut aliquip ex ea com-
modo consequat.
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View the Kitchens We’ve Built ~ Call Us ~ Find Us
authentic Kitchen co Luxury Individual Kitchens 01565 631869
Home Kitchen Ranges Gallery Contact Us About Us Testimonials
31.
32. Testimonials Page
TESTIMONIALS & KITCHEN IMAGES
From Home Page
Fold
The Authentic Kitchen Company Ltd. Registered in England, registration No: 5415865
authentic Kitchen co Luxury Individual Kitchens 01565 631869
Home Kitchen Ranges Gallery Contact Us About Us Testimonials
These are just some of our satisfied customer comments. Lorem ipsum dolor sit
amet, consectetaur adipisicing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.
Testimonials Customer satisfaction
Trade Protection
Logo + link
We are a member of the
trade Protection. Lorem ip-
sum dolor sit amet, consect-
etaur adipisicing elit,
Lorem ipsum dolor sit amet, consectetaur adipisic-
ing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Mrs Jones
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ing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Mr Davies
Lorem ipsum dolor sit amet, consectetaur adipisic-
ing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Mr & Mrs Smith
Lorem ipsum dolor sit amet, consectetaur adipisic-
ing elit, sed do eiusmod tempor incididunt ut labore et
dolore magna aliqua. Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris nisi ut aliquip ex ea
commodo consequat. Mr Dukworth
TRADE ASSOCIATION
Trade Protec-
tion site
GALLERY PAGE
CALLTO ACTION View the Kitchens We’ve Built ~ Call Us ~ Find Us
IMAGE
IMAGE
IMAGE
IMAGE
33. Testimonials PageFrom Home Page
Fold
authentic Kitchen co Luxury Individual Kitchens 01565 631869
Home Kitchen Ranges Gallery Contact Us About Us Testimonials
We would like to here from you ......Please call us during working hours, or use the
simple form below for simple enqiries. Lorem ipsum dolor sit amet, consectetaur ad-
ipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. ea
commodo consequat.
Contact Us
Trade Protection
Logo + link
We are a member of the
trade Protection. Lorem ip-
sum dolor sit amet, consect-
etaur adipisicing elit,
TRADE ASSOCIATION
Trade Protec-
tion site
GALLERY PAGE
CALLTO ACTION View the Kitchens We’ve Built ~ Call Us ~ Find Us
Email Enquiry:
Showroom:
High St Showroom: 119 King Street, Knutsford, WA16 6EH
Factory Showroom & Mail address: Unit B, Stanley Trading Estate.
Stanley Rd. Knutsford. WA16 0EG
Tel: 01565 631869
Fax: 01565 652478
Find us: Click here for MultiMap directions
FOR EMAIL FORMVIEW NEXT PAGE
34. EMAIL FORM CONTINUED
The Authentic Kitchen Company Ltd. Registered in England, registration No: 5415865
Email Enquiry:
Your Full Name:
Your Email Address:
Your Tel No:
To help us address your query please answer these questions: (not obligatory)
I will be building my new kitchen within the next: 1 month
2 months
3 months
3 + months
Not yet, I’m just researching
My approximate budget is in the region of: £
I have found a design/s I like on your site:
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sed do eiusmod tempor in-
cididunt ut labore et dolore
magna aliqua. ea commodo
consequat. Lorem ipsum dolor
sit amet, consectetaur ad-
ipisicing elit, sed do eiusmod
tempor incididunt ut labore et
dolore magna aliqua. ea com-
modo consequat.
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consectetaur adipisicing elit,
sed do eiusmod tempor in-
cididunt ut labore et dolore
magna aliqua. ea commodo
consequat. Lorem ipsum dolor
sit amet, consectetaur ad-
ipisicing elit, sed do eiusmod
tempor incididunt ut labore et
dolore magna aliqua. ea com-
modo consequat.
Your enquiry:
Some guidelines
Submit enquiry Delete enquiry
Yes
No
35. Testimonials PageFrom Home Page
Fold
authentic Kitchen co Luxury Individual Kitchens 01565 631869
Home Kitchen Ranges Gallery Contact Us About Us Testimonials
About Us
Trade Protection
Logo + link
We are a member of the
trade Protection. Lorem ip-
sum dolor sit amet, consect-
etaur adipisicing elit,
TRADE ASSOCIATION
Trade Protec-
tion site
CALLTO ACTION View the Kitchens We’ve Built ~ Call Us ~ Find Us
NEW CONTENT ?
