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2024 Trend update: Digital Marketing PPTX
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- 2. Introduction to Digital Marketing Digitalmarketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
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- 5. Key Componets Of DigitalMarketing Website Design Web designing is the process of planning, conceptualizing, and implementing the plan for designing a website Search Engine Optimization (SEO) In simple terms, SEO means the process of improving your website to increase its visibility in Google Pay Per Click (PPC) PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked Email Marketing Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. Affiliate & Content Marketing Affiliate marketing is the process by which an affiliate earns a commission for marketing another person's or company's products
- 6. What is Website Awebsite (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. As of May 2023, the top 5 most visited websites are Google Search, YouTube, Facebook, Twitter, and Instagram.
- 7. Search Engine Optimization(SEO) In simple words, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field
- 8. Types of SEO InDigital Marketing SEO has 7 Types 1.On Page SEO 2.Off Page SEO
- 9. What is SEM Searchengine marketing (SEM) is a digital marketing strategy that increases the visibility of websites in search engine results pages (SERPs) using paid advertising. It's also known as paid search marketing, or pay-per-click (PPC).
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- 11. Email Marketing Email marketingis a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases
- 12. Content Marketing Content marketingis a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell
- 13. Blogging Blogging is theprocess that implies creating articles, photos, and other forms of content and publishing them on a website.People start their blogs for personal use, business, brand visibility, or high ranks on Google How does blogging work? People who begin their startups buy a domain name and design their websites by themselves. With simple websites, blogs enable visitors to use them easily and find the necessary information. 6 Steps to Start a Blog 1. Choose a niche 2.Pick a catchy and easy name for your blog 3.Select a unique design 4.Write your first blog post 5.Promote your blog through different platforms 6.Optimize and update your content
- 14. Affiliate Marketing Affiliate marketingis when you sell somebody else's product online for a commission. For example, an entrepreneur or an established company may have a product or a catalog of products, either digital or physical. They let others promote and sell those products, paying them a commission every time they sell something. Best affiliate marketing programs 1.Shopify 2.Amazon Associates 3.Flipkart Affiliate Program 4.Hostinger 5.Semrush
- 15. Influencer marketing isa type of marketing that uses influencers to promote a brand to a larger market. Influencers are opinion leaders with a social following base. They appear as experts or trustworthy sources of information.Influencer marketing helps you gain more visibility when such a person recommends your products or services or mentions your brands, which not only extend your scope but also increase your brand awareness. Influencer Marketing Benefits of influencer marketing • Increase brand awareness. ... • Crack new markets. ... • Increase social media following. ... • Get feedback on your product. ... • Bring new content to your audience. ...
- 16. Instagram marketing:Instagram marketingis a way to use Instagram to grow your brand's audience, sales, leads, and awareness. It's a popular platform for people between the ages of 16–34 Instagram Marketing Here are some tips for planning Instagram marketing: --Set goals --Identify your target audience --Build a consistent brand --Increase your follower base Instagram Ads Cost in India Platform Average Cost • Instagram CPM (cost per 1000 impressions) Rs 7 to Rs. 13 • Instagram CPC (cost per link click) Rs 0.45 to Rs. 3 • Instagram CPV (cost per view) Rs 0.3 to Rs. 2 • Instagram CPI (cost per install) Rs 30 to Rs. 100
- 17. What Is PPCand CPC Pay-per-click marketing is a common form of online advertising that is used today to drive traffic from search engines and increase sales conversions. This type of advertising model is utilized to insert ads on third-party websites, social media platforms, search engines, and the like. CPC is actually part of PPC advertising. Therefore, cost-per-click is a financial metric that represents the amount you pay for every click in your PPC campaign. The CPC metric can be used for a certain keyword, or it can be applied to your entire advertising campaign. It can also be used to measure the performance of your ad.
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