Ratan plasticware strategy
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Rural Marketing by Ankit Dwivedi
This document outlines a plan to launch a smokeless modern chulha (cookstove) in rural markets. It discusses problems with traditional cookstoves like low efficiency, indoor air pollution, and safety issues. The proposed smokeless chulha addresses these issues with features like higher efficiency, minimized smoke, and ability to cook multiple dishes simultaneously. The document discusses rural market characteristics, product strategies like low price and utility focus, distribution through haats and melas, and the potential for social and health benefits of the new cookstove.
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This document summarizes the results of a consumer survey about Domino's Pizza conducted in India. 100 respondents were surveyed across various regions. Key findings include:
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This document contains an agenda and details for a group project on Domino's Pizza. It discusses Domino's operations in India, how it segments customers geographically, demographically, and psychographically. It also discusses Domino's brand positioning over time, motivation theories and how they relate to purchasing decisions. The document outlines a plan to analyze a questionnaire on Domino's customers and make recommendations to improve the brand.
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Del Monte aims to target urban professionals by launching a new product line called Just. It will focus on purity, health, and convenience through simple ingredients, smaller package sizes, and locally sourced products. Del Monte will invest $3 million over the first year in direct marketing, advertising, product placement, and an online community/charity campaign to introduce Just and position it as providing real and convenient foods through creativity, redemption, and community. The goal is to gain market share and influence in the target segment.
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The document provides an overview of Minions' Corporation, a centralized fast food company that competes in the fast food industry. It details the company's mission to be a one-stop destination and home away from home for customers. It also outlines the company's vision to be a premier food outlet providing entertainment, excitement and energization. The document then summarizes the company's pricing, promotion, place, products and people strategies. It provides an analysis of key performance indicators and human resource structure. Finally, it includes sales forecasting and startup costs for opening a new location.
Domino's pizza
Domino's Pizza is the second largest pizza chain worldwide founded in 1960. It operates over 1004 stores across 230 Indian cities as of 2016. The company offers a variety of pizza, pasta, bread, desserts and beverages. It focuses on quality products at reasonable prices and uses promotions like discounts and time-bound delivery guarantees. Orders can be placed via call, online or mobile app. While it has strengths in outlets and delivery speed, opportunities exist in expanding variety and spaces. Competition comes from chains like Pizza Hut but Domino's differentiates on pricing and accessibility.
Recommended
Rural Marketing by Ankit Dwivedi
This document outlines a plan to launch a smokeless modern chulha (cookstove) in rural markets. It discusses problems with traditional cookstoves like low efficiency, indoor air pollution, and safety issues. The proposed smokeless chulha addresses these issues with features like higher efficiency, minimized smoke, and ability to cook multiple dishes simultaneously. The document discusses rural market characteristics, product strategies like low price and utility focus, distribution through haats and melas, and the potential for social and health benefits of the new cookstove.
My business opportunity
A feasibility study was conducted for a small skill bake shop in Tayasan. There is demand for over 2,000 loaves of bread per week in Tayasan that is currently not being met by existing bakeries. A well-managed bakery producing 900-1000 loaves per week could see good returns. Initial costs of around 900,000 PHP could be recouped within 5 years of efficient operations. Financial projections estimate annual revenues of 2.3 million PHP, net profits of 829,900 PHP, and a break-even point of 1.5 months at 10.5% of sales.
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This document summarizes the results of a consumer survey about Domino's Pizza conducted in India. 100 respondents were surveyed across various regions. Key findings include:
- Most respondents were male (73%) aged 20-40 (79%) and students (51%)
- Non-veg pizza (47%) and prices between Rs. 300-499 (44%) were most popular
- Pizza is usually ordered once a month (56%) and consumed at dinner (70%) with friends (61%)
- Respondents were satisfied with delivery time (78%) and chose Domino's for price (47%), taste (21%), and customer service (20%)
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Consumer behaviour_Dominos Pizza
This document contains an agenda and details for a group project on Domino's Pizza. It discusses Domino's operations in India, how it segments customers geographically, demographically, and psychographically. It also discusses Domino's brand positioning over time, motivation theories and how they relate to purchasing decisions. The document outlines a plan to analyze a questionnaire on Domino's customers and make recommendations to improve the brand.
