Digital Marketing Case Study

Digital Marketing Case Study
B2B Digital Marketing
| Listen | Plan | Engage |
Deliver Exactly What Chinese Clients Expect of You
Marketing your business to a Chinese business is in complete contrast to marketing it to a western audience. Potential Chinese clients value various
non–intuitive aspects of your business including the ability to extensively negotiate, flexibility, use precise language for what the product delivers, and
communicative value, and patiently building relationships.
LISTEN – Understanding What Prospective Clients Need
Know what your prospective clients are looking from your business niche. Learn how they want to be targeted and collect the marketing data.
Chinese clients asses companies in a completely different vein from the way western businesses are inclined to do so. Chinese clients deride marketing
and base their assessment on straight forwardness in communication, and personalized efforts in building relationships. Hence, different marketing
channels are preferred in China.
Learn How They Want to be Targeted
Chinese clients do not react to marketing efforts like their western counterparts. The Chinese clientele greatly derides marketing and often sees sales
and marketing as part of sales and not a distinct discipline. As a result, targeting them through promotional material may become problematic and
backfire. The answer to how potential clients want to be targeted, in general is similar, but may require further market research. As in other markets, a
combination of a
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Facebook SWOT Analysis
Introduction Facebook is estimated to have over 845 million users, mostly college–aged young adults. Its explosive growth and reputation in social
networking have made it not only a market leader, but also a household brand name. The audience is global (excluding China) and the site has now
been translated into 70 different languages. Strengths Customer features are very appealing. These include instant chat, video conferencing, free
communications and applications, customized personal pages, games, and advertising for events or small businesses as well as major corporations.
It is a platform for different people around the world where they can share their ideas and reconnect. It has a solid reputation. Revenue streams are
diverse and continue to grow 2012 estimates are $4.51 billion. The company has several major corporate business partners and in 2012 launched its
first IPO. which has shown a strong initial stock performance. Facebook is an early adapter of technology and was one of the first social networking
sites to optimize its platform for mobile devices. Its technical platform allows for millions of applications, including Zynga. Weaknesses Facebook has
a high valuation of $75–100 billion which is difficult to justify. After the first quarter, the company failed to produce financials which caused stock
prices to plummet. This is not good in terms of attracting new investors. In addition, customers often complain of bugs and problems when interacting
online

SWOT Analysis: Julius Pringles
Executive Summary
China is an attractive market for snack companies with its growing demands and purchasing power. However, the competitions from local and foreign
firms are stiff. Pringles after acquired by Kellogg has been adopting aggressive strategy to increase its market share in China. However, lacking of
promotion and online integration of its distribution network, its differentiated product features cannot be delivered. Hence, it is recommended to adopt
more online marketing strategies to increase interaction with customers, which can at the same time enhance its brand image. On the other hand,
cooperating with e–commerce can increase the accessibility of its products especially those new generations and office lady who have grew ... Show
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It has maintained the best sales record in potato snacks market.
Continuous R & D
To capture the opportunities in the developed markets, Pringles has come up with smaller Pringles cans and working on commercial innovation and
good innovation like flavors (Culliney, 2013).
Also, its research and development(R&D) center located in Singapore will be dedicated to developing the Pringles brand for Asia.
Distinguished product offerings
Pringles is the first one to manufacture the wavy–shaped potatoes crisps, which has kept the sauce onto the crisps and provided a better tasting
experience.
Apart from its shape, it has diversified taste choices, which keeps renovate to catch up consumers' favor. In fact, it has introduced over 100 different
flavor variant over the past 7 years into new areas like cocktails and spirits, chocolate and ice cream (Harrison–Dunn, 2013).
In addition, signature simple cylindrical packaging helps to prevent crack down of the crisp, which allows customers to enjoy the complete crisp.
Strong support from Parents

Taming Chinese Cyberspace
Taming Chinese Cyberspace
–– a vision from Weibo
Yicheng Zhu
Reg. No. 110136970
Course: JNL 6032 Media Censorship
Course leader: Dr. John Steel
Abstract
In this essay the recent fashion of Weibo in Chinese media is discussed, especially on the Chinese authorities and government's attitude towards it,
moreover and more importantly, the way of how Weibo is being censored is explained.
According to previous theories, internet cannot be regarded as a safe and free place for ideas and liberated speeches, Weibo is a good and exaggerated
example as it is born in China––a nation long been considered to be less democratic.
But is it really true? Was the limit of speech and media censorship... Show more content on Helpwriting.net ...
The changes that took place in the Chinese cyberspace had made Chinese political leaders realize, that it would be unwise to refuse this trend of civic
need. Nevertheless real reforms could never have happened if the government did not give permissions.
In July 2009, Twitter was officially blocked by the Chinese government, this date is near to a riot in Xinjiang province, not long after the Twitter, the
first Chinese edition of Twitter: Fanfou was also closed for nearly 2 years.
One month after the riot and the blocking, on the 14th of August 2009, the close data of Weibo appeared. 2 month later there were a million user
already, and a year later this figure grew to 20 million. Today there is approximately 250 million users on Weibo, this means another milestone for

Sina and the Chinese government. And new forms of media may have already surpassed the traditional method of media censorship and control
(McNair, 2006). Does it mean a better environment of free speech as Chinese Prime Minister had claimed, or is it just a new way of media censorship,
on a larger and more invisible scale?
Weibo changed the traditional way of news dissemination, many argue that it is a huge improvement to the Chinese media censorship, thus to the
freedom of speech. For the advertisers, ordinary people, Weibo means a

Why Do People Use Media Censorship?
What is media we all use it and how does it affect us all. It's implemented everywhere we go from Facebook to Snapchat, we the younger generation
have media always at our fingertips but how would it affect us if we had to deal with media censorship, like that of China where : facebook youtube
and twitter are banned these platforms that consume Americans is banned because china cannot moderate and thus loses control of it . Programs like
Youtube citizens many of us have spent hours watching videos or just listening to music but In China they have a unique alternative to youtube
Youku and Tudou where most of their videos are more professionally done, and so many companies use it and some consider it a platform similar to
Hulu as the videos, as to facebook china has Renren which is used to Speak with peers your own age because it matches your age and graduation in
consideration to allow for a meaningful connection. and the thing about the platform is that its members usually meet up for similar activities.(Social
Media in China: The Same, but Different. (n.d.). Retrieved February 06, 2017, from

E-Business
Facebook Social Media Network Mission and Vision:
The mission of the Facebook social media network seems logical and obvious to the users of the Facebook platform...
"Facebook's mission is to give people the power to share and make the world more open and connected."
Additionally, when the Facebook IPO was launched on the NASDAQ stock exchange, founder Mark Zuckerberg posted a vision statement of sorts on
his own Facebook profile page which describes more about Facebook's vision, and value to the Facebook user...
"People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to
them."
Facebook SWOT analysis
Strengths
1. Integration with ... Show more content on Helpwriting.net ...
Currently Facebook has more than 600 million users who use Facebook through mobile devices. Despite that this group makes 60% of all Facebook
users, the mobile advertising only accounts for only 14% income for the company. Facebook has an opportunity to create a platform that could be
used to display ads for mobile users and increase firm's income. 2. Expansion to China. Easing government regulations and newly elected government
may open a way for Facebook to enter China's social networking market. Until then, Facebook should prepare itself for such an entry. 3. Diversify
sources of revenue. Facebook heavily relies on advertising on its social network as a source of income, but with being the number 2 website in the
world and more than 1 billion active monthly users, Facebook could exploit other opportunities to attract the money. 4. Open Facebook marketplace.
With so many users and extensive coverage of the world, Facebook is well positioned to open Facebook marketplace. If successful, it would bring more
revenues than the advertising, thus boosting company's growth and future prospects.
Threats
1. Increasing number of mobile internet users. Currently Facebook has more than 600 million users who use Facebook through mobile devices.
Despite that this group makes 60% of all Facebook users, the mobile advertising only accounts for only 14% income for the business. If the company
will be unable to monetize

