DICS is a computer and software training institute with the difference that we provide education and training with a practical perspective. We provide students the best education in PHP, .NET, Java and others. We also teach digital marketing, website designing, graphics designing along with a practical knowledge of hardware. Our courses aim at making the students equipped with a balance of theoretical and practical knowledge of the subject that they choose. This enables them to embark upon a career as soon as they finish the course with us. In a short time we have created a reputation that is the envy of our competitors. With well qualified and trained faculty members, excellent infrastructure and a student centric approach ensure that we will keep growing in the field. If you are interested in IT subjects and wish to make a career of them, then you need look no further. Simply contact us and we will take it from there.

1. Digital
Marketing
Digital marketing, also called
online marketing, is the
promotion of brands to
connect with potential
customers using the internet
and other forms of digital
communication. This includes
not only email, social media,
and web-based advertising,
but also text and multimedia
messages as a marketing
channel. Essentially, if a
marketing campaign involves
digital communication, it's
digital marketing.

2. Why is digital marketing important?
Any type of marketing can help your
business thrive. However, digital marketing
has become increasingly important because
of how accessible digital channels are. In
fact, there were 5 billion internet users
globally in April 2022 alone.
From social media to text messages, there
are many ways to use digital marketing
tactics in order to communicate with your
target audience. Additionally, digital
marketing has minimal upfront costs,
making it a cost-effective marketing
technique for small businesses.

3. Types of digital marketing
• Search Engine Optimization (SEO)
• SEO means Search Engine
Optimization and is the process
used to optimize a website's
technical configuration, content
relevance and link popularity so its
pages can become easily findable,
more relevant and popular towards
user search queries, and as a
consequence, search engines rank
them better.

4. Social Media Marketing
• Using social media to advertise a
products, or services. Social media
marketing allows a brand to insert itself
into ongoing conversations on channels
such as Twitter, Facebook, and
Instagram. Best practices for effective
social media marketing include creating
interesting content that as well as
publicly replying to questions and
comments. Although you can rely on
social media advertising, posts can be
organic, meaning you don’t pay
anything to “boost” them, or they can
be promoted with media dollars. Learn
the fundamentals of effective social
media strategies in this social media
marketing guide for small businesses
for a positive return on investment and
a successful social media presence.

5. Social Media Optimization
• Social media optimization (SMO)
involves using social media
platforms to grow a company or
organization’s online presence.
• It can increase awareness of new
products and services and allow
organizations to connect with
customers.
• Popular social media platforms such
as Facebook, Twitter, Instagram,
YouTube, Snapchat, TikTok, and
Pinterest can be used for digital
marketing.

6. Search Engine Marketing
• SEM is a type of digital
marketing strategy that is focused
on getting your company or your
client on the first page, if not the
first position, of search engine
results. The purpose of this if to
drive a higher volume of traffic to
your site, which you can then
convert.
• Search engine marketing includes
all the tools, techniques, and
strategies that help optimize the
visibility of websites and web
pages in search engines such as
Google and other, similar sites.

7. Affiliate marketing
• Affiliate Marketing is a digital marketing tactic
that lets someone make money by promoting
another person's business. You could be either
the promoter or the business who works with the
promoter, but the process is the same in either
case.
• It works using a revenue sharing model. If you're
the affiliate, you get a commission every time
someone purchases the item that you promote.
If you're the merchant, you pay the affiliate for
every sale they help you make.
• Some affiliate marketers choose to review the
products of just 1 company, perhaps on a blog or
other third-party site. Others have relationships
with multiple merchants.
• You can use digital channels designed to
connect affiliates with retailers, or you can start
or join a single-retailer program.

8. Email Marketing
• Email Marketing is still one of the most
effective digital marketing channels.
Many people confuse email marketing
with spam email messages, but that’s not
what email marketing is all about. This
type of marketing allows companies to
get in touch with potential customers and
anyone interested in their brands.
• Many digital marketers use all other
digital marketing channels to add leads to
their email lists and then, through email
marketing, they create customer
acquisition funnels to turn those leads
into customers.

9. SMS Messaging
• Companies and nonprofit
organizations also use SMS or text
messages to send information about
their latest promotions or give
opportunities to willing customers.
Political candidates running for office
also use SMS message campaigns to
spread positive information about
their own platforms. As technology has
advanced, many text-to-give
campaigns also allow customers to
directly pay or give via a simple text
message.

10. Thankyou