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Del Monte aims to target urban professionals by launching a new product line called Just. It will focus on purity, health, and convenience through simple ingredients, smaller package sizes, and locally sourced products. Del Monte will invest $3 million over the first year in direct marketing, advertising, product placement, and an online community/charity campaign to introduce Just and position it as providing real and convenient foods through creativity, redemption, and community. The goal is to gain market share and influence in the target segment.
Minnions cafe
The document provides an overview of Minions' Corporation, a centralized fast food company that competes in the fast food industry. It details the company's mission to be a one-stop destination and home away from home for customers. It also outlines the company's vision to be a premier food outlet providing entertainment, excitement and energization. The document then summarizes the company's pricing, promotion, place, products and people strategies. It provides an analysis of key performance indicators and human resource structure. Finally, it includes sales forecasting and startup costs for opening a new location.
Domino's pizza
Domino's Pizza is the second largest pizza chain worldwide founded in 1960. It operates over 1004 stores across 230 Indian cities as of 2016. The company offers a variety of pizza, pasta, bread, desserts and beverages. It focuses on quality products at reasonable prices and uses promotions like discounts and time-bound delivery guarantees. Orders can be placed via call, online or mobile app. While it has strengths in outlets and delivery speed, opportunities exist in expanding variety and spaces. Competition comes from chains like Pizza Hut but Domino's differentiates on pricing and accessibility.
Subscription Meal Kits and Meal Home Delivery
Busy consumers who want home-cooked healthy meals but don't have the time to shop are becoming more attracted to the convenience of meal kit delivery services.
Consumers who subscribe to these services typically receive a box containing fresh, prepared ingredients for one or more meals and the corresponding recipes. They usually receive them once a week and some even have same-day delivery.
As the meal kit sector continues to grow, so does supply chain flexibility and meal kit delivery services demand.
In order to succeed, subscription meal kit companies not only need to offer good, quality meals and an intuitive user interface, but also must have excellent supply chain management skills.
Many services promise some mix of local, fresh, reduced-calorie, gluten-free, or organic products and may provide hard to find items.
Because of the growth of food home deliveries, the distance between stops has been reduced and the number of items delivered to each stop has been increased. This lowers the carrier’s cost resulting in overall lower shipping costs.
The attention to fresh ingredients is often ideal for consumers looking for healthy, tasty meal alternatives with many delivery options. Local farmers also benefit from the increased ongoing demand for their perishable foods.
Domino's
Domino's Pizza has expanded internationally from its origins in the United States, now operating over 12,500 stores across more than 86 countries and delivering over 1 million pizzas per day globally. While keeping some aspects of its business model consistent such as home delivery, Domino's has also tailored aspects of its marketing mix, product offerings, and operations to better suit local consumer tastes and preferences in different international markets like Japan and India. The success of Domino's international expansion demonstrates the importance for other global companies of adapting to local conditions while maintaining a consistent brand.
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The document discusses strategies for growing a bakery business locally. It notes that the Indian bakery industry is large but mostly unorganized. Existing distribution systems involve manufacturers selling to wholesalers who sell to retailers and consumers. Cross-docking and resolving conflicts between different levels can improve efficiency. Packaging needs to protect products and identify brands. Rural customers prioritize affordability so bakeries could sell slightly damaged goods at lower prices or repurpose into new products. Growing the business requires addressing issues like financing, infrastructure and training while leveraging modern equipment and packaging. Overall demand is increasing due to diet changes so opportunities exist for bakeries.
Int'l Marketing Mode of Entry Case Study_Hello Fresh
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Oep slides ver1.1
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This document provides an overview of Debdip Sagosi Pvt. Ltd., a company that was established in 2016 to introduce an affordable packaged drinking water called "Purity" targeted at rural and semi-rural areas. The company aims to serve low and middle income customers by providing high quality water at a low price. Key points discussed include the company's vision, mission, objectives, goals, STP analysis including segmentation, targeting and positioning, major competitors in the market, SWOT analysis, marketing strategies and mix including product, price, place and promotion, packaging plans, and distribution channels.