Social Networking Sites Provide More Benefits than...
Various social networking services have achieved enormous success at the first decade of the 21st century. Up to 2010, more than 500 million users
globally have been regularly using Facebook (Kirkpatrick, 2010, 2). A social networking site is defined as an online platform where socially related
users can communicate and share information with each other, such as Facebook, Twitter,Myspace and Renren. Howevertheir success did not come
without a price. It has long been a question that whether these services brought more good than harm to the community. To thoroughly examine the
social impacts brought by social networking services, both beneficent and maleficent effects should be discussed. Significant benefits that will be
covered in this ... Show more content on Helpwriting.net ...
Sharing of various information, including videos, music and news, seems to be more effective in establishing and maintenance social relationships. It
should be noticed that social networking services only work as an interface between its enormous end users. Therefore it could be in the case that
user of such services may have a stronger willingness to social with their peers before their Facebook accounts were registered. Lack of well
controlled definitive study is a major obstacle in analysing patterns in this field even though benefit is more likely to exist than not.
Secondly, online social networking services are potent tools in marketing with both customer and sellers being benefited. As mentioned above, the
rather prevalent information diffusion makes social networks excellent media for transmitting commercial information. Besides, interaction between
end–users may further strengthen the efficacy of a campaign. This hypothesis is proved by empirical evidence. For example, Chuhayhas found that
feedback effects between acquaintances could strengthen the attractiveness of the product being marketed (2010, 55).Another feature observed in
social media

The Impact Of Social Media On Domestic And International...
Industry Overview: Social Media is defined as, "forms of electronic through which users create online communities to share information, ideas, personal
messages, and other content." Today, approximately 800 platforms are used by more than 3 billion active users; of which 45% have a social media
accounts. In spite of numerous mergers and acquisitions, the numbers of sites are expected to increase in the near future, as new technology and
devices present growth opportunities in the domestic and international markets. Growing advertising spending and rising disposable income levels are
expected to benefit the industry. Facebook, Twitter and other platforms have generated increased revenue growth due to increases in mobile advertising.
... Show more content on Helpwriting.net ...
Porter's Five Force Model: Porter's five–force model is an effective analytic method used to identify the strengths and weakness with business model.
The main objective is to find a position in an industry where a company or can compete with or against competitive forces. Porter's Five Forces analyst
chart – Facebook Porter Five ForceIntensity Risk of New EntrantsHigh Competitive Industry RivalryHigh Bargaining Power Of BuyersHigh/Low
Bargaining Power Of SuppliersModerate Threat of SubstitutesHigh Power of ComplimentsLow Risk of New Entrants: The risk of the threat from new
entrants is high. Social media platform is constantly evolving into rapid innovations of mobile technology, new sites and applications. The evolving
mobile landscape will result in newer entrants to the market. With very little government oversight or regulation, no switching cost and tenuous brand
loyalty barrier to entry is low. However, a significant amount of resources is required for startup, thus slightly increasing the barriers to entry.
Competitive Industry Rivalry: Google Plus, SnapChat, and Twitter are among to top competitive rivals of Facebook. They not only compete with
Facebook for market share, but also advertising dollars from companies through targeted marketing. As the domestic competition intensifies, Facebook
also faces pressure from international social networks, such as Ibibo in India, Cyworld in South Korea, Vkontakte in Russia, Mixi in Japan and Renren

Wechat's influence to the collage student
Theory of Wechat the impact on college students' interpersonal communication: micro letter as a new means and new way of interpersonal
communication, quickly get the attention of college students and active participation. Micro letter is developing rapidly, the user main tend to be
younger, highly educated. Micro letter application subject of college students, in the interpersonal communication has met many challenges and
opportunities. Therefore, college students to use micro letter is very concern. In this paper, on the basis of investigation, analysis of the "why" micro
letter can now become college students mainly use mobile phone chat software, from the Angle of psychology, to illustrate the micro letter function
influence on college ... Show more content on Helpwriting.net ...
2 micro letter affect college students' interpersonal communication
Calendar year according to the China Internet network information center released by the China Internet development statistics report, both in age and
occupation distribution show that Internet users in China, the college students has become the Internet are the main force. And with the development
of network information technology, various universities to develop the construction of campus network, also provides favorable conditions for college
students' Internet use. Network as a convenient means of access to information and communication platform, have been deeply into the daily life of
college students. The micro letter as a new medium of communication will on college students' interpersonal relationship will cause certain effect? This
is writer desperately want to focus on problems. In view of the present college students the reality of the lack of communication theory, communication
ability is not strong, colleges and universities must reform education mode, add the courses of communication, the system of communication teaching.
(1) the positive transfer on August 5, 2013 micro letter update again and update later added some new functions; Sweep out such as "" in the bar code,
cover, street view, translation, etc. Although the micro letter is the product of modern science and technology, but as a modern college

Business Strategy for Facebook
Running Head: FACEBOOK Business strategy for Facebook Table of Contents Executive Summary3 Introduction5 External analysis (Industry
analysis) and internal analysis5 Strengths of company5 Weaknesses of Company6 Opportunities of company7 Threats of Company7 Problem
Statement8 Criteria for evaluating Strategic alternatives9 Three strategic alternatives and evaluation10 Expand the global user community10 Build
engaging mobile practices.11 Advance ad products for college age students and advertiser11 Recommended alternative and execution12 Execution of
alternative strategy12 Porter's 5 forces analysis of Facebook13 Bargaining power of consumers13 Bargaining power of suppliers14 Threat... Show more
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People face many problems while using website due to it. * Facebook have to face a lot of problems when use deletes the posts on their walls. *
Sometime management team has to face numerous problems when user at the same time use applications, chat with friends and play games. *
Proper feedback from users is not given, instead FAQ's are utilized. Opportunities of company Opportunities for Facebook are given below: *
Selling and buying can be done through Facebook because every one use Facebook and know about Facebook. * Polls and surveys can easily be
carried out to gather business data. * Innovation can be an opening chance for Facebook. * Facebook can take over the other social networking
sites easily. (David, 2009) * Partners for the business can be generated as information can be shared easily. * Facebook can get bigger its roots in
the global market. * Applications provided by Facebook can become a source of profits if they are accurately designed. * People attach using their
mobile phones without being detached from their schedule work. * Facebook has become an address book defaulting for the Facebook users.
Threats of Company Threats for Facebook are given below: * Competitors are increasing day by day. Twitter, Hi5, Orkut and Myspace. * Spamming
is the supreme threat for the users of Facebook. * Privacy settings keep

