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Introduction to Digital Marketing

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INTRODUCTION TO DIGITAL MARKETING 
DIGITAL 
MARKETING

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INTRODUCTION TO DIGITAL MARKETING 
SECTION OVERVIEW 
‣ WORKSHOP GOALS 
‣ INTRODUCTIONS 
‣ STRUCTURE

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INTRODUCTION TO DIGITAL MARKETING 
INTRODUCTIONS

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Introduction to Digital Marketing

  1. 1. INTRODUCTION TO DIGITAL MARKETING DIGITAL MARKETING
  2. 2. INTRODUCTION TO DIGITAL MARKETING SECTION OVERVIEW ‣ WORKSHOP GOALS ‣ INTRODUCTIONS ‣ STRUCTURE
  3. 3. INTRODUCTION TO DIGITAL MARKETING INTRODUCTIONS
  4. 4. INTRODUCTION TO DIGITAL MARKETING QUICK INTRODUCTIONS… ‣ NAME ‣ WHAT YOU DO ‣ YOUR CURRENT HANDSET(S) ‣ FAVORITE MOBILE APP
  5. 5. INTRODUCTION TO DIGITAL MARKETING HARRY NG CO-FOUNDER, REQUE.ST ‣ HONG KONG + SHENZHEN ‣ BSC (UST) AND MSC (HKU) ‣ LEAD INSTRUCTOR AT GENERAL ASSEMBLY ‣ SPECIALIZE IN WEB AND MOBILE DEVELOPMENT ‣ FOCUS ON MOBILE APP, ENTERPRISE, AND WEARABLES ‣ RUBY ON RAILS / METEOR / OBJECTIVE-C
  6. 6. INTRODUCTION TO DIGITAL MARKETING NEXT UP… ECOSYSTEMS & TRENDS
  7. 7. INTRODUCTION TO DIGITAL MARKETING
  8. 8. INTRODUCTION TO DIGITAL MARKETING INTRODUCING
  9. 9. INTRODUCTION TO DIGITAL MARKETING
  10. 10. INTRODUCTION TO DIGITAL MARKETING
  11. 11. INTRODUCTION TO DIGITAL MARKETING SECTION OVERVIEW ‣ EDM (MAILCHIMP) ‣ SEO (GOOGLE / YAHOO / BING) ‣ SEM (GOOGLE / YAHOO) ‣ SOCIAL MEDIA (FACEBOOK / WECHAT / LINE) ‣ BLOG / WIKI / FORUM
  12. 12. INTRODUCTION TO DIGITAL MARKETING RESOURCES ‣ Websites ‣ Yahoo! Advertising ‣ https://hk.emarketing.yahoo.net/sme/ newcustomers/ ‣ Google Ads ‣ http://www.google.com/adwords/ ‣ Facebook Ads ‣ https://www.facebook.com/advertising
  13. 13. INTRODUCTION TO DIGITAL MARKETING 7 STEPS TO MARKETING
  14. 14. INTRODUCTION TO DIGITAL MARKETING STEP 1: 知⼰己知彼 KNOW YOUR COMPETITOR ‣ EDM ‣ SEO ‣ SEM ‣ SOCIAL MEDIA
  15. 15. INTRODUCTION TO DIGITAL MARKETING STEP 1: 知⼰己知彼 KNOW YOUR COMPETITOR ‣ EDM ‣ SEO ‣ SEM ‣ SOCIAL MEDIA
  16. 16. INTRODUCTION TO DIGITAL MARKETING STEP 2: 分散投資 DIVERSE INVESTMENT ‣ KEYWORDS IN SEM ‣ GOOGLE / YAHOO
  17. 17. INTRODUCTION TO DIGITAL MARKETING STEP 2: 分散投資 DIVERSE INVESTMENT
  18. 18. INTRODUCTION TO DIGITAL MARKETING STEP 3: 眼明⼿手快 QUICK OF EYE AND DEFT OF HAND ‣ KEYWORD ‣ PRICING ‣ BUDGET
  19. 19. INTRODUCTION TO DIGITAL MARKETING
  20. 20. INTRODUCTION TO DIGITAL MARKETING STEP 4: 有始有終 CLOSE LOOPED ‣ GOOGLE ANALYTICS ‣ CRM
  21. 21. INTRODUCTION TO DIGITAL MARKETING
  22. 22. INTRODUCTION TO DIGITAL MARKETING
  23. 23. INTRODUCTION TO DIGITAL MARKETING STEP 5: 規模效益 ECONOMIES OF SCALE ‣ CUSTOMER VALIDATION ‣ CUSTOMER ACQUISITION ‣ SCALE
  24. 24. INTRODUCTION TO DIGITAL MARKETING STEP 5: 規模效益 ECONOMIES OF SCALE
  25. 25. INTRODUCTION TO DIGITAL MARKETING STEP 6: 居安思危 BE PREPARED ‣ SUDDEN NEWS ‣ TRENDS
  26. 26. INTRODUCTION TO DIGITAL MARKETING STEP 6: 居安思危 BE PREPARED
  27. 27. INTRODUCTION TO DIGITAL MARKETING STEP 7: 穩守突擊 STEADY ASSAULT ‣ MEDIA COVERAGE ‣ WORD OF MOUTH
  28. 28. INTRODUCTION TO DIGITAL MARKETING STEP 7: 穩守突擊 STEADY ASSAULT
  29. 29. INTRODUCTION TO DIGITAL MARKETING THANK YOU!
  30. 30. INTRODUCTION TO DIGITAL MARKETING CONTACT US ‣ Email ‣ Reque.st - harry@reque.st

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