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- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
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We are currently facing unprecedented times, in which the daily lives of individuals, companies, and communities are being totally disrupted. This has made us reflect on the way in which people react to these types of events. Regardless of the nature of a crisis - political, social, climatic and natural phenomena or health issues - human beings instinctively shift our behaviors and prioritize our personal and our family’s safety, heightening the search for information that allows us to feel more in control and confident of what we are experiencing.
Understanding the role that a brand can play in people's lives can be very useful in these times, especially if we can pinpoint how a brand can add value; be it from a functional standpoint through its product or service, or by leveraging what’s personally important to people (facilitating life, make people feel calm with their decisions …), or through a brand’s role within the collective well being of a community.
At HAVAS, brands that define their strategy through the value they create are called “meaningful brands”. This is our point of view on how brands in Latin America have the power to shift their strategies in times of crisis and gain relevance within our society when we need them most.
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The Container Store has been a leader in the storage and organization industry for 36 years. Their target markets are residential customers, particularly affluent, educated, busy women. They sell over 10,000 unique products and see growth opportunities from expanding online sales and opening new stores. Their strategy focuses on creativity, customization and helping customers save time and space. Financial objectives include increasing annual sales to $500 million through marketing programs like print/web advertising and social media.
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This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
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Market Analysis of Britannia Biscuits
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Start Over Strategy For Tomorrow's Future
Josh Siegel, CIO of Natural Markets Food Group and Mark Collin, Head of Retail, ThoughtWorks Europe at ThoughtWorks Live Europe 2014.
Today's retail food landscape is in a constant state of change - with digital disruption creating multi-channel challenges. In addition, there is increasing consumer demand for healthier food options. Retailers must adapt by learning how to address these continual shifts and develop meaningful customer experiences across multiple touch points. Learn how Natural Markets Food Group is leveraging experience design and technology to create a truly innovative approach in the retail food and food service industry.
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Subscription Meal Kits and Meal Home Delivery
Busy consumers who want home-cooked healthy meals but don't have the time to shop are becoming more attracted to the convenience of meal kit delivery services.
Consumers who subscribe to these services typically receive a box containing fresh, prepared ingredients for one or more meals and the corresponding recipes. They usually receive them once a week and some even have same-day delivery.
As the meal kit sector continues to grow, so does supply chain flexibility and meal kit delivery services demand.
In order to succeed, subscription meal kit companies not only need to offer good, quality meals and an intuitive user interface, but also must have excellent supply chain management skills.
Many services promise some mix of local, fresh, reduced-calorie, gluten-free, or organic products and may provide hard to find items.
Because of the growth of food home deliveries, the distance between stops has been reduced and the number of items delivered to each stop has been increased. This lowers the carrier’s cost resulting in overall lower shipping costs.
The attention to fresh ingredients is often ideal for consumers looking for healthy, tasty meal alternatives with many delivery options. Local farmers also benefit from the increased ongoing demand for their perishable foods.
Domino's
Domino's Pizza has expanded internationally from its origins in the United States, now operating over 12,500 stores across more than 86 countries and delivering over 1 million pizzas per day globally. While keeping some aspects of its business model consistent such as home delivery, Domino's has also tailored aspects of its marketing mix, product offerings, and operations to better suit local consumer tastes and preferences in different international markets like Japan and India. The success of Domino's international expansion demonstrates the importance for other global companies of adapting to local conditions while maintaining a consistent brand.
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The document discusses strategies for growing a bakery business locally. It notes that the Indian bakery industry is large but mostly unorganized. Existing distribution systems involve manufacturers selling to wholesalers who sell to retailers and consumers. Cross-docking and resolving conflicts between different levels can improve efficiency. Packaging needs to protect products and identify brands. Rural customers prioritize affordability so bakeries could sell slightly damaged goods at lower prices or repurpose into new products. Growing the business requires addressing issues like financing, infrastructure and training while leveraging modern equipment and packaging. Overall demand is increasing due to diet changes so opportunities exist for bakeries.
Int'l Marketing Mode of Entry Case Study_Hello Fresh
HelloFresh plans to enter the South Korean market through acquiring Fresh Easy, the largest meal kit company in South Korea with 70% market share. HelloFresh will then rapidly grow in the South Korean market while smoothly transitioning the brand from Fresh Easy to HelloFresh. A proposed marketing plan includes keeping multiple price levels, promoting through online, retail, and home shopping channels with a focus on young professionals, and running gifting and mystery box campaigns to build the HelloFresh brand in South Korea.