Censorship In China
The Internet has quickly become a worldwide resource for news, current affairs and freedom of speech, but in many places across the world,
censorship restricts this freedom and access. Different governments all have different approaches regarding censorship, and these methods have both a
positive and a negative impact on society. Censorship can also be used to protect people, as it can prevent people from seeing explicit content or being
exposed to certain types of media at a young age. Censorship is used by governments around the world to restrict the content is available to their
citizens, and prevent them from seeing any anti–government propaganda. By filtering online resources, governments can control what their citizens,
and steer content ... Show more content on Helpwriting.net ...
As of June 1st 2013, Singapore updated their internet censorship laws to include new, stricter regulations regarding the online news world (C, 2013).
Online censorship is not a new idea in Singapore. It was first discussed by the government in 1991, and has been an ongoing debate ever since (Ang
and Nadarajan, 1996). The thought behind censorship in Singapore stem from the idea that "media can have negative effects on their consumers, it is
therefore wiser to err on the side of caution through censorship" (Ang and Nadarajan, 1996). Official regulations began in July 1996 (Efa.org.au, 2002),
and there has been many revisions since then. In 2002, the Singapore Broadcasting Authority stated that "Users in Singapore...have access to all
material available on the Internet, with the exception of a few high impact illegal websites" (Efa.org.au, 2002), but as of 2015, blocked websites are
those that contain "content that the community regards as offensive or harmful to Singapore's racial and religious harmony, or against national
interest" including sites that promote or contain pornography, remote gambling and illegal activity (Mda.gov.sg, 2015). For the most part, this
censorship is helpful to society, as it ensures that internet users will have a positive online

human resouces management
Study of Recruitment and Selection Approaches
Shi Tianjie
G20553292
BA Group 2
Sophia
EB 3701 Human Resources Management
18 November, 2013
Table of Contents
1. Introduction
2. Executive Summary
3. World Economic Background
4. Recruitment Approaches
4.1 Internal Recruitment
4.2 External Recruitment
5. Selection Approaches
5.1 The Traditional Selection Process
5.2 The Contemporary Methods
6. Conclusions
7. Recommendations
8. Case Study 8.1 Comment 8.2 Recommendations
9. References
10. Appendix
1. Introduction

The report discusses different recruitment and selection approaches and analyses which approaches are best against the contemporary world economy
background. ... Show more content on Helpwriting.net ...
It can prepare for future's vacancy and proper candidates will be select quickly. Deeprose (2002, p.50) pointed out that the trendsetters, like Unilever
and IBM, are developing global databases, tracking promising managers throughout the world. However, employee's internal personality cannot be
recorded. Although the candidate is good at technical and language skills, he has bad morality.
4.2 External Recruitment
Everything like coins has two sides. Take Yahoo for example. Yahoo appointed its new CEO outside (Yahoo appoints Google's Marissa Mayer as new
CEO 2012). External recruitment has advantages and disadvantages described specified as the following:
The advantages:
I. There are a wider number of applicants to choose. Companies can make better decision because maybe outside candidates have better personality
and business skills and one of them is more proper for the position.
II. New employee can bring new blood, brilliant ideas, more advanced technology and a fresh perspective.
III. The outsider's experience working in another firm is useful. At the same time, his former relationship is good for the vacancy as he bring many
customer sources.
The disadvantages:
I. New migrants may not be able to adapt new circumstance and enterprise culture. If it happens, effectiveness will descend.
II. Whatever methods companies take to recruit outside, its cost is high.
III. It takes more risk to make wrong decision for HR.

RENREN: New Media
Currently, there are various social network sites that can be considered as products of new media. All of them encourage users to share information
and create friendships. RENREN is regarded as one of the famous social network sites which is based on real–name system in China. The main
purpose of RENREN is to build friendships and create interactions with other participants. Generally, there are four basic tools for users of
RENREN to produce, maintain and explore online friendship, which are personal pages, public pages, . The first tool of RENREN is personal pages
which are the pages can be constructed with words, photos even music. Usually, due to the choices of users, profiles can be shown in public or
semi–public settings. Profiles enable... Show more content on Helpwriting.net ...
Comments can be categorized as three types, thumbs up, share and comment. Different types of comments determine different levels of friendship.
Importantly, there is a trend that users of social network sites are willing to create connections through thumbs up. Moira Burke indicates that
interaction as thumbs up may enables individuals to obtain social capital, which can relatively reduce the investment of conducting friendships as well.
Same with thumbs up, communication by share may allow individuals to maintain potential correspond with weak connections within public settings.
After sharing in RENREN, the events can be reflected in personal pages of sharer. It means that the interactions of sharing can be considered as a part
of constructions of personal culture. Thus, online connections of friendships can contribute to conducting personal culture in public settings. While
personal culture may extend to public culture. Another communication tool in RENREN is called private message, meaning that each user can
communicate with others in a private way without being online friends. Apparently, private message enables participants to conduct friendship with
strangers, which can be regarded as weak

Government Internet Censorship of China
Government Internet Censorship of China
The Internet is also called "Information superhighway" because of the limitless amount of data that one person can access from it. The fact is not all
of us can access the Internet like what it is. There are many roadblocks on the superhighway in form of "Internet Censorship". There are several kinds of
motivations for censorship. It ranges from keeping children away from undesirable content to a government control of nation's access of information.
In China, the internet censorship is especially strong. According to the study of Chinese Internet censorship by OpenNetInitiative "China operate the
most extensive, technologically sophisticated, and broad–reaching system of Internet filtering in the word"(OpenNetInitiative 2005). In this essay, I
want to write about how the "Internet censorship" working in China and why China government is running such strong regulations controlling internet.
Internet has arrived in China since 1994. Because of the importance of the internet for China's global economic competitiveness, leaders of China had
no choice but open this window. This is not the first time China opening itself to the world. Since the policy of "reform and opening up" began by
Deng Xiaoping, China has opened it's door to foreign trade and investment. At that time, they managed to ensure the rise of new commercial class was
not accompanied by political change. One of Deng's favourite saying was: "If you open the window for

Decathlon in China
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Decathlon in China
Decathlon is a French manufacturer and retailer of sporting goods, established in 1976. It provides to customers a wide range of products (clothing,
shoes but also equipments) for more than sixteen different kinds of sports, from beginners to professionals. Through the years, Decathlon expanded
its business abroad and in 2009, Decathlon had become the second top ranking sports retailer in Europe in terms of global sales. In addition to Europe,
Decathlon had started to develop its own business in China, with a first retail store in 2003.
Since its introduction in the Chinese market as a sport retailer, Decathlon had seen a rapid and successful growth. Indeed, in ... Show more content on
Helpwriting.net ...
Secondly, another challenge is to increase brand awareness and connect Decathlon China with its customers. To begin, we can see that no efforts are
done to bring consumers to the Decathlon's official website. As a result, Decathlon China should use specific online forums about sports, where
people usually tell their purchasing experiences, ask questions, etc. and where Decathlon China could use banners to be visible and attractive.
Decathlon China could also hire an employee who will be charged to share its "purchasing experiences at Decathlon China", so as to convince people
to have a closer look at Decathlon China when they are looking for sporting goods. In the same time, we can see that the competition is highly using
social media to connect with their customers. Accordingly, Decathlon China should create a company fan page on Chinese local social media, and
more specifically, Renren and Sina Weibo, as its target audience usually hang out on these social media. The Decathlon fan page should inform
potential consumers, bring them to the official website, but also allow consumers to interact, ask questions directly to Decathlon. As a consequence,
Decathlon China should also hire few employees to update its fan page frequently and answer very quickly to the questions of potential consumers to
show their reactivity.
Thirdly, we

