This document provides an overview of using WordPress for marketing. It discusses using WordPress to engage with your niche audience since it comes pre-built with functionality. It outlines an internet marketing strategy including defining business objectives, understanding customer value, identifying target audiences, reaching audiences, and generating content. Content is key as it provides search engines material, stimulates discussion, helps establish reputation, and builds trust. The document recommends quality, engaging content that provides value and builds relationships.

1. Introduction to
www.madamseo.com
WordPress marketing

2. Fitting into your niche
with WordPress
• Wordpress, undoubtedly, can
give you competitive advantage,
as by using WordPress you get
more free time to concentrate
on your content and marketing
concept without worrying about
acquiring programming skills.
• WordPress hosted blog makes it
easier for you to engage to your
niche, as it comes ready made
with almost everything you
need. It also allows you to
connect with a community of
bloggers.

3. Internet Marketing
Strategy
• Create Business Objectives
• Understanding the value of your
offerings
• Identify target audience
• Define how to reach your target
audience
• Generate content
• Generate traffic

4. Defining Business
Objectives
• It depends on the purpose of your
site. Example: e-commerce web site
Business objective: to make a
customer purchase, or to make a
present customer repeat his/ her
purchases in a long run.
• Anyway, the main and overall
business objective applicable to all
web sites is generating traffic It is,
however, important that site owners
get the traffic to take action-
subscription, purchases, etc.
• Another important objective for many
blogs and websites is to become
hardly rewarded and widely known as
a niche.

5. Identifying Target
Audiences
• The people you want to reach in
order to achieve your pre-defined
business goals.
• Research of your potential target
market. In your research, consider
variables such as location, age,
gender, education, income and so
• Build a consumer profile, based on
the data of your research.
• Consider that more than one
segment might have interest in your
site. In such cases, you should think
of categorizing your web content in a
way that may be interesting for all of
your visitors.

6. Reaching Your Target
Audience
• Spend time learning who the
players are. Are they your direct
competitors?
• Learn what is popular and what
isn't. Integrate your WordPress
blog with existing communities
and networks.
• Make sure that the content you
offer is acceptable with the
content of those communities
• Experiment a lot

7. Generating Content
• Creating content is Marketing
• But why?
• 1.It provides the search engines with something
to display in search results
• 2.It stimulates online debate
• 3.It helps you establish your reputation as a
leader in your niche
• 4.It helps you build trust among clients
• 5. Helps you to integrate the blog within
networks and communities, where you can
reach your target audience.
• 6.It provides reference that can be quoted on
other blog, which helps you to build links.
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8. Creating Content and
SEO
• Quality of the content.
• Engaging Content- must be
simple, clear, concise and
imaginative.
• Creating Buzz- helps you to
build interest and greater reach
of your site. To create buzz
content, you shall provide value
to your readers, build a
relationship with them,build
engagement and be useful to
them.

9. References
• Mecer D. 2011 Internet
Marketing with Wordpress
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