Oep slides ver1.1
Mylocalgreens aims to provide locally grown vegetables at affordable prices by recruiting local growers. Growers are provided with crop growing containers and systems requiring little space or supervision. Growers keep 80% of their produce and sell the remaining 20% through mylocalgreens' online marketplace. The business focuses on recruiting early users through social media to build an online community that supports the local food movement and provides fresh, healthy local options. Risks include ensuring sufficient grower participation and crop quality, while funding will initially come from personal savings. Partnerships with local nurseries provide seedlings and training.
Chef'd & HelloFresh analysis
Chef'd is an online meal kit company that offers over 650 meal kits for customers to choose from, including options for meals, snacks, collections based on occasion, and ingredients. It aims to provide fresh, high quality ingredients for homemade meals. While still new, having launched in 2014, Chef'd sees growth opportunities through partnerships with 40+ brands and positive publicity from publications. Its main competitor, HelloFresh, has been in business longer and offers more meal options, monthly subscription plans, and additional products like kitchenware. Based on a link analysis, HelloFresh has significantly more backlinks and referring domains than Chef'd, demonstrating it has established a larger online presence currently due to its three-year head start in the industry.
Purity In Every Drops...
This document provides an overview of Debdip Sagosi Pvt. Ltd., a company that was established in 2016 to introduce an affordable packaged drinking water called "Purity" targeted at rural and semi-rural areas. The company aims to serve low and middle income customers by providing high quality water at a low price. Key points discussed include the company's vision, mission, objectives, goals, STP analysis including segmentation, targeting and positioning, major competitors in the market, SWOT analysis, marketing strategies and mix including product, price, place and promotion, packaging plans, and distribution channels.
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Similar to Ratan plasticware strategy
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The document provides an integrated strategic marketing plan for expanding Butterfinger's product line into peanut butter spreads and Butterfinger stores. Key points include:
- Butterfinger should launch peanut butter spreads to capitalize on the $1.5 billion spreads market and Nestle's success with Butterfinger capturing 17% of the peanut butter cups category.
- Opening Butterfinger stores would provide a unique experience for consumers.
- These strategies could help Butterfinger spreads achieve over 10% growth in the next three years, with financial targets of $144 million in net revenue and $17 million in net income for 2017.
Brand Relaunch - Top Ramen
Top Ramen market share has been declining over the years. Their parent company Indo Nissin needs to make some steps to relaunch their brand. Here is a strategy by us what they can use, also considering Macro (PEST) and Micro (Porter 5 Force) Factors. Also how to tackle with Nestle India's Maggi and ITC's Sunfeast Yippee!
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We are currently facing unprecedented times, in which the daily lives of individuals, companies, and communities are being totally disrupted. This has made us reflect on the way in which people react to these types of events. Regardless of the nature of a crisis - political, social, climatic and natural phenomena or health issues - human beings instinctively shift our behaviors and prioritize our personal and our family’s safety, heightening the search for information that allows us to feel more in control and confident of what we are experiencing.
Understanding the role that a brand can play in people's lives can be very useful in these times, especially if we can pinpoint how a brand can add value; be it from a functional standpoint through its product or service, or by leveraging what’s personally important to people (facilitating life, make people feel calm with their decisions …), or through a brand’s role within the collective well being of a community.
At HAVAS, brands that define their strategy through the value they create are called “meaningful brands”. This is our point of view on how brands in Latin America have the power to shift their strategies in times of crisis and gain relevance within our society when we need them most.
Container Store Marketing Project
The Container Store has been a leader in the storage and organization industry for 36 years. Their target markets are residential customers, particularly affluent, educated, busy women. They sell over 10,000 unique products and see growth opportunities from expanding online sales and opening new stores. Their strategy focuses on creativity, customization and helping customers save time and space. Financial objectives include increasing annual sales to $500 million through marketing programs like print/web advertising and social media.
Canadian Meat Council Presentation - Improving Supply And Retailing of Meat ...
Grocery Retailers and Meat Suppliers Working Together.
Presentation to the Canadian Meat Council Annual Conference 2009.