Performance Management And Performance Appraisal
1.Introduction
1.1.Performance management and performance appraisal
The definition of the term 'performance management' varies in different literatures. As Hutchinson(2013) summed up, combined with Den Harton's
theory(2004), it is a continuous process which links individual and team objectives with organizational goals by measure and improve employee's skill
and performance. According to Armstrong (2012),human resource management aims at making sure the organization has the most talented, skilled and
engaged people in order to attain its goals. In this context, performance management is one staple practice helping managers identifying and retaining
most competent employees as well as correcting poor performance.
In a typical and effective process of performance management, as demonstrated in Figure 2.1, performance appraisal is not the only but a vital element
because it is the activity which evaluate the outcome of the work, recognize the achievement and weaknesses and give employees and managers a
straightforward result on these(Armstrong, 2009, Hutchinson, 2013). From a modern perspective, performance appraisal covers more areas not only
on what have been achieved but also on the attitude and contribution of the operator (Hutchinson, 2013), which enhance the functions of identifying
training needs.
Figure 2.1 process of performance management
1.2.The Renren Inc.
Renren Inc. has been one of the biggest social media platforms in China owning three main

Internet Censorship in China Essay
The revolution in Egypt at January, 2011 became the headline for most of the news media in the world. At February 11 Egypt president MubДЃrak
stepped down from president. Egypt people finally won the competition. The Internet played an import role in the Egypt revolution. The first message
was posted on twitter which says "January 25 is the Police day of Egypt; let's get to Tahrir Square to express our ideas." Even though Egypt
government shut down the Internet, it did not stop people. Western Companies provided services of posting Twitter through telephone. Maybe the
Chinese communist party feels glad as it had already blocked the websites such as Facebook and Twitter years ago. Although most countries positively
evaluated the Egypt ... Show more content on Helpwriting.net ...
And when it came to the 21st century, Communist Party recognized the importance of propaganda through the Internet.
Chinese Communist Party's first attempt on Internet propaganda is Golden Shield, or GFW (Great Fire Wall), which is the general appellation for
China's "secret" Internet filtering system. It is used to inhibit people in China from accessing websites including political, religious, porno, and some
websites with unknown reason. It is "secret" because till now the Chinese government never formally admits its existence. The GFW is mainly set for
political purpose. Materials considered harmful to the Chinese government is blocked by filtering system. Chinese call them "sensitive word", which
include Chinese officials' names and political issues that considered harmful to state power, for example, 64 and Xiaobo Liu.
64 implies the Tiananmen Square Event happened in June 4, 1989. At that day Chinese government gave the order for the army to quell the protest on
Tiananmen Square. After more than 20 years this topic is still forbidden in China. The secret is kept so well that most Chinese born after 1989 do not
even know its existence.
Xiaobo Liu is the Nobel Peace Prize Winner of 2010. He was praised for his attempting of peacefully leading China to a democratic country, which also
led him to jail in 2009. Just after hours of Liu won Nobel

Sample Business Pl Time Dessert Cafe Essay
SAMPLE BUSINESS PLAN TIME Dessert CafГ© ChuEr Zhu 1.Introduction The TIME Dessert CafГ© located at 87 riverside roads at ZhuHai in
China, with seating for 20 patrons. The rent isпїҐ6,150 a month(around NZ$1,400 ), with a ten–year lease available. The site consists of a 20 x 20
square–foot dining room, a 15 x 15 square–foot kitchen, two bathrooms, and a storage room in back. The interior decoration for this CafГ© has some
distinguishing feature, the CafГ© have a lot of graffiti wall and also a whole photo wall, the CafГ© gives people a very pure and fresh sense. The
kitchen will be equipped with a commercial stove, refrigerator, freezer, walk–in cooler, oven, microwave, and small commercial dishwasher. The
walk–in cooler will be custom–built. Other startup expenses will be dishes, furniture, food inventory, rent deposit, and marketing. The TIME Dessert
CafГ© served different kinds of dessert, handmade chocolate, French bread, coffee, milk, and homemade special drinks, also we serviced some hot
food such as pasta, daily soups, Fried rice and snack platter, both health and tasty food. Menu items for breakfast will range from пїҐ20–50(around
NZ$5–12). High–Tea items will range from пїҐ80–200(around NZ$19–46). Daily soups and specials will be offered. See the attached menu for details.
Hours of operation will be 9:30 a.m. – 9:00 p.m., Monday to Thursday, and 10:00 a.m. – till late, Friday and Sunday. There is one head cook, and
additional staff will consist of a part–time back–up

Freedom Of Expression And Human Rights
According to article 19 of the United Nations International Bill of Rights, "Everyone has the right to freedom of opinion and expression; this right
includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of
frontiers," but what does this mean for the 193 UN member countries of the 196 countries in the world today? In a world where statements such as
freedom of expression and human rights have such broad definitions, it is often hard to determine the effects of such clauses; especially when many
citizens in countries of the world today struggle to exercise their freedom of expression due to strict governments. Countries such as China and Egypt
have used ... Show more content on Helpwriting.net ...
Many criticisms have been made on the validity of social media's impact on activism because of its lack of the strong, personal bonds required in
high–risk activism as in such prominent activist campaigns as the Civil Rights Movement. Social media is not as effective in creating a significant
impact in social activism compared to actual riots and protests. It lacks the centralized,structured focus needed for effective social movements.
Critics of social media and its growing impact would argue that the impersonal nature of social media does not promote action and personal
sacrifice so much as it promotes participation in spreading the message of the cause and support of the values of the cause. The argument is made
that "activists" on social media would rather "like a page on Facebook" or "follow a Twitter account" than risk their lives for the sake of their causes
which is reflected in many statistics that show a low ratio between the amount of "likes" received on a page and the amount of action taken to aid in
fixing the problem being presented; for example, the popular ALS Ice Bucket Challenge that became a world–wide internet phenomenon. According to
the Charities Aid Foundation, only about 10 percent of UK participants involved in the challenge actually donated to the cause. Also, according to a
study done by the business intelligence firm

Failures of Internet Censorship Essay
Internet censorship is the use of filters or 'blocks' to control what is published, access and viewed across the internet. It is used by parents,
organisations such as schools and corporations and governments to restrict what their citizen's access and post online. Internet censorship has occurred
since the early days of the public internet, where governments around the world have attempted to address the issue of illegal material, political
propaganda, harmful material or content deemed unsuitable for children. This essay will discuss the instances of internet censorship failing to work,
including when governments have attempted to introduce legislation to restrict access to the internet, and the reasons for the failure. Censorship across
... Show more content on Helpwriting.net ...
In this particular instance, internet censorship failed to work to some extent due to the cooperation of combined companies and government. However,
other techniques are used in order to restrict search engine results.
Governments use different techniques to censor and restrict the internet. As stated previously the Great Firewall of China, also known as the Golden
Shield Project is considered the advanced Internet censorship regime in the world and the largest in the world. The Chinese Government utilises many
techniques in the filtering and restriction of content. The most common techniques are IP Blocking, DNS filtering and redirection, URL filtering,
Packet filtering and Connection reset . In light of these filtering and censorship methods, citizens of china have managed to circumvent their
government's censorship by accessing the internet through proxies and VPN's. A proxy re–routs a users' request via another server, so that it appears
that the request is coming from that server. The website being access sends the data back to the proxy and the proxy forwards it to the user. The
proxy will only secure traffic via the internet browser. Unlike a Proxy, a VPN encrypts all traffic, not just the web browser. Programs like TOR (The
Onion Router) are designed to allow users to navigate around the firewall and encrypt their traffic. With programs such as TOR, Ultrasurf and Freegate
(just to name a few) residents in China have been

