Importance Of Companies Embracing Social Media XXXXXXXX Professional Communications * IntroductionSocial medial platforms have grown and developed in a very intense manner on the current era.The uses of social media are becoming diverse and the social media is being embraced form different arenas.The increased use of internet have led to increase use of social media platforms. There is a increase use of social media around the world. almost every person has an account with at least one social media account. This shows that social media is a world trend. There have been an increased use of the internet around the world. most people are therefore able to access the internet hence they can log in to their social media accounts easily. * Cont.… Social media platforms which are almost used all over the world include twitter, Facebook, Instagram, LinkedIn and even Snapchat (Hajli, 2015). Most people use these platforms for fun and to interact with different people. There are various platforms which have taken and they are widely used. Most of these platforms have lots of subscribers and they are a better place for a company to start with it embracing social media. Some of these are Facebook, twitter, Instagram and LinkedIn. The young generation and also the older generation are using the social media for new interactions and also to build relationships. This is because technology have made the world a global village. * Cont. ..There are various advantages which accrue to a company which embraces social media. However, there are also disadvantages related to the use of social media by corporations. The company can be able to control whether it will reap benefits from the social media or demerits. Effective control over social media is very critical. Embracing social media as a company, there are many advantages which the company can achieve. However, there are also disadvantages of using social media depending on how it is used. The company should be able to tale control of their social media. This is because if the social media is unmonitored and uncontrolled, it can destroy the sales, image and development of the company. * Benefits of companies using social mediaAs it has been seen, there are many benefits which will accrue to a company which embraces social media.These benefits will be accrued to the company since social media have many uses. One of the benefits which a company is access to a wide range of customers. The products and services which are offered by a company will determine how the organization wants to utilize the chance of social media platforms.One of the benefits is that social media provides a customer with access of a wide range of potential customers. The social media is global hence a company is able to reach to its global consumers and its able to communicate with them and also pass information. * Cont.…. A company will also be able to shape the image of the company to the customers.Social med.

1. Importance Of Companies Embracing Social Media
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Professional Communications
*
IntroductionSocial medial platforms have grown and developed
in a very intense manner on the current era.The uses of social
media are becoming diverse and the social media is being
embraced form different arenas.The increased use of internet
have led to increase use of social media platforms.
There is a increase use of social media around the world. almost
every person has an account with at least one social media
account. This shows that social media is a world trend. There
have been an increased use of the internet around the world.
most people are therefore able to access the internet hence they
can log in to their social media accounts easily.
*

2. Cont.… Social media platforms which are almost used all over
the world include twitter, Facebook, Instagram, LinkedIn and
even Snapchat (Hajli, 2015). Most people use these platforms
for fun and to interact with different people.
There are various platforms which have taken and they are
widely used. Most of these platforms have lots of subscribers
and they are a better place for a company to start with it
embracing social media. Some of these are Facebook, twitter,
Instagram and LinkedIn. The young generation and also the
older generation are using the social media for new interactions
and also to build relationships. This is because technology have
made the world a global village.
*
Cont. ..There are various advantages which accrue to a company
which embraces social media. However, there are also
disadvantages related to the use of social media by
corporations. The company can be able to control whether it
will reap benefits from the social media or demerits. Effective
control over social media is very critical.
Embracing social media as a company, there are many
advantages which the company can achieve. However, there are
also disadvantages of using social media depending on how it is
used. The company should be able to tale control of their social
media. This is because if the social media is unmonitored and
uncontrolled, it can destroy the sales, image and development of
the company.
*

3. Benefits of companies using social mediaAs it has been seen,
there are many benefits which will accrue to a company which
embraces social media.These benefits will be accrued to the
company since social media have many uses. One of the
benefits which a company is access to a wide range of
customers.
The products and services which are offered by a company will
determine how the organization wants to utilize the chance of
social media platforms.One of the benefits is that social media
provides a customer with access of a wide range of potential
customers. The social media is global hence a company is able
to reach to its global consumers and its able to communicate
with them and also pass information.
*
Cont.…. A company will also be able to shape the image of the
company to the customers.Social media is also important for a
company since the social media provides the company with
trends and analysis which are useful for the development of the
corporation.
Social media also provides the company with a chance of
shaping its public image. The reputation of a company is very
essential for the growth and the acceptance of the products and
services of a company. The social media provides a chance for
the company t shape its image with offering information to the
public.The company is also able to know the trends in the
market. this helps the company to know what the consumers
want and hence the company is able to produce prodcyts which
are consumer based hence the success of the products.
*

4. Cont. ..Social media also ensures that the employees of a
company have been able to build effective relationships among
each other. This encourages team building (Jue, Marr,
Kassotakis, 2010).Social media also helps the company to
engage with their employees more effectively. This is because
employees are given a chance to comment on social platforms.
Employees of the company will have a place where they can be
able to engage with one another. This will helping team
building and the employees will be able to work as a team
which will increase their productivity.The social media also
ensures that the employees and the employer are able to have a
platform where they can share ideas. This creates an
environment where employer-employee relationship is build.
*
Benefits of social media for a companyAnother merit is that a
company can be able to recruit through social media. This is
because the social media is global and is a platform for many
people and its easy to notice fresh talent (Ayanso, Lertwachara,
2014).The social media is also used for advertising and
marketing of the products and services of the company.
As identified earlier, social media is full of people of different
characters, as a result, the company can be able to notice fresh
talents and skilled people through the social media, this will
mea that the company will be able to employ the right people.
The company can also use the social media to promote their

5. products and services. the social media is a platform where ads
can be placed and they will reach a wide range of people.
*
Cont. ..The company will also be able to get customer insight
and also know what the customers feel about products and
services of the company (Flynn, 2012).Social media can also be
said to be very cost effective.
The social media use also helps a company to get feedback from
the customers. the customers are given a chance to express their
satisfaction or dissatisfaction and how the company can improve
its products and services.Social media is also very cost effective
since the costs of internet is not high. This helps the company
to cut down on costs hence the profits are high.
*
Cont. ..The social media platforms also help companies to
remain relevant. Social media is also used as a selling platform.
Most companies are selling their products through social media.
The use of social media also ensures that the company is able to
keep in touch with the public. this means that the company is
able to remain relevant all along and ensure that customers
don’t forget the company. relevance is very essential and helps
the company to remain competitive.People are also buying
products online. the company can therefore use social media to
display their products and they can deliver their products to the

6. online buyers. This increases the sales of the company.
*
Conclusion Social media is therefore very critical for a
company.The social media is very easy to use and it also easy
for the company to control its social media platforms.Effective
utilization of social media will therefore lead to growth and
development of a company.It is therefore important for
companies to embrace social media.
The use of social media for any organization cannot therefore
be underestimated. It is not hard to use social media hence the
companies should find it easy to use social media. The effective
use of social media will make a company grow faster and
achieve its goals and objectives faster. It is therefore critical fro
a company to embrace the use of social media.
*
References Ayanso, A. & Lertwachara, K. (2014). Harnessing
the power of social media and web analytics. Hershey, PA:
Information Science Reference.Flynn, N. (2012). The Social
Media Handbook : Rules, Policies, and Best Practices to
Successfully Manage Your Organization's Social Media
Presence, Posts, and Potential. Hoboken: John Wiley &
Sons.Hajli, N. (2015). Handbook of research on integrating
social media into strategic marketing. Hershey, PA: Business
Science Reference, An imprint of IGI Global.Jue, A., Marr, J. &
Kassotakis, M. (2010). Social media at work : how networking
tools propel organizational performance. San Francisco, CA:
Jossey-Bass.

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