Britannia industry ltd
Britannia started in 1982 in Kolkata with an initial investment of Rs. 295. It has since grown to offer a wide range of bakery products across India and internationally. Britannia utilizes various marketing strategies like market segmentation based on age, income, and occasion. They target different products to different segments and position their major brands like Tiger, Good Day, and Marie Gold for kids, daily eating, and health respectively. Britannia focuses on quality, relationships, and monitoring competitors to achieve success.
Marketing 3.0
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Mc Donald's case study
Case study on McDonald's created by Harsh Goel, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
I am happy to be able to share this wonderful piece of work that my team members and I diligently worked on for the past 8 months. Last Sunday, April 23rd, my fellow speakers and I presented our "Fortunately Different" advertising campaign in New York City, where we received 3rd place in our district. A special thanks to our wonderful designers, who helped us earn amazing scores on the book component of our presentation. I am overjoyed to have had such a positive experience with this hard working group of people. You all made my job as Consumer Research Chair easy and enjoyable!
Consumer and Innovation Trends in Bread and Bakery
This document provides a summary of trends in the bread and bakery category. It covers topics like health and wellness trends focusing on heritage grains, the growth of private label and convenience products, opportunities to leverage nostalgia and comfort foods, and the potential of emerging markets. Western bread and bakery brands looking to expand into emerging markets will need to localize their products and market effectively to overcome cultural barriers. Overall the report analyzes opportunities, weaknesses, strengths and threats across various segments in the evolving bread and bakery industry landscape.
The Viable Innovative Project - Android-Powered Smart Refrigerator
The document describes a proposed Android-powered smart refrigerator project. It includes details of the team members, product specifications, advantages, distribution channels and financial projections. The refrigerator will have a large touchscreen running Android that allows users to browse recipes, create shopping lists and access other apps. It is aimed at tech-savvy consumers and projected to sell 1000 units in the first year, growing sales 10% annually while keeping costs low through partnerships with major tech companies.
L Oreal Final 022110
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Market Analysis of Britannia Biscuits
Objectives:
To analyse the various aspects of marketing by Britannia biscuits.
To estimate the future trends of the company.
To know about the nature and types of customers of Britannia biscuits.
To get the feedback of the customers.
To know the various trends in marketing.
Start Over Strategy For Tomorrow's Future
Josh Siegel, CIO of Natural Markets Food Group and Mark Collin, Head of Retail, ThoughtWorks Europe at ThoughtWorks Live Europe 2014.
Today's retail food landscape is in a constant state of change - with digital disruption creating multi-channel challenges. In addition, there is increasing consumer demand for healthier food options. Retailers must adapt by learning how to address these continual shifts and develop meaningful customer experiences across multiple touch points. Learn how Natural Markets Food Group is leveraging experience design and technology to create a truly innovative approach in the retail food and food service industry.
Trend report
Relatório final de Tendências para o minor Trendwatching, realizado na Fontys ACI, em Tilburg - Holanda.
Understanding of market analysis and sales development through the study of B...
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This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
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Business Plan Pão de Queijo oficial
This business plan proposes starting a business selling cheese bread (pão de queijo) at farmers markets in Los Angeles neighborhoods. The plan is to begin by selling the cheese bread, produced by a supplier, from a small cart equipped with an oven at the markets. Over time, if successful, the plan is to transition to selling through retail stores modeled after French cafes. The brand aims to position the cheese bread as a family-oriented product and associate it with social and environmental responsibility. Pricing and costs are estimated based on the Los Angeles market. Regulations for selling prepared foods at farmers markets are also outlined. The initial focus is on testing the product and business model at the markets before considering expansion.
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Food processing industryBritannia and Nestle-STP and Market research
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Canadian Meat Council Presentation - Improving Supply And Retailing of Meat ...