Decathlon China
Name: Mariam Najeeb
Case Analysis: Decathlon China
Problem Statement:–
In the upcoming executive meeting Aaron Zhou the e–commerce department head has to persuade the CEO to dedicate more resources towards social
media in order to increase online sales short term and market share in long term. So how can decathlon china use social media effectively to attract
more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media as a
marketing tool?
Case Analysis:–
Decathlon was established in 1979, it's a multinational French manufacturer and retailer of sports good. Decathlon is exercising its hundreds of retail
shops in different parts of the world. Decathlon China ... Show more content on Helpwriting.net ...
Initially Decathlon China relied completely on traditional media for advertising such as bill boards, news papers, TV, radio and creating brand
awareness among its potential customers.
The era of social media platforms is booming really fast and increasing usage of these platforms by the competing companies Decathlon E–commerce
Head Aaron Zhou was concerned and decided to convince the CEO of the company to dedicate more of the resources in the social media world to
push the sales and to increase brand awareness and brand engagement.
Since the target market of outdoor sporting goods in China ranges between ages 18 – 34 years who are active online users and represent 50 percent of
the online user population as per June 2010 survey. Simultaneously the competitors online promotional schemes and use of online platform was about
to bring a revolutionary change in the competitive landscape of the industry. Zhou was very concerned about the competitors who focused more on
online sales so he consulted his team and did a thorough study of the social media platforms and Decathlon China's current status in the Chinese online
market.
China has local clones of the global social networking sites such as Face book, Twitter and YouTube because the global sites have been blocked in
china by the government since 2009 due to political and security measures. These domestic social networking sites target only the Chinese population

Social Media 's Impact On Society
In today's society not all people welcome social media into their lives and thus restrict their access and or involvement when it comes to the
abundances of social media outlets. However, social media has indeed taken the lives of our children, adolescents, and families by the collar. Social
media plays a pivotal part affecting everyday life as we know it today. Despite these claims, the advancements in technology have evolved, thus creating
a society that thrives on the dependency of social media outlets. This addiction is the craving of being instantly connected to everything and everyone.
Being connected and having instant access to this so called "Information Highway," surely allows for convenience and simplicity, but this also... Show
Over the past years, social media truly has become something much more than just the typical esoteric jumble of technologies, but instead has driven
contemporary culture offering sites and services to accommodate everyone and everything your heart desires. With advancements in technology
becoming the forefront of our information and communication ecosystem. These social networking platforms are literally taking over the business
arena becoming the driving force in determining whether a business is staying relevant, not to mention taking advantage of emerging opportunities. As
of today there have been a surge of social media outlets which have made their way into mainstream society. Today, many of these platforms are
commonly known as Facebook, Twitter, Instagram, Pinterest, Snapchat, LinkedIn, LinkedIn Pulse, Google+, Xing, Renren, Disqus, Tumblr, Twoo,
MyMFB, YouTube and Vine. When browsing these particular sites people become connected to a much larger community with a press of a button.
These online or virtual communities occasionally trump the populations of countries. However, such ease with these casual connections in a very fast
paced technological world also has many downsides. Social media has made it much more complicated for people to distinguish between meaningful
and productive relationships in which we foster and cherish for the long haul versus the numerous casual relationships formed through social media.

Social Media Impact
Impact of social media on student's learning
Situation:
Over the last three decades, rapid growth and development has occurred in the area of information and communication technologies. Within the last
decade particularly, the growth in prominence of social media and Web 2.0 technologies has had a dramatic impact globally on how people
communicate. Social media platforms such as Facebook, Twitter, Linkedin, Google_ and RenRen have the potential to become important disruptive
technologies for building cutting–edge models of management education (Michael and Howard 2012). This rapid growth in technology had made the
efforts to make things more challenging, dynamic and convenient as well. The impact is greater on the youth or particularly students. Students no more
utilize or surf online they live their lives there. The ever–engaging behavior of students in social media had created various opportunities for different
scientists to target them towards a thing.
Problem Statement:
With change in technology, the ways to deliver information has also shaped with it. For example, there are new ways of marketing the products,
providing valuable content online rather than on physical books. The need to adapt to technological change that has rapid and crucial in success of the
education system. It is very important to use social medial in classroom as a teaching tool because it has multiple impact on students' learning and
shaping their career. This research will be conducted to

How Does Measure Effectiveness Used A Conversion Rate...
Like many large multinationals, the sports and outdoors equipment store Decathlon entered China in an attempt to tap into the market. Between 2003
and 2011, Decathlon established multiple retail stores in large cities across the country all the while competing with local brands and other large firms
such as Nike and Adidas. During this time Decathlon was preparing to launch their Chinese version of their site allowing for online sales. Aaron Zhou,
the ecommerce department head, had been experimenting with social media advertising in an attempt to increase brand awareness with the online
shoppers of China. He approached brand awareness through two main social media platforms. First was 8264.com, an outdoor activity website.
Instead of fighting for add space on the front page, they placed there ad on bbs.8264.com, the bulletin board and discussion area of the site. To
measure effectiveness they used a conversion rate based on purchase order per visit from 8246. While they were targeting a fantastic demo graphic,
they discovered that they could generate brand awareness, but unfortunate they had a low conversion rate. The individuals on the site seemed to be
focused on social aspects, not sales. Second with through micro blogs on Sina Weibo. Decathlon created an official account in January of 2011 and
had 1098 followers in 3 months. They announced news and discounts on the blog and aimed to engage the community with contests. The blog did
create recognition for the firm and

Lipitor Product Launch
Lipitor–X Product Launch Plan
Pfizer Inc is the largest research based biomedical and pharmaceutical company in the world. Headquartered in New York, Pfizer has major research
and development locations in England and the United States. Since its inception in 1849, the organization has remained dedicated to discovering and
developing new and better ways to prevent and treat disease, while helping to improve health and well being for people around the world. In
November, the Pfizer product Lipitor that is currently taken by over 4.3 million Americans and accounts for over $10.8 billion in annual sales that
represents about 15.8% of the organization's total revenue will go off–patent after the American Patent Office rejection... Show more content on
Helpwriting.net ...
China has a population of 1,338,299,500 (World Bank, 2010). The age target for Lipitor–X is 35 years and above, male and female, family size of three
or more, married with children, and with income under $8,000. Lipitor–X target patients who fall within the middle or lower classes. Vietnam's
population is 86,936,464. The same categories of people will be targeted in Vietnam as in China, which means that there is a larger group of people to
tend to in China, and higher sales to be made. People all over the world are suffering from bad eating habits that result in high cholesterol levels. Heart
disease is the number one cause of death in the world, and Lipitor–X will help people fight against the agent that causes heart disease. Additionally,
Lipitor–X has a very strong name in the drug market because it has been proven very effective in the efforts to reduce cholesterol levels in the
countries where the product is available. Furthermore, Lipitor, a brand similar to Lipitor–X and sold in the United States previously was the most
effective drug against cholesterol. Lipitor–X has a very bright future in Asia, where poor health is becoming a major concern. Lipitor–X will give
people with elevated cholesterol levels a chance to minimize the impact of bad eating habits and poor lifestyle choices. When reviewing research
statistics for the planned expansion into the Chinese and Vietnamese markets, it is evident that the