Kitchen Ranges View the gallery
Use our easy to view design finder View the kitchens we have built
36. Wire Frame KATE LAING COLLECTABLES/VINTAGE WEBSITE Version: 1 (10.09.08)
Branding
Global Navigation
Search
Contact UsAbout Us How to order Quality policy Privacy policy Returns policy
Categories Top Level GIFT SHOP
send as gift
GREAT PRODUCT IMAGES
Promotional & Teaser Visuals - Value Proposition
Statement of the business.
PERSONA ‘B’ TEASERPERSONA ‘A’ TEASER
0123450678910
Home Page
Gift Shop
This is a teaser linked to a landing page aimed at the ‘Random
Purchaser’ Persona. It is also serves as an ‘idea generator’
- we are saying here that why not browse and buy an item as a
gift - from our unique choice of interesting and quirky product
range.
1
1
2 2 2
3 3
4
Email this to a friend Create Favorite Lists Wait for something similar
Tools (how this site can help you) 5
2
3
4
5
Promotional & Teaser Visuals - Value Proposition
A well designed and photographed set of imagery presenting
the style and the content of the site. A very first impression
that will keep the visitor at the site and will prompt a desire to
investigate further and browse.
Persona Teasers
This will be a graphic/statement - a proposition aimed at a spe-
cific persona type. The idea is to talk to that persona directly,
by saying we understand your specific needs and want to
show you something special I know you will like.
Telephone number
The strong emphasis on the call number is important - prompt-
ing the user to call if she feels it necessary before going
further. The call number should be highly visible on all pages.
This builds trust
Tool Set
Here we are showing the visitor how the site is able to help
her in her quest to find that special item for themselves or for a
friend or client.
37. Wire Frame KATE LAING COLLECTABLES/VINTAGE WEBSITE Version: 1 (10.09.08)
Branding
Global Navigation
Search
Contact UsAbout Us How to order Quality policy Privacy policy Returns policy
Categories Top Level
GIFT SHOP a unique place to find that unusual gift
Gift Shop Landing Page
GIFT SHOP a unique place to find that unusual giftValue Proposition
Email this to a friend Create Favorite Lists Wait for something similar
Tools (how this site can help you) 5
Send As
Gift
Lorem ipsum dolor sit amet, consectetaur adipisicing elit, sed do eius-
mod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad
0123450678910
38. Wire Frame KATE LAING COLLECTABLES/VINTAGE WEBSITE Version: 1 (10.09.08)
Branding
Global Navigation
Search
Contact UsAbout Us How to order Quality policy Privacy policy Returns policy
Categories Top Level
fold
Category Title
Product Display Page
Scroll
0123450678910
Product Name
Lorem ipsum dolor sit amet,
consectetaur adipisicing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua
Product Code £35.00 Add to Cart
Add to My Fav’s
Email to a friend
Q 1
Something Similar
View larger
Product Name
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consectetaur adipisicing elit, sed
do eiusmod tempor incididunt ut
labore et dolore magna aliqua
Product Code £35.00 Add to Cart
Add to My Fav’s
Email to a friend
Q 1
Something Similar
View larger
Product Name
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consectetaur adipisicing elit, sed
do eiusmod tempor incididunt ut
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Product Code £35.00 Add to Cart
Add to My Fav’s
Email to a friend
Q 1
Something Similar
View larger
40. A PROJECT HAS
MULTIPLE TESTS Of Which There is
one PLAN
Objective
Logistics
Pre-Test & Post-Test Questions
Functional Details
Expected Behaviors
one SCRIPT
one REPORT
PERSONAS DATABASE
PARTICIPANT PROFILE PLANNING
Screening
EXECUTIVE SUMMARY
ONE PROJECT GOAL
ONE CLIENT
MULTIPLE STUDIES /
SESSIONS of each test
PARTICIPANT ONE
PARTICIPANT TWO
PARTICIPANT THREE
PARTICIPANT FOUR
REPORTING
Rapid Testing Reporting
Test Summary
Basic Observations
Context for observations
Level Two Reporting
Summary of Observations
Summary of Recommendations
Severity Level
User-Recommended Improvements
SUS ~ System Usability Scale Graph
Third Level Reporting
Quantitative Data
Qualitative Data
User Profiles
OBSERVATIONS
RECOMMENDATIONS
PARTICIPANTS
DATABASE
Screening
Quantity
Exclusion questions
Internet experience
Domain experience
Demographic questions
Note to recruiter
Structure Of a Project.mmap - 13/12/2008 - Malcolm Lelyland