Introduction to Digital Marketing

1. INTRODUCTION TO DIGITAL MARKETING
DIGITAL
MARKETING

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SECTION OVERVIEW
‣ WORKSHOP GOALS
‣ INTRODUCTIONS
‣ STRUCTURE

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INTRODUCTIONS

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QUICK INTRODUCTIONS…
‣ NAME
‣ WHAT YOU DO
‣ YOUR CURRENT HANDSET(S)
‣ FAVORITE MOBILE APP

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HARRY NG
CO-FOUNDER, REQUE.ST
‣ HONG KONG + SHENZHEN
‣ BSC (UST) AND MSC (HKU)
‣ LEAD INSTRUCTOR AT GENERAL ASSEMBLY
‣ SPECIALIZE IN WEB AND MOBILE DEVELOPMENT
‣ FOCUS ON MOBILE APP, ENTERPRISE, AND
WEARABLES
‣ RUBY ON RAILS / METEOR / OBJECTIVE-C

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NEXT UP…
ECOSYSTEMS
& TRENDS

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INTRODUCING

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SECTION OVERVIEW
‣ EDM (MAILCHIMP)
‣ SEO (GOOGLE / YAHOO / BING)
‣ SEM (GOOGLE / YAHOO)
‣ SOCIAL MEDIA (FACEBOOK / WECHAT / LINE)
‣ BLOG / WIKI / FORUM

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RESOURCES
‣ Websites
‣ Yahoo! Advertising
‣ https://hk.emarketing.yahoo.net/sme/
newcustomers/
‣ Google Ads
‣ http://www.google.com/adwords/
‣ Facebook Ads
‣ https://www.facebook.com/advertising

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7 STEPS TO
MARKETING

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STEP 1: 知⼰己知彼
KNOW YOUR COMPETITOR
‣ EDM
‣ SEO
‣ SEM
‣ SOCIAL MEDIA

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STEP 1: 知⼰己知彼
KNOW YOUR COMPETITOR
‣ EDM
‣ SEO
‣ SEM
‣ SOCIAL MEDIA

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STEP 2: 分散投資
DIVERSE INVESTMENT
‣ KEYWORDS IN SEM
‣ GOOGLE / YAHOO

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STEP 2: 分散投資
DIVERSE INVESTMENT

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STEP 3: 眼明⼿手快
QUICK OF EYE AND DEFT OF HAND
‣ KEYWORD
‣ PRICING
‣ BUDGET

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STEP 4: 有始有終
CLOSE LOOPED
‣ GOOGLE ANALYTICS
‣ CRM

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STEP 5: 規模效益
ECONOMIES OF SCALE
‣ CUSTOMER VALIDATION
‣ CUSTOMER ACQUISITION
‣ SCALE

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STEP 5: 規模效益
ECONOMIES OF SCALE

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STEP 6: 居安思危
BE PREPARED
‣ SUDDEN NEWS
‣ TRENDS

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STEP 6: 居安思危
BE PREPARED

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STEP 7: 穩守突擊
STEADY ASSAULT
‣ MEDIA COVERAGE
‣ WORD OF MOUTH

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STEP 7: 穩守突擊
STEADY ASSAULT

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THANK YOU!

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CONTACT US
‣ Email
‣ Reque.st - harry@reque.st