What Is The Recommendation Of KFC
Implanted in 120 countries all over the world, KFC is a giant
American fast–food chain that entered Chinese market in 1987 with a first outlet in Beijing, the brand is part of Yum's Group. When it first
entered Chinese market, people had no idea what the westerners' fast food. Knowing that Chinese people love to eat chicken, KFC introduced its
products by creating an image of "The US Fried Chicken Expert" in customers' mind. Using "chicken" as the frame of reference to attract customers, it
also emphasized on its unique US–flavor taste.
As more competitors entered fast food market in China, KFC speeded up research and development and come up with attractive new products
continuously to reinforce its market leader position, It became the first fast food restaurant with an idea of product ... Show more content on
Helpwriting.net ...
Safety advertising
To decrease customer's fear due to bird flu, KFC official cited a World Health Organization report that said the disease cannot be contracted by eating
cooked chicken.
Recommendations
Brand rebuild
Time heals all wounds, letting the incidents die out in the memories of consumers.
First is a whole new menu to all restaurants in all cities. To introduce all new products to the menu simultaneously. And relaunch versions of customer
favorites.
Next are brand new marketing strategies. This includes redesigned product packaging, an enhanced service model, contemporary staff uniforms, a new
store design, and digital

initiatives including new mobile app, E–menu and prepay take–
out option.
Finally, bring on popular Chinese celebrities to promote the KFC brand and gain further trust among consumers.
Shift focus
None of this is meant to overstate the overall weakness of KFC in China, the shakeup is forcing the company to rethink the dynamic. Now that China is
no longer the dependable stalwart, maybe Yum! Brands will need to invest in other markets with long–term potential and move forward with a more
global

Research on Big Data
w h i t e p a p e r big Data analytics: Future architectures, Skills and roadmaps for the CiO September 2011 by philip Carter Sponsored by w h i t e pa
p e r big Data analytiCS: Future architectures, Skills and roadmaps for the CiO Brave New world oF Big data the 'big Data era' has arrived –
multi–petabyte data warehouses, social media interactions, real–time sensory data feeds, geospatial information and other new data sources are
presenting organisations with a range of challenges, but also significant opportunities. IDC believes that as CIOs start to adopt the new class of
technologies required to process, discover and analyse these massive data sets that cannot be dealt with using traditional databases... Show more content
on Helpwriting.net ...
according to the recent IDC Digital universe study, the amount of information created and replicated will surpass 1.9 zettabytes (1.8 trillion gigabytes)
in 2011 – growing by a factor of 9 in just five years. big data is a dynamic that seemed to appear from almost nowhere. But in reality, Big Data is not
new – and it is moving into mainstream and getting a lot more attention. the growth of Big Data is being enabled by inexpensive storage, a
proliferation of sensor and data capture technology, increasing connections to information via the cloud and virtualised storage infrastructure, as well
as innovative software and analysis tools. It is no surprise then that business analytics as a technology area is rising on the radars of CiOs and
line–of–business (lOB) executives. to validate this, as part of a recent survey of 5,722 end users in the uS market, business analytics ranked in the top
five It initiatives of organisations. the key drivers for business analytics adoption remained conservative or defensive. the focus on cost control,
customer retention and optimising operations is likely a reflection of the continued economic uncertainty. however, 2 big Data analytiCS: Future
architectures, Skills and roadmaps for the CiO top drivers vary significantly by organisation size and industry. similarly, IDC surveyed 693 european
organisations in February 2011 where 51% of

Health Information Analysis
The internet has become the main source of health information seeking, believe Dai, Liu, Su and Yi (2014). In their survey they found more than half
of Chinese respondents use Baidu and Google to seek health information as well as professional websites, such as 999 Health,, before perhaps logging
on to hospital or pharmaceutical enterprise websites.
Zhou and Cai (2014) also state that the main channel for health information is an internet search engine. Among these, Baidu is the most common in
China. Search engines have the benefit of usability – for instance, users do not need any special search skills and need only to enter a question into
search box before gaining access to a broad spectrum of information (Wei and Weijin, 2014).
From the ... Show more content on Helpwriting.net ...
As of the end of December 2013, the users in China had risen to 618 million with the social network usage rate, which includes blogs and personal
spaces, standing at 70.7%. The duo also show that these sites had become the main channel through which people gleaned information; in addition,
they suggest that Chinese social network sites differed from similar sites in other countries where Facebook held the lion's share of the market; by
contrast, the ranking in China is Qzone (50%), Renren (37%), Sina (36.6%), 51com (27.1%) and Kaixin

The International Organic Food Market
Introduction A substantially growth of organic food industry globally has become one of the evidence proving that people emphasize more in eating
well, sanely, healthfully and even ethically nowadays (Bittman, 2009).An estimation of US$ 47.2 billion is expected to grow in the international
organic food market within 5 years from 2010 to 2015 (Transparency Market Research, 2014). Consumers are willing to pay more for organic,
environmentally–friendly or natural products even during recession (Cummings, 2008). Demand for organic products are gradually increase every
year, thereby this report is to analyze the market of China precisely in overall environmental aspects and outline some marketing implications the
company will apply if it exports organic products into China. The company mentioned is Country Farms SdnBhd, a company based in Malaysia and
is totally owned subsidiary of Berjaya Group Berhad (Country Farm Organics, 2014). It was founded in 1998. The aim of the company is to promote
healthier living in fast–paced world nowadays in supplying high quality organic products at affordable price. Country Farms offer a wide range of
100% natural products, including foods, vegetables, Milk powder, Oil, beverages, fruit juice, personal care products etc. The prices of organic
products are higher compare to conventional products in the market (Bezawada, R. & Pauwels, K, 2013). Hence, target markets of the organic product
are mostly those households with middle to upper income.

Marketing Strategies For Mobile App
The aim of the project is to investigate the China market related to mobile software application and to conclude the strategies for successfully launching
a foreign app in the China market. 2.Research Objectives
In recent years, mobile app market has experienced a rapid growth and continues growing, hence carrying out research related to mobile app market
would be rewarding. In addition, the increasing internationalization of world markets and the changes in technology makes it easier to expand oversea
market and gain higher profit. A case study will be studied and applied to examine what market strategies should be adopted to launch a mobile app in
the China market.
To explain the reason for choosing mobile app market.
To ... Show more content on Helpwriting.net ...
Perceived as the leading distributor of internet, mobile plays a vital role in allowing users to easily access a network whether it might be for business
or personal use. Book, founder of buzztouch.com which is an open source 'app engine', suggested that the mobile industry has witnessed a rapid
growth in past decades and the trend is unstoppable (Peck, 2014). As a large growing number of people rely on mobile and mobile gradually and
unquestionably becomes a part of the culture, there is more needs of human beings for applications on mobile to make their life easier.
Consequently, the mobile app market revenue has reached at $50 billion in 2013 and is predicted to climb to $150 in two years (Ghose and Sang,
2014). Based on the rapidly and broadly growth, the mobile app market seems to have great research potential.
Furthermore, the reason why I chose to study how to market a mobile app in an oversea country is that due to the increasing internationalization of
world markets and changes in technology, international marketing is essential and effective for the survival of many organizations.
Considering the major differences between markets in the world as to mobile app, different marketing strategies should be adopted effectively. It is
reported by IDC (2014) that China's smartphone shipment has reached 38 million in July 2014. Hence, the users of smartphone has experienced a
steady growth. Comparing to any other country, China has more mobile internet users

Loan Description Essay
2)Loan Description There are few researches studying the effect of borrowers' loan description on lending success. Martens et al. (2007) concluded
in their report that a good loan description can help entrepreneurs to get their necessary capital source for starting up the company. Many studies have
addressed one distinguishing feature of the P2P online lending setting: the utilization of soft information by lenders. They showed that unverifiable
disclosures by borrowers, and the richness of the dialogues between lenders and borrowers tend to affect the loan outcomes, at least in terms of the
likelihood of funding (Iyer et al., 2009; Larrimore et al., 2011; Sonenshein et al., 2011; Herzenstein et al, 2011; Michaels, 2012). Previous... Show more
content on Helpwriting.net ...
How to extract text features from such a lots of texts is an essential part of our report.
1.3 Objectives of the study Due to the fact that there are few relevant researches about the effects of loan description on P2P online lending success,
this report will focus on the influence of borrowers' loan description on investors' decisions in terms of final lending success, and focus on analyzing the
relationship between them, with hopes that findings can provide better advice for both individuals and small–sized enterprises who cannot finance in
banks.
Also in previous studies, there are some differences in opinion of how each factor affect final P2P lending success. For example, whether the length of
loan description is positively influence or negatively affect lending success. Hopefully, we will have our own explanations on the relationship between
various factors in loan description and lending success
Furthermore, by sincerely referring to the studies of other scholars, we expect to dig deep on the existing issues of P2P online lending industry, and
obtain a more comprehensive understanding of the global P2P online lending behavior.
1.4 Statement of hypotheses
As a loan description is a supplementary text written and submitted by the borrower, it tells facts about the borrower. Considering factors within loan
description, we construct four hypotheses under several reasons mentioned below:
If spelling mistakes appear in the text of loan

Decathlon China case report
2013 [DECATHLON CHINA: USING SOCIAL MEDIA TO PENETRATE THE INTERNET MARKET] CASE 2 INDIVIDUAL REPORT K 603
–
Information Systems Table of Content: Executive Summary2Key Issues3 SWOT Analysis5 Porter's Five Forces6 Strategic Alternatives 7
Recommendations9 Implementation Strategy10 Additional Costs12 Conclusion13 Bibliography14 Appendix 1 15 Appendix 216 Executive Summary
Decathlon, established in 1976, is a French manufacturer and retailer of sporting... Show more content on Helpwriting.net ...
Strategic Alternatives: Alternative 1– Optimise Social Media Strategy and introduce Online Store on www.decathlon.com.ch Pros: In order to create
positive brand experience, become the leader in the Chinese sporting goods market and develop customer trust, powerful social media strategy was
needed to help the brand to increase its presence online through optimised social media channels like Renren, Kaixin001 and 8264.com to create online
community, promote its products and compete powerfully with its rivalries. Chinese consumers of sporting goods are very socially active online. They
like to purchase products while consulting with others. Social media outlets are perfect to create positive buzz around the brand and strengthen the it's
reputation online as well as introduce the customer to purchasing the product on–line through www.decathlon.com.ch by creating the same 'look and
feel' as in retail store. Taobao, being the biggest retailer in China, has high consumer 'stickiness' due to its bargain prices, stellar customer service, high
level of trust among consumers, is uniquely positioned to optimise sales of Decathlon products online. Cons: Managing multiple social media outlets in
a timely manner can be costly and time consuming. Decathlon must be prepared to adopt "always on" strategy when interacting with customers, which
must start with internal preparedness in eCommerce and IT departments. Alternative 2 – Focus on

Linkedin Case Study
9–112–006
REV: JANUARY 6, 2012
FRANCOIS BROCHET
JAMES WEBER
LinkedIn Corporation
Every once in a while, a company comes around that transforms an industry in such a way that investors have difficulty grasping just how big it may
one day become [...] We believe LinkedIn can be one of these companies. –Morgan Stanley Research, June 28, 2011
On the evening of July 7, 2011, the price f or LinkedIn's shares closed at $94. This closing price gave LinkedIn a market capitalization of $8.9 billion:
37.5 times its 2010 revenue and 592 times its
2010 earnings.1 LinkedIn, the 100 million member social networking website for professionals, had gone public seven weeks earlier. After an eventful
first day of trading where trading volume had exceeded 30 ... Show more content on Helpwriting.net ...
In late 2007, it introduced its Intelligent Applications Platform which enabled web content developers to create professional–focused applications
which allowed business partners to embed LinkedIn applications onto their si tes and also business partners to embed their applications onto the
LinkedIn site.11 By early 2010, LinkedIn had introduced applications to enable members to access its services through mobile devices including
iPhones, Palm, and Blackberry. 12
Since its early days, LinkedIn had attracted members from around the world. The company promoted its global nature by offering its site in six
languages: English, Spanish, German, French,
Portuguese, and Italian.13 In early 2011, LinkedIn had offices in Australia, Canada, India, Ireland, the
Netherlands and the United Kingdom.14
In early 2011, LinkedIn, already the largest professional oriented social networking site, was growing fast. The company had 990 employees (524
in engineering, product development and customer operations, 313 in sales and marketing, and 153 in general and administrative), 15 double the
amount of one year earlier. It had over 100 million members 16 in 200 countries and was adding over one million new members every 10 days. In
2010, the company earned $15 million on sales of $243 million; up from a loss of $4.5 million on sales of $79 million in 2008. First quarter 2011 sales
doubled over the first quarter from the prior year. Over 50% of members

The Importance of Social Networking
Social Networking
Andrea Whitfield
Ashford State University
INF 103 March 15, 2010
In today's society knowledge, having technical skills and access to information technologies, is becoming very important for people who have
become open mind and supportive with social connections. Although resources and opportunities may be available, one may not necessarily be
aware of their existence, or even have direct access to them. In those cases, getting to know people from different backgrounds, grades of expertise,
and social levels turns out to be essential or can be negative from all areas of networking. For instance, who among us has never needed a letter of
recommendation in order to get a job, or had to rely on a referral in ... Show more content on Helpwriting.net ...
Badoo has an estimated 124 million users, a truly global operation, the site is managed and run from London, and most of its users are based in Latin
America, Spain, Italy and France.(Connell, 2009) The list continues with Bebo at 117 million users bought by AOL. LinkedIn has 115 million users
and is a business–based social network. Orkut, 100 million users is another Google–owned site; Orkut is very popular in India and Brazil. MySpace
with 50million users once dominated the social networking market, but declined steadily from 2008. Social networking is growing stead vastly and
will continue to grow with the advance of technology.(Connell,2009)
Social networking is a place where the sense of popularity is known and the more friends you have on your face book the more popular you seem to
become, but is this good or bad? How many of your 'friends' on face book do you actually know when you see them out and about and how many of
them do you interact with? Many people have taken to adding anyone they think they have something in common with on face book for one reason or
another. Just because they added them does not mean they will ever communicate with them.
The bad part of all this has to do with status and in a society where people want to be more than just 'that person' we have come to want more friends
on face book. Twitter is the same way but can be ugly as many people and their favorite stars to

Computer Tablet In China
One might believe that marketing strategies are interchangeable within countries throughout the world; however, one must carefully consider the
cultural and economic disparities between those countries. Computer tablets vary in price, performance, available applications, and durability. For
example, what one might find inexpensive in the United States could be a month's salary in another. The primary use of a computer tablet in Mexico is
Facebook, while in China it is gaming. Moreover, a significant influence in purchasing a computer tablet for Americans is performance, while in China
it is the price. Therefore, manufacturers should study, analyze, and implement economic and cultural differences in theirmarketing strategies for a ...
Show more content on Helpwriting.net ...
Advertising inundates people in virtually every society, whether it is television, print, radio, or the Internet. These traditional marketing strategies lack
authenticity and originality, creating skepticism in their legitimacy. To avoid this, marketers should provide the resources necessary for Chinese
consumers to practice word–of–mouth marketing. This research concluded that it is the origin and quality of the content found on the Internet that
makes it legitimate. Utilizing today's modern technology, nearly anyone can build an Internet community with little or no financial resources. These
platforms for communication can be physical or virtual, such as a storefront or an Internet forum. Chinese social media platforms, such as Renren and
Weibo, are very effective and inexpensive strategies. People often refer to Renren as "China's Facebook," as it is trendy, successful, and free. Another
effective community to practice WOM marketing is a company or product forum. A forum offers product owners a place where they could openly
express their concerns and experiences with others, while potential customers could obtain product reviews from "real people." Online communities
form bonds between members, which in turn develops a reliable resource within the most utilized information search tool, the Internet.
According to Boston Consulting Group, half of Chinese Internet users say that the Internet

Self Reinventing On Social Networking Sites
Rhet 105 essay 3 Yongxin Li (Peter) Self–Reinventing On Social Networking Sites A social networking site, or SNS, is a platform to build social
networks or social relations among people who share interests, activities, backgrounds or real–life connections. (Wikipedia contributors) Social network
sites have been increasing at a great speed, and now there are around 1.79 billion social network sites users (eMarketer), which means that more than
60% of internet users are using social network sites. Before SNS comes into people's lives, self–presentation on internet is regarded as a role–playing
game. People did not have to follow the rules in real lives, and they could present themselves in any way they want. However, with SNS, everyone
is no more anonymous. On Facebook, my friends can see every photo I like and every comment I make, and they all know that it is me, Yongxin
Li, who likes the photo and says these words. It gives me a feeling that everything on Facebook is real. However, I have also been through some
situations making me feel that maybe Facebook is not as real as I expected. For example, I always post some pictures and articles about recent
scientific breakthrough and academic discussions on RenRen, a Chinese version Facebook. Gradually, my friends have an impression that I am a
science lover. One day, I found a silly but very funny joke on Renren, and I really loved it. However, I finally did not share it. Why did not I share that
joke? I kept asking

Social Networking and Narcissistic Behavior Essay
Social networking has risen in popularity throughout the last twenty years and in effect narcissistic behavior has increased within society(particularly
America's society) since the 1980's(Jayson 1). Studies show that the greater an individual is inclined to narcissistic behavior; there is a resulting
increase in their online social networking activity(Mehdizadeh 357). Social networking sites or "SNSs" are defined as: "A web–based services that
allow individuals to (1) construct a public or semi–public profile within a bounded system, (2) articulate a list of other users with whom they share a
connection, and (3) view and traverse their list of connections and those made by others within the system"(Boyd, Ellison 1). Narcissism can... Show
While I say this they will most certainly look bewildered and run to their smartphones or tablets to look up these obsolete means of
communication while checking their notifications on the current most popular social networking site which my generation helped perpetuate. A
social networking website is made popular by a technologically inclined culture which populates the website and has a need to be social online;
although not everyone wants to jump on this platform of communication. As the amount of people using a particular social networking website
increases, so too will the website's popularity and it's value in the marketplace resulting in attracting a greater share of the population.
Consequently utilizing a domino effect technique. The people who populate the site will become popular at greater levels as they increase their
friend base due to the current way Facebook and now Google+ links friends that are a degree or two away. Facebook constantly reminds a user of
"People You May Know" even if you don't, but maybe someone in your current circle or association of current friends do. The whole concept of a
social networking website is based on popularity so it is no mystery as to why people who use it get the idea to do a "online
self–presentation,"(Mehdizadeh 357). A presentation that can be totally honest only including their close friends and family(people who know them
best) or one that can be narcissistic in nature where a

We Must End Our Addiction Social Networking
HEADER Title: We must end our addiction to social networking. General purpose: To persuade Specific Purpose: To persuade my audience that
actions need to be taken to stop the addiction to social networking. Thesis Statement: Being too addicted to social networking can cause some serious
problems, so it is necessary to stop it. Main Points: в… .Addiction to social networking has caused serious problems. A. Addiction to social networking
leads to distraction while working. B. Addiction to social networking makes us feel isolated in real life. C. Addiction to social networking weakens our
ability to think. в…Ў.Some factors contributes out addiction to social networking. A. Technology development gives us the chance. B. Psychological
need to express ourselves adds to the obsession. в…ў.Actions need to be taken to stop the addiction to social networking. A. We can download some
app to force ourselves to be focused. B. We should arrange our time for efficiently. C. We should engage ourselves in real
–life socializing.
INTRODUCTION в… .(Attention getter) How many of you know what 's the picture I showed on the screen?Actually, it's an APP for Apple and
Android users.It was developed to force ourselves to focus on our study, cutting our obsession with our phone.It works very simple

Media Violence And Its Effects On Society
Media Violence in Current Society
Yanan Yu
Abstract
This article reviews evidence of the media impact on interpersonal violence internationally. Media violence always is a controversial topic. There are
several factors that demonstrate this impact: (1) A recognition that electronic media use now dominates most of young people's time; (2) Evidence
demonstrating violent media has multiple harmful effects on children, adolescents, and young adults; (3) The growing impact of media violence on the
media economy and media regulation; (4) Other factors, such as new technology, globalization, and regulation influence the media violence; and (5)
broad economic and social impacts of the media violence. The following analysis of these factors can provide further insight into this topic and
potentially define some actions to reduce the impact to society.
Nature and Causes of Media Violence
Media violence generally considered including film, television, video games, newspapers and other media containing or violent content that causes a
bad influence on people 's normal life phenomenon of violence. The influence between media violence and teenagers always can be the subject of
extensive debate. The causes of youth violence are multifactorial. It can be congenital or nurture. For example, it can be poverty, family
psychopathology, child abuse, exposure to domestic and community violence, substance abuse, media violence, and other psychiatric disorders
(Beresin, n.d).

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