3. REVENUE MODEL
• Sells industrial and commercial maintenance department.
• Grainger does the bulk of its business in the US with Canada being
the second highest revenue source.
• They have bought up smaller distributers and then used their size to
scale their purchasing in order to improve margin.
• It will lower their prices in order to attract more volume from its
largest customers.
4. COMPETITORS
• FASTEMAL, HOME DEPOT SUPPLY, Mc Master – carr, MSC industrial
direct, regional and local suppliers.
5. MARKET OPPERTUNITIES
• Grainger developing a distribution presence in china.
• They operates in a highly fragmented $115billion facilities maintenance
market in the USA.
COMPETITIVE ADVANTAGE
• Market share in,
Canada 8% and USA 6%
• Competitive advantage is a result of its excellent supply chain and scale.
• Company has reach over the entire US.
6. MARKET STRATEGY
• Grainger industrial supply offers shoppers, big discount on hot buys.
• Reduces the prices on clearance items on their sites.
• Look at their free online library of the technical tips , safety articles,
news letters and webinar.