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Tai Pei: Fortunately Different, National Student Advertising Competition 2017
Consumer and Innovation Trends in Bread and Bakery
Consumer and Innovation Trends in Bread and Bakery
The Viable Innovative Project - Android-Powered Smart Refrigerator
The Viable Innovative Project - Android-Powered Smart Refrigerator
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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Ratan plasticware strategy
- 1. Ratan Plastics Nov 30th, 2016 Brand Strategy
- 2. Agenda
- 3. Where are we? • A three decades old well established company & with a widespread network. We are well identified on B2B grounds. • A normal consumer/layman uses our product & is pretty happy with it but he has no idea who are we or what is Ratan plastics. • So our products are good, network is strong & we have a good manufacturing capacity, all we need is Consistent Brand Building & a great Brand identity, sharp positoning
- 4. Our core TG • Millenialls- native digital consumers, born between the 1982- 1994 and who have grown up during this digital age • High spending individuals, well travelled, media savvy, living as nuclear families, understand the value of convenience, value for money • Brand Loyalty is very strong- 70 % of them are brand loyal • 58% of these TG are willing to share information about themselves in order to better align with brands- Coupons, offers etc
- 5. Market Scenario & agents of change
- 6. Housewares: Change agents • High degree of urbanization, • Proliferation of nuclear families and technological advancement, there have been far-reaching changes in the nature of houseware products. • Globalization has also brought about significant changes in cooking, serving and dining habits.. • Long hours at work, shorter cooking times, era of not cooking everyday and added convenience • Healthy cooking habits
- 9. Competitive Brand positioning International Brands: Tupperware: Live smart Live confident Rubbermaid: Home organisation products % solutions Corningware : Universally versatile cookware OXO: Best solutions for life’s everyday tasks. Lock& lock: Multipurpose housewares Indian MNC brands: Milton: Intelligent homeware Nayasa: Think fresh. Think Nayasa. Princeware: Fine Homeware Signoraware: smart cooking for smart people. JOYO: Bringing joy of life to people
- 10. Brand Strategy - Ratan
- 11. Asking the tough questions! Are our products inspiring? Are we adding value to the customer? Are we communicating enough? Are the products solving ther problems?
- 12. Our Product categories Food storage Kitchen preparation Serving Microwave cookware Bathware Planters Dustbins Lunchboxes
- 13. The way forward Demystifying categories Positioning brand “Ratan” Brand visibility across various touch points Communicating stories for each category
- 14. Creating easy to understand customer products which can convey stories Demystifying product categories
- 15. For e.g. Storage Microwavable containers: Store & cook containers Canisters for food storage: Replaces aluminum containers Serving containers: Food server Sweet box: Sweets containers For pre cooked raws: Lentils storage Fridge storage: Cooked/uncooked left over meals. Crispy crunchy containers: Cookies, Biscuits, wafers, Indian Farsans etc. Oversize containers: essential food storage {Rice, wheat etc.} Multiuse containers- pop corn storage…….
- 16. ……..Building Consumer centric categories. • Tumblers: Sports tumblers. ---keep the home team hydrated with these sporty tumblers/ gym tumblers Lunch boxes for kids: ---Divide and conquer meal time- where the boxes have a division for dry and wet food ---Make growing up a fun and healthy experience- stylish lunch boxes Storage containers: ---Crispy crunchy goodness: ---oversize storage for all the staples you can store ---keep food more fresh for longer Fridge storage containers: Fridge smart containers/ freezermate ----Lets not waste food ----turn cooked or uncooked left overs into meals for later- simply freeze portions according to need ----Made to keep frozen food fresh
- 18. Rationale 2 routes for consideration: Healthy living solutions Make space for health
- 19. Brand Positioning 2 routes for consideration Healthy living solutions Make space for health
- 20. Building Brand RATAN Increased retail visibility Product based stories to customers Digital engagement Tactical Engagement & Enhancement- customers and retail
- 22. Perceptual map Unorganised Sector/Local players Bad quality Imports Value for money Zone
- 23. Almost equal spends on Print & TV during FY 2015-16 High spends by Milton, in last 2 years and that too mainly on TV followed by Cello, Signora and Nayasa High spend on Print by Cello & Signora
- 24. Social media
- 25. Activation
- 26. Social media
- 27. Animated Gifs
- 28. Animated Gifs
- 29. Social media
- 30. Our Creatives
- 31. Packaging label: Route 1
- 32. Packaging label: Route 2
- 35. Pack of 4
- 36. Poster
- 37. Retail store: Pillar branding
- 38. Outdoor
- 39. Bus shelter
- 40. Bus back
- 41. Store front
- 42